laser ammo usa, inc

What laser ammo usa, inc does

Laser Ammo USA, Inc. is a private laser-based firearms training technology company founded in 2009 and headquartered in Great Neck, New York. The company designs, manufactures, and sells dry fire training systems that use FDA-approved eye-safe laser pulses to simulate bullet impact points, enabling shooters to practice trigger control, sight alignment, and follow-through without live ammunition. The company serves law enforcement agencies, military and government teams, competitive shooters in disciplines such as IDPA, USPSA, IPSC, Steel Challenge, and GSSF, certified firearms instructors, and civilian self-defense and hunting consumers across the US and select international markets including Sweden and Switzerland.

The product portfolio is organized around three interlocking lines. First, laser cartridges and magazine systems that convert the user's own firearm into a training tool, including the SureStrike chambered cartridge available in 9mm, .38SP, .223, .380, and Makarov (with visible red or infrared options) and the jointly developed SureStrikeMAG smart magazine built with DryFireMag. Second, dedicated training firearms, both recoil-enabled (CO2/green gas airsoft-based) and non-recoil laser pistols such as the ATLP SF25 and SF30. Third, electronic targets and simulation systems, including the LaserPET II standalone reactive target, the wireless i-MTTS multi-target system, and the Smokeless Range camera-based simulator with 10+ software drill and scenario modules. The underlying technology is protected by 18+ granted US patents covering drill cartridges, caliber adapters, training barrels, electronic targets, and the patented UhrSecure chamber safety system, alongside 4 registered trademarks.

Laser Ammo operates a hardware-led revenue model: primary revenue comes from selling training cartridges, training firearms, Flash Bolt AR replacement bolts, caliber adapters, accessories, and electronic targets directly through its laserammo.com e-commerce store and through a US and international dealer network, with separate European operations under affiliated entity Laser Ammo SE (Sweden). The company supplements hardware with one-time Smokeless Range software licenses and modular add-ons, plus transactional shipping fees. Go-to-market combines product-led content (Training Academy, demonstration videos, blog, instructor endorsements), event-driven sales (SHOT Show, NRA, IACP, NTOA, TCOLE, MSPCE conferences), firearms instructor and competition shooter advocacy, and an AvantLink affiliate program. The company appears to be founder-owned (associated with Oren Louis Uhr) with no disclosed institutional funding rounds.

Name

laser ammo usa, inc

Legal name

Laser Ammo USA Inc

Website

https://laserammo.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Laser Ammo USA, Inc. designs laser-based dry fire training systems, electronic targets, and the Smokeless Range simulator for firearms practice. The company serves law enforcement, military, competitive shooters, firearms instructors, and civilian shooters across the US and select international markets.

Ownership category

akta.pro rank

Product category

Firearms Training Equipment

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industry

Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Laser training systems
• Dry fire cartridges
• Firearms simulation software
• Electronic shooting targets
• Tactical training equipment

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Hardware Products: Primary revenue stream from selling laser training cartridges (SureStrike), training firearms (recoil and non-recoil), Flash Bolt systems, caliber adapters, accessories, and electronic targets. Products are sold directly through e-commerce and through dealer network.
2. Software Licenses: Smokeless Range simulator software licenses and add-on training modules (Competitive Shooter Pro, Tactical Targets, Video Scenario Trainer Pro, M-Range 2.0, Open Range 2.0, Wild Boar Hunt, Western Shooter, etc.). Includes free stage editor for competitive shooter users.
3. Shipping Services: Revenue from shipping options including free shipping on orders over $149, expedited shipping (UPS Ground, FedEx), with origin from Great Neck, NY 11021.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Laser Ammo designs, patents, manufactures and sells laser-based dry-fire firearms training systems. The flagship SureStrike laser cartridge fits inside a shooter's own firearm and emits an FDA-approved eye-safe laser pulse on firing-pin impact to simulate bullet impact for inexpensive, ammo-free practice. The portfolio extends to the SureStrikeMAG smart magazine, Flash Bolt drop-in AR bolt, dedicated recoil and non-recoil training pistols, electronic reactive targets (LaserPET II, i-MTTS, CQB IN A BOX), and the Smokeless Range computer-vision simulator platform with add-on drill modules.

Product overview

Laser Ammo USA, Inc. is a laser-based firearms training technology company serving civilians, law enforcement, military, and competition shooters. The product portfolio centers on dry-fire laser training systems organized around three core pillars: (1) Laser cartridges that convert users' own firearms into training tools (SureStrike™ cartridges and SureStrikeMAG™ smart magazine system), (2) Dedicated training firearms with and without recoil (ATLP pistols and Recoil Enabled Training Firearms), and (3) Electronic targets and simulation systems (LaserPET™ II, i-MTTS reactive targets, and the Smokeless Range® simulator platform). The Smokeless Range® serves as the central software platform, supported by over 10 add-on modules for competitive shooting, tactical training, and scenario-based exercises. Supporting products include the Flash Bolt for AR-platform rifles, caliber adapters, the UhrSecure™ safety system, and tactical training systems (CQB IN A BOX, Shot Body System). The ecosystem is designed to provide audible and visual shot feedback, enabling dry-fire practice anywhere without ammunition.

Differentiator

Problem solved

Functional benefit

Products and services

• SureStrike Laser Cartridges Eye-safe laser training cartridges that fit directly into a firearm's chamber and emit an FDA-approved laser pulse (visible red or infrared) when activated by the firing pin, simulating the bullet's point of impact for dry-fire practice. Available in 9mm, 38SP, 223, 380 and Makarov calibers with red (visible) or IR (infrared) laser options.
• SureStrikeMAG Smart Magazine Smart magazine system combining DryFireMag's smart magazine with the SureStrike laser cartridge, enabling repeated dry-fire shots without racking the slide while providing audible and tactile trigger simulation using the shooter's own firearm. Compatible with Glock double-stack and Sig P320 pistols.
• Flash Bolt AR Replacement Bolt Drop-in bolt carrier group replacement for AR-platform rifles (9mm, 223/5.56, 300 blackout) with fully adjustable red or infrared laser, four shooting modes (invisible laser, dry fire, shot tracking, bore-sight) and continuous shooting without cycling the charging handle.
• Advanced Training Laser Pistol (ATLP) Non-recoil dedicated laser training pistols offered in SF25 (M&P) and SF30 (G17) variants, providing laser feedback for dry-fire training without requiring the shooter's own firearm.
• Recoil Enabled Training Firearms Airsoft-based recoil-enabled training firearms (CO2 or green gas) that emit laser pulses for dry-fire practice, including REAL barrel conversion kits and Spider kits for converting other recoil pistols to work with Laser Ammo targets.
• Smokeless Range Simulator Marksmanship and judgmental shooting simulator using a USB tracking camera and software to project scenarios on a screen or wall, with base software including 10 core drills such as Bomb Blast, Can Toss, Dueling Tree and other add-on modules. Requires Windows 10/11 laptop or desktop, video projector and projection screen.
• Smokeless Range Add-On Software Modules Licensed software modules expanding the Smokeless Range simulator with additional drills and scenarios, including Wild Boar Hunt, Western Shooter, Open Range 2.0, M-Range 2.0, Video Scenario Trainer Pro 2.0, Tactical Targets, Competitive Shooter IPSC Challenge, Competitive Shooter Steel Challenge, Fast Draw, and Game Range Alpha; Competitive Shooter Pro users receive a free stage editor.
• LaserPET II Electronic Target Standalone battery-powered portable electronic reactive target with 6 training modes that provides audible and visual shot feedback without requiring a computer or smartphone, supplied with mini tripod and wall mount.
• Interactive Multi-Target Training System (i-MTTS) Wireless reactive multi-target system with optional controller for programming 7 drill modes; multiple target modules can be combined for multi-target training scenarios.
• CQB IN A BOX Tactical Training System Portable humanoid reactive target system with multiple impact zones (pelvis, chest, head) for close-quarters combat and room clearing training, with Bluetooth setup via Windows computer.
• Shot Body System Wearable Sensor Training Wearable sensor system that supports realistic room clearing and force-on-force training scenarios for military, security, and law enforcement users.
• UhrSecure Safety System Patented safety accessory that secures the SureStrike cartridge in the firearm's chamber via a mandatory safety pipe and nut, preventing accidental loading of live ammunition and providing a visual indication that the firearm is clear.
• Caliber Adapter Rings Modular caliber adapter rings that allow a single 9mm SureStrike laser cartridge to be used in additional calibers including .40 S&W, .45 ACP, .357 Sig, 10mm, .223, .380, .38SP and shotgun chambers.
• Microprocessor Action Back Caps Interchangeable microprocessor-controlled action caps for SureStrike cartridges offering dry-fire, boresighter or multimode programming; act as snap caps to protect firing pins and are guaranteed for 5,000+ laser pulse shots. Available for 9mm, 223, 38sp and 380 calibers.

Quantifiable outcome

• SureStrike action caps guaranteed for 5,000+ laser pulse shots
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SimLab Studios LLCcoreTechnology or IntegrationSimLab Studios LLC is referenced alongside Laser Ammo Ltd, Laser Ammo USA Inc, and Laser Ammo SE (Europe) as the 'Companies' under the terms and conditions. They appear to be a related entity providing software development for the Smokeless Range simulator and supporting technology.
• DryFireMag, LLCcoreStrategic or Co-development PartnerJoint development partner for the SureStrikeMAG product, combining Laser Ammo's SureStrike laser cartridge technology with DryFireMag's Smart DryFireMag magazine. This partnership created an innovative smart magazine that allows repeated dry fire shots without racking the slide.
• AvantLinkminorChannel Partner/ Reseller/ DistributorAffiliate marketing partner program allowing partners to earn commissions by referring customers to Laser Ammo products through the AvantLink platform.
• Dealer Network (US and International)coreChannel Partner/ Reseller/ DistributorNetwork of independent dealers across the United States and internationally (including Switzerland) who resell Laser Ammo products. Dealers can be located via the dealer locator tool on the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strikeman: Sells laser dry fire training kits that pair a firearm laser cartridge with a phone-based target app; competes with Laser Ammo's consumer-priced SureStrike and reflective target offerings.
• DryFireMag: Maker of the Smart DryFireMag magazine that enables repeated dry fire trigger pulls; both a Laser Ammo co-development partner (SureStrikeMAG) and a direct peer in the laser dry fire training ecosystem.
• Simu-Shot: Manufacturer of recoil and laser training firearms plus electronic targets for military, law enforcement, and competitive shooters, overlapping Laser Ammo's training firearms, target, and tactical product lines.
• SIRT Training (Next Level Training): Makes the SIRT (Shot Indicating Resetting Trigger) pistol and similar laser-based dry fire training pistols that compete head-to-head with Laser Ammo's ATLP and SureStrike cartridge products for the civilian, LE, and competitive shooter training market.
• iTarget: Laser training system that uses a laser cartridge plus smartphone camera app to provide shot feedback, directly comparable to Laser Ammo's SureStrike-plus-electronic-target stack for the consumer market.
• G-Sight: Produces laser-based dry fire training systems (laser cartridge plus smartphone/tablet app target) that directly compete with Laser Ammo's SureStrike cartridges and electronic targets at similar consumer price points.
• LaserHit: Long-standing maker of laser-activated training targets and shooting simulators serving military and law enforcement, with products analogous to Laser Ammo's electronic targets and Smokeless Range simulator.

Broad incumbents

• InVeris Training Solutions: Large established provider of military and law enforcement virtual training systems (including the FATS/ENGAGE simulator lines), competing with the Smokeless Range and CQB in a Box products at the institutional/agency level.
• MantisX (Mantis Tech): Broader firearms training technology company offering shot-tracking sensors, recoil-simulation systems, and dry fire apps that overlap with multiple Laser Ammo product lines including electronic targets and motion tracking.
• Umarex / T4E: Major airgun and training-products manufacturer whose T4E training and recoil-enabled firearms compete with Laser Ammo's recoil-enabled training guns and accessory ecosystem at the broader sporting/training market level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about laser ammo usa, inc