What tiera gray does

Bet On My Brand Creative Studio, operating under Tiera Harris Gray Consulting LLC and structurally housed under parent Fourth and Gray LLC, is a privately held, founder-led brand strategy and web design studio founded in 2019 by Tiera Gray and headquartered in Virginia, USA. The studio delivers brand strategy, visual identity design, and WordPress website design services to Black women entrepreneurs across multiple industries, including coaches, consultants, service providers, content creators, and small nonprofit organizations. Its core methodology, branded the Signature Brand Experience, is a three-phase framework (Brand Strategy, Brand Design, Website Design) preceded by an optional 90-minute Brand Therapy strategy session intended to surface positioning before any design work begins. The studio explicitly does not build on Wix, Squarespace, or competing platforms, positioning WordPress as the core technology layer.

The studio sells project-based professional services on a tiered menu: Brand Therapy ($275), Brand Identity Suite ($1,250+), One Page Wonder one-page website ($750 introductory, normally $1,250), VIP Design Day ($950), and the flagship Signature Brand Experience ($3,500+). Payment is structured as a 33% deposit followed by phased installments, with VIP Design Day requiring a 50% deposit. Go-to-market is consultation-first and sales-led: prospective clients submit an inquiry form, receive a complimentary phone consultation, sign a proposal and contract, and pay a retainer to secure a project slot. Supporting sales channels include a blog, email newsletter with a free lead magnet, and active organic social accounts on Instagram, Facebook, Twitter, and Pinterest; the company does not use resellers, channel partners, or third-party distribution.

Commercially, the studio is a solo-operator model with no disclosed employees beyond the founder, no external institutional funding, and no disclosed revenue. Capacity is currently booked into 2026, and the company has launched two new products in successive years (One Page Wonder in 2024 and VIP Design Day in 2025) to broaden its addressable price points. Customer logos include Mind Over Money, Law Office of Bri Rials, Strut Communications, Wife Life LLC, Golden Bloom Doula, Mobeaulity, Bella Boss Box, The Black Doula Project, and others — all SMB or small nonprofit clients. Tech integrations are limited to standard services: Google Analytics for site tracking and PayPal and Square for payment processing.

Name

tiera gray

Legal name

Tiera Harris Gray Consulting LLC

Website

https://betonmybrand.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Bet On My Brand Creative Studio is a founder-led, Virginia-based brand strategy and WordPress web design studio serving Black women entrepreneurs and small business owners across multiple industries with tiered project-based services.

Ownership category

akta.pro rank

Product category

Brand Strategy and Web Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy consulting
• Visual identity design
• WordPress website design
• Creative studio services
• Brand strategy coaching

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Signature Brand Experience: Full-service brand strategy and design package for Black women entrepreneurs. Includes 90-minute strategy session, brand design (logo suite, colors, fonts), and custom WordPress website (homepage + 6 pages). 4-6 week delivery. Sold as project-based retainer.
2. Brand Identity Suite: Standalone brand identity design package including logos, color palette, typography system, brand guidelines, and branded Canva templates. 3-week delivery. Sold as project-based service.
3. One Page Website Wonder: Single-page WordPress website design with copy template, support pages, and social media graphics. 3.5-week delivery. Introductory pricing at $750 (normally $1,250).
4. VIP Design Day: Full-day intensive design session (8 hours) for brand and website updates. Includes pre-day planning call, day-of focus, and 14 days post-support. $950 investment with 50% deposit to secure date.
5. Brand Therapy Session: 90-minute one-on-one brand strategy session for early-stage entrepreneurs needing clarity before investing in full packages. Delivered as written brand strategy summary.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bet On My Brand Creative Studio is a strategy-led brand and web design studio for Black women entrepreneurs. It provides brand strategy, visual identity, and WordPress website design through standalone strategy sessions, full brand-and-website engagements, identity packages, a one-page website service, and a focused one-day design intensive.

Product overview

Bet On My Brand Creative Studio is a brand strategy and web design studio offering a suite of services for Black women entrepreneurs. The core offerings include Brand Therapy (a 90-minute strategy session at $275), The Signature Brand Experience (a full brand and website package at $3,500+ over 4–6 weeks), The Brand Identity Suite (standalone brand design at $1,250+ in 3 weeks), One Page Wonder (a single-page WordPress website at $750, normally $1,250, in 2–3 weeks), and VIP Design Day (a full-day intensive at $950 for targeted updates). The studio exclusively uses WordPress for website builds and does not offer services on Wix, Squarespace, or other platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Therapy A guided 90-minute one-on-one brand strategy session for Black women entrepreneurs who need clarity before investing in design or a full website. It covers business background, ideal client, brand voice, differentiators, and visual direction, and includes a written brand strategy summary.
• The Signature Brand Experience A comprehensive 4–6 week hands-on engagement delivering brand strategy, brand identity design with a logo suite, color palette, and fonts, and a custom WordPress website with a homepage plus six additional pages.
• The Brand Identity Suite A complete brand identity design package including primary and secondary logo design, a color palette and typography system, a brand guidelines document, and branded Canva templates.
• One Page Wonder A focused one-page WordPress website design service for entrepreneurs who want a polished professional online presence without a full multi-page site. It includes a copy template, a social links page, support pages, and launch graphics, with a 3.5-week delivery timeline.
• VIP Design Day A full-day dedicated brand and website design session for entrepreneurs with an established brand or website and a clear project vision. It includes a 45-minute pre-day planning call, 8 hours of focused one-to-one work, 2 hours of next-day revisions, and 14 days of text support via Voxer or Facebook Messenger.

Quantifiable outcome

• 3,000% improvement in metrics reported by Mind Over Money client after rebranding
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Fourth and Gray LLCminorOthersParent company relationship. Bet On My Brand Creative Studio is 'A Fourth and Gray LLC Company' according to footer on betonmybrand.com. Nature of parent-subsidiary relationship not detailed.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Braid Creative: Braid Creative is a boutique brand and website design studio serving women-led businesses, offering strategy, identity, and Squarespace/Showit web design. Directly comparable as a similarly-sized, niche-positioned branding studio with project-based pricing and a defined persona-based ICP.
• DesignGood: DesignGood is a brand strategy and identity studio targeting purpose-driven small businesses and entrepreneurs. Comparable as a brand-strategy-first boutique offering productized identity and web design packages to SMB clients.
• Wild at Heart Creative: Wild at Heart Creative is a boutique brand and Squarespace web design studio serving women entrepreneurs and creative small businesses. Directly comparable in target customer, service mix, and project-based engagement model.
• Drawn to Create: Drawn to Create is a small brand and web design studio serving female founders and creatives. Directly comparable as a solo/small boutique delivering brand identity and website design with a similar ICP and pricing tier.
• BLK + BRWN Creative: BLK + BRWN Creative is a Black-owned creative agency serving Black and Brown entrepreneurs with branding, web design, and content services. Directly comparable in mission, target demographic, and service offering.
• The Brand Strategy Studio: The Brand Strategy Studio is a boutique firm focused on brand strategy and identity for small businesses and solopreneurs. Comparable as a similarly sized strategy-led studio with productized service packages.

Broad incumbents

• Squarespace Design Services Marketplace: Squarespace operates an in-house design services marketplace and website builder that competes for the same small-business design-and-build budget. Comparable as a much broader incumbent offering overlapping web design services at varying price points.
• Wix Studio Design Services: Wix operates a DIY website builder and a partner design services program targeting small businesses needing brand and website work. Comparable as a broad incumbent serving overlapping SMB design-and-build needs with templated and semi-custom offerings.

Emerging players

• Franke+Cie: Franke+Cie is a boutique brand strategy and web design studio serving mission-driven small businesses and entrepreneurs. Comparable as an emerging player with a similar strategy-led approach and SMB focus, though serving a different specific niche.

Others

• HoneyBook: HoneyBook is a business management platform for creative entrepreneurs and small studios, including brand designers. Comparable as an adjacent ecosystem enabler whose users overlap with Bet On My Brand's ICP and may substitute or complement custom design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/betonmybrand
• Facebookfacebook.com/betonmybrand
• Instagraminstagram.com/betonmybrand
• Pinterestpinterest.com/betonmybrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tiera gray