What saeco professional does

Saeco Professional is an Italy-based division of Evoca Group (formerly N&W Global Vending) that designs, manufactures, and supplies professional coffee machines, vending machines, software, accessories, and maintenance services for B2B customers. Founded in 1981 in Gaggio Montano near Bologna and headquartered at Evoca S.p.A.'s registered office in Valbrembo (Bergamo), the company operates across at least five European markets (Italy, France, Spain, Portugal, Germany) and was part of the Philips portfolio from 2009 before joining Evoca Group in 2017. Saeco pioneered the world's first bean-to-cup automatic espresso system in 1985 and maintains 3 research labs with over 45 patents filed in the last 10 years.

The core product portfolio spans bean-to-cup machines (Aurora, Magic, Royal, Iperautomatica Premium, Phedra Evo, SE50, Aulika Evo), the Area capsule/pod system, and the Oasi and Artico vending lines, supported by the Pro.Up Bluetooth app and web portal for remote fleet management, credit management, alarms, and statistics. Revenue is generated primarily through hardware sales to offices, hotels, restaurants, small bars, B&Bs, retail locations, and public sites, complemented by recurring maintenance consumables (cleaning tablets, descaling solutions, Brita filters, lubricating grease) sold via the Evoca ecommerce store and accessories (milk coolers, grinders, cabinets). Pricing is quote-based rather than publicly listed, with go-to-market combining direct B2B sales, dealer/distributor networks, an ecommerce storefront, Amazon Business marketplace, and trade show presence at Host, Venditalia, Sigep, and Sirha.

The business is supported by a comprehensive certification stack including ISO 9001, ISO 14001, ISO 14067, and ISO 45001, plus product safety marks from VDE, IMQ, CSA, and NSF, with the 2026 launch of an ISO 14067 Product Carbon Footprint Calculator enabling customers to meet Scope 3 ESG reporting requirements. As a privately-held division within a diversified manufacturing conglomerate, ownership structure, headcount, and revenue figures are not publicly disclosed.

Name

saeco professional

Legal name

Evoca S.p.A.

Website

https://saecoprofessional.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Saeco Professional, a division of Italy's Evoca Group, designs and manufactures professional bean-to-cup, capsule/pod, and vending coffee machines for B2B customers across offices, hotels, restaurants, retail, and public sites in Europe, supported by the Pro.Up connectivity platform and maintenance consumables.

Ownership category

akta.pro rank

Headquarters

HQ city

Valbrembo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Professional Coffee Machine Sales: Sale of professional bean-to-cup and capsule/pod coffee machines to B2B customers including offices, hotels, restaurants, and small businesses
2. Pro.Up Software Platform: Management platform for operators to monitor and control connected coffee machines, with credit management, alarms, and statistics features
3. Maintenance Products and Accessories: Sale of maintenance products including cleaning tablets, descaling solutions, water filters, lubricating grease, and accessories like refrigerators and milk coolers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Saeco Professional designs, manufactures, and supplies professional-grade bean-to-cup and capsule/pod coffee machines, vending machines, and related accessories and maintenance products for B2B customers. The portfolio spans bean-to-cup machines (Aurora, Magic, Royal, Iperautomatica Premium, Phedra Evo, SE50, Aulika Evo), capsule/pod machines (Area), vending machines (Oasi, Artico), the Pro.Up IoT management app, and a line of maintenance products and accessories.

Product overview

Saeco Professional offers professional coffee machines for offices, hotels, restaurants, and vending applications. The product portfolio centers on Bean to Cup machines (Aurora, Magic, Royal, Iperautomatica Premium, Phedra Evo, SE50, Aulika Evo) and Capsule/Pod machines (Area), with the Pro.Up app enabling smart connectivity and remote management. The offering includes maintenance products and accessories. All products are manufactured in Italy as part of the Evoca Group.

Differentiator

Problem solved

Functional benefit

Brands

• Pro.Up: Smartphone application for online management of Saeco coffee machines, enabling operators to manage and monitor coffee machines, and users to manage credits and beverage dispensing via Bluetooth.
• Aurora
• Magic
• Royal
• Iperautomatica Premium
• Phedra Evo
• Area
• Oasi
• Artico

Products and services

• Aurora Bean to cup professional coffee machine with adjustable grinders, capacitive interface with photo-realistic icons, and steel conical burrs. Available in B2/B1 (coffee-only) and M2/M1 (coffee and milk) variants; Aurora Focus offers High-Speed Cappuccino. Designed for offices and small businesses.
• Magic Premium bean to cup coffee machine family featuring variable chamber coffee unit (8.5-15g), 7-inch color touch screen, silent built-in milk frother with patented cleaning system, and combined coffee/milk/water dispenser unit. Compatible with MDB payment protocol. Available in M1, M2, B1, B2 variants for offices and small restaurants.
• Royal Bean to cup office coffee machine with capacitive interface, photo-realistic beverage icons, and iconographic display. Available in OTC, Plus, and Black versions for office and OCS segment use.
• Iperautomatica Premium Bean to cup machine bridging OCS and vending ranges, featuring photorealistic beverage icons, new components for soluble products management, and compact dimensions (max 550mm height). Dispenses up to 8 coffee beverages and 2 soluble products. For small enterprises, offices and Ho.Re.Ca.
• Phedra Evo Compact bean to cup machine with minimalist design, color display, and backlit touch buttons. Provides coffee, milk, chocolate beverages, and hot water. Available in Cappuccino, Espresso, and TTT variants. Suitable for offices, meeting rooms, and hotel breakfast rooms.
• SE50 Professional compact bean to cup machine with stainless steel frame, 2 thermoblocks, heated brewing group, and LCD display. Features programmable single/double espresso, simultaneous coffee and steam dispensing, and 2600W power. Designed for small bars.
• Aulika Evo Bean to cup commercial coffee machine for hotels and professional settings. Features high water and coffee container capacity, One Touch milk-based beverages. Available in Top (with High-Speed Cappuccino), Office, Focus, and Black variants.
• Area Professional capsule/pod coffee machine with Italian design, wide display, and backlit icons. Brews up to 8 different direct selection beverages. Available in OTC HSC, Focus, OTC Pro-Disc, and Focus Pro-Disc variants for offices and the B2B market.
• Oasi Vending machine for professional coffee with Italian taste, part of Saeco Professional's vending machine line.
• Artico Vending machine line designed for professional coffee service.
• Pro.Up Mobile app and web platform for remote management of Saeco coffee machines via Bluetooth. Enables operators to monitor unlimited machines, control credits, alarms, and statistics. Users can manage credits and dispense beverages. Available for Magic and Royal machines.
• Maintenance Products Professional maintenance products including coffee clean tablets, milk circuit cleaning powder, Brita Intenza water filter, descaling solutions (250ml and 5L), cleaning brush, lubricating grease, and water hardness tester for Saeco Professional coffee machines.
• Accessories Coffee machine accessories including FR7L-N compressor refrigerator (7L) for milk refrigeration, 1L Milk Cooler, M50 dosing grinder for SE50, Phedra Evo cabinet with cup dispensers, Area pedestal, Iperautomatica riser kit, and Aulika Top cappuccinatore.

Quantifiable outcome

• ISO 14067:2018 certified Product Carbon Footprint Calculator for Scope 3 reporting

Segments7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and major.

• Evoca Group (formerly N&W Global Vending)coreStrategic or Co-development Partner · 1 January 2017In 2017, the Saeco Professional Division became part of N&W Global Vending Group, the world vending leader, which at the end of the same year rebranded as Evoca Group. This acquisition allowed the company to become more prominent in the professional coffee machines world business, with the Saeco and Gaggia brands recognized as icons of Made in Italy in terms of technology, quality and style.
• PhilipsmajorStrategic or Co-development Partner · 1 January 2009Since 2009, with the arrival of Philips, Saeco became a global player able to cover the entire offer of coffee machines. The synergies between Philips and Saeco boosted the development of technologies and new patents.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jura Elektroapparate AG: Swiss manufacturer of premium super-automatic coffee machines for offices, HoReCa, and self-service. Jura is Saeco Professional's most direct competitor in the European professional bean-to-cup segment, with overlapping product features, similar B2B distribution, and a comparable premium positioning strategy.
• WMF (Professional Coffee Machines): German maker of professional bean-to-cup and filter coffee machines for hotels, restaurants, offices, and convenience retail. WMF directly competes with Saeco Professional in HoReCa and large-office installations across Germany and broader Europe, with comparable IoT and service network capabilities.
• Franke Coffee Systems: Swiss division of Franke Group producing professional super-automatic coffee machines for HoReCa, offices, and convenience retail globally. Direct overlap with Saeco Professional in the professional bean-to-cup category, particularly in hotels, QSR, and self-service retail.
• La Cimbali: Italian manufacturer of professional traditional and super-automatic espresso machines, owned by Gruppo Cimbali. Comparable to Saeco Professional in HoReCa, small bars, and the premium Italian heritage positioning, with strong presence in cafés and restaurants.
• Thermoplan AG: Swiss manufacturer of professional fully automatic coffee machines best known as Starbucks' primary equipment supplier. Competes with Saeco Professional in high-volume HoReCa and chain accounts, with strong global reach through its chain-customer contracts.
• La Marzocco: Italian handmade espresso machine maker serving specialty coffee shops, cafés, and premium HoReCa. Comparable to Saeco Professional in the high-end professional espresso category, sharing Italian craftsmanship positioning and HoReCa customer overlap.
• Bravilor Bonamat: Dutch manufacturer of professional brewing equipment including bean-to-cup, filter coffee, and instant beverage machines for offices, HoReCa, and vending. Direct overlap with Saeco Professional in office and hospitality installations across Europe.
• Rancilio Group: Italian professional espresso machine manufacturer producing traditional and automatic machines for HoReCa and offices, including the Egro fully automatic line. Comparable to Saeco Professional in Italian-made professional espresso and bean-to-cup machines, with similar HoReCa and office channel focus.
• Nuova Simonelli: Italian maker of professional traditional and super-automatic espresso machines under the Nuova Simonelli and Simonelli brands. Comparable to Saeco Professional in HoReCa and specialty coffee segments, with overlapping presence in cafés, hotels, and small bars across Europe.

Broad incumbents

• De'Longhi Group: Italian-listed home and professional coffee machine manufacturer with a much broader product portfolio including consumer espresso, capsule systems, and the Braun brand. Overlaps with Saeco Professional in bean-to-cup and capsule/pod machines for both home and small-business use, with greater global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@evocagroup
• Facebookfacebook.com/SaecoProfessional
• LinkedInlinkedin.com/company/saecoprofessional
• Instagraminstagram.com/saecoprofessional

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about saeco professional