Samsung Food

What Samsung Food does

Samsung Food, operated by Foodient Ltd., is a UK-based AI-powered food management platform wholly owned by Samsung Electronics following its 2019 acquisition of the predecessor Whisk. The company serves global individual consumers and households, providing a free, multi-platform application (iOS, Android, web, Chrome extension, Samsung Galaxy Store) for saving recipes from any website, generating personalized weekly meal plans, building smart grocery lists, and tracking nutrition. The core technology stack leverages natural language processing for recipe parsing from arbitrary web content, computer vision for food recognition (powered by Google Gemini on Samsung Bespoke AI refrigerators), generative AI (via OpenAI) for AI-guided cooking and recipe personalization, and predictive analytics that draw on a proprietary food ontology covering 2.3 million ingredients and 180,000+ recipes with nutritional data sourced from USDA, Open Food Facts, and EFSA.

The platform is differentiated by deep integration into the Samsung hardware ecosystem — Family Hub smart refrigerators, SmartThings-connected ovens, Galaxy Watch, and Samsung AI TVs (which can recognize food on-screen and surface recipes). Samsung Food monetizes through three streams: (1) the Samsung Food+ premium subscription at $6.99/month or $59.99/year offering ad-free access, AI-generated 7-day meal plans, and nutrition goal tracking; (2) affiliate and commission revenue from grocery integrations with 45+ retailers including Instacart, Walmart, Tesco, Kroger, Ocado, Amazon, and Woolworths; and (3) advertising revenue via ad-tech partners such as Criteo, Meta, and Google. The company employs 100+ globally distributed staff across GMT-8 to GMT+9, and the app reached over 500,000 monthly active users by August 2022 with distribution spanning 160+ countries.

Name

Samsung Food

Legal name

Foodient Ltd.

Website

https://samsungfood.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Samsung Food, operated by Foodient Ltd. and owned by Samsung Electronics, is an AI-powered meal planning platform serving global home cooks with recipe organization, personalized meal plans, smart grocery lists, and nutrition tracking across mobile, web, and Samsung appliances.

Ownership category

akta.pro rank

Product category

Consumer Food & Meal Planning Software

NAICS

Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Meal planning app
• Recipe management software
• Smart grocery lists
• AI cooking assistant
• Food technology platform

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription (Samsung Food+): Monthly ($6.99) and annual ($59.99) subscription providing ad-free experience, AI-powered personalized 7-day meal plans, nutrition goal tracking, and AI recipe personalization. 7-day free trial available. Revenue recognized through app store billing.
2. Affiliate & Grocery Partnerships: Commission earned from grocery transactions when users purchase ingredients through integrated retail partners (Instacart, Walmart, Tesco, Amazon, etc.) from shopping lists. E-commerce integration enables direct in-app purchasing.
3. Advertising & Ad Tech: Partner ecosystem includes major ad tech platforms (Criteo, Meta, Google, programmatic networks) suggesting advertising revenue from sponsored recipe recommendations, brand partnerships, and targeted food/beverage advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Samsung Food is an AI-powered consumer food management platform that lets home cooks save recipes from any website into a digital Recipe Box, generate AI-personalized weekly meal plans, automatically convert recipes and meal plans into smart grocery lists that can be sent to 45+ integrated retailers (Instacart, Walmart, Tesco, Kroger, Amazon), share recipes via communities, and track nutrition/health goals. The platform is available free across iOS, Android, web, Chrome extension, and Samsung Family Hub refrigerators, with a premium Samsung Food+ subscription unlocking AI personalization, ad-free experience, and advanced nutrition features.

Product overview

Samsung Food is a multi-platform all-in-one food management ecosystem comprising a free core app (available on Android, iOS, web, and Chrome) plus a premium Samsung Food+ subscription tier. The platform combines six interconnected modules: a Recipe Box for saving and organizing recipes from any source, a Meal Planner for weekly/daily meal organization with nutritional tracking, a Grocery List generator that converts recipes into smart shopping lists and connects to online retailers, Recipe Communities for social sharing and discovery, a Recipe Nutrition Calculator for health score analysis, and a Recipe Converter for portion scaling. The ecosystem is extended through integrations with Samsung Family Hub smart refrigerators, Samsung SmartThings-connected ovens, Samsung AI TVs (which recognize food on-screen to pull up recipes), and Samsung Health. Premium features under Samsung Food+ add AI-generated personalized 7-day meal plans, AI recipe personalization, automated pantry tracking, and ad-free experience. The platform originated as Whisk, acquired by Samsung in 2019 and rebranded to Samsung Food in August 2023. It also incorporates Open Food Facts open-source data for expanded nutrition coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Samsung Food (Core App) Samsung Food is a free all-in-one meal planning app that enables consumers to save recipes from any website into a digital recipe box, build personalized meal plans, generate smart shopping lists, share recipes in cooking communities, and track nutrition. Available on Android, iOS, web, Samsung Galaxy Store, and Samsung Family Hub refrigerators.
• Samsung Food+ (Premium Subscription) Samsung Food+ is the premium subscription tier offering an ad-free experience, AI-powered personalized 7-day meal plans, AI recipe personalization, nutrition goal tracking, automated pantry food list, and search by food list. Priced at $6.99/month or $59.99/year with a 7-day free trial; available in UK, US, Canada, and Australia with Samsung Rewards points redemption.
• Recipe Box A digital recipe-saving and organization feature that allows users to save recipes from any website via mobile app share extension, Chrome extension, or URL link. Recipes can be grouped into collections, searched by ingredient or name, and filtered by cuisine or diet.
• Meal Planner A weekly and daily meal planning tool that allows users to drag and drop saved recipes into meal slots, receive nutritional breakdowns per day (calories, carbs, protein, fat, fiber), and turn meal plans into shopping lists. Includes diet accommodation for vegetarian, vegan, keto, paleo, and low-carb.
• Grocery List / Shopping List A smart shopping list generator that instantly converts any recipe or meal plan into an organized grocery list. Lists can be sorted by aisle or recipe, shared with others, and sent directly to online retailers including Instacart, Walmart, and Tesco for online ordering.
• Recipe Communities A social recipe-sharing feature enabling users to join or create communities around food interests, dietary needs, and cooking goals. Users can exchange recipes, get cooking advice, rate and review recipes, and collaborate on shared meal plans with family and friends.
• Recipe Nutrition Calculator A free calorie, macro, and nutrition calculator that analyzes any recipe's nutritional content by breaking down ingredients using data from USDA, EFSA, and other sources. Generates per-serving health scores and allows users to adjust ingredients for healthier alternatives.
• Recipe Converter A recipe serving size scaler that allows users to adjust portions up or down with automatic ingredient quantity recalculation. Supports metric-to-imperial conversion and helps users buy only the ingredients they need to reduce food waste.
• AI-Guided Cooking An AI-powered feature that provides step-by-step cooking instructions with tips, appliance control suggestions, and real-time guidance. Uses OpenAI to generate adaptive recipe steps and enables voice control via Bixby on Samsung smart appliances.
• Samsung Food Chrome Extension A browser extension for Chrome that enables users to save recipes from any website directly to Samsung Food with one click, without manually copying links.
• Samsung AI TV Food Recognition Integration Integration with Samsung AI-powered TVs (2025+) that uses computer vision to recognize food shown on-screen in TV programs and automatically pull up the corresponding recipe in Samsung Food, enabling real-time recipe discovery from video content.

Quantifiable outcome

• 4.8-star rating on App Store and 4.6-star rating on Google Play
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core and featured.

• InstacartcoreGTM or Marketing PartnerGrocery delivery integration allowing users to order ingredients directly from shopping lists created in Samsung Food. Core e-commerce partnership for the shopping list feature.
• TescocoreGTM or Marketing PartnerUK grocery retailer partnership enabling ingredient purchasing through Samsung Food shopping lists.
• WalmartcoreGTM or Marketing PartnerMajor US retailer partnership for grocery shopping integration, one of 45+ retail integrations in Samsung Food network.
• Jamie OliverfeaturedGTM or Marketing PartnerFeatured partner bringing celebrity chef recipes and brand presence to Samsung Food platform.
• Food NetworkfeaturedGTM or Marketing PartnerMajor food media brand partnership providing recipe content and brand visibility.
• PillsburyfeaturedGTM or Marketing PartnerCPG brand partnership enabling Pillsbury recipe integration on the platform.
• BBC Good FoodfeaturedGTM or Marketing PartnerUK-based food publisher partnership bringing recipe content to Samsung Food ecosystem.
• Samsung HealthcoreTechnology or IntegrationBi-directional integration with Samsung Health bringing BIA results, wellness insights, and coordinated nutrition tracking. Uses Samsung Health data for personalized recommendations.
• Samsung SmartThingscoreTechnology or IntegrationIoT platform integration enabling Samsung Food app to control connected ovens and kitchen appliances directly.
• Open Food FactscoreTechnology or IntegrationOpen-source food database partnership providing market-specific nutrition data under Open Database License. Bolsters product catalog with additional food items and nutrition details.
• GooglefeaturedTechnology or IntegrationAd tech and advertising partnership; Google serves as both ad platform partner and AI technology provider (Gemini) for Samsung Bespoke AI refrigerator features.
• AmazoncoreGTM or Marketing PartnerGrocery retail integration enabling Amazon Fresh ordering from Samsung Food shopping lists.
• OcadofeaturedGTM or Marketing PartnerUK online grocer partnership for ingredient ordering through Samsung Food.
• WoolworthsfeaturedGTM or Marketing PartnerAustralian major retailer partnership for grocery shopping integration.
• REWEfeaturedGTM or Marketing PartnerGerman grocery retailer partnership for European market grocery integration.
• TikTokfeaturedGTM or Marketing PartnerSocial media partnership enabling recipe link saving from TikTok content, launched November 2021. Users can save recipes discovered on TikTok For You Page directly to Samsung Food.
• KrogercoreGTM or Marketing PartnerUS supermarket chain partnership, part of 45+ major retail integrations enabling grocery ordering from Samsung Food shopping lists.
• Samsung ElectronicscoreStrategic or Co-development PartnerParent company providing ecosystem integration across Family Hub refrigerators, Galaxy devices, and SmartThings IoT platform. Acquired Whisk in 2019 and rebranded to Samsung Food in 2023.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yummly: Yummly is a recipe discovery, meal planning, and smart kitchen platform with similar AI-driven personalization and grocery integration. It directly competes for the same home cook persona and was historically integrated with Whirlpool smart appliances, paralleling Samsung Food's Family Hub strategy.
• Mealime: Mealime is a meal planning app focused on personalized weekly plans and grocery list generation, with a freemium model. It competes directly with Samsung Food's Meal Planner and shopping list workflows for health-conscious home cooks.
• Paprika Recipe Manager: Paprika is a cross-platform recipe saving, meal planning, and shopping list app serving the same home cook use cases as Samsung Food. It is a paid, ad-free alternative and competes for users who prioritize recipe organization and pantry management.
• MyFitnessPal: MyFitnessPal is the largest consumer nutrition tracking platform with a recipe import and meal planning feature set. It directly overlaps Samsung Food's nutrition calculator and health-score use cases for fitness- and weight-management-focused users.
• Sidechef: Sidechef is a guided cooking and meal planning app with smart appliance integration, competing for the same connected-kitchen use case that Samsung Food pursues via Family Hub and SmartThings.

Broad incumbents

• Allrecipes: Allrecipes is a large-scale recipe and meal inspiration platform owned by Dotdash Meredith. It competes for recipe discovery and is part of Samsung Food's publisher partner ecosystem, making it both a partner and an incumbent competitor for recipe-centric traffic.
• NYT Cooking: NYT Cooking is a premium recipe platform with strong content brand recognition. It competes for recipe inspiration share and overlaps with Samsung Food's premium subscription value proposition around curated, high-quality recipe content.
• Cookpad: Cookpad is the world's largest user-generated recipe sharing platform, particularly strong in Japan and Latin America. It overlaps with Samsung Food Communities and competes for the social, user-contributed recipe discovery experience.
• Tasty (BuzzFeed): Tasty is BuzzFeed's recipe and video content brand with massive social distribution. It competes for recipe discovery attention and represents an incumbent content platform that Samsung Food partners with and against in driving cooking content traffic.

Emerging players

• Eat This Much: Eat This Much is an AI-driven automated meal planning app that generates meal plans to hit user-defined macro and calorie targets. It directly overlaps Samsung Food's AI meal planning feature and represents an emerging AI-native competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/samsungfoodapp
• Facebookfacebook.com/SamsungFood
• LinkedInlinkedin.com/company/samsungfoodofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Food