What ocean rescue alliance does

Ocean Rescue Alliance International (ORAI) is a 501(c)(3) marine conservation nonprofit headquartered operationally in South Florida, deploying its first artificial reef modules in 2019 in partnership with engineering firm Reef Cells. The organization restores coral reef ecosystems off the coasts of Broward and Palm Beach counties using concrete reef modules — including mermaid-sculpture habitats — coupled with the patented Coral Lok coral outplanting technology licensed from inventor Chris O'Hare. Since inception, ORAI has deployed more than 300 habitat and art modules intended to restore marine biodiversity, protect coastlines, and create alternative diving sites that reduce pressure on the natural Florida Reef Tract. It operates the Reef Discovery Center in Broward County as a hub for STEM education, community engagement, and municipal partnerships, and runs the WeRestore Coral Lab and Coral Rangers as wholly-owned research and monitoring subsidiaries.

ORAI generates revenue through a diversified nonprofit model spanning one-time and recurring donations (preset tiers of $25, $50, $100, and $350), a three-tier membership program (Coral Guardian at $200/year, Business Ally at $1,500/quarter, and Custom Partnership at $5,000/quarter targeting municipalities and corporations), branded merchandise sales (apparel and beach towels priced $35-$65), and an Adopt-a-Coral sponsorship program that issues GPS-tracked digital certificates to donors. Its customer base is segmented across individual ocean enthusiasts, small businesses, municipal governments and tourism entities, and educational institutions, with marketing conducted via email newsletter, organic social media, ~15 community events per year, the Reef Discovery Center, and its e-commerce storefront. The organization has no disclosed headcount, no disclosed revenue, no public funding rounds, and no parent company, operating as an independent nonprofit (EIN 86-3337083).

Name

ocean rescue alliance

Legal name

Ocean Rescue Alliance International

Website

https://oceanrescuealliance.org

Company type

Private

Operating status

Operating

Short description

Ocean Rescue Alliance International is a 501(c)(3) marine conservation nonprofit that restores coral reef ecosystems in South Florida using patented Coral Lok outplanting technology and 300+ deployed artificial reef modules, serving individual donors, municipalities, businesses, and schools through memberships, donations, and education.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE)

Keywords

• Marine conservation
• Coral reef restoration
• Artificial reef deployment
• Ocean education programs
• Conservation nonprofit

Headquarters

HQ city

Broward County

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations: One-time and recurring donations at preset amounts ($25, $50, $100, $350) or custom amounts. Weekly and monthly donation options available. Covers transaction fees option.
2. Membership Subscriptions: Three-tier membership program: Coral Guardian ($200/year or $17/month), Business Ally ($1,500/quarter), Custom Partnership ($5,000/quarter). Includes member benefits, merchandise discounts, event access.
3. Merchandise Sales: E-commerce sales of branded apparel (t-shirts, hoodies, sweatshirts), accessories (towels), and merchandise. 100% of proceeds from beach towels go to conservation mission.
4. Coral Adoption Program: Adopt-a-Coral program allowing donors to contribute to coral restoration by sponsoring micro-fragment outplanting. Recipients receive digital certificate with GPS coordinates of their adopted coral.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ocean Rescue Alliance International (ORAI) is a marine conservation nonprofit that designs and deploys artificial reef modules off the South Florida coast using the patented Coral Lok outplanting technology. It operates the Reef Discovery Center in Broward County as a community hub for reef restoration, education, and engagement, and supports its mission through donations, tiered memberships, coral adoption sponsorships, and branded merchandise sales.

Product overview

Ocean Rescue Alliance International (ORAI) is a marine conservation nonprofit offering a portfolio of reef restoration programs, technologies, and membership tiers. The core offering includes artificial reef modules deployed via the patented Coral Lok system (developed in partnership with Reef Cells and Chris O'Hare), the Adopt a Coral program for direct coral fragment sponsorship, and the WeRestore Coral Lab research facility. ORAI operates the Reef Discovery Center as an education hub and offers tiered membership programs (Coral Guardian, Business Ally, Custom Partnership) providing exclusive access, merchandise discounts, and community engagement opportunities. The organization also sells branded merchandise (apparel, towels, accessories) with proceeds supporting conservation efforts.

Differentiator

Problem solved

Functional benefit

Brands

• 1000 Mermaids Artificial Reef Project: An artificial reef project deploying mermaid-shaped sculptures to create marine habitat and promote ocean conservation.
• Coral Lok
• LiveBlue
• WeRestore Coral Lab
• Reef Discovery Center

Quantifiable outcome

• 300+ artificial reef modules deployed
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Reef CellscoreStrategic or Co-development Partner · 1 January 2019Engineering firm partner for developing and deploying artificial reef modules. Collaborated on the 1000 Mermaids Artificial Reef Project deploying 300+ habitat and art modules in South Florida waters.
• Chris O'HarecoreTechnology or IntegrationInventor of the patented Coral Lok system, a key technology for coral outplanting on artificial reef structures. ORAI licenses and utilizes this technology for restoration efforts.
• Broward CountycoreStrategic or Co-development PartnerMunicipal government partner hosting the Reef Discovery Center - Broward County's hub for reef restoration, education, and community engagement. Main operational partner for South Florida reef projects.
• 1000 Mermaids Artificial Reef ProjectcoreStrategic or Co-development PartnerMajor initiative under ORAI focused on deploying mermaid-shaped artificial reef sculptures. ORAI serves as the parent organization. Project has deployed over 300 modules since 2019.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coral Restoration Foundation: Florida-based nonprofit focused on coral reef restoration through in-water nurseries and outplanting, directly comparable to ORAI's restoration mission, Florida footprint, and donor-supported model.
• Reef Renewal International: Nonprofit dedicated to restoring coral reefs globally through coral nurseries and outplanting programs; closely mirrors ORAI's restoration methodology and conservation mission.
• SECORE International: Coral restoration nonprofit that develops and applies sexual coral reproduction techniques; comparable in mission (coral restoration) and nonprofit/grant-funded model.
• Reef-World Foundation: International marine conservation nonprofit focused on reef protection and sustainable diving; overlaps with ORAI's eco-tourism and reef stewardship positioning.

Broad incumbents

• Coral Reef Alliance: Established international coral reef conservation nonprofit working across reef protection, science, and community programs; broader in scope and longer operating history than ORAI but competes for similar donor pools.
• Surfrider Foundation: Large ocean and coastal conservation nonprofit with grassroots chapters and a membership-driven model; comparable in nonprofit donor/member structure but broader in scope beyond reefs.
• Oceana: Largest international ocean advocacy nonprofit; competes for conservation donations and corporate partnerships across the broader marine space that includes reef restoration.
• Ocean Conservancy: Major ocean conservation nonprofit running large-scale campaigns and volunteer programs; overlaps with ORAI's community-led, donor-funded marine conservation work but at much greater scale.

Emerging players

• Marine Conservation Institute: Nonprofit focused on marine protected areas and ocean science; adjacent in marine conservation mission and grant/research-driven nonprofit structure.
• Lonely Whale Foundation: Ocean-focused nonprofit running campaigns and corporate partnerships on marine health; comparable in community engagement, corporate partner programs, and nonprofit funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ocean-rescue-alliance-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ocean rescue alliance