Geeks Toy

Name

Geeks Toy

Legal name

Talented Mavericks Limited

Website

https://geekstoy.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Betting Exchange Trading Software

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

Keywords

• Betting exchange software
• Sports trading software
• Betfair trading tool
• Betting market analysis
• Exchange betting platform

Headquarters

HQ city

Corby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Subscription-based software licensing for the Betfair trading version. The Betdaq and Matchbook versions are provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Geeks Toy is a downloadable desktop trading application that connects to betting exchanges (Betfair, Betdaq, Matchbook) to provide real-time market prices, one-click bet placement/amendment/cancellation, advanced charting, and a fully customizable trading interface. The Betfair version is sold as a paid subscription with a 14-day free trial; Betdaq and Matchbook versions are provided completely free of charge.

Product overview

Geeks Toy is a unified Betfair trading software platform consisting of the core trading application with native exchange integrations for Betfair, Betdaq, and Matchbook. The main product offers real-time market data, one-click trading execution, and customizable interfaces. The company also provides a free community forum for peer support and education, plus an affiliate program for revenue sharing. Betdaq and Matchbook versions are offered free of charge, while the Betfair version includes a 14-day free trial followed by paid subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Geeks Toy Betfair Version Paid annual-subscription desktop trading application that connects to the Betfair exchange API, providing real-time market prices, one-click bet placement/amendment/cancellation, advanced charting, and a fully customizable trading interface for individual sports and betting exchange traders. Includes a 14-day free trial.
• Geeks Toy Betdaq Version Free desktop trading application that connects to the Betdaq exchange API, providing real-time market prices, one-click bet placement/amendment/cancellation, advanced charting, and a fully customizable trading interface for individual Betdaq exchange traders.
• Geeks Toy Matchbook Version Free desktop trading application that connects to the Matchbook exchange API, providing real-time market prices, one-click bet placement/amendment/cancellation, advanced charting, and a fully customizable trading interface for individual Matchbook exchange traders.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BetfaircoreTechnology or IntegrationPrimary betting exchange partner. Geeks Toy is featured on Betfair's Apps Directory and is one of the supported trading platforms for the Betfair exchange.
• BetdaqcoreTechnology or IntegrationSecondary betting exchange partner. The Betdaq version of Geeks Toy is provided completely free to use.
• MatchbookcoreTechnology or IntegrationTertiary betting exchange partner. The Matchbook version of Geeks Toy is provided completely free to use.
• Affiliate PartnersminorChannel Partner/ Reseller/ DistributorLink sharing affiliate program where partners earn 25% commission on referred purchases with 90-day cookie duration and minimum payout of £50.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bet Angel: Bet Angel is a long-established desktop Betfair trading software product offering ladder interface, one-click betting, automation (Bet Angel Bot) and professional trading tools. It is the most direct head-to-head competitor to Geeks Toy in the same Betfair-exchange-trading niche with the same customer persona.
• Fairbot: Fairbot is a third-party Betfair trading application providing real-time markets, one-click betting and Dutching/lay functionality for sports traders. It targets the same individual sports trader persona and competes for the same paid subscription wallet share as Geeks Toy.
• BF Bot Manager: BF Bot Manager is a Betfair-focused bot-building and automation platform used by sports traders to systematize strategies on the exchange. It competes with Geeks Toy on the automation/advanced-trader segment of the same exchange trading market.
• Bet Trader: Bet Trader is a desktop trading interface built for Betfair with real-time prices, one-click betting and customizable layouts. It is positioned as a direct alternative to Geeks Toy for individual exchange traders.
• C Market Solutions / Cymbal Trading: Cymbal (formerly C Market) provides professional-grade Betfair trading software and feeds targeting serious sports and horse-racing traders. It overlaps with Geeks Toy on the more advanced, high-volume trader segment of the Betfair trading market.

Broad incumbents

• Betfair (Flutter Entertainment): Betfair is the world's largest betting exchange and the platform on which Geeks Toy's paid product runs. As both the underlying venue and a developer of native trading interfaces, it is the dominant incumbent whose own tooling choices directly shape Geeks Toy's addressable market.
• Smarkets: Smarkets is a betting exchange operator offering its own platform and a public API for third-party tool builders. It is comparable to Geeks Toy because it defines the exchange-trading ecosystem in which trading tools compete, and a future integration could expand Geeks Toy's multi-exchange coverage.
• Betdaq: Betdaq is a betting exchange for which Geeks Toy provides a fully free integrated trading client. It is comparable as one of the three exchanges on which Geeks Toy's software natively runs, shaping both product scope and potential monetization paths.
• Matchbook: Matchbook is a betting exchange on which Geeks Toy operates a free trading client and is listed as a developer partner. It is comparable as a partner venue and as a potential adjacent exchange that could shift Geeks Toy's revenue mix if monetization rules change.

Others

• TradingView: TradingView is a multi-asset charting and trading platform with scripting/Pine and broker/exchange integrations. It is comparable as an adjacent charting and analysis tool that some sports exchange traders use alongside or instead of dedicated tools like Geeks Toy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Geekstoy
• YouTubeyoutube.com/user/GeeksToy
• Facebookfacebook.com/338515489503211

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeks Toy