What relai ag (crypto) does

Relai AG is a Zürich-based, Bitcoin-only retail brokerage founded in 2020 that operates a self-custodial mobile platform for buying, selling, and storing Bitcoin. The company serves three customer tiers through distinct product lines: the core Relai App for retail consumers (minimum order 50 EUR/CHF), Relai Private for high-net-worth individuals with trading volumes above 100,000 CHF/EUR, and Relai Business for small-to-medium companies adding Bitcoin to corporate treasuries. Relai reports over 100,000 active users and 400,000+ app downloads, with a 4.6 App Store and 4.4 Google Play rating.

The platform is built on a self-custodial wallet architecture in which private keys are generated and stored exclusively on the user's mobile device, with no intermediary custody by Relai. Security is layered through multi-factor authentication (email OTP, device fingerprint, PIN/biometric), ISO 27001 certification, and a proprietary pricing engine that averages median spot prices from five high-liquidity exchanges refreshed every ten seconds. Relai operates through three legal entities: Relai AG (Swiss-regulated VQF SRO member, headquartered at Hardturmstrasse 161, 8005 Zürich), Relai EU SASU (MiCA-registered CASP with the French AMF under registration A2025-006, at Rue de Lyon 61, 75012 Paris), and Relai Holding AG as the parent.

The revenue model is purely transaction-based. Retail service fees are volume-tiered from 0.20% to 1.00% (with a standard 1.0% headline rate reduced to 0.9% via invite codes), Business fees range from 0.40% to 2.00%, and a 3.0% surcharge applies to credit card payments. Distribution is product-led through the iOS and Android apps, with inside sales for the Private and Business tiers and a referral program paying 10% of service fees. Bitcoin-only focus, Swiss regulatory positioning, and self-custody are the central brand differentiators versus multi-asset exchanges.

Name

relai ag (crypto)

Legal name

Relai AG

Website

https://relai.ch

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Relai AG is a Zürich-based Bitcoin-only self-custodial brokerage founded in 2020, serving over 100,000 retail, high-net-worth, and corporate clients across Switzerland and the EU through regulated mobile and web applications operating under VQF and MiCA frameworks.

Ownership category

akta.pro rank

Product category

Bitcoin Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Self-Custody Wallets (Consumer & Institutional) (FSADACAE)

akta.pro secondary industry

Custodial Wallets & Hosted Accounts (exchange/fintech custody, omnibus wallets) (FSAPACAC)

Keywords

• Bitcoin brokerage
• Self-custodial wallet
• Bitcoin savings plans
• Corporate Bitcoin treasury
• Crypto-asset services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bitcoin Trading Service Fees: Relai charges service fees ranging from 0.20% to 1.00% per transaction for retail clients (Relai App and Relai Private), with volume-based tiering. Higher transaction volumes receive lower fee percentages. Standard fee is 1.00% for amounts 50 EUR - 99,999.99 EUR, decreasing to 0.20% for transactions above 50 million EUR. Business clients (Relai Business) pay 2.00% to 0.40% depending on volume. Fees are included in the Relai Price and not charged separately.
2. Credit Card Payment Processing: Credit card transactions include an additional 3.0% charge per transaction to cover payment provider fees. The payment provider fee varies between 1.5% and 3.0%, with Relai retaining any gap to reach 3.0%.
3. Referral Program Revenue Sharing: Referrers receive 10% of the service fee from referred users' transactions for an unlimited period as long as the referral code is used. Relai bears the cost of referral commissions from its service fee revenue.
4. Relai Private Premium Service Fees: High-net-worth individuals trading over 100,000 CHF/EUR through Relai Private pay volume-based fees starting at 1.00% for amounts 50,000-99,999.99 and decreasing to 0.20% for amounts 50 million+. Includes exclusive personal service and Web App access.
5. Relai Business Enterprise Fees: Business clients pay 2.00% to 0.40% per transaction depending on volume. Includes enhanced onboarding, KYB verification, and dedicated support. Higher base rates than retail due to compliance costs and dedicated service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Relai is a Bitcoin-only brokerage platform that enables individuals and businesses to buy, sell, and self-custody Bitcoin through mobile and web applications. The platform operates a self-custodial wallet where users retain full control of private keys, with services starting from as little as 50 EUR/CHF and supporting one-time and recurring purchases via credit card, Apple Pay, Google Pay, and SEPA bank transfer.

Product overview

Relai operates a multi-tiered Bitcoin purchase and self-custody platform consisting of three distinct product lines: the core Relai App for retail consumers, Relai Private for high-net-worth individuals trading volumes over 100,000 CHF/EUR, and Relai Business for corporate treasury management. The platform also includes a Web App interface for Private and Business tier clients. All offerings are built on a self-custodial model where users retain full control of their private keys and Bitcoin. The company is regulated under MiCA in the EU (Relai EU) and VQF SRO in Switzerland (Relai AG).

Differentiator

Problem solved

Functional benefit

Products and services

• Relai App
• Relai Private An exclusive service for individual investors trading large Bitcoin volumes exceeding 100,000 CHF/EUR, offering personal service, expert guidance, and access to a dedicated Web App with enhanced Customer Due Diligence (CDD) and tiered fee pricing starting at 1.00% down to 0.20% for volumes above 50 million EUR.
• Relai Business A dedicated service for small to medium-sized businesses seeking to add Bitcoin to their corporate balance sheets, featuring enhanced onboarding, KYB compliance procedures, UBO identification, and Web App access with exclusive personal service and tiered fee pricing from 2.00% down to 0.40%.

Quantifiable outcome

• Over 100,000 users trust Relai for Bitcoin purchases
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Swan Bitcoin: US-based Bitcoin-only brokerage offering self-custodial recurring purchases for individuals and businesses. Closest comparable in product philosophy (Bitcoin-only, self-custody, recurring buys, treasury services for businesses), though focused on the US rather than European markets.
• BTC Direct: Netherlands-based European Bitcoin broker serving retail and business clients with fiat on/off ramps. Similar European focus, brokerage model, and MiCA-era compliance positioning, though less emphasis on self-custody than Relai.

Emerging players

• Bittr: European Bitcoin-only purchase service with email-based recurring buys and bank-transfer onboarding. Direct competitor in the Bitcoin-only niche with a minimalist product, but materially smaller scale than Relai.
• Pocket Bitcoin: European Bitcoin-focused savings and brokerage app emphasizing self-custody and recurring purchases. Direct overlap with Relai on Bitcoin-only positioning, self-custody, and savings-plan mechanics, but at a smaller scale and earlier stage.
• Trade Republic: European neobank with crypto trading added via partnership (initially Bitpanda). Distribution competitor in EU retail banking channels with a strong DACH presence; less direct overlap on self-custody but adjacent in retail crypto brokerage.
• Amber.io: Crypto financial services platform serving retail and institutional clients across Europe and Asia with brokerage, custody, and wealth products. Comparable Bitcoin brokerage and regulated services, though institutional tilt differentiates it from Relai's retail focus.

Broad incumbents

• Bitpanda: Austrian-headquartered multi-asset crypto broker with strong DACH presence, MiCA-licensed, offering 200+ assets plus stocks/ETFs. Comparable on geography, regulatory positioning, and retail brokerage model, but with a much broader product scope than Relai.
• Bison (Börse Stuttgart): German regulated crypto app operated by Boerse Stuttgart, offering crypto trading to retail under German BaFin oversight. Comparable regulated brokerage in the DACH market, though multi-asset and embedded in a traditional exchange group.
• Kraken: Major global crypto exchange with European operations and MiCA licensing. Offers Bitcoin trading with broader asset coverage, staking, and lending. Larger scale and brand, but overlapping regulated brokerage function.
• Coinbase: Largest US-regulated crypto exchange with EU operations via Coinbase Germany under MiCA. Direct competition in regulated Bitcoin brokerage, vastly larger scale, broader asset coverage, and stronger institutional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/relai_app

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about relai ag (crypto)