SIMLAB

What SIMLAB does

SIMLAB Sp. z o.o. is a Gliwice, Poland-based private company founded in January 2019 by Marek Kożlak that develops digital twin software for the built environment. The company operates two core platforms: STAGES, for construction monitoring and collaboration across the building lifecycle from design through handover, and SIM-ON, for facility management, IoT device control, and building automation. Both products are built on top of Matterport spatial capture data and integrated with BIM, facility management, and IoT systems, serving property owners, facility managers, AEC professionals, infrastructure operators, and educational institutions across more than 20 countries.

The technical architecture centers on a 3D spatial interface that anchors building data—assets, documents, IoT telemetry, maintenance history, ticketing, and event timelines—to physical locations within a Matterport digital twin. SIM-ON is the first official KNX IoTech solution, bridging KNX wired building automation with the Internet of Things, while STAGES integrates with Procore for construction RFIs and punch lists. The platform is delivered via SIMLAB Cloud (identity.simlab.pl), and in September 2025 the company released STAGES AR for Android for on-site AR-based note localization and an AI Asset Recognition module that automates asset identification within digital twins.

The business runs on a freemium-to-subscription SaaS model with monthly and annual billing through PayU, supplemented by enterprise field sales for large accounts (railway, university, hospital deployments) and a global B2B2C distribution network of 30 Matterport Service Provider resellers spanning North America, South America, Europe, Asia, Africa, and Australia. Strategic capital has come from an EU Research Grant with the National Research Centre (July 2020), a Matterport strategic investment (August 2021), and Carpathian Partners venture capital (2024); the company holds IBM Platinum Partner status and integrates across Matterport, IBM Maximo, Procore, FIBARO by Nice Group, Schneider Electric, Homey, SmartThings, NETxAutomation, and KNX. Named reference customers include JR Kyushu Railways (Mojiko Station pilot), Toyo University, Tokyo General Hospital, MISAWA Homes, and KDW Law Office, with documented outcomes of 50% site visit reduction, 92% maintenance search time reduction, and 50% non-productive work reduction.

Name

SIMLAB

Legal name

SIMLAB Sp. z o.o.

Website

https://simlabinc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SIMLAB (founded 2019, Gliwice, Poland) develops STAGES and SIM-ON digital twin platforms that integrate Matterport 3D spatial data with BIM, facility management, and IoT systems for construction monitoring, building automation, and asset management, serving property owners, AEC professionals, and enterprises across more than 20 countries.

Ownership category

akta.pro rank

Product category

Building Lifecycle Digital Twin Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

akta.pro secondary industries

Smart Cities & Built Environment Digital Twins (buildings, infrastructure, BIM) (HDAGAEAM), Simulation & Digital Twin Data for ML Training (HDAAALAI), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

• Digital twin solutions
• Facility management software
• Construction monitoring platform
• Building information modeling
• IoT building automation

Headquarters

HQ city

Gliwice

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): Recurring subscription-based revenue model with monthly and annual billing options. Payments processed automatically via credit/debit card through PayU. Platform access includes STAGES, SIM-ON, and cloud services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SIMLAB develops and sells cloud-based digital twin software for the building lifecycle. Its two primary products, STAGES (construction monitoring and BIM-integrated collaboration) and SIM-ON (facility management with IoT and building automation control), are built on Matterport spatial data and delivered via a unified Assets Library. Customers subscribe on a monthly or annual basis, with a free trial available, and access SIMLAB's platforms through web and mobile interfaces connected to a wide ecosystem of third-party integrations (KNX, IBM Maximo, FIBARO, Homey, SmartThings, Procore, Schneider Electric, NETxAutomation).

Product overview

SIMLAB provides a digital twin solutions platform centered on two primary products: STAGES for construction monitoring and collaboration, and SIM-ON for facility management and building automation. Both products leverage Matterport digital twins as the spatial data foundation, integrating with BIM, FM, and IoT technologies. STAGES supports the construction phase with project management, documentation, and collaboration tools, while SIM-ON extends into operational facility management with IoT device control, asset management, and maintenance scheduling. The platforms share a common 3D spatial interface built on Matterport technology and can be used together to support the complete building lifecycle from design through construction, handover, and ongoing operations. SIMLAB Cloud provides the underlying cloud infrastructure for both products.

Differentiator

Problem solved

Functional benefit

Brands

• SIM-ON: Digital twin platform for facility management, IoT device control, and building automation. Multi-platform home and facility management system leveraging Matterport model for visual 3D interface.
• STAGES

Products and services

• STAGES STAGES is a construction monitoring and collaboration platform that supports the full building lifecycle from design through construction to handover. It uses Matterport digital twins with BIM integration to enable side-by-side comparisons of pre- and post-transformation perspectives and as-built documentation. The platform is targeted at architects, engineers, and construction professionals.
• SIM-ON SIM-ON is a versatile digital twin platform for facility management and building automation. It harnesses Matterport models to create a dynamic 3D visual interface integrated with IoT and building automation systems for asset management and facility maintenance in residential and commercial properties. It includes AI Asset Recognition for automated asset identification.
• STAGES AR for Android STAGES AR for Android is a native Android application that uses augmented reality for precise on-site note localization. It communicates directly with the STAGES backend and builds local 3D models using an AR engine for construction and facility management workflows.
• SIMLAB Cloud SIMLAB Cloud is the cloud-based infrastructure that provides web access to SIMLAB's digital twin solutions, including STAGES and SIM-ON platforms, with user authentication and account management. It hosts the Assets Library containing building blueprints, 3D geometry, scans, documents, and multimedia.

Quantifiable outcome

• 50% reduction in site visits during construction or facility management
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature7 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and secondary.

• MatterportflagshipStrategic or Co-development Partner · 1 August 2021Strategic investment and partnership where Matterport invested in SIMLAB to amplify its platform for third-party integrations. SIMLAB integrates BIM and smart home IoT technologies into Matterport digital twins. Matterport features SIMLAB in partner stories and webinars.
• KNX AssociationcoreTechnology or IntegrationSIMLAB is official KNX IoTech solution - the first interface connecting KNX wired installations with Internet of Things. KNX is an open standard with 500 members and 100,000 partners in 190 countries. SIMLAB listed in KNX Manufacturers list.
• IBM (Maximo)coreTechnology or IntegrationIntegration of SIM-ON platform with IBM Maximo for enterprise asset management. IBM Platinum Partner status. Maximo Application Suite provides dashboards, workflows, and predictive analytics extended by digital twin visualization.
• NETxAutomationcoreTechnology or IntegrationPartnership to merge SIMLAB software packages for next-generation multi-protocol Building Management System (BMS). Leverages NETx Cloud Portal to connect with KNX ecosystem and other BMS standards.
• FIBARO by Nice GroupcoreTechnology or IntegrationFirst smart-home ecosystem integrated with SIMLAB solution. FIBARO has 280,000 installations globally. Integration enhances native Yubii Home application with 3D interface. FIBARO smart home integration began May 2020.
• Schneider ElectriccoreTechnology or IntegrationJoint product announced at KNX IoT Keynote Event. Bridge connection via Schneider Electric Logic Controller provides access to KNX building automation ecosystem. Featured in KNX IoTech digital twin case study.
• ProcoresecondaryTechnology or IntegrationIntegration allowing users to import Procore data into STAGES, placing RFIs and Punch List items in Digital Twin. Enables direct placement of attachments in geolocated tags and centralized data collaboration.
• HomeysecondaryTechnology or IntegrationIntegration expanding SIM-ON to control over 50,000 devices through Homey hub from unified 3D digital twin interface.
• Nohara Group (Japan)flagshipImplementation/ SI/ Consulting PartnerLocal implementation partner and BIM/digital twin expert in Japan. Official Matterport reseller in Japan. Introduced SIMLAB solutions to Japanese market, provided consulting, facility scanning, system configuration, and staff training for JR Railways pilot.
• Reality Capture ExpertscoreChannel Partner/ Reseller/ DistributorInternational network of hundreds of 3D capture service providers offering Matterport digital twins required by SIMLAB software. Provides centralized scanning services for various locations and industries.
• SmartThingssecondaryTechnology or IntegrationIoT ecosystem integration expanding device control options within SIM-ON platform.
• National Research Centre / Silesian University of TechnologysecondaryStrategic or Co-development PartnerEU Research Grant collaboration co-developed with Silesian University of Technology. Financing agreement with National Research Centre for R&D.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Facilio: Facilio is a cloud-based facility management platform focused on multi-site commercial real estate with IoT integration, directly comparable to SIM-ON for portfolio-level building operations. Both compete for the digital FM transformation of office and retail portfolios, though Facilio lacks SIMLAB's 3D digital twin visualization layer.

Direct peers

• PlanRadar: PlanRadar offers a SaaS platform for construction and facility management documentation, ticketing, and defect tracking, overlapping with SIMLAB's STAGES ticketing system and SIM-ON event timeline features. Both target property managers, contractors, and facility teams with mobile-first workflow tools.
• Buildots: Buildots applies AI/computer vision to construction progress tracking with BIM integration, competing head-to-head with SIMLAB STAGES for the same enterprise construction customers. Both target general contractors and aim to replace manual site documentation with automated digital records.
• OpenSpace: OpenSpace provides AI-powered 360° construction progress monitoring and documentation, directly competing with SIMLAB's STAGES product for AEC professionals. Both platforms rely on visual spatial capture (Matterport-class) to track building changes over time and offer side-by-side as-built comparisons.
• Autodesk Tandem: Autodesk Tandem is Autodesk's purpose-built digital twin platform for the built environment, directly addressing the AEC and facility operations use cases SIMLAB targets with STAGES and SIM-ON. Tandem leverages Autodesk's dominant AEC design software footprint (Revit) to compete for the same digital twin lifecycle opportunity.

Broad incumbents

• Matterport: Matterport is both SIMLAB's strategic investor and a potential competitor as it expands its own spatial data and Apps Marketplace for facility management. Matterport's 3D capture technology is the foundation of SIMLAB's platform, and its growing ecosystem of third-party apps overlaps with the value SIMLAB delivers on top.
• Honeywell Forge: Honeywell Forge is Honeywell's enterprise performance management platform for buildings, airports, and industrial sites, combining BMS, asset management, and digital twin capabilities. It competes for the same large-facility digital twin opportunities as SIMLAB, particularly with infrastructure operators like JR Railways.
• Siemens Xcelerator: Siemens Xcelerator (including MindSphere/Insights Hub) provides an industrial IoT and digital twin platform spanning buildings, factories, and infrastructure, competing with SIMLAB at the digital twin and smart building integration layer. Siemens' deep presence in European building automation overlaps with SIMLAB's KNX ecosystem position.
• IBM Maximo: IBM Maximo is an enterprise asset management platform with deep installed base in infrastructure, utilities, and large facilities—the same customers SIMLAB targets via the 2024 IBM Maximo integration. As an incumbent with massive enterprise reach, Maximo both partners with and competes against SIMLAB for EAM-led digital twin budgets.
• Schneider Electric EcoStruxure: Schneider Electric's EcoStruxure is a broad smart building and energy management platform that integrates BMS, IoT, and analytics, overlapping with SIM-ON's building automation and IoT control capabilities. SIMLAB already partners with Schneider via its Logic Controller, but Schneider's native digital twin features make it both ally and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OSimlab
• YouTubeyoutube.com/channel/UCog3ahTeMz3oHcqEUQ-sYmg
• LinkedInlinkedin.com/company/18221252
• Instagraminstagram.com/simlabinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMLAB