Lycamobile Sverige
Lycamobile Sverige is a Swedish prepaid MVNO offering SIM and eSIM mobile plans on Telenor's 5G network. It targets budget-conscious Swedish consumers, diaspora international callers, students, and EU travelers through self-serve digital channels.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What Lycamobile Sverige does
Lycamobile Sverige is a Swedish Mobile Virtual Network Operator (MVNO) that provides prepaid mobile connectivity to Swedish consumers without owning physical network infrastructure. The company leases capacity from Telenor — recognized by umlaut in 2023 as Sweden's top-rated mobile network — and resells 5G-enabled voice, SMS, data, and EU roaming services through physical SIM cards and digital eSIMs. Product breadth spans entry-level 49 SEK/month plans through high-end 200GB 398 SEK/month bundles, all with unlimited national minutes and SMS, bundled international minutes to 45+ countries, and EU roaming data (including Ukraine and Moldova from January 1, 2026). Multi-month and 12-month bundle options, data rollover on selected tiers, and aggressive new-customer lifetime discounts indicate a pricing-led, retention-oriented approach.
The operating model is fully self-serve: customers purchase and activate via lycamobile.se or the My Lyca Mobile iOS/Android app, with eSIM enabling instant QR-code activation. Number porting from incumbents is supported within 1–3 working days, and SIM registration is handled online via BankID as required by Swedish law. Marketing is conducted digitally through the website, blog, social channels (Facebook, Twitter/X, Instagram), the Offers Club email newsletter, and a Student Beans student-discount partnership. Customer support combines a 24/7 AI chatbot (LIA) with phone-based service during business hours; no owned retail footprint exists.
Revenue mechanics are subscription-driven through prepaid 30-day bundles (with optional auto-renewal), one-time SIM/eSIM provisioning (free), top-up credits (50–200 SEK), and usage-based charges for out-of-bundle international calls and non-EU roaming. The target base is budget-conscious Swedish consumers, diaspora-heavy international callers, students, and EU travelers — none of which represent enterprise or concentrated accounts. Lycamobile Sverige is a regional operating entity of the global Lycamobile brand; ownership, parent, and detailed financials are not disclosed in available source data.
Lycamobile Sverige firmographics
Firmographics- Name
- Lycamobile Sverige
- Legal name
- Lyca Mobile
- Website
- https://lycamobile.se
- Company type
- Private
- Operating status
- Operating
- Short description
- Lycamobile Sverige is a Swedish prepaid MVNO offering SIM and eSIM mobile plans on Telenor's 5G network. It targets budget-conscious Swedish consumers, diaspora international callers, students, and EU travelers through self-serve digital channels.
- Ownership category
- akta.pro rank
Lycamobile Sverige industry classification
Industry- Product category
- Prepaid Mobile Telecommunications
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
Keywords
Where Lycamobile Sverige is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lycamobile Sverige business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Prepaid Mobile Plans: Recurring prepaid bundle purchases (30-day or multi-month plans) with automatic renewal option. Customers purchase data, minutes, and SMS allowances that expire after the billing period. Top-up purchases available for credit when allowances run low.
- SIM/eSIM Card Sales: Physical SIM cards delivered free to customers; eSIM activation available for instant digital provisioning.
- International Calling Add-ons: Out-of-plan international calls and SMS charged at standard pay-as-you-go rates when bundled minutes are exhausted.
- Roaming Add-ons: Additional roaming data bundles available for travel outside EU coverage areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lyca Fast Pris 99 SEK - 10 GB data, 100 international minutes |
| Subscription | Monthly | Lyca Fast Pris 149 SEK - 20 GB data |
| Subscription | Monthly | Lyca Fast Pris 199 SEK - 30 GB data, 500 international minutes |
| Subscription | Monthly | Lyca Fast Pris 238 SEK - 40 GB data, 500 international minutes |
| Subscription | Monthly | Lyca Fast Pris 340 SEK - 120 GB data, 1000 international minutes (New Customers) |
| Subscription | Monthly | Lyca Fast Pris 398 SEK - 200 GB data, 1000 international minutes |
| Unit Pricing | Monthly | Surf L - 10 GB data only |
| Usage-based | Pay-as-you-go | Quick Top-up Credit |
| Usage-based | Pay-as-you-go | Pay As You Go Rates (out of bundle) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lycamobile Sverige product offering
Product offeringCore offering
Lycamobile Sverige operates as a Mobile Virtual Network Operator (MVNO) providing prepaid mobile connectivity to Swedish consumers using Telenor's network infrastructure. It sells physical SIM cards and eSIMs paired with prepaid monthly bundles (Lyca Fast Pris) that include national voice/SMS, data, international calling minutes to 45+ countries, and EU roaming. Customers manage their accounts via a mobile app and can top up credit or port their existing number to Lyca.
Product overview
Lyca Mobile Sverige operates as a prepaid mobile virtual network operator (MVNO) using Telenor's network infrastructure to provide mobile services across Sweden. The core product offering consists of physical SIM cards and eSIM digital SIMs with no binding periods or long-term contracts. The service portfolio includes multiple Lyca Fast Pris prepaid plans ranging from 49 SEK to 398 SEK with varying data allowances (1GB to 200GB), national/international minutes, SMS, and EU roaming data. Additional offerings include a My Lyca Mobile app for account management, Quick Top-Up for balance recharging, Number Transfer for carrier switching, SIM Registration for legal compliance, and LIA chatbot for customer support. The company targets cost-conscious consumers seeking affordable international calling and flexible prepaid mobile services.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical SIM Card
- eSIM
- My Lyca Mobile App
- Quick Top-Up
- Number Transfer (Port-In)
- SIM Registration
- LIA AI Assistant
Quantifiable outcome
- 70% lifetime discount on select plans for new customers with auto-renewal
- +1 more outcomes
Companies that use Lycamobile Sverige
Customer profileSegments4 records
Ideal customer profiles4 records
Lycamobile Sverige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lycamobile Sverige partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TelenorcoreLyca Mobile Sverige operates as an MVNO utilizing Telenor's Swedish mobile network infrastructure. This partnership provides nationwide 5G coverage and network access without requiring Lyca to build physical infrastructure. Telenor's network was recognized by umlaut 2023 as Sweden's top-rated mobile network.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Lycamobile Sverige competitors and assessment
Company assessmentDirect peers
- Hallon: Swedish MVNO operated by Tele2, offering prepaid and subscription mobile plans with similar value-conscious positioning. Closest direct competitor to Lycamobile Sverige in the Swedish prepaid MVNO segment.
- Comviq: Swedish MVNO on the Tele2 network, focused on low-cost prepaid and subscription mobile plans with no binding periods. Directly comparable business model and customer base to Lycamobile Sverige.
- Fello: Swedish MVNO operating on Telia's network, offering prepaid and family mobile plans with a focus on simplicity and affordability. Competes for the same budget-conscious Swedish consumer segment as Lyca.
- Chili Mobil: Swedish MVNO offering prepaid and subscription mobile plans on Telia's infrastructure, targeting similar price-sensitive consumer segments as Lycamobile Sverige.
- Lebara Sverige: MVNO focused on international calling for migrant communities, operating across multiple European countries including Sweden. Closely comparable to Lycamobile Sverige in its international-calling and diaspora-targeting strategy.
- Vimla: Swedish MVNO offering mobile subscription plans targeted at cost-conscious consumers. Operates in the same prepaid/low-commitment segment as Lycamobile Sverige.
Broad incumbents
- Telenor Sverige: The host network operator on which Lycamobile Sverige's MVNO service runs, and a major Swedish MNO competitor offering retail postpaid and prepaid plans. Directly comparable as a Swedish mobile services provider, though at much larger scale.
- Telia Sverige: Sweden's largest MNO offering mobile, broadband, and TV services. Operates its own prepaid and postpaid plans competing with Lyca for budget-conscious Swedish consumers, and hosts Fello MVNO.
- Tele2 Sverige: Major Swedish MNO offering mobile and fixed-line services, and operator behind Hallon and Comviq MVNOs. Competes with Lycamobile Sverige across both retail MNO and MVNO channels.
- Tre Sverige (Hi3G): Swedish MNO offering mobile services and aggressive budget plans, competing with Lycamobile Sverige for value-conscious Swedish mobile subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lycamobile Sverige social profiles
Digital presenceLycamobile Sverige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lycamobile Sverige leadership team
Management profileNumber of profiles
Lycamobile Sverige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lycamobile Sverige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lycamobile Sverige
What does Lycamobile Sverige do?
Lycamobile Sverige operates as a Mobile Virtual Network Operator (MVNO) providing prepaid mobile connectivity to Swedish consumers using Telenor's network infrastructure. It sells physical SIM cards and eSIMs paired with prepaid monthly bundles (Lyca Fast Pris) that include national voice/SMS, data, international calling minutes to 45+ countries, and EU roaming. Customers manage their accounts via a mobile app and can top up credit or port their existing number to Lyca.
Is Lycamobile Sverige a public or private company?
Lycamobile Sverige is a private company. It is classified as unknown and is currently operating.
When was Lycamobile Sverige founded?
Lycamobile Sverige was founded in -1.
Where is Lycamobile Sverige based?
Lycamobile Sverige is headquartered in Stockholm, Sweden, in the Europe region.
How does Lycamobile Sverige make money?
Four revenue lines are on record. Prepaid Mobile Plans are the primary driver. The others are SIM/eSIM Card Sales, international Calling Add-ons and roaming Add-ons.
Who are Lycamobile Sverige's main competitors?
Direct peers on record are Hallon, Comviq, Fello, Chili Mobil, Lebara Sverige and Vimla. Broad incumbents are Telenor Sverige, Telia Sverige, Tele2 Sverige and Tre Sverige (Hi3G).
Does Lycamobile Sverige have an API?
No public API is recorded for Lycamobile Sverige.
What industry is Lycamobile Sverige in?
Lycamobile Sverige's product category is Prepaid Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 517121 and its SIC code is 4812.