plug 2 plug
Plug 2 Plug is a South Jersey-based direct-to-consumer e-commerce retailer founded in 2016 that sells iPhone and Apple Watch accessories, bundled packs, and offers doorstep phone repair services to individual consumers.
- Company typePrivate
- Founded2016
- HeadquartersPaulsboro, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What plug 2 plug does
Plug 2 Plug Company, doing business as Plug 2 Plug Store, is a privately held direct-to-consumer e-commerce retailer founded in 2016 and headquartered in Paulsboro, New Jersey. The company sells phone accessories targeting owners of iPhone models 6 through 14 and Apple Watch users, including cases, chargers, screen protectors, and a premium Apple Watch band line branded under names such as MIDNIGHT WEAVE, PLATINUM WEAVE, and BLK BADGE. It offers bundled offerings including the Plug Bundle (case, charger, and screen protector) and the Summer Essentials Pack, alongside a budget tier marketed as "Deals Under $10."
plug 2 plug firmographics
Firmographics- Name
- plug 2 plug
- Legal name
- Plug 2 Plug Company
- Website
- https://plug2plugstore.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Plug 2 Plug is a South Jersey-based direct-to-consumer e-commerce retailer founded in 2016 that sells iPhone and Apple Watch accessories, bundled packs, and offers doorstep phone repair services to individual consumers.
- Ownership category
- akta.pro rank
plug 2 plug industry classification
Industry- Product category
- Consumer Electronics Retail
- akta.pro primary industry
- Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)
Keywords
Where plug 2 plug is headquartered
LocationHeadquarters
- HQ city
- Paulsboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
plug 2 plug business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time product sales of phone accessories including protective cases, chargers, screen protectors, Apple Watch bands, and bundled packages. Revenue is generated through individual product transactions at set price points.
- Phone Repair Services: On-demand phone repair services offered to customers for cracked screens, battery issues, and other device problems. Fast, affordable, and reliable service delivered to customer locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
plug 2 plug product offering
Product offeringCore offering
Plug 2 Plug is a direct-to-consumer e-commerce retailer based in Paulsboro, New Jersey that sells phone accessories (protective cases, chargers, screen protectors), smart devices, and premium Apple Watch bands, alongside on-demand doorstep phone repair services for cracked screens, battery issues, and other device problems. The business sells directly through its own online storefront and offers bundled packages such as The Plug Bundle for iPhone 6–14 models.
Product overview
Plug 2 Plug Store is an e-commerce retailer offering a curated selection of tech accessories and smart devices. The product portfolio centers around five main category areas: Smart Devices, Protective Cases, Tech Accessories (including chargers and cables), Deals Under $10, and Apple Watch Bands. Specific product sub-brands include the MIDNIGHT WEAVE, PLATINUM WEAVE, and BLK BADGE Apple Watch bands (all $19.99), and the Summer Essentials Pack ($25.00). The company also offers an exclusive Plug Bundle combining a premium case, charger, and screen protector for iPhone 6-14 models. A complementary phone repair service is available for cracked screens, battery issues, and other device problems, provided on-site at the customer's location. The store operates primarily as an online retail platform serving customers in the South Jersey area.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple Watch Bands
Companies that use plug 2 plug
Customer profileSegments2 records
Ideal customer profiles2 records
plug 2 plug technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
plug 2 plug partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
plug 2 plug competitors and assessment
Company assessmentDirect peers
- Casetify: Casetify is a direct-to-consumer phone case and tech accessories brand selling premium protective cases, watch bands, and charging accessories — directly overlapping with Plug 2 Plug's Protective Cases, Apple Watch Bands, and bundle categories.
- OtterBox: OtterBox manufactures and sells protective phone cases and screen protectors, directly competing with Plug 2 Plug's Protective Cases and Plug Bundle offering, though at a more premium price tier.
- uBreakiFix: uBreakiFix is a phone and device repair service chain offering cracked screen and battery repairs — directly overlapping with Plug 2 Plug's on-doorstep Phone Repair Service, although at retail-store scale rather than mobile doorstep delivery.
- Anker: Anker is a major consumer electronics accessories brand specializing in charging cables, chargers, and power-related products — directly competing with Plug 2 Plug's Tech Accessories and charger SKUs inside the Plug Bundle.
- PopSockets: PopSockets sells phone grips, cases, and tech accessories through a direct-to-consumer e-commerce model — overlapping with Plug 2 Plug's Protective Cases and Tech Accessories categories, with comparable DTC brand positioning.
- Gazelle: Gazelle is a consumer electronics recommerce platform that buys and sells pre-owned smartphones — directly comparable to Plug 2 Plug's device trade-in and pre-owned electronics activities referenced in the short_description.
- Belkin: Belkin produces and sells charging cables, chargers, screen protectors, and smart-device accessories — directly competing with Plug 2 Plug's Tech Accessories and Plug Bundle charger components across iPhone-compatible SKUs.
- Speck Products: Speck is a protective phone case brand offering cases and screen protectors for iPhone generations — overlapping with Plug 2 Plug's Protective Cases category and Plug Bundle case component.
Broad incumbents
- Apple: Apple sells first-party accessories (cases, watch bands, charging cables) directly through its retail and online channels — a broad incumbent competitor that can undercut independent accessory retailers on ecosystem integration and brand trust.
- Best Buy: Best Buy is a large multi-category electronics retailer that sells phone accessories, chargers, and cases alongside offering in-store repair services through Geek Squad — a broader incumbent competing with Plug 2 Plug across both product and service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
plug 2 plug financial estimates
Financial estimateRevenue estimate
Valuation estimate
plug 2 plug leadership team
Management profileNumber of profiles
plug 2 plug funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
plug 2 plug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about plug 2 plug
What does plug 2 plug do?
Plug 2 Plug is a direct-to-consumer e-commerce retailer based in Paulsboro, New Jersey that sells phone accessories (protective cases, chargers, screen protectors), smart devices, and premium Apple Watch bands, alongside on-demand doorstep phone repair services for cracked screens, battery issues, and other device problems. The business sells directly through its own online storefront and offers bundled packages such as The Plug Bundle for iPhone 6–14 models.
Is plug 2 plug a public or private company?
plug 2 plug is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was plug 2 plug founded?
plug 2 plug was founded in 2016.
Where is plug 2 plug based?
plug 2 plug is headquartered in Paulsboro, United States, in the North America region.
How does plug 2 plug make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are phone Repair Services.
Who are plug 2 plug's main competitors?
Direct peers on record are Casetify, OtterBox, uBreakiFix, Anker, PopSockets, Gazelle, Belkin and Speck Products. Broad incumbents are Apple and Best Buy.
Does plug 2 plug have an API?
No public API is recorded for plug 2 plug.
What industry is plug 2 plug in?
plug 2 plug's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACATAE, Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters).