kult

Name

kult

Legal name

Kult Studio & Gallery

Website

https://kult.online

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Product category

Creative & Experiential Design Services

NAICS

Museums (71211), Other Performing Arts Companies (711190), Arts, Entertainment, and Recreation (71)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Interactive experiences
• Creative studio services
• Experiential design
• Augmented reality activations
• Exhibition curation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Creative Services and Project Work: B2B creative services including event conceptualisation and execution, exhibition curation, interactive installation design, AR filter creation, gamification experiences, and social media content creation for corporate and institutional clients.
2. Kult Magazine: Quarterly magazine publication featuring themed visual art content, previously commissioned by brands such as Nike, General Electric, and National Library Board. Temporarily discontinued in 2017 and planned for comeback in 2020.
3. Gallery Rental: Rental of gallery space at Emily Hill for art exhibitions, band gigs, and product launches.
4. Merchandise Sales: Sale of merchandise including limited edition collaborations (Kult Kollab wearable art collection) and art prints.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kult Studio & Gallery is a multidisciplinary creative studio that conceptualizes, curates and executes interactive experiences for corporate brands, government agencies, and cultural institutions, spanning events, exhibitions, AR/social media activations, and gamification. It also operates a physical gallery space at Emily Hill in Singapore for artist exhibitions and event rental, and publishes Kult Magazine, a quarterly themed visual arts publication.

Product overview

Kult Studio & Gallery operates as a multidisciplinary creative studio founded in 2009, specialising in the conceptualisation, curation, and execution of interactive experiences using art, design and technology. The portfolio consists of: (1) Studio Services offering creative solutions for events, exhibitions, social media campaigns, AR activations, and gamification; (2) Gallery Space hosting exhibitions featuring rebel creatives from around the world; (3) AR Activations creating SparkAR-based filters for Facebook and Instagram; and (4) Kult Magazine, a quarterly publication featuring themed visual art commissions. The studio combines physical and digital creative production, serving both its own exhibition program and client projects for brands.

Differentiator

Problem solved

Functional benefit

Brands

• Kult Magazine: Quarterly art magazine featuring themed issues with visual artists' interpretations on topics like Trust, AIDS, Superstition, Identity, Cars, and Dreams. Commissioned by brands including Nike, General Electric, and National Library Board. Issue 17 featured augmented reality, Issue 21 included music and new media artists.

Quantifiable outcome

• AR filter achieved 10,000+ interactions
• +4 more outcomes

Named customers16 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Singapore Art Museum (SAM)coreStrategic or Co-development Partner · 1 January 2019Ongoing partnership for event programming at SAM and SAM @ 8Q building. Collaborated on Singapore Art Week, Night Festival Planet K, Colours of the Multiverse, MAD for SAM party, and various exhibitions.
• Tribal (MCCY's digital agency)coreChannel Partner/ Reseller/ Distributor · 1 January 2019MCCY's appointed digital agency that approaches Kult for conceptualisation and execution of community engagement projects including the Escape Room mobile experience.
• DEPTsupportingTechnology or Integration · 1 January 2019Digital agency partnered with Kult for McDonald's app launch project, developing the arcade game McDonald's Deal Run.
• Singapore Writers Festival / NACcoreStrategic or Co-development Partner · 1 January 2019National Arts Council partnered with Kult as programme partners to create pop-up exhibition based on festival theme 'A Language of Our Own' with Text Talk interactive installations.
• Dude StudioscoreTechnology or Integration · 1 January 2018Programming collective that collaborates with Kult on AR and interactive installations. Partnered on multiple projects including Emoji Land AR castle activation, Isle of Good Deeds sound-reactive installation, motion reactive escape room games, and various interactive experiences at Singapore Art Museum events.
• Goethe-Institut SingaporecoreStrategic or Co-development Partner · 1 January 2018German cultural organisation partnered with Kult for Games and Politics exhibition (2018) and WORD exhibition featuring German artist Alexis Dworsky. Goethe-Institut provided support including flying international artists to Singapore.
• Saturday KidssupportingStrategic or Co-development Partner · 1 January 2017Digital literacy collective that collaborated on WORD exhibition, loaning Oculus Rift headset with Google Tilt Brush app for opening night and running interactive digital writing activities.
• National Youth Council (NYC)coreStrategic or Co-development Partner · 1 January 2016Government agency that engaged Kult to curate visual arts segment of SHINE Youth Festival, a celebration of talent among young people in Singapore.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unit 9: Global multidisciplinary creative studio specializing in interactive experiences, AR/VR activations, gamification, and immersive installations for global brands. Direct functional peer to Kult's studio offering, though operating at larger scale across multiple geographies.
• Moment Factory: Montreal-based multimedia entertainment studio creating immersive installations, projection mapping, and interactive experiences for cultural institutions and brands. Highly comparable in fusing art, technology, and place-based experiences.
• Stopp: Creative studio specializing in AR filters, social media activations, and interactive brand experiences, particularly for fashion and lifestyle brands. Directly comparable in SparkAR-style AR filter execution for enterprise clients like Lacoste, Nike, and HUGO.
• Superbright: AR/VR experience design studio building immersive campaigns and interactive installations for brands and cultural institutions. Closely aligned in delivering AR activations, gamified brand experiences, and event-based interactive art.

Broad incumbents

• Imagination: Global independent experience marketing agency producing brand experiences, events, and installations for the world's largest brands. Overlapping capability set but operating at significantly larger scale and broader geographic footprint.
• Sparks: Global experience marketing agency (part of Growth Group) delivering live brand experiences, pop-ups, and event activations for enterprise clients. Comparable in client types (global brands, cultural institutions) but with broader geographic and service scope.
• Isobar: Global digital experience agency (Dentsu network) offering creative, AR/VR, and brand experience services across APAC. Comparable in AR/experience capability for enterprise brands like McDonald's, though positioned as part of a wider portfolio offering.
• The Mill: Global creative production and experience studio offering visual effects, content, and experiential work for major brands. Overlaps with Kult on high-end creative production for enterprise clients, though with substantially broader production capabilities.

Emerging players

• Tool: Creative technology studio building interactive installations, AR/VR experiences, and immersive environments for brands and cultural clients. Closely comparable in fusing art direction with technical execution for experiential campaigns.

Regional players

• MAS Event Design: Singapore-based event design and experiential agency serving enterprise clients across Southeast Asia with custom installations and brand activations. Regional peer operating in the same primary geography with comparable service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kult.online
• LinkedInlinkedin.com/company/kult-studio-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kult