Olfa originals

What Olfa originals does

Olfa Originals is a privately held, family-owned luxury fragrance house specializing in oud-based perfumes, bakhoor, and home fragrance products. The brand was officially launched in 2016 by Pallavi Bhatia, a 6th generation perfumer, tracing its heritage to 1805 Lahore and formulations originating from Mughal empress Nur Jahan's royal court. The company operates a direct-to-consumer model through a Shopify-powered e-commerce website (olfaoriginals.com) and two physical retail boutiques in New Delhi (Vasant Vihar and Khan Market), with nationwide delivery across India. Its product portfolio spans eau de parfum, pure parfum, and extrait formats under 'The Oud Edition' and 'Oud Royalty Range' collections, plus home fragrance products including bakhoor ritual sets, ambience sprays, incense sticks, and scented candles. Notable product innovations include Oud Parfum Pods (melt-on-skin travel capsules), the Shringar Bakhoor Brush (a wearable oud applicator for hair and fabric), and refillable Oud Scented Bracelets.

The company's revenue streams consist of direct e-commerce sales (unit-priced from Rs. 999 for incense to Rs. 35,000 for premium gift boxes), in-store retail sales at the two Delhi boutiques, and corporate/bespoke fragrance customization for gifting. The company serves luxury fragrance connoisseurs seeking premium oud compositions, premium gift buyers for occasions like Rakhi, weddings, and anniversaries, home fragrance enthusiasts, and corporate/bulk buyers for event gifting. R&D is conducted in partnership with the Fragrance and Flavour Development Centre in Kannauj, India's fragrance capital. The company has received editorial features in ELLE, Cosmopolitan, Harper's Bazaar, and The Hindu, and maintains an active Instagram presence and editorial blog ('Notes') for content-driven marketing. The business has 11-50 employees, no external institutional investment or venture capital backing, and is controlled entirely by the founding family.

Name

Olfa originals

Legal name

Olfa Originals

Website

https://olfaoriginals.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Olfa Originals is a family-owned Indian luxury fragrance house specializing in oud-based perfumes, bakhoor, and home fragrances. Founded by 6th-generation perfumer Pallavi Bhatia, it sells directly to consumers via two Delhi boutiques and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Fragrances and Perfumery

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Solid & Cream Fragrances (CRABADAF)

Keywords

• Oud perfumes
• Attar fragrances
• Bakhoor home fragrance
• Luxury fragrance gifts
• Handcrafted perfumery

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their Shopify e-commerce platform at olfaoriginals.com, offering perfumes, home fragrances, gift sets, and accessories with prices ranging from Rs. 999 to Rs. 35,000.
2. Retail Store Sales: Two physical boutiques in Delhi (Vasant Vihar and Khan Market) serve as experiential retail locations where customers can test fragrances before purchasing.
3. Corporate and Bespoke Orders: The company accepts corporate orders and offers bespoke fragrance customization services for personalized gifting solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Olfa Originals manufactures and sells premium oud-based perfumes, attars, bakhoor, ambience sprays, scented candles, and fragrance accessories. The company blends its products in-house in Delhi using heritage Mughal formulations, and distributes them through its own e-commerce store and two retail boutiques in New Delhi. The catalog spans personal fragrances, home fragrance formats, and curated gift boxes for occasions such as weddings and Rakhi.

Product overview

Olfa Originals is a heritage fragrance house specializing in oud-based perfumes, bakhoor, and home fragrances. Founded in 1805 with roots in Lahore's Mughal court, the company offers a diverse product portfolio centered around pure oud compositions. The core offerings include: Oud Parfum Pods (travel-friendly melt-on-skin capsules in leather cases); The Oud Edition perfumes (Eau De Parfum, Pure Parfum, Extract Parfum formats) featuring signature scents like Himalayan Bouquet '56, Raja Rose '42, Firdaus '45, Oud Art '46, and Tipu Sultan's Lost Tiger '49; The Royalty Range (Oud Amiri, Oud Abadi, Oud Khayali in 100ml premium bottles); Home Fragrance products (Luxury Oud Bakhoor Ritual sets, Ambience Sprays in multiple scent variants, Oud Incense Sticks, Oud Brûlant scented candles); Personal fragrance accessories (Shringar Bakhoor Brush for hair/fabric application, Oud Scented Bracelet with refillable chambers); and Gifting collections (Tohfa Gift Boxes, Rakhi Gifts, Signature Oud Duo sets). The company operates from Delhi boutiques and maintains a direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Oud Parfum Pods Travel-friendly melt-on-skin parfum capsules containing 100% pure oud oil, alcohol-free, stain-free, and offering 18+ hour longevity. Available in Musk and Amber variants in leather-encased packs. Targeted at affluent fragrance consumers and travelers.
• The Oud Edition Eau De Parfum Collection Premium oud-based eau de parfum collection including Himalayan Bouquet '56 (Oud Noir), Firdaus '45 (Oud Féroce), An Evening In Jaipur '52 (Oud Obsédé), Tipu Sultan's Lost Tiger '49 (Oud Tabac), Oud Art '46 (Oud D'or), and Raja Rose '42 (Oud Roséate). Targeted at discerning fragrance buyers.
• Pure Parfum - The Oud Edition Highly concentrated parfum line including An Evening In Jaipur '52 (OUD OBSÉDÉ), Firdaus '45 (OUD FÉROCE), and Oud Art '46 (OUD D'OR) in 6ml pure parfum format. For luxury fragrance collectors seeking maximum concentration.
• Oud Amiri Parfum 100ml (Royalty Range) Flagship Royalty Range fragrance in 100ml flacon with notes of Bergamot, Saffron, Cloves, Fig, Rose, Lily of the Valley, Amber, Incense, and Oud. Targeted at ultra-premium fragrance buyers.
• Oud Abadi Parfum 100ml (Royalty Range) Royalty Range 100ml parfum featuring Pimento, Nutmeg, Saffron, Coriander, Teak, Incense, Leather, Labdanum, Benzion, and Oud. Targeted at ultra-premium fragrance buyers.
• Oud Khayali Parfum 100ml (Royalty Range) Royalty Range 100ml parfum featuring Olibanum, Cypress, Bergamot, Rose Fusion, Basil, Saffron, Gurjun, Vetiver, Oud, Musk, Patchouli, and Cedarwood. Targeted at ultra-premium fragrance buyers.
• Luxury Oud Bakhoor Ritual Home Fragrance Set Bakhoor ritual set including 50g Oud Bakhoor infused with Rose, Saffron and Oud, an elegant bakhoor burner, premium charcoal, brass tongs, matchbox, and ritual guide with smoky incense, rose, patchouli, saffron, musk, and oud notes. Targeted at home fragrance enthusiasts.
• Shringar Bakhoor Brush Brush-on oud fragrance applicator for hair and fabrics with warm oud, soft rose, smoky incense, and deep amber notes. Mess-free, rechargeable, and travel-ready design. Targeted at luxury fragrance buyers seeking wearable bakhoor application.
• Oud Incense Sticks 100% natural, hand-rolled incense sticks made from premium dry wood oud powder in Oud and Rose, Oud and Vetiver, Oud and Mitti, and Oud and Clove variants. Targeted at home fragrance and ritual enthusiasts.
• Oud Brûlant Scented Candle Hand-poured 220g soy wax scented candle with wooden wick and notes of Bergamot, Saffron, Thyme, Olibanum, Jasmine, Cedarwood, Amber, Animalic Suede, and Musk. Targeted at home ambiance buyers.
• Ambience Sprays 250ml luxury room sprays with rare oud accords for air, fabric, and car interiors in Oud and Rose, Oud and Musk, Oud and Vanilla, and Oud and Tobacco variants. Targeted at home fragrance enthusiasts.
• Premium Oud Perfume Explorer's Set (6 x 10ML) Set of six concentrated 10ML oud compositions above 20% concentration, undiluted and alcohol-free, including Himalayan Bouquet '56, Raja Rose '42, An Evening In Jaipur '52, Firdaus '45, Oud Art '46, and Tipu Sultan's Lost Tiger '49. Targeted at fragrance enthusiasts exploring oud.
• Oud Scented Bracelet Refillable scented bracelet with porous stone chamber for slow oud release, including a 5ML dropper for precise application. Available in Green, Gold, Blue, and Black with six oud fragrance options. Targeted at wearable fragrance buyers.
• Tohfa Gift Boxes Curated fragrance gift box collection including Tohfa Royale, Tohfa Signature, Tohfa Supreme, Tohfa Opulent Luxury, and various Hat Box options for premium gifting occasions. Targeted at premium gift buyers.
• Rakhi Gifts Collection Curated fragrance gift sets designed for Raksha Bandhan, including Oud Car Diffuser and various gift box combinations for brothers and sisters. Targeted at premium gift buyers.
• Signature Oud Duo Set of 2 (50ml EDPs) Set of two 50ml Eau de Parfums from the signature oud collection, allowing customization with any two fragrances from the six available oud compositions. Targeted at premium fragrance buyers and gift purchasers.
• Oud Ambience Spray & Oud Parfum Pods Duo Combo set pairing a 250ml Ambience Spray with Oud Parfum Pods, offering complete home and personal fragrance experience. Includes choice of spray scent and capsule variant. Targeted at home and personal fragrance buyers.

Quantifiable outcome

• 18+ hours fragrance longevity on perfumes
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fragrance and Flavour Development Centre, KannaujcoreStrategic or Co-development Partner · 1 January 2010Research and development partnership with India's premier fragrance institute in Kannauj, the fragrance capital of India. This partnership began in 2010 during the exploration phase before Olfa Originals was officially launched in 2016. The collaboration involves formulation development and refinement of traditional attar recipes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ajmal Perfumes: Ajmal Perfumes is a long-established Indian luxury fragrance house specializing in oud, attars, and perfumes with its own boutiques and DTC e-commerce. It is the most directly comparable peer given shared Indian heritage, oud-led product line, and premium price positioning.
• Arabian Oud: Arabian Oud is one of the largest global oud and oriental fragrance houses with extensive retail across the Middle East and a growing presence in Asia. It directly competes with Olfa Originals in the premium oud category and operates a similar boutique-plus-DTC model.
• Swiss Arabian: Swiss Arabian is a UAE-based oud and oriental fragrance house with broad product ranges across perfumes, bakhoor, and home fragrance. Comparable on oud-led portfolio, premium positioning, and gifting sets, though at a larger scale and broader geographic footprint.

Regional players

• Naseem Perfumes: Naseem Perfumes is an Arabian oud and attar manufacturer with strong Gulf distribution and growing India reach. It overlaps with Olfa Originals on oud-based product formats and gifting-style packaging but primarily serves a Middle Eastern customer base.
• Al Haramain Perfumes: Al Haramain is a major Middle Eastern oud and oriental fragrance brand with global retail and a significant presence in India. It competes with Olfa Originals in oud-based personal and home fragrance categories through multi-brand and own-store distribution.

Emerging players

• Forest Essentials: Forest Essentials is an Indian luxury ayurvedic beauty brand with premium boutiques and DTC e-commerce, focused on heritage-driven formulations. It overlaps with Olfa Originals on Indian luxury heritage narrative, premium price points, and boutique-led retail model, though its product categories are broader.
• Memo Paris: Memo Paris is an independent niche perfumery with a strong travel-inspired and oriental fragrance collection including oud-heavy compositions. Comparable as a smaller independent luxury fragrance house competing in the same premium oud-led niche.

Broad incumbents

• Maison Francis Kurkdjian: Maison Francis Kurkdjian is a global luxury niche perfumery (LVMH) known for high-concentration, oud-inclusive fragrances. Comparable as a high-end niche fragrance house competing for the same affluent Indian consumer, but at much larger scale and broader portfolio.
• Byredo: Byredo is a leading global niche fragrance house ( Puig-owned) with a strong home fragrance and candle business alongside perfumes. It competes with Olfa Originals for premium home fragrance and personal scent share among affluent Indian consumers.
• Diptyque: Diptyque is a global luxury fragrance and home fragrance brand known for its scented candles and personal perfumes. Directly comparable on the home fragrance (candles, room sprays) and gift-set merchandising that Olfa Originals emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/olfaoriginals
• Facebookfacebook.com/olfaoriginals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olfa originals