What Braid Creative & Consulting does

Braid Creative & Consulting is a privately held Oklahoma City-based branding agency operating from a single headquarters at 607 NW 28th Street, Suite G, Oklahoma City, OK 73103. Founded in 2011/2012 by co-founders Kathleen Shannon and Tara Street, the firm operates as an LLC under the legal name Braid Creative & Consulting, LLC (formerly Braid Creative Collective) and runs with a small 1–10 person team. Its offering is built around a single proprietary framework, The Braid Method® — a registered trademark for a collaborative process that helps clients articulate clear, consistent brand messaging and align internal vision with external presentation.

The agency's service portfolio is structured around three layers: (i) the Braid Method® as the unifying methodology; (ii) core services including Brand Identity & Messaging, Visioning & Consulting, Research & Strategy; and (iii) service add-ons spanning Media Planning & Buying, Content & Social Media Strategy, Video & TV Production, Collateral & Print Design, Team Workshops & Planning Retreats, and Launch & Promotional Campaigns. It also markets a self-paced digital product, the Braid Method ECourse (delivered via Teachable with a Facebook community and quarterly masterclasses), plus content assets including The Braid Newsletter and a branded podcast. The customer base is diversified across financial services (Tinker Federal Credit Union, Worth Credit Union), healthcare/midwifery/dental (Lifecycle Midwifery, JoMo Smile Studio), construction and urban development (McAlister Construction, The Hill OKC, Wheeler District), education and personal brands (Brené Brown, Kimberly Ann Johnson, KC Davis Struggle Care), retail/community (Knit Stars), automotive (Fowler Auto Group), and non-profits (Climb Wyoming, Shelterwell).

Braid monetizes primarily through custom, quote-based 1:1 branding and consulting engagements (pricing not publicly disclosed; the input notes a multi-year contract cadence) supplemented by ECourse sales and content-driven lead generation across its blog, newsletter, podcast, Facebook, Instagram, LinkedIn, and YouTube channels. The go-to-market motion is sales-led with content-marketing top-of-funnel support, the ECourse functioning as a self-serve/PLG secondary channel distributed globally. Revenue and ARR figures are not publicly disclosed, the firm has no external funding rounds, and there are no public reports of acquisitions, M&A, or major capital events.

Name

Braid Creative & Consulting

Legal name

Braid Creative & Consulting, LLC

Website

https://braidcreative.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Braid Creative & Consulting is a privately held Oklahoma City-based branding agency serving purpose-driven businesses, creative entrepreneurs, authors, and multi-location enterprises through its proprietary "Braid Method®" process for brand strategy, messaging, and visual identity.

Ownership category

akta.pro rank

Product category

Branding and Creative Services

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Strategy & Corporate Development Consulting (BPAHACAA)

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding & Consulting Services: Direct 1:1 client engagements for brand strategy, identity, messaging, and marketing services using The Braid Method.
2. ECourse (Online Course): Self-paced online course teaching The Braid Method branding process for creative entrepreneurs. Includes materials, worksheets, masterclasses, and access to a Facebook community group.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Braid Creative & Consulting is a branding and creative agency that provides brand strategy, visual identity design, messaging development, visioning, research, and marketing services to small businesses, purpose-driven entrepreneurs, and select enterprise clients. Its work is anchored by The Braid Method®, a proprietary collaborative process that produces brand platforms aligning internal vision with external presentation. The agency also sells a self-paced online course, the Braid Method ECourse, via Teachable, teaching its methodology to creative entrepreneurs.

Product overview

Braid Creative & Consulting is a branding agency offering a unified service portfolio centered on its proprietary methodology, The Braid Method. The core offering combines brand strategy, identity design, and messaging development through a structured collaborative process. This is supplemented by an online educational product (Braid Method ECourse) for self-paced learning, plus various service modules including research, media planning, content strategy, video production, print design, and team workshops. The company also produces content through a newsletter and podcast. The architecture is service-led rather than software-based, with The Braid Method serving as the unifying framework across all deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Messaging Brand strategy and development services including logo design, brand voice guidelines, visual identity systems, positioning support, and messaging frameworks for businesses and personal brands.
• Visioning & Consulting Strategic business visioning and brand consulting services that help clients articulate purpose, define positioning, and develop actionable brand strategies.
• Research & Strategy Market research and strategic planning services including customer research, competitive analysis, and brand development strategy.
• Media Planning & Buying Media planning and purchasing services for promotional campaigns across digital and traditional channels.
• Content & Social Media Strategy Content development and social media strategy services including content templates, editorial calendars, and ongoing media strategy.
• Video & TV Production

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brand Strategist / Big Duck: Branding agency focused on nonprofit and mission-driven organizations, with a proprietary brand-building methodology. Comparable to Braid in combining structured methodology with purpose-driven client focus, though with deeper nonprofit specialization.
• Huemor: Boutique branding and web design agency serving SMBs and purpose-driven brands. Comparable in size, service breadth (branding, web design, messaging), and target customer profile to Braid Creative.
• McKee Wallwork + Company: Advertising and brand strategy agency based in the Southwest US, serving mid-market and growth-stage brands. Comparable in regional positioning, full-service branding offering, and similar client scale.
• Riser: Boutique creative agency providing branding, web design, and content strategy for entrepreneurs and small businesses. Closely comparable in size, target customer (creative entrepreneurs), and service mix.
• Lemonade Stand: Small creative agency offering branding, web design, and marketing services to purpose-driven businesses and entrepreneurs. Comparable boutique scale and similar customer profile to Braid.

Broad incumbents

• Siegel+Gale: Global brand strategy consultancy offering brand identity, naming, and simplification services. Comparable on the strategic branding and messaging dimension but operates at far greater scale across enterprise clients.
• Interbrand: Global brand consultancy delivering brand strategy, identity, and experience design. Overlaps with Braid's brand strategy and identity work but serves Fortune 500 clients with much larger teams.
• Landor & Fitch: Global branding and design consultancy with deep expertise in brand identity and strategy. Comparable on core branding capabilities but offers broader geographic reach and integrated design services.
• Pentagram: Independent design firm specializing in brand identity, graphic design, and strategy. Comparable on brand identity and design services but operates at a much larger partner-led scale across global enterprise clients.

Emerging players

• Kirsty Dunn Studio: Boutique branding studio serving purpose-driven small businesses with brand strategy, identity, and messaging. Comparable in niche focus and scale, though more geographically localized.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNR-d9CXbichHqZDd7Fv-jA
• Facebookfacebook.com/braidcreative
• LinkedInlinkedin.com/company/braid-creative-&-consulting
• Instagraminstagram.com/braidcreative
• Xx.com/braidcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braid Creative & Consulting