woodstairs.com

What woodstairs.com does

WoodStairs.com is a privately held, vertically integrated manufacturer and online retailer of wood stair components, founded in 1994 and operating from a single production facility in St. George, Utah. The company sells custom and stock stair parts — including newel posts, treads and risers, balusters (wood and wrought iron), handrails, shoe molding, and installation hardware — directly to consumers and contractors across the continental United States via its e-commerce site, with phone and email support for custom quotes. Its core products span a wide range of wood species from domestic hardwoods (red oak, white oak, walnut, cherry, ash, alder) to exotic imports (Brazilian walnut/Ipe, Brazilian cherry/Jatoba, Brazilian teak/Cumaru, African mahogany), with stock items shipping in 24–48 hours and custom items typically produced in-house within 1–2 weeks.

The company's underlying technology centers on in-house custom manufacturing, including a proprietary engineered thick-tread design (3-inch and 4-inch) for open/floating staircases that reportedly uses 75% less wood than solid treads while replicating a solid block appearance. Handrails are offered with configurable plow/groove options (1.25" or 1.75") to accommodate different baluster installations. Manufacturing and finishing are performed at the southern Utah shop, and orders are fulfilled nationwide via FedEx for smaller items and freight carriers for longer pieces (>8 feet).

WoodStairs.com generates revenue through unit-priced one-time e-commerce sales of stair components, with bulk pricing available for orders above $3,000 and free shipping on orders over $1,500 to the lower 48 states. The go-to-market motion is direct-to-consumer with a content-marketing and SEO-led top-of-funnel strategy, supplemented by an Installer Directory that captures bottom-of-funnel demand from professionals. The company serves two primary customer segments — DIY homeowners undertaking stair remodels and renovations, and professional contractors/installers sourcing components — using a horizontal segmentation approach with no named anchor enterprise customers.

Name

woodstairs.com

Legal name

Woodstairs.com

Website

https://woodstairs.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

WoodStairs.com is a privately held, Utah-based manufacturer and online retailer that sells custom and stock wood stair parts — treads, risers, balusters, handrails, newel posts, and hardware — directly to DIY homeowners and professional contractors across the continental United States.

Ownership category

akta.pro rank

Product category

Stair Components (Building Materials)

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Cut Stock, Resawing Lumber, and Planing (321912), Engineered Wood Member Manufacturing (321215)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

akta.pro secondary industry

Stair, Railing & Banister Repair (HSAGABAE)

Keywords

• Wood stair parts
• Custom stair components
• Stair treads and risers
• Handrails and balusters
• Newel posts

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Stair Parts Sales: Direct e-commerce sales of wood stair components including treads, risers, balusters, handrails, newel posts, and molding. Products sold as one-time purchases with made-to-order customization options including wood species, dimensions, and finish styles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WoodStairs.com manufactures and sells custom and stock wood stair components — including treads, risers, balusters, handrails, newel posts, and molding — through a direct-to-consumer online store. The company operates an in-house custom shop in southern Utah and ships parts nationwide across multiple wood species, from common domestic hardwoods to exotic imports.

Product overview

WoodStairs.com is an e-commerce company specializing in custom and stock wood stair parts and components. The product portfolio centers on core stair construction elements including newel posts (box, turned, and craftsman styles), stair treads and risers (solid and engineered floating tread options in 3 and 4 inch thicknesses), balusters (wood in square, round, and twist designs; plus wrought iron), and handrails in multiple profile styles (6000 contemporary, 5700 custom, 6701 traditional chamfered, 6210 colonial, 6400 Victorian, and others). The company offers an extensive range of wood species options including domestic hardwoods (red oak, white oak, walnut, cherry, ash, alder, maple, hickory) and exotic species (Brazilian cherry/Jatoba, Brazilian walnut/Ipe, Brazilian teak/Cumaru, African mahogany). Products are manufactured custom in-house at their Utah facility and shipped nationwide. The offering also includes accessories such as shoe molding, skirtboard, hardware (brackets, rosettes), and installation supplies. Stock parts ship in 24-48 hours while non-stock custom items have 7-10 business day lead times.

Differentiator

Problem solved

Functional benefit

Products and services

• Newel Posts Structural vertical posts that support the staircase handrail; available in box newel, turned newel, and custom designs in various wood species for stair installations.
• Stair Treads & Risers Horizontal walking surfaces (treads) and vertical back surfaces (risers) for stairs, available in solid and engineered thicknesses including 3-inch and 4-inch thick floating tread options.
• Balusters (Wood & Wrought Iron) Vertical supports between the handrail and stair tread, available in wood (square, round, twist styles) and wrought iron varieties for diverse aesthetic options.
• Handrail Graspable rail profiles for stair safety, offered in multiple styles including 6000 (contemporary), 5700 (custom contemporary), 6701 (traditional chamfered), 6210 (colonial), 6400 (Victorian), with optional plow/groove configurations.
• Shoe & Molding Decorative trim components including molding, shoe plate, and skirtboard for finishing stair installations.
• Hardware Installation supplies including handrail brackets, stair brackets, rosettes, and installation tools needed for stair part installation.
• Solid Stair Treads (LJ-8070) 11 1/2 inch wide solid wood stair treads available in lengths 36-60 inches and thicknesses of 3/4 or 1 inch depending on wood species, with optional mitered returns.
• 3-Inch Thick Engineered Stair Treads Engineered floating treads designed for open staircases, 11 1/2 inches wide, 36-60 inches long, 3 inches thick with rounded edges, using a proprietary engineered core that uses 75% less wood than solid treads.
• 4-Inch Thick Engineered Stair Treads Thicker engineered floating treads for open staircases, 11 1/2 inches wide, 36-60 inches long, 4 inches thick, featuring an engineered core that uses 75% less wood than traditional solid treads.
• 4091 Standard Box Newel Versatile 6 1/4 x 55 inch box newel that works with any baluster design, available in wood species options, with optional mounting block and half-cut options.
• 4000 Craftsman Newel Post 3 1/2 x 47 or 56 inch craftsman newel available in plain, chamfered, or fluted styles, designed to work with both wood and iron balusters.
• 5700 Handrail Custom designed contemporary handrail with sleek subtle lines, accommodates a 1 1/4 inch plow/groove for baluster installation.
• 6701 Handrail Traditional chamfered handrail, 2 3/4 wide x 2 1/8 tall, popular Challis design that combines clean lines with flowing detail, accommodates a 1 1/4 inch plow.
• 5060 Square Wood Baluster (1 1/4 inch) Versatile craftsman/mission style square baluster, 1 1/4 inches, available in lengths 34-41 inches with style options including plain, chamfered, fluted, and v-neck variants.
• 5360 Square Wood Baluster (1 3/4 inch) Large craftsman/mission style square baluster, 1 3/4 inches, available in lengths 34-41 inches with plain, chamfered, fluted, v-neck, and combination style options.
• 5020 Square Twist Baluster (1 1/4 inch) Modern/contemporary baluster featuring square top and bottom with twist design, 1 1/4 inches, sold with a minimum order of 10.
• Brazilian Walnut (Ipe) Stair Parts Premium exotic hardwood stair components in Brazilian Walnut/Ipe, one of the hardest woods available, featuring excellent durability, rot resistance, and termite resistance.
• Brazilian Cherry (Jatoba) Stair Parts Strong imported hardwood stair parts with tight interlocking grain and excellent rot resistance, used for flooring and stairs that stain beautifully.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peterman Stair & Millwork: Custom stair-parts manufacturer producing treads, risers, balusters, and newels in multiple wood species, with direct-to-consumer and contractor sales channels comparable to WoodStairs.com.
• StairParts.com: Direct online competitor selling wood stair parts including treads, risers, balusters, and handrails to DIY homeowners and contractors; the most directly comparable e-commerce-first stair-parts retailer.
• House of Forgings: Direct competitor manufacturing and selling iron and wood stair components (balusters, newels, handrails) through dealers and direct channels, with comparable custom finishing and a wide product catalog.
• Crown Heritage / Carolina Stair & Rail: Manufacturer and distributor of stair parts including wood balusters, newels, handrails, and iron components, primarily serving professional installers and dealers in the U.S.
• StairSupplies (Wood Iron / TM Cobb): Online retailer and manufacturer of stair parts offering wood and iron balusters, treads, risers, and newel posts with custom finishing — directly comparable e-commerce and custom-manufacturing model.

Emerging players

• Stair Warehouse: Online stair-parts retailer offering wood and iron balusters, newels, handrails, and treads; comparable niche e-commerce positioning with a smaller catalog than WoodStairs.com.

Broad incumbents

• Home Depot (Home Improvement Inc.): Largest U.S. home-improvement retailer carrying a meaningful stair-parts assortment (iron balusters, oak handrails, basic treads); competes on convenience and speed rather than customization.
• L.J. Smith Stair Systems: One of the largest U.S. manufacturers and distributors of stair parts and balustrade systems, offering wood and iron balusters, newels, handrails, and treads to dealers and contractors across the country.
• Lowe's Companies: National home-improvement retailer stocking stair components (handrails, balusters, treads), targeting mass-market DIY customers and contractors; broad incumbent with limited customization.
• Amazon (Stair-Parts Marketplace): Mass-market online marketplace where many wood and iron stair parts are sold by third-party sellers; competitive threat on commodity SKUs and shipping speed.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wood-stairs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about woodstairs.com