planet waves

What planet waves does

Planet Waves is a privately held astrology publication operating as Planet Waves, Inc. in the United States, founded and authored by Eric Francis. The company publishes weekly and monthly horoscopes for all twelve zodiac signs, in-depth articles on astrological events and current affairs analyzed through an astrological lens, and specialized readings including solar return reports, Family Constellation readings, and annual Inner Light – Inner Peace (ILIP) forecasts. Its core offering is personalized astrology guidance built on Eric Francis's proprietary Chiron-centered methodology, which he has practiced since 1995, with distinctive coverage of minor planets such as Chiron, Eris, Vulcanus, Admetos, and Borasisi.

The underlying platform delivers content across multiple formats — written articles and horoscopes on the main website (planetwaves.net), audio programming via the Planet Waves FM podcast and YouTube channel, video commentary through Starcast, and newsletter distribution on Substack (including the Book of Blue). An independent e-commerce storefront at astrology.boutique handles transactional reading sales separate from the editorial site. The technology stack is essentially a WordPress-based content management system with standard e-commerce and newsletter integrations; there are no APIs, SDKs, or mobile applications disclosed.

Planet Waves monetizes primarily through annual subscription tiers (Galaxy Pass for all-inclusive access, Astrology Pass for astrology content, and Core Community Membership for community features), supplemented by one-time reading purchases and voluntary donations. The target customer is individual astrology enthusiasts seeking personalized guidance for self-understanding, timing decisions, and relationship or career matters. Distribution is direct-to-consumer and global in reach, with the founder operating from upstate New York in Greene County. The company has no disclosed institutional investors, no parent entity, and no recorded M&A or leadership changes.

Name

planet waves

Legal name

Planet Waves, Inc.

Website

https://planetwaves.net

Company type

Private

Operating status

Operating

Short description

Planet Waves is a privately held astrology publication founded by Eric Francis that delivers weekly horoscopes, annual readings, and specialized astrological content to individual consumers through subscription tiers, one-time purchases, and donations across web, podcast, and Substack channels.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Memberships: Recurring subscription tiers including Galaxy Pass (all-inclusive), Astrology Pass, and Core Community Membership providing ongoing access to astrology content, readings, and community features.
2. One-Time Reading Purchases: Individual astrology readings and reports sold as one-time purchases through the Astrology Boutique platform.
3. Donations: Voluntary donations from community members supporting the publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Planet Waves is an online astrology publication that produces horoscopes, long-form astrology articles, and personalized astrological readings for individual readers. Content is centered on Chiron-focused astrological interpretation and is delivered through a subscription-based website, email newsletter (Substack), and podcast.

Product overview

Planet Waves is a comprehensive astrology publication platform operated by Eric Francis, offering a subscription-based content model with multiple membership tiers. The core product is the Planet Waves astrology publication providing weekly and monthly horoscopes, in-depth articles on astrological events, and extended readings. Premium offerings include the Inner Light – Inner Peace (ILIP) annual readings and specialized services like Family Constellation Readings. Additional subscription tiers include Galaxy Pass, Astrology Pass, and Core Community Membership, each providing varying levels of access to content. The platform also offers an audio program called Planet Waves FM, along with personal consulting services and donation options for supporting the publication.

Differentiator

Problem solved

Functional benefit

Brands

• Inner Light – Inner Peace: Annual written and audio readings for zodiac signs
• Planet Waves FM
• Starcast
• Book of Blue

Products and services

• Planet Waves Annual Subscription
• Planet Waves Horoscopes
• Astrology Readings
• Planet Waves Podcast

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cafe Astrology: Cafe Astrology is a long-running free astrology content site offering natal charts, daily/weekly horoscopes, and in-depth articles. It directly competes with Planet Waves in serving individual astrology enthusiasts seeking chart-based readings and transit analysis through digital content.
• Susan Miller's Astrology Zone: Astrology Zone is one of the most recognized subscription astrology publications, offering monthly horoscopes, premium annual predictions, and an app. It competes with Planet Waves on the same subscription-driven astrology content model targeting individual enthusiasts.
• Chani Nicholas: Chani Nicholas operates a subscription astrology platform offering weekly horoscopes, personalized readings, and a mobile app, with a focus on healing and social justice themes. It competes directly with Planet Waves in the premium subscription astrology reading segment.
• Co-Star: Co-Star is a mobile-first astrology app that provides personalized daily horoscopes, natal chart analysis, and social astrology features. It competes with Planet Waves for the same consumer astrology audience, though differentiated by its app-first delivery and AI-driven personalization.
• The AstroTwins: The AstroTwins (Ophira and Tali Edut) are media astrologers offering horoscopes, books, and subscription content across major outlets. They compete with Planet Waves in the subscription astrology content and personal reading category for individual consumers.
• DailyOM: DailyOM is a subscription content platform offering daily inspirational articles, courses, and readings across spiritual and metaphysical topics including astrology. It competes with Planet Waves on the subscription-based spiritual content model and recurring-revenue mechanics.
• Astrology Hub: Astrology Hub is a media platform with a podcast network, online courses, and content produced by professional astrologers. It directly competes with Planet Waves in distributing astrology content through podcast and digital channels to engaged enthusiast audiences.

Broad incumbents

• Astrology.com: Astrology.com is a high-traffic general astrology portal offering free horoscopes, compatibility reports, and tarot readings. It is a broader incumbent serving a wider astrology audience than Planet Waves, overlapping primarily on horoscope content and report sales.

Emerging players

• Sanctuary WorldWide: Sanctuary provides an astrology app with live psychic and astrologer chat readings. It overlaps with Planet Waves in the personalized astrology reading market, particularly for consumers seeking on-demand interpretations and transit guidance.

Others

• Substack (platform): Substack is the newsletter platform through which Planet Waves distributes its planetwaves.substack.com and planetwavesfm.substack.com channels. It is an enabling infrastructure provider rather than a competitor, but materially relevant as Planet Waves' distribution backbone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@planetwaves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about planet waves