What reaction industries does

Reaction Industries LLC, founded in 2004 and headquartered at 16000 E. Michigan Ave., Albion, Michigan, is a custom manufacturer of industrial polyurethane (PU) wheels, rollers, casters, and related accessories. It operates as a division of Caster Concepts, Inc. (founded 1987), inheriting ISO 9001:2008-certified quality systems and access to a shared sales infrastructure. The company's core manufacturing process is hot cast polyurethane production using meter-mix technology that conditions isocyanate and curative components to 180-250°F, mixes them at 4,500 rpm, pours the reacted polyurethane into steel molds, and cures the parts in a 350-390°F oven for 7-12 minutes followed by a 16+ hour post-cure at 180-200°F. It offers standard durometers (70A, 85A, 95A, 70D), custom formulations, and polyurethane-to-metal bonding, supporting load capacities up to 11,000 lbs per wheel.

The product portfolio spans polyurethane wheels (drive wheels, round tread, poly wheel tread), polyurethane rollers (V-groove, conveyor, keyed), and a broad accessories line that includes lifting pads, corner guards, track wipers, bumpers, bushings, caster lock brake levers, dust covers, friction pads, FOD screens, aerospace fittings, gaskets, and specialty items such as fuel cell holders and urethane shock absorbers for fuel cells. The company serves enterprise and mid-market B2B customers across automotive manufacturing, aerospace and aviation, distribution, agricultural equipment, medical/healthcare, warehouse and material handling, metal fabrication, and maritime industries.

Reaction Industries runs a sales-led, quote-based B2B model with no public pricing and no e-commerce storefront; customers request quotes via the website form or by phone (517-459-8878, 800-704-1562), uploading design files (.pdf, .stp) for custom orders. Revenue is generated from one-time manufacturing contracts for industrial buyers, with geographic scope limited to North America (USA). Marketing relies on the company website, a Caster Concepts-branded LinkedIn/Facebook/YouTube/Twitter presence, and direct phone-based sales. The company has not raised any external funding, is privately held as an LLC domiciled in Michigan, and reports no subsidiaries, M&A, or restructuring activity.

Name

reaction industries

Legal name

Reaction Industries LLC

Website

https://reactionindustries.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Reaction Industries is a custom manufacturer of industrial polyurethane wheels, rollers, casters, and accessories, serving B2B customers in automotive, aerospace, distribution, agriculture, medical, and warehouse/material handling sectors from its Albion, Michigan facility as a division of Caster Concepts, Inc.

Ownership category

akta.pro rank

Product category

Industrial Polyurethane Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH)

Keywords

• Polyurethane wheels
• Polyurethane rollers
• Industrial casters
• Custom polyurethane manufacturing
• Material handling components

Headquarters

HQ city

Albion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Polyurethane Products Sales: Manufacture and sale of polyurethane wheels, rollers, and accessories. Products include standard materials (70A, 85A, 95A, 70D) and custom formulations. Revenue is generated through direct sales via quote requests and phone orders for B2B industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Reaction Industries manufactures custom hot-cast industrial polyurethane wheels, rollers, casters, and related accessories such as bumpers, bushings, FOD screens, and aerospace fittings. Products are produced in standard durometers (70A, 85A, 95A, 70D) and custom formulations, with capabilities including polyurethane-to-metal bonding and load capacities up to 11,000 lbs per wheel. The company operates as a division of Caster Concepts, Inc. and sells exclusively through direct B2B channels serving automotive, aerospace, material handling, agricultural, medical, and warehouse sectors.

Product overview

Reaction Industries is a manufacturer of polyurethane (PU) wheels, rollers, and accessories as part of the Caster Concepts, Inc. family of companies. The product portfolio centers on two core product lines: Polyurethane Wheels (including Round Tread, Poly Wheel Tread, and Drive Wheels) and Polyurethane Rollers (including V-Groove rollers, Conveyor Rollers, and Keyed Poly Rollers). These are complemented by an extensive Polyurethane Accessories line encompassing Lifting Pads, Corner Guards, Track Wipers, Bumpers, Bushings, Caster Lock Brake Levers, Dust Covers, Poly Friction Pads, FOD Screens, Aerospace Fittings, and Gaskets. The company also produces specialty items such as Fuel Cell Holders, Urethane Shock Absorbers for Fuel Cells, and custom Dunnage. The in-house polyurethane processing facility enables custom formulations and manufacturing of all products in various durometer options (70A, 85A, 95A, 70D). Products serve industries including automotive manufacturing, distribution, aviation & aerospace, agricultural equipment, medical/healthcare, metal fabrications, and warehouse & material handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Polyurethane Wheels Heavy-duty industrial polyurethane wheels with high-density thick tread, capable of bearing up to 11,000 lbs, featuring noiseless operation, corrosion resistance, and floor protection properties for industrial applications.
• Polyurethane Rollers Cylindrical rollers coated with polyurethane to protect core materials from wear, tear, and rust, used in printing, material conveying, squeezing, pressing, and laminating applications.
• Polyurethane V-Groove Rollers Track-based polyurethane rollers with V-shaped groove for stable guided movement, designed to distribute load weight evenly and increase load-bearing capabilities.
• Polyurethane Conveyor Rollers Industrial polyurethane-coated rollers for conveyor systems, resistant to chemicals, lubricants, and moisture with customizable formulations for enhanced toughness and impact resistance.
• Lifting Pads High load-bearing polyurethane lifting pads designed to distribute weights across surfaces, prevent slippage, and protect workers and equipment during heavy lifting operations.
• Polyurethane Corner Guards Impact-resistant polyurethane guards engineered to protect corners and edges from scratches, bumps, and collisions during transport, loading/unloading, and warehouse operations.
• Polyurethane Track Wipers Durable track wipers that keep wheels rolling on tracks by removing debris, oil, and chemicals to prevent wheel de-tracking or sliding in industrial applications.
• Polyurethane Bumpers Heavy-duty impact absorption bumpers designed to protect equipment, surfaces, and structures from damage in industrial and commercial environments, with resistance to chemicals and harsh conditions.
• Keyed Poly Rollers Precision-engineered polyurethane rollers with keyed shafts for powered conveyor systems, preventing de-tracking or slipping by aligning with the conveyor shaft.
• Custom Polyurethane Bushings Custom polyurethane bushings for reducing impact, absorbing shocks, and minimizing noise or wear between moving parts in automotive, aerospace, maritime, and manufacturing applications.
• Caster Lock Brake Levers Polyurethane caster locking mechanisms that securely lock casters in place, ensuring stability and easy management of heavy loads with enhanced durability and grip.
• Dust Covers Custom machine covers designed to protect valuable machinery from harmful dust and debris, minimizing wear and tear while extending equipment life.
• Poly Friction Pads Polyurethane friction pads providing superior traction for mounting, gaskets, machine bumpers, and equipment stabilizers, with vibration dampening and noise reduction properties.
• FOD Screens Foreign Object Debris screens designed to protect aerospace equipment by keeping debris out of sensitive areas, preventing damage and maintaining operational efficiency.
• Aerospace Fittings Precision aerospace fittings designed for aircraft structural elements, engine systems, and pneumatic/hydraulic systems, meeting demanding aerospace industry specifications.
• Round Tread Poly Wheel Industrial polyurethane wheel with round tread design for smooth rotation and excellent traction in material handling applications.
• Polyurethane Gaskets Polyurethane gaskets providing sealing solutions for industrial applications with chemical and temperature resistance.
• Custom Dunnage Customized polyurethane dunnage parts designed to protect and secure items during shipping and storage.
• Urethane Shock Absorber for Fuel Cell Specialized shock absorber designed for fuel cell applications, providing impact protection and vibration dampening.
• Fuel Cell Holder Custom polyurethane holders designed to secure fuel cells in place during operation and transport.

Quantifiable outcome

• Load capacity up to 11,000 lbs per wheel
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Caster Concepts, Inc.coreStrategic or Co-development Partner · 3 October 2009Reaction Industries is a division of Caster Concepts, Inc. Parent company founded in 1987. Caster Concepts designs and builds industrial casters and wheels for various applications including industrial, automotive, food service, aerospace, material handling markets. ISO 9001-2008 certified.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Caster Concepts, Inc. Parent company of Reaction Industries. Designs and builds industrial casters and wheels for industrial, automotive, food service, aerospace, and material handling markets. Shares ISO 9001-2008 certification and overlapping product lines (caster wheels, polyurethane).
• Albion Industries: Castor and wheel manufacturer headquartered in the same city (Albion, MI) as Reaction Industries. Directly competes in industrial casters and polyurethane wheels with overlapping customer verticals including automotive, aerospace, and material handling.
• Hamilton Caster & Mfg. Co. US-based industrial caster and wheel manufacturer with a long operating history. Offers polyurethane wheels, heavy-duty casters, and material handling products serving automotive, aerospace, and warehouse customers comparable to Reaction Industries.
• RWM Casters: Manufacturer of industrial casters and wheels including polyurethane, rubber, and steel wheels. Directly competes in heavy-duty industrial caster and wheel segments with similar B2B sales model.
• Superior Tire & Rubber Corp. Industrial tire, wheel, and roller manufacturer producing polyurethane and rubber products for material handling, industrial, and aerospace applications. Direct competitor in heavy-duty polyurethane wheels and conveyor rollers.
• Polyurethane Products Corp. Custom polyurethane product manufacturer producing wheels, rollers, bushings, and custom molded parts. Directly comparable custom hot-cast polyurethane operation serving similar industrial verticals.

Broad incumbents

• Colson Group: One of the largest global manufacturers of casters, wheels, and material handling products. Competes broadly with Reaction Industries across industrial caster and polyurethane wheel categories through multiple brands (Colson, Albion, Faultless, Shepherd).
• Blickle: German-headquartered global manufacturer of wheels and casters including polyurethane wheels and industrial rollers. Competitor in heavy-duty polyurethane wheels and V-groove rollers serving similar industrial and material handling applications.

Emerging players

• Wheels Manufacturing: Specialty polyurethane and urethane wheel and roller manufacturer for industrial and material handling applications. Smaller-scale competitor focused on custom polyurethane components similar to Reaction Industries' specialty work.
• Trew Industrial Wheels: Manufacturer of custom polyurethane wheels and casters for industrial automation, AGVs, and material handling. Emerging specialty competitor in polyurethane wheels and rollers with similar custom formulation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/casterconcepts
• YouTubeyoutube.com/channel/UC2XgqlEZsMhIiGTPLReG6MQ
• Facebookfacebook.com/casterconcepts
• LinkedInlinkedin.com/company/reaction-industries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reaction industries