crimson - pets

Name

crimson - pets

Legal name

Pets at Home Ltd

Website

https://petsathome.co.uk

Company type

Private

Operating status

Operating

Short description

Pets at Home Ltd is a UK multi-channel pet care retailer operating physical stores and an e-commerce platform, selling food, supplies, accessories, and offering in-store veterinary, grooming, insurance, and subscription delivery services to UK pet owners.

Ownership category

akta.pro rank

Product category

Pet Retail and Pet Care Services

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910), Veterinary Services (541940)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Pet retail
• Pet food supplies
• Veterinary services
• Pet grooming
• Pet care accessories

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Product Retail: Retail sales of pet food, accessories, toys, healthcare products, and supplies across multiple pet categories including dogs, cats, small animals, fish, reptiles, and birds. Products span both branded third-party products and private label brands.
2. Veterinary Services: In-store veterinary surgeries and pet healthcare services provided through Vets for Pets clinics located within or adjacent to retail stores.
3. Pet Grooming Services: Professional pet grooming services available at store locations for dogs and other pets.
4. Pet Insurance: Partnership with insurance providers to offer pet insurance products to customers.
5. Subscription Recurring (Easy Repeat): Subscription-based recurring delivery service for pet food and essential supplies, enabling regular automatic deliveries to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pets at Home is a UK omnichannel pet care retailer that sells pet food, treats, toys, bedding, accessories, and healthcare products across dogs, cats, small animals, fish, reptiles, and birds. Beyond retail, the company offers in-store pet grooming services, veterinary surgeries through its Vets for Pets clinics, partnered pet insurance products, and a subscription-based recurring delivery service (Easy Repeat) for pet food and essentials.

Product overview

Pets at Home is a UK-based pet retail company operating as a multi-channel retailer offering a comprehensive portfolio of pet products and services. The core offering consists of physical pet supplies across six main pet categories: Dogs, Cats, Small Animals (rabbits, guinea pigs, hamsters, mice), Fish, Reptiles, and Birds & Wildlife. Within each category, the product portfolio spans food & nutrition, treats, bedding/housing, toys, healthcare products, and accessories. The company differentiates through owned brands (Pets At Home, AVA, Wainwright's, Noble) alongside third-party branded products. Beyond retail, the company offers complementary services including pet grooming, veterinary surgeries (via Vets for Pets), pet insurance, and an Easy Repeat subscription service for recurring deliveries. The business model combines brick-and-mortar retail stores with online e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food & Nutrition Retail assortment of pet food, treats, and nutrition products for dogs, cats, small animals, fish, reptiles, and birds. Spans dry food, wet food, fresh food, food for health conditions, food toppers, puppy/junior/adult/senior life stages, and treats (bones, chews, dental, natural, soft, biscuits, training). Brands include owned labels (AVA, Ruff's Recipes, Wainwright's, Burns, The Deli Dog, Seriously Good) and third-party brands (Felix, Royal Canin, Untamed, Nulo, Pedigree).
• Pet Healthcare & Wellness Products Retail assortment of cross-pet health products including flea, tick, and worming treatments, joints and mobility supplements, digestive health, dental care, calming solutions, skin/coat/paw care, first aid, ear and eye care, and bladder/urinary health. Brands include Advantage, Drontal, Frontline, Frontpro, Yumove, Protexin, and Hills Prescription Diet.
• Pet Accessories, Beds, Crates & Housing Retail assortment of beds (soft, plastic, orthopaedic), cushions, blankets, cooling beds, crates, kennels, pens, gates, flaps, dog clothing, travel accessories, collars, leads, harnesses, muzzles, and tethering products. Brands include 3 Peaks, Noble, Flexi, Ezydog, Canada Pooch, and Pets At Home.
• Pet Toys & Enrichment Retail assortment of dog toys (squeaky, plush, tug, chew, treat dispensers, interactive/puzzle, fetch/ball), cat toys (wands, interactive, catnip, plush, balls, treat dispensers), and cat furniture and scratching posts. Brands include Benebone, Kong, Nylabone, Catit, and Willows.
• Aquarium, Fish Care & Pond Supplies Retail assortment of aquariums, tropical and coldwater tanks, cabinets and stands, fish food, holiday feeders, filters and media, lighting, heaters, air pumps, and water treatments. Brands include Aqua One, BiOrb, Fluval, Tetra, Interpet, API, and Love Fish.
• Reptile Vivariums & Habitat Supplies Retail assortment of vivariums, heating and lighting, ornaments and plants, substrates and bedding, and reptile food for species including chameleons, bearded dragons, and geckos. Brands include Habistat, Vivexotic, Arcadia, and Exo Terra.
• Small Animal Hutches, Cages & Care Supplies Retail assortment of hutches, outdoor runs and playpens, hutch covers, cages, homes, travel carriers, bedding, food, and toys for rabbits, guinea pigs, hamsters, and mice.
• Bird & Wildlife Products Retail assortment of wild bird food, bird feeders, pet bird cages and aviaries, toys, perches, chicken coops, and chicken food. Brands include Peckish, RSPB, Happy Little Bird, and Dodson & Horrell.
• Pet Grooming Services Professional in-store pet grooming services offered at Pets at Home retail locations for dogs and other pets.
• Veterinary Services (Vets for Pets) In-store veterinary surgeries and pet healthcare services provided through Vets for Pets clinics located within or adjacent to Pets at Home retail stores.
• Pet Insurance Pet insurance products offered through Pets at Home's partnership with insurance providers, giving customers access to coverage alongside retail purchases.
• Easy Repeat Subscription Subscription-based recurring delivery service enabling regular automatic deliveries of pet food and essential supplies to customers.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Royal CanincoreOthersThird-party brand partnership where Royal Canin veterinary diet and specialty pet foods are sold through Pets at Home stores and website. Royal Canin is a premium pet food manufacturer known for breed-specific and therapeutic pet nutrition.
• Hill's Prescription DietcoreOthersVeterinary therapeutic pet food brand sold through Pets at Home retail channels. Hill's provides prescription diet products for pets with specific health conditions.
• Insurance ProviderssupportingChannel Partner/ Reseller/ DistributorPet insurance products offered through Pets at Home, providing customers with access to pet insurance coverage alongside their retail purchases.
• Pets FoundationminorStrategic or Co-development PartnerCharitable arm of Pets at Home focused on pet welfare, responsible pet ownership, and community support initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jollyes: Jollyes is a UK specialist pet retailer with a national store footprint selling food, accessories, and live animals across multiple pet categories, making it the closest pure UK-retail competitor to Pets at Home.
• Pets Corner: Pets Corner is a UK-based specialist pet retailer operating physical stores and online channels with a strong own-brand food range, directly comparable to Pets at Home's multi-category, omnichannel, and private-label model.
• Petco: Petco is a large US omnichannel pet retailer combining pet supplies, in-store veterinary clinics (Vetco), grooming, and training — the closest international analogue to Pets at Home's integrated retail-plus-services platform.
• Pet Supplies Plus: Pet Supplies Plus is a US neighbourhood-format pet retailer with hundreds of stores across multiple pet categories, comparable in physical-store-led model and category breadth to Pets at Home.

Emerging players

• Chewy: Chewy is the leading US online pet retailer with autoship subscription and an expanding veterinary and pharmacy offering, comparable to Pets at Home's e-commerce and Easy Repeat subscription streams.
• VetPartners: VetPartners is one of the largest UK veterinary groups, operating alongside Pets at Home as a competitor for veterinary spend that crosses over with its Vets for Pets in-store offering.

Regional players

• Fressnapf / Maxi Zoo: Fressnapf (Maxi Zoo) is Europe's largest pet retailer with thousands of stores across multiple countries, offering a directly comparable multi-category pet retail model to Pets at Home, though primarily outside the UK.
• Zooplus: Zooplus is the leading online-only pet retailer in Europe, competing directly with Pets at Home's e-commerce and subscription fulfilment in the UK and across the wider European market.

Broad incumbents

• PetSmart: PetSmart is the largest US specialty pet retailer with stores, grooming, training, and partnered veterinary services; broadly comparable in scale and integrated offering to Pets at Home as a global omnichannel incumbent.

Others

• Mars Petcare: Mars Petcare is one of the world's largest pet food and care manufacturers and the owner of Royal Canin — a key strategic supplier and brand partner that competes at the upstream branded-product layer with Pets at Home's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crimson - pets