vice & virtue brewing

What vice & virtue brewing does

Vice & Virtue Brewing is a privately held craft brewery and kitchen founded in 2018 and operating from a single location at 1033 Richter St in Kelowna's North End brewery district, British Columbia, Canada. The company's core offering is on-site brewed small-batch craft beer (including a core range of White Lie Pilsner, Patience Czech Amber Lager, Love Potion, and The Supplier IPA, with rotating experimental varieties) available for on-tap consumption, takeaway cans and four-packs, and growler fills. This is paired with a chef-driven food program led by Chef Matt featuring elevated pub fare with vegetarian, gluten-free, and dairy-free options, weekend brunch, and BC wines, cider, cocktails, and non-alcoholic beverages. A signature technical differentiator is the use of traditional Czech Lukr side-pull taps to produce Šnyt (half-pour) beers with a dense "wet foam" head, applied to the Pilsner and Czech Amber Lager.

Vice & Virtue monetizes through five primary channels: on-site food and beverage sales, takeaway beer, private event hosting for up to 45 guests (corporate mixers, weddings, rehearsal dinners, birthday parties), a recurring Chef's Table four-course dinner experience at $79 per person on Thursdays, and a Long Table Dinner series of themed multi-course events at $120 per person plus 20% gratuity in collaboration with named Okanagan producers such as Local Motive Okanagan and Codfathers Seafood. Recurring free programming — Wednesday live music under the "Under the Amber Lights" banner and Sunday "Vice Vinyl Club" sessions with DJ Invizible — drives midweek traffic and content for Instagram and Facebook marketing channels.

The business operates direct-to-consumer from a single physical location with no e-commerce, no delivery, no mobile app, and no third-party distribution disclosed. There is no parent company, no institutional investor involvement, no disclosed funding rounds, and no management team roster available in the source material. Distribution of branded merchandise, event programming, and supplier partnerships represent the principal avenues for product-line extension. A cross-street sister brewery, Red Bird Brewing, is referenced for hosting larger private events but is not described as part of the legal entity.

Name

vice & virtue brewing

Legal name

Vice & Virtue Brewing Co.

Website

https://viceandvirtuebrewing.ca

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft brewery
• Craft beer production
• Brewpub dining
• Private event hosting
• Small-batch brewing

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. On-site food and beverage sales: Revenue from serving craft beer, wine, cider, cocktails, and food to dine-in customers at the tasting room and patio.
2. Beer to-go and takeout: Sale of canned beer, four-packs, and growler fills for off-site consumption. Food takeout also available.
3. Private event hosting: Booking fees and catering revenue from hosting private events including corporate mixers, wedding receptions, birthday parties, rehearsal dinners, and stag/bachelorette parties in their event space (up to 45 guests).
4. Chef's Table dinner experience: Premium four-course dining experience priced at $79 per person ($90 value), offered every Thursday at 7pm. Includes curated food and beverage pairings.
5. Long Table Dinner events: Special themed multi-course dinner events priced at $120 per person plus taxes and 20% gratuity. Features partnerships with local food suppliers and guest hosts. Examples include The Local Harvest (farm-to-table) and The Rising Tide (seafood theme).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vice & Virtue Brewing is a craft brewery and kitchen in Kelowna's North End that brews small-batch craft beer on-site (available on-tap, in cans, four-packs, and growler fills) and serves a chef-driven elevated pub food menu for dine-in, brunch, and takeaway. The venue layers in curated paid dining experiences such as the weekly Chef's Table four-course dinner and themed Long Table Dinners, and rents its event space for private functions of up to 45 guests.

Product overview

Vice & Virtue Brewing operates as a craft brewery and kitchen in Kelowna's North End, established in 2018. The core offering consists of small-batch craft beers brewed on-site (available on-tap, in cans, and growler fills) paired with a food menu featuring elevated pub fare. The venue differentiates through experiential dining programs including the weekly Chef's Table four-course dinner (Thursdays, $79/person) and periodic Long Table Dinner special events. Entertainment offerings include the Under the Amber Lights live music series (Wednesdays) and Vice Vinyl Club vinyl listening sessions (Sundays). Private event hosting for up to 45 guests with customizable catering is also available. Merchandise is sold through the merch page.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (On-Tap and Canned)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Codfathers SeafoodminorStrategic or Co-development Partner · 29 August 2026Codfathers Seafood Market, a full-service fishmonger with over 25 years serving the Okanagan, partnered with Vice & Virtue for the 'Long Table Dinner – The Rising Tide' seafood event on August 29, 2026. Founder Jonathan Crofts served as special host, shucking fresh oysters and sharing stories about sustainable seafood sourcing. Codfathers brings sustainably sourced seafood from trusted fishers and a 'fin-to-tail' philosophy that minimizes waste.
• Local Motive OkanaganminorStrategic or Co-development Partner · 25 July 2026Local Motive Okanagan partnered with Vice & Virtue for the 'Long Table Dinner: The Local Harvest' event celebrating Okanagan's summer harvest. The partnership brought a curated, farm-fresh multi-course menu designed to highlight organic vegetables from the region, with farm owner Thomas joining Chef Matt to share insights about organic farming and regional food systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Red Bird Brewing: Red Bird Brewing is a Kelowna craft brewery located across the road from Vice & Virtue, with a comparable local brewery, food, and events-oriented proposition. Its proximity makes it the closest operating and geographic peer.
• BNA Brewing Co. BNA Brewing Co. is a Kelowna craft brewery and kitchen combining house-brewed beer, food service, patio operations, and events. It is closely comparable by geography and integrated brewpub model.
• Kelowna Beer Institute: Kelowna Beer Institute operates a local brewpub model centered on house beer, food, and social occasions. It competes for the same Kelowna craft-beer and dining customers as Vice & Virtue.
• Rustic Reel Brewing Co. Rustic Reel is a Kelowna brewery with a taproom, kitchen, and community-oriented beverage experience. Its product and operating model closely overlap with Vice & Virtue's brewery-and-food proposition.
• Persephone Brewing Co. Persephone Brewing is a British Columbia farm-based brewery with a taproom, food offering, and experiential programming. It is comparable through its combination of craft beer, food, local sourcing, and destination-oriented events.
• 33 Acres Brewing Co. 33 Acres is a British Columbia brewery operating a food-oriented taproom and restaurant experience. It shares Vice & Virtue's integration of house-brewed beer, prepared food, and a social hospitality setting.

Broad incumbents

• Tree Brewing: Tree Brewing is an established Kelowna-based craft beer producer with a broader regional presence. It is relevant for product category, local market exposure, and beer-based monetization, though it is less directly comparable as a food-led neighborhood venue.
• Four Winds Brewing Co. Four Winds is an established British Columbia craft brewery with a branded taproom and event-led customer experience. It is relevant for craft-beer production and taproom monetization, although its hospitality overlap is less direct.
• Steamworks Brewpub: Steamworks Brewpub combines on-site brewing, a broad beverage program, and full food service in a destination hospitality setting. Its brewpub model is comparable, while its larger established footprint makes it a broad incumbent.
• Howe Sound Brewing: Howe Sound Brewing is a British Columbia brewery with a pub-style taproom and food-led hospitality offering. It is comparable in combining craft beer, prepared food, and social visitation within a single venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/viceandvirtuebeer
• Instagraminstagram.com/viceandvirtuebeer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vice & virtue brewing