What Hallon does

Hallon is a Swedish consumer mobile telecommunications brand founded in 2013 and operated by Hi3G Access AB, the Swedish arm of the 3/Tre mobile operator group. The company offers mobile subscription plans with data tiers ranging from 5 GB to 100 GB, unlimited 5G fixed/home broadband, prepaid SIMs, and devices including the iPhone 17 series and Apple Watch Ultra 3, distributed exclusively through digital channels via hallon.se and a mobile app. The brand positions itself around transparent pricing, no binding contracts, and self-serve account management, with 5G access included in all mobile plans and pricing spanning approximately 19 to 359 SEK/month for mobile and 199 to 399 SEK/month for broadband.

Hallon runs a pure direct-to-consumer model with no physical retail footprint, relying on digital onboarding, eSIM provisioning, and standardized self-service. Adjacent services include "Surfpass" international roaming packages and an eSIM-for-smartwatch add-on, supported by sub-brand storefronts targeting students, children/youth, and seniors. Recent product expansion includes 36-month device installment plans for flagship hardware and an unlimited 5G broadband tier, signaling a shift from SIM-only positioning toward a multi-product consumer connectivity bundle.

The business model monetizes recurring monthly subscriptions, device financing interest/margin, and roaming add-on fees, leveraging the parent's 3/Tre network and operational infrastructure rather than owning spectrum or core network assets. Brand-level headcount is reported at 11-50 employees, consistent with a lean digital-native sub-brand running on top of shared parent engineering, billing, and customer-service operations. No third-party funding events or independent financials are disclosed, and Hallon does not appear to operate as a standalone fundraising entity.

Name

Hallon

Legal name

Hi3G Access AB

Website

https://hallon.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hallon is a Swedish digital-first consumer mobile and 5G broadband brand operated by Hi3G Access AB, serving Swedish consumers via hallon.se with no-contract mobile subscriptions, devices, and roaming.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Subscriptions: Recurring monthly subscription fees for mobile voice and data plans, with promotional pricing for initial months followed by standard pricing. Includes various data tiers from 5GB to 100GB.
2. Device Sales: One-time sales of mobile phones (iPhone, Samsung Galaxy), smartwatches (Apple Watch), and accessories through installment plans (36-month payment options)
3. Broadband Subscriptions: Unlimited 5G broadband subscriptions with promotional initial pricing
4. Prepaid Cards: Kontantkort (prepaid cards) for samtal to Swedish numbers, restricted to Sweden only

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hallon is a Swedish digital-first mobile operator that sells consumer mobile subscriptions (5GB to 100GB data tiers with 5G), unlimited 5G home broadband, prepaid mobile cards, and devices (iPhone, Samsung Galaxy, Apple Watch) directly to Swedish consumers via hallon.se and a mobile app, with no binding periods and roll-over data. The service runs on parent company Hi3G Access AB's Tre/3 mobile network, and customers manage accounts entirely online through the app and Mina sidor portal.

Product overview

Hallon is a Swedish telecommunications provider offering a comprehensive mobile and broadband service portfolio. The core offering consists of mobile subscriptions (Mobilabonnemang) available in various data tiers (5GB to 100GB) with 5G connectivity, supplemented by retail mobile devices (Mobiler & Prylar) including smartphones and wearables like Apple Watch and Samsung Galaxy devices. The company provides fixed broadband (Bredband) including unlimited 5G home internet, and prepaid options (Kontantkort) for cash-based customers. Specialized sub-brands target specific demographics including children/youth, students, and seniors aged 55+. Add-on services include eSIM for smartwatch independence and Surfpass for international data roaming across multiple world regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilabonnemang (Mobile Subscriptions) Postpaid mobile voice and data subscriptions offered in five data tiers (5 GB to 100 GB) with 5G connectivity, EU/EEA and UK roaming included, no binding period, roll-over of unused data, and a 100 GB extra surf bonus. Promotional pricing applies for the first 4 months before reverting to standard monthly pricing. Sold to Swedish individual consumers and businesses direct via hallon.se and the Hallon app.
• Mobiler & Prylar (Mobile Phones & Devices) Retail sale of smartphones and wearable devices including iPhone 17, iPhone 17 Pro, iPhone Air, Samsung Galaxy S25, Apple Watch Series 11, Apple Watch Ultra 3, and the ZTE K2 Pro child smartwatch, available through 36-month installment payment plans. Sold direct to Swedish consumers via hallon.se.
• Bredband / Mobilt Bredband (Broadband / Mobile Broadband) 5G-based broadband service for home use, including an unlimited 5G broadband tier with promotional introductory pricing (199 kr/month for 2 months, then 399 kr/month) for new customers, and mobile broadband for internet on the go limited to Sweden. Sold to Swedish consumers direct via hallon.se.
• Kontantkort (Prepaid Cards) Prepaid mobile service cards usable only within Sweden, restricted to calls and SMS to Swedish numbers. Targeted at Swedish consumers who prefer not to commit to a monthly subscription.
• eSIM Smartklocka (eSIM for Smartwatch) Monthly eSIM subscription enabling Apple Watch users to make calls, send messages, and stream music without the paired phone nearby. Priced at 9 kr/month for 4 months then 49 kr/month standard, sold as an add-on to existing Hallon mobile subscribers.
• Surfpass (Travel Data Packages) Pay-as-you-go international roaming data packages valid for 30 days, covering Nordamerika (1–5 GB), Europa (1–3 GB), Asien (1–5 GB), Mellanöstern, Sydamerika, and Oceanien regions, with prices from 169 kr to 299 kr. Available to existing Hallon subscribers travelling outside Sweden.
• Barnabonnemang (Children's & Youth Subscriptions) Mobile subscriptions tailored for children and youth, with age-appropriate features and pricing, and pairing with the ZTE K2 Pro child smartwatch. Sold to Swedish parents direct via hallon.se.
• Studentabonnemang (Student Subscriptions) Mobile subscription plans with special pricing and features aimed at the Swedish student demographic, sold direct via hallon.se as part of the Studentabonnemang sub-brand.
• Seniorabonnemang (Senior Subscriptions – Over 55) Mobile subscription plans with special pricing for Swedish customers aged 55 and over, offered under the Over 55 sub-brand via hallon.se.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hi3G Access ABparentOthersHi3G Access AB (org. nr. 556593-4899) is the parent company of Hallon. The company also operates the 3 and Tre brands. Hallon is a sub-brand operating under the Hi3G corporate umbrella.

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vimla: Swedish MVNO targeting simplicity and low prices, operating as a sub-brand of Telenor. Comparable to Hallon in product structure (mobile subscriptions, no-binding, transparent pricing) and Swedish consumer focus.
• Fello: Swedish MVNO owned by Tele2 offering low-cost mobile subscriptions. Comparable to Hallon in digital, low-overhead positioning and Swedish market focus, though typically with a younger-skewing brand.
• Comviq: Swedish MVNO operating on Tele2's network with a value-oriented, no-binding mobile subscription model. Directly comparable to Hallon in target customer (price-sensitive Swedish consumers), product set (mobile + broadband), and digital-first distribution.
• Lyca Mobile: International MVNO offering low-cost prepaid mobile and international calling in Sweden and across Europe. Comparable to Hallon in MVNO business model and Swedish consumer focus, with a stronger international/ethnic-segment orientation.

Emerging players

• Mint Mobile: US digital-first MVNO selling no-contract mobile plans online, owned by T-Mobile. Comparable to Hallon in digital-first, low-overhead, no-binding mobile positioning; useful as a benchmark for the digital-MVNO playbook though operating in a different geography.
• Lebara: MVNO in Sweden and Europe targeting value-seeking and migrant customers with international calling. Comparable in MVNO model and low-cost positioning, but with a more niche, international-calling-led proposition than Hallon's generalist Swedish-consumer play.

Broad incumbents

• Tele2: Major Swedish telco with mobile, broadband, and TV, and the parent of Comviq and Fello. Comparable as a Swedish mobile competitor and as the operator behind direct MVNO peers of Hallon.
• Telia: Largest incumbent telecommunications operator in Sweden offering mobile, broadband, and TV. Comparable as a Swedish mobile and broadband incumbent competing for the same consumer wallet as Hallon, with far greater scale and bundled offerings.
• Telenor: Major Swedish mobile and broadband operator, and parent of Vimla. Comparable as a Swedish incumbent mobile and broadband provider competing head-to-head with Hallon in the consumer segment.
• Tre (Hi3G Access AB): Swedish mobile network operator and Hallon's parent company, operating the 3/Tre brands. Comparable as the network wholesaler behind Hallon and a direct retail competitor in the same Swedish mobile market with broader product and network ownership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hallon.se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallon