gorilla ladders
Gorilla Ladders, a Tricam Industries brand, manufactures multi-position ladders, wheelbarrows, carts, and outdoor tools sold primarily through The Home Depot, Lowe's, and Canadian Tire to DIY homeowners and professional contractors in North America.
- Company typePrivate
- Founded2003
- HeadquartersEden Prairie, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What gorilla ladders does
Gorilla Ladders, a brand under Tricam Industries (privately held, headquartered in Eden Prairie, Minnesota), designs and manufactures ladders, wheelbarrows, carts, garden hoses, hose reels, and related yard tools sold under the Gorilla Ladders, Gorilla Carts, Gorilla Wheelbarrows, and Gorilla Made trademarks. Founded in 2003, the company has operated for more than 20 years and self-describes as the market leader in lawn and garden carts, ladders, step stools and platforms, hose reels, and wheelbarrows. Its core technical identity centers on multi-position telescoping aluminum and fiberglass ladder systems (MPX/MPXA/MPXT/MPXT-B series) offering 20-28 adjustable height configurations per unit, with proprietary features including Gorilla Grip Locks, rigid hinges with integrated tool hangers, standing platforms, and optional integrated wheels.
The company monetizes exclusively through one-time hardware sales (ladders, wheelbarrows, carts, accessories, replacement parts) at price points ranging from $9.99 for replacement feet to higher-priced ladders, 6-8 cu. ft. wheelbarrows, and steel utility carts with up to 1,200 lb load capacity. Distribution is concentrated through three major North American home improvement retailers — The Home Depot (primary partner with promotional features such as Black Friday $100-off offers), Lowe's, and Canadian Tire (Canada) — supplemented by direct-to-consumer e-commerce at gorillamade.com. Customer segments split between DIY homeowners and professional contractors (painters, electricians, facility maintenance, landscapers), with products segmented by ANSI duty ratings from Type II (225 lbs household) through Type IAA (375 lbs professional).
gorilla ladders firmographics
Firmographics- Name
- gorilla ladders
- Legal name
- Gorilla Made
- Website
- https://gorillaladders.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Gorilla Ladders, a Tricam Industries brand, manufactures multi-position ladders, wheelbarrows, carts, and outdoor tools sold primarily through The Home Depot, Lowe's, and Canadian Tire to DIY homeowners and professional contractors in North America.
- Ownership category
- akta.pro rank
Where gorilla ladders is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
gorilla ladders business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales - Ladders and Step Stools: One-time purchase revenue from selling ladders, step stools, and platforms directly to consumers and through retail partners. Products range from household ladders to heavy-duty professional-grade multi-position ladders with various duty ratings.
- Hardware Sales - Wheelbarrows and Carts: One-time purchase revenue from wheelbarrows, utility carts, and related hauling equipment for home and professional use.
- Parts and Accessories Sales: Replacement parts including wheels, feet, brackets, tires, and tool holders sold separately to maintain existing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and replacement parts pricing |
| Unit Pricing | Pay-as-you-go | Replacement tires |
| Unit Pricing | Pay-as-you-go | Wheelbarrow products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
gorilla ladders product offering
Product offeringCore offering
Gorilla Ladders designs and manufactures multi-position telescoping ladders, step ladders, dual-platform ladders, and slim-fold work platforms in aluminum, fiberglass, and steel variants with load capacities up to 375 lbs. The company also produces wheelbarrows (6-8 cu. ft. steel and poly models with XD Structure), utility and dump carts (up to 1,200 lbs capacity), garden hoses, hose reels, and 16-inch universal replacement tires (pneumatic, turf, flat-free). All products are designed by a US-based engineering team under Tricam Industries and sold primarily through The Home Depot, with additional retail distribution through Lowe's and Canadian Tire and direct-to-consumer sales via gorillamade.com.
Product overview
Gorilla Ladders is a manufacturer of heavy-duty ladders, wheelbarrows, carts, and outdoor tools. The product portfolio centers on the Gorilla Ladders brand (multi-position ladders, dual platform ladders, step ladders, work platforms, and ladder accessories) and extends to Gorilla Made outdoor products including wheelbarrows (6-8 cu. ft. steel and poly models with XD Structure), replacement tires (pneumatic, turf, and flat-free 16-inch options), carts, garden hoses, hose reels, and material handling equipment. The company emphasizes heavy-duty construction, innovation (multi-position configurations, tool storage tops, integrated wheels, grip locks), and a limited lifetime warranty across its product lines. Products are sold primarily through The Home Depot with an About Us page and product blog on the corporate website.
Differentiator
Problem solved
Functional benefit
Brands
- Gorilla Ladders: Ladders, step ladders and related climbing equipment featuring multi-position, fiberglass, aluminum, and steel designs with various duty ratings.
- Gorilla Carts
- Gorilla Wheelbarrows
Quantifiable outcome
- 20-28 adjustable height configurations
- +2 more outcomes
Companies that use gorilla ladders
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
gorilla ladders technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
gorilla ladders partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Home DepotcoreThe Home Depot is a primary retail distribution partner for Gorilla Ladders products. The company offers exclusive products and significant promotional features including Black Friday deals with discounts up to $100 off Gorilla Ladders. Products sold include ladders, wheelbarrows, and replacement tires.
- Habitat for HumanityminorGorilla partners with Habitat for Humanity to help build homes and communities that are healthy, safe and affordable. This philanthropy partnership supports affordable housing initiatives through product donations and community involvement.
- Save Our MonarchsminorGorilla partners with Save Our Monarchs to help boost the monarch butterfly population through conservation efforts.
- American Ladder InstitutecoreGorilla is a proud member of the American Ladder Institute, which promotes the safe use of ladders. The company links to ALI's safety training resources on their website to educate customers about ladder safety.
- Tricam IndustriescoreGorilla is part of Tricam Industries, a privately held company headquartered in Eden Prairie, Minnesota. All products are designed by the US-based engineering team and manufactured under this parent company umbrella.
- Lowe'sminorLowe's serves as a retail distribution partner for Gorilla Carts products. Referenced in customer stories as a purchase location for Gorilla products.
- Canadian TireminorCanadian Tire is a retail distribution partner for Gorilla wheelbarrow products in Canada, specifically selling the 6 cu. Ft. Pro Grade Poly Wheelbarrow.
- AllyantminorGorilla Made products have been reviewed by Allyant for accessibility, receiving accessibility certification for their website and products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
gorilla ladders competitors and assessment
Company assessmentDirect peers
- Werner Co. Werner is the largest US professional-grade ladder manufacturer, with overlapping multi-position, fiberglass, and aluminum ladder lines sold at Home Depot and Lowe's. Directly comparable product set, channel overlap, and pro-grade positioning make it Gorilla's closest competitor in ladders.
- Little Giant Ladder Systems: Little Giant pioneered the articulating multi-position ladder category that Gorilla's MPX/MPXA/MPXT series competes in directly. Same SKU format, similar big-box distribution, and overlapping DIY/pro customer base.
- Louisville Ladder: Louisville manufactures professional-grade fiberglass and aluminum ladders sold across the same Home Depot/Lowe's channels. Same duty ratings (Type IA/IAA), same pro-segment focus, and overlapping retailer relationships.
- True Temper: True Temper is a major US wheelbarrow and lawn/garden tool manufacturer whose poly and steel wheelbarrows directly compete with Gorilla's GPXD and GSXD lines at the same big-box retailers. Same category, same channels, same end customers.
- Ames Companies: Ames manufactures wheelbarrows, garden carts, and lawn/garden tools sold at Home Depot and Lowe's. Direct competitor in Gorilla's wheelbarrow, cart, and material-handling categories with comparable retail distribution.
- Cosco Products: Cosco makes step stools, step ladders, and household access equipment sold through major retail channels. Overlapping DIY ladder/step stool category with similar mass-market positioning to Gorilla's household ladder line.
Broad incumbents
- Stanley Black & Decker: Stanley Black & Decker owns Craftsman and DeWalt, which sell ladders, outdoor equipment, and tool accessories at Lowe's and Home Depot. Much broader portfolio with overlapping ladder/outdoor categories; competes for both shelf space and contractor mind share.
- Newell Brands: Newell owns Rubbermaid, which competes with Gorilla in utility carts, outdoor storage, and material handling. Large diversified consumer-goods conglomerate whose Rubbermaid Commercial products overlap directly with Gorilla's cart and material-handling lines.
- Fiskars: Fiskars is a broad garden and outdoor tool manufacturer (pruners, hoses, carts) sold at Home Depot and Lowe's. Overlapping garden and yard category with broader portfolio than Gorilla; competes for adjacent shelf space and DIY mind share.
Others
- Husky (Home Depot private label): Husky is Home Depot's house-brand tool and hardware line sold alongside Gorilla on the same retailer's shelves. While not an independent peer, it competes directly on price and shelf placement for ladders, hand tools, and hardware accessories within Gorilla's primary channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
gorilla ladders social profiles
Digital presencegorilla ladders financial estimates
Financial estimateRevenue estimate
Valuation estimate
gorilla ladders leadership team
Management profileNumber of profiles
gorilla ladders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gorilla ladders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gorilla ladders
What does gorilla ladders do?
Gorilla Ladders designs and manufactures multi-position telescoping ladders, step ladders, dual-platform ladders, and slim-fold work platforms in aluminum, fiberglass, and steel variants with load capacities up to 375 lbs. The company also produces wheelbarrows (6-8 cu. ft. steel and poly models with XD Structure), utility and dump carts (up to 1,200 lbs capacity), garden hoses, hose reels, and 16-inch universal replacement tires (pneumatic, turf, flat-free). All products are designed by a US-based engineering team under Tricam Industries and sold primarily through The Home Depot, with additional retail distribution through Lowe's and Canadian Tire and direct-to-consumer sales via gorillamade.com.
Is gorilla ladders a public or private company?
gorilla ladders is a private company. It is classified as corporate owned and is currently operating.
When was gorilla ladders founded?
gorilla ladders was founded in 2003.
Where is gorilla ladders based?
gorilla ladders is headquartered in Eden Prairie, United States, in the North America region.
How does gorilla ladders make money?
Three revenue lines are on record. Hardware Sales - Ladders and Step Stools are the primary driver. The others are hardware Sales - Wheelbarrows and Carts and parts and Accessories Sales.
Who are gorilla ladders's main competitors?
Direct peers on record are Werner Co., Little Giant Ladder Systems, Louisville Ladder, True Temper, Ames Companies and Cosco Products. Broad incumbents are Stanley Black & Decker, Newell Brands and Fiskars. Husky (Home Depot private label) is listed as an others.
Does gorilla ladders have an API?
No public API is recorded for gorilla ladders.