clever fit Fitnessstudio by VK BODYFIT

What clever fit Fitnessstudio by VK BODYFIT does

VK BODYFIT GmbH is a privately held German fitness studio operator founded in 2011 and headquartered in Waldbrunn. The company operates as the largest franchisee of clever fit GmbH — one of Germany's strongest discount fitness chains with over 485 locations across Europe — running 32 clever fit-branded fitness studios distributed across more than 20 cities and at least six German states, including Baden-Württemberg, Bavaria, Hesse, North Rhine-Westphalia, and Rhineland-Palatinate. VK BODYFIT employs approximately 300 staff across administrative functions and studio operations, and is led by Managing Directors Michael Mühleck, Moritz Mühleck, and Matthias Mäurer, indicating a closely-held management structure with no disclosed external institutional ownership.

The core product is subscription-based access to physical fitness facilities offering cardio, strength, functional, and free-weight training, supplemented by group courses and wellness amenities such as sauna, solarium, and relaxation areas. Studio operations are administered through Magicline GmbH's member management software, while member-facing digital services are delivered through the MySports mobile application (MySports GmbH), which handles contract management, course booking, training plans, and payment updates. Supplementary service lines include Reformer Pilates (currently offered at two studios, Bad Kreuznach and Neu-Ulm), the Calculate Health Coach application (Calculate UG) for individualized nutrition planning, and Bodycheck body fat analysis.

The business model relies on recurring monthly subscription fees with 12- or 23-month minimum contract terms, complemented by B2B corporate fitness programs (Firmenfitness), club and association fitness packages (Vereinsfitness), and revenue from add-on modules such as personal training plans, solarium, massage beds, and on-site consumption credits (Verzehrguthaben). Member acquisition combines physical studio presence, online signup, trial training offers, the MySports app, and a "Mitglieder werben Mitglieder" referral program. Studio operations are organized through three wholly-owned subsidiaries — Myo GmbH, cf Fitness Metzingen GmbH, and KP Sport und Fitness GmbH — each responsible for specific location clusters under the VK BODYFIT umbrella.

Name

clever fit Fitnessstudio by VK BODYFIT

Legal name

VK BODYFIT GmbH

Website

https://vk-bodyfit.de

Company type

Private

Founded year

2011

Operating status

Operating

Short description

VK BODYFIT GmbH is a German franchisee of clever fit GmbH operating 32 fitness studios across Germany with ~300 employees, generating recurring revenue from subscription memberships, corporate fitness programs, and supplementary wellness add-on services for individual and B2B customers.

Ownership category

akta.pro rank

Product category

Health and Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Fitness studio operations
• Gym memberships
• Corporate fitness programs
• Group fitness training
• Reformer Pilates

Headquarters

HQ city

Waldbrunn

HQ country

Germany

HQ region

Europe

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fitness Membership Fees: Primary revenue from recurring membership fees charged to individual members for access to fitness studios. Memberships are offered with various contract terms (12 or 23 months minimum).
2. Corporate Fitness (Firmenfitness): B2B revenue from companies purchasing corporate fitness packages for their employees.
3. Club/Association Fitness (Vereinsfitness): Revenue from sports clubs and associations for member access to studios.
4. Additional Modules and Add-ons: Revenue from supplementary services such as training plans, shakes, solarium, massage beds, and other wellness offerings.
5. Consumption Credits (Verzehrguthaben): Revenue from beverages and other consumables purchased at studios.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VK BODYFIT GmbH operates as a franchisee of clever fit GmbH, running 32 fitness studios across Germany that provide cardio, strength, functional, and free-weight training, group courses, wellness facilities (sauna, solarium, relaxation room), personal training plans, body analysis, and nutrition counseling. Complementary offerings include the MySports mobile app for member self-service, Reformer Pilates at selected locations, a corporate fitness program (Firmenfitness), and a club/association fitness program (Vereinsfitness).

Product overview

VK BODYFIT operates as a franchisee of clever fit GmbH, managing 32 fitness studios across Germany under the clever fit brand. The core offering consists of fitness facilities with cardio, strength, and functional training equipment, complemented by group courses and wellness amenities. The digital product portfolio includes the MySports mobile app for member self-service (membership management, course booking, training plans), Reformer Pilates at select locations, and specialized health applications (Calculate Health Coach, Bodycheck body fat analysis). Corporate fitness programs (Firmenfitness) round out the B2B offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Studios (32 Locations) Network of 32 fitness studios across Germany offering cardio training, strength training, functional training, free weights, group courses, wellness facilities (sauna, solarium, relaxation room), body analysis, and personal training services for individual members.
• Firmenfitness (Corporate Fitness)

Quantifiable outcome

• 12 years of successful market presence since 2011
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• clever fit GmbHcoreChannel Partner/ Reseller/ DistributorVK BODYFIT GmbH operates as a franchisee (Franchise-Nehmer) of clever fit GmbH, one of Germany's strongest fitness chains with over 485 locations across Europe. This franchise relationship provides VK BODYFIT with brand recognition, operational frameworks, and marketing support.
• Magicline GmbHcoreTechnology or IntegrationMagicline GmbH (Raboisen 6, 20095 Hamburg) provides the studio management software used for member administration, contract handling, and membership processing. VK BODYFIT has a data processing agreement with Magicline.
• MySports GmbHcoreTechnology or IntegrationMySports GmbH provides the MySports member portal app (mobile and browser-based) that allows members to manage their membership and additional services. Data is processed in joint responsibility with FIT/ONE GmbH.
• DHfPG (Deutsche Hochschule für Prävention und Gesundheitsmanagement)minorStrategic or Co-development PartnerVK BODYFIT works with DHfPG for education and career development in the fitness and health sector, offering dual training programs.
• IST-StudieninstitutminorStrategic or Co-development PartnerVK BODYFIT partners with IST-Studieninstitut for fitness and sports management education and certification programs.
• HansefitminorChannel Partner/ Reseller/ DistributorHansefit is mentioned as an external cooperation partner. Membership benefits (like free months) cannot be applied to contracts with external partners including Hansefit.
• Myo GmbHminorOthersSubsidiary company operating clever fit Biberach. Registered at Amtsgericht Würzburg HRB 16043. Address: Röntgenstr. 15, 97295 Waldbrunn.
• cf Fitness Metzingen GmbHminorOthersSubsidiary company operating clever fit Metzingen. Registered at Amtsgericht Würzburg HRB 15494. Address: Röntgenstr. 15, 97295 Waldbrunn.
• KP Sport und Fitness GmbHminorOthersSubsidiary company operating clever fit Studios in Aschheim, Aubing, Berg am Laim, Giesing, Kirchseeon, Oberhaching, Unterhaching, and Vaterstetten. Registered at Amtsgericht Würzburg HRB 17993.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fitness First Germany: Premium-segment German fitness club operator offering cardio, strength, group classes, and wellness amenities. Comparable in service breadth but competes for the same end consumer with a higher price point.
• McFit Global Group (RSG Group): Operates McFit, John Reed, and Gold's Gym studios across Germany and Europe with a budget-to-mid-market positioning. Most direct comparable in scale, low-cost value proposition, and broad member-base targeting.
• FIT/ONE: German discount fitness chain with multiple studios and a similar 'price-performance' value proposition. Already a partner to clever fit (joint MySports data responsibility), making it a direct competitive comparable.
• Kieser Training: German strength-training-focused fitness chain with private/semi-private models. Comparable as a domestically rooted German fitness operator with multi-state presence, though differentiated by training philosophy.
• Mrs.Sporty: German women-focused boutique fitness franchise with multiple studios. Comparable as a German franchise-based fitness operator competing for similar middle-market consumer segments.
• INJOY: Mid-market German fitness chain offering equipment, courses, and personal training across multiple locations. Comparable in member-based mid-market positioning and service mix.
• Premium Fitness (Premium Brands Holding): German premium fitness chain operating multiple studios with broad amenity offerings. Comparable as a multi-location German club operator targeting consumers seeking full-service facilities.

Broad incumbents

• clever fit GmbH: Franchisor of the brand VK BODYFIT operates under; manages 485+ studios across Europe. Comparable as the same franchise system with broader geographic reach and centralized brand/marketing control.

Emerging players

• Hansefit: Corporate wellness network aggregator selling multi-studio access to employers. Already named as a cooperation partner of VK BODYFIT; competes for the same Firmenfitness/B2B wallet with a different distribution model.
• Bodystreet: EMS (electrical muscle stimulation) micro-studio franchise targeting a German mass-market fitness audience. Comparable as a tech-enabled German fitness franchise concept addressing similar budget-conscious consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vk-bodyfit-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clever fit Fitnessstudio by VK BODYFIT