mcmiller entertainment

Name

mcmiller entertainment

Legal name

McMiller Entertainment

Website

https://mcmillerent.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

McMiller Entertainment designs and sells physical party, card, and board games under the McMiLLER brand through its Shopify storefront and Amazon marketplace, targeting families, social groups, and gift buyers.

Ownership category

akta.pro rank

Product category

Tabletop Games

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Family/Party Board Games Retail (CRALALAB)

akta.pro secondary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Physical tabletop games
• Party game design
• Board game manufacturing
• Card game products
• Plastic-free game materials

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling physical board games, party games, and card games directly through their e-commerce website and Amazon marketplace
2. Game Night Bundle: Bundle pricing offering 15% savings when buying 2+ games with free shipping, encouraging higher order values

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

McMiller designs and sells physical tabletop party, card, and board games for families, adults, and group game nights. Its portfolio includes active, magnetic, acting, sound, dice, challenge, and dexterity games sold individually or through a discounted multi-game bundle.

Product overview

McMiLLER is a party game company offering seven distinct viral, award-winning party games, card games, and board games designed for all ages. The product portfolio includes physical party games: It's Bananas! (monkey tail game), JOLT (magnet racing game), DUMMEEZ (acting-out party game), Fish Fight! (indoor/outdoor challenge game), The Cat Mitt Game (dice-rolling cat game), Fire In The Hole! (pirate pop-up ship game), and UpRoar! (silly sounds card game). Products range from $11.99 to $24.99, with the company emphasizing 100% plastic-free, compostable, and biodegradable materials for most games.

Differentiator

Problem solved

Functional benefit

Products and services

• It's Bananas! The Viral Monkey Tail Game is a party game in which players split into two teams, strap on monkey tails, and compete to collect the most bananas through squats and physical challenges.
• JOLT A magnetic push-and-pull game in which players glide a magnet down a track, switch between positive and negative sides, navigate the landscape, pass competitors, and score points.
• DUMMEEZ An adult acting party game in which players use Dummee dolls to act out indecent scenarios for teammates to guess and score points for correct answers.
• Fish Fight! The Flopping and Plopping Party Game is an indoor and outdoor game for all ages in which teams complete 25 different challenges.
• The Cat Mitt Game The Hiss-terical Party Game is a fast-paced game in which players roll dice, steal mitts, and feed kitties to pursue victory.
• Fire In The Hole! The Plundering Pirate Game is a skill-and-scavenge game for ages 4 and older centered on a large pop-up ship and combining strategy with dexterity.
• UpRoar! A Game of Silly Sounds is a card game for two or more players aged 8 and older in which participants make animal sounds and silly noises to win.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting their online store at mcmiller.fun; provides the online sales infrastructure, payment processing, and website functionality for direct-to-consumer sales
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner where Game For Fame achieved #1 Christmas bestseller status for four consecutive years; key sales channel for products
• Royal MailminorOthersUK shipping partner providing 48-hour delivery service for all UK orders

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Exploding Kittens: Viral, humor-driven party and card games sold DTC and through major retailers. Closely comparable in product category, social-media-led growth model, and indie party-game positioning.
• Cards Against Humanity: Iconic adult party card game brand sold DTC and through retail. Comparable in irreverent adult party positioning, viral marketing DNA, and direct-to-consumer e-commerce strategy.
• What Do You Meme?: Internet-culture-driven party game brand targeting adults and social gatherings. Comparable in audience overlap (gift buyers, group game nights) and viral social-media-led marketing approach.
• Big Potato Games: Indie studio producing family and party board games distributed through major retailers. Comparable in product category (party/family games), indie challenger positioning, and broad demographic appeal.

Broad incumbents

• Hasbro Gaming: Largest mass-market games and toys company globally, with deep retail penetration and marketing budgets. Competes broadly in the same shelf-space and category but at vastly larger scale.
• Mattel: Global toy and games incumbent with massive distribution, licensing, and marketing capabilities. Overlaps with McMiLLER in the broader family games category but competes at a fundamentally different scale.
• Asmodee: World's largest board game publisher (Catan, Ticket to Ride, Exploding Kittens). Shares the board and party game category but with a deeper catalog and stronger hobby-game channel relationships.
• Ravensburger: Global games and puzzles incumbent with strong family-game presence. Comparable in targeting families and group game nights but with far broader SKU breadth and international reach.
• Buffalo Games: Mid-sized games and puzzles publisher with major retail distribution in the US. Comparable in family and party game category but with broader SKU portfolio and established retailer relationships.

Emerging players

• Unstable Games: Indie tabletop studio behind viral hits like Unstable Unicorns. Comparable as a smaller, social-media-driven party/card game brand targeting similar audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mcmiller.games
• TikToktiktok.com/@mcmiller.games/shopify

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mcmiller entertainment