mkg consulting

Name

mkg consulting

Legal name

MKG Consulting

Website

https://mkg-consulting.com

Company type

Private

Founded year

1986

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hospitality Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

akta.pro secondary industries

Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

Keywords

• Hospitality consulting services
• Hotel benchmarking data
• Hotel classification inspections
• Tourism market studies
• Hospitality performance analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Studies: Market studies, feasibility analyses, strategic studies, development plans, and operational audits for hospitality operators, investors, and territories. Delivered by 25 consultants with over 360 studies per year.
2. Data & Benchmarking Subscriptions: Recurring subscriptions to MKG_Destination platform providing hotel performance data, CompSet analytics, Forecast reports, Hotel Industry Trend reports, On The Books reservation data, and Market Target reports. Serves 20,000 active users across 12,000 connected establishments.
3. Hotel & Residence Classification Inspections: Inspection and certification services for hotel star ratings (1-5 stars) and tourism residences, conducted via MKG_Cert brand with COFRAC accreditation. Includes mystery visits for 4-5 star hotels.
4. Quality Measurement Services: Mystery visits, mystery calls, quality audits, and customer satisfaction surveys for hospitality establishments. Uses proprietary tools MKG_host and MKG_survey for field data collection and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

MKG Consulting provides market studies, hospitality data services and classification audits for tourism and accommodation professionals. Its core activities span consulting studies (market studies, feasibility analyses, asset evaluations, operational audits), recurring data subscriptions via the proprietary MKG_Destination platform for benchmarking and forecasting, and COFRAC-accredited hotel and tourism residence classification inspections under the MKG_Cert brand. The company additionally offers quality measurement services including mystery visits, mystery calls, and customer satisfaction surveys.

Product overview

MKG Consulting operates as a hospitality consulting firm offering three main service pillars: Studies (Études), Data, and Classification (Classement). The Studies division provides consulting services including market studies, strategic analysis, operational audits, and asset evaluations. The Data division offers subscription-based benchmarking and analytics products through MKG_Destination platform, including CompSet, Forecast, OTB, and Hotel Industry Trend reports. The Classification division, under the MKG_Cert brand, provides COFRAC-accredited inspection and certification services for hotel and tourism residence star ratings. The company has also developed proprietary internal tools (MKG_host and MKG_survey) for field operations and quality evaluations. Quality services include mystery shopping, mystery calls, quality audits, and customer feedback surveys. The overall offering is a platform-plus-services model combining consulting expertise with data-driven analytics tools.

Differentiator

Problem solved

Functional benefit

Brands

• MKG_Cert: Inspection and certification brand for hotel and tourism residence classification in France, COFRAC accredited (n°3-2255)
• MKG_Destination
• MKG_host
• MKG_survey
• CompSet

Products and services

• Études (Consulting Studies)
• MKG_Destination Platform
• CompSet (Daily/Monthly)
• Forecast
• On The Books (OTB)
• Hotel Industry Trend (HIT) Report
• Analyst Report
• Marché Cible (ad-hoc report)
• MKG_Cert Hotel & Residence Classification Inspections
• Quality Measurement Services (Visites Mystères, Appels Mystères, Audits Qualité, Ecoute clients, Préparation au classement)

Quantifiable outcome

• Classified establishments achieve on average 10% higher RevPAR than comparable unclassified establishments
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Royal Institution of Chartered Surveyors (RICS)coreOthers · 1 June 2019Sylvie Bergeret and Vanguelis Panayotis hold RICS professional member accreditation since June 2019, providing valuation and advisory standards recognized internationally.
• La Fabrique du TourismecoreStrategic or Co-development PartnerMKG Consulting is a founding member of La Fabrique du Tourisme, an industry initiative dedicated to identifying the challenges, new trends, and future challenges of tomorrow's tourism.
• EquipHotelmajorGTM or Marketing PartnerMKG Consulting serves as Knowledge partner for EquipHotel, a major French hospitality trade show, providing industry insights and thought leadership content for attendees.
• Braintrust MKGcoreStrategic or Co-development PartnerMKG Consulting is the initiator of Braintrust MKG workshops — collaborative events where hospitality professionals work together operationally on sector mutations and challenges.
• Hospitality-ONmajorGTM or Marketing PartnerMKG Consulting co-organized the dedicated hospitality tent at MIPIM 2025 with Hospitality-ON, making it the second most visited space at the event.
• COFRACcoreOthersMKG Consulting holds COFRAC accreditation n°3-2255 as an inspection organism for hotel and tourism residence classification. COFRAC (Comité Français d'Accréditation) provides formal recognition of MKG's technical competence and impartiality.
• Atout FrancecoreStrategic or Co-development PartnerMKG_Cert operates under delegation from Atout France to organize classification inspections and evaluate compliance with star rating criteria for hotels and tourism residences in France.
• GreenlyminorOthersSince 2021, MKG has been accompanied by Greenly for carbon footprint assessment and climate strategy consulting. In 2023, MKG achieved Silver level on Greenly's climate scoring.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HVS International: Global hospitality consulting and hotel valuation firm providing feasibility studies, market research, and asset appraisals — directly comparable to MKG's consulting studies, market analyses, and asset/portfolio evaluations.
• STR (CoStar Group): Global leader in hotel benchmarking and performance data, serving chains, owners, and investors with STR STAR reports and forward-looking demand data — directly comparable to MKG_Destination's benchmarking, forecast, and OTB offerings.
• HotStats: Provides monthly hotel profit-and-loss benchmarking and operational analytics across global hotel portfolios; competes head-on with MKG's CompSet and Hotel Industry Trend reports in the EMEA hospitality benchmarking segment.
• Lighthouse (formerly OTA Insight): Cloud-based hospitality intelligence platform offering rate shopping, demand forecasting, and revenue management tools — overlapping directly with MKG_Destination's pricing intelligence, forecast, and on-the-books analytics.

Broad incumbents

• CBRE Hotels: Global commercial real estate services leader with a dedicated Hotels practice covering investment sales, valuations, and consulting — directly comparable to MKG's hotel asset valuation and consulting service line.
• Cushman & Wakefield (Hospitality): Global real estate services firm with a dedicated hospitality practice offering hotel valuation, investment advisory, and market studies — overlaps with MKG's evaluation d'actifs and investment due-diligence engagements at greater scale.
• JLL Hotels & Hospitality: Major global real estate advisor with a hospitality group providing hotel investment sales, valuations, and consulting — comparable to MKG's asset valuation and investor-focused consulting work as a broader incumbent.
• Deloitte (Hospitality & Leisure Consulting): Big Four consultancy with a hospitality and leisure practice providing strategy, M&A advisory, and operational consulting — competes with MKG for large hospitality operator and investor consulting mandates at broader scope.
• PwC (Hospitality & Leisure): Big Four firm serving hospitality operators, investors, and lenders with consulting, deals, and valuation services — comparable to MKG's market studies, feasibility analyses, and asset valuation engagements from a broader platform.

Emerging players

• Kalibri Labs: Hotel benchmarking platform focused on channel-level booking data and distribution economics; competes in the same hotel intelligence category as MKG_Destination with a more US-centric but expanding footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• YouTubeyoutube.com/channel/UCJiuUCwB8-BhZsqYrDjrANg
• LinkedInlinkedin.com/company/mkgconsulting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mkg consulting