electrician

What electrician does

PJ Electrical is a local electrical contracting business founded in 2000 and headquartered in Kidsgrove, Stoke-on-Trent, UK, delivering a comprehensive range of domestic and commercial electrical services to customers across Staffordshire and Cheshire. The offering spans house rewires, fuse board upgrades, security lighting, kitchen and bathroom electrical work, electrical testing and fault finding, loft conversion and house extension electrics, plus CCTV and outdoor garden lighting installation; domestic plumbing is offered as a supplementary trade service. The business holds NICEIC Part P Registration and NICEIC Domestic Installer accreditation, which provides the regulatory standing required for electrical work in UK dwellings.

Underlying technology is standard electrical installation and maintenance practice with no proprietary tooling, software, or platforms; delivery is hands-on and labor-based. The commercial model is quote-based, pay-as-you-go project work with one-time fees per job and no recurring subscription component, supported by free estimates, fully insured and guaranteed work, and cash/cheque/BACS payment acceptance. Customers are acquired through the company website, a Yell.com business listing, and word-of-mouth referrals, reflecting a direct-to-consumer local-service go-to-market centered on founder Paul Whalley's reputation for quality workmanship built over more than 20 years.

Operational scale is consistent with a small independent trade operator: a single headquarters address, two published phone numbers, and Saturday hours suggest modest capacity. The competitive position rests on local reputation, regulatory accreditation, and personal trust rather than technology, scale economies, or multi-region presence.

Name

electrician

Legal name

P J Electrical

Website

https://pjelectricalstoke.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Short description

PJ Electrical is a Stoke-on-Trent, UK-based local electrical contractor providing domestic and commercial installation, repair, maintenance, CCTV, and outdoor lighting services across Staffordshire and Cheshire.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

akta.pro secondary industries

Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

Keywords

• Electrical installation services
• Domestic electrical work
• Commercial electrical contracting
• CCTV installation services
• Outdoor lighting installation

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Electrical Installation and Maintenance Services: One-time project fees for electrical work including rewiring, repairs, fuse board upgrades, lighting installations, and CCTV systems. Revenue is generated on a per-project basis with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PJ Electrical delivers professional electrical installation, repair, and maintenance services to homeowners and small commercial customers in the Stoke-on-Trent, Staffordshire, and Cheshire regions, with house rewires, fuse board upgrades, security lighting, CCTV installation, kitchen and bathroom electrical work, electrical testing, fault finding, and outdoor lighting as the principal offerings. The company also offers supplementary domestic plumbing services alongside its electrical work.

Product overview

PJ Electrical is a local electrical contractor business offering a unified set of professional electrical services to domestic and commercial customers. The core offering consists of electrical repair, maintenance, and installation services spanning house rewires, fuse board upgrades, security lighting, kitchen/bathroom electrics, fault finding, and lighting maintenance. The business also provides complementary services including garden lighting installation, CCTV installation, and domestic plumbing work. All services are delivered by NIC EIC accredited electricians with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Able Group: UK-wide electrical, plumbing, and property maintenance provider. Directly comparable because it sells domestic and commercial electrical services (rewires, fault finding, lighting) to the same SMB/residential customer base that PJ Electrical targets, but at much larger national scale.
• Mr. Electric (UK franchise): National franchised electrical services brand in the UK offering residential and commercial electrical work. Comparable service line (installations, repairs, upgrades) and accreditation-driven trust model, but with brand, marketing, and operational scale that PJ Electrical lacks.
• Aspect (Aspect Maintenance Services): UK national provider of electrical, plumbing, heating, and building maintenance services. Directly comparable on the electrical contracting side for domestic and commercial customers, but with national coverage and recurring maintenance contracts that PJ Electrical does not have.
• Local Heroes (British Gas / Centrica): British Gas-owned platform connecting customers to vetted local tradespeople for electrical, plumbing, and heating work. Directly comparable on domestic electrical services in the same UK market, but operates as a marketplace with national demand generation that local independents rely on.
• Pimlico Plumbers: London-headquartered UK home services firm offering plumbing, electrical, and maintenance. Comparable on the multi-trade domestic services model and brand-led reputation strategy, though concentrated in London rather than the Midlands.

Emerging players

• Hometree (Home Services): UK home services company offering electrical work, plumbing, and boiler care with a recurring subscription/cover model. Comparable because it sells to the same domestic segment with comparable core services, but differentiates via recurring contracts and digital-first branding.

Others

• Checkatrade: UK directory/marketplace that lists vetted tradespeople including electricians. Indirectly comparable because it shapes how domestic customers find and select local electricians like PJ Electrical, and could itself be a channel partner or competitor depending on strategy.

Direct peers

• TJS Electrical Services: Independent UK domestic and commercial electrical contractor offering installations, rewires, testing, and maintenance. Closely comparable to PJ Electrical on service line, customer segment, and small-scale founder-operated operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about electrician