Red Bird Brewing

What Red Bird Brewing does

Red Bird Brewing is a privately held craft brewery and multi-purpose hospitality venue operating a single location in downtown Kelowna, British Columbia, at 1080 Richter St. Founded in 2016 and opened to the public during the August 2017 BC Day long weekend, the company operates under Red Bird Brewing Inc. The business serves Kelowna residents, Okanagan tourists, families, and event attendees, with revenue derived from on-premise taproom consumption, packaged beer sales (cans and 50L/30L/20L kegs), a wood-fired pizza and broader food menu, cocktails, wine, cider, non-alcoholic beverages, ticketed events, and branded merchandise.

The core production asset is a 1,500L brewhouse — expanded from the original facility to scale output to meet demand — supporting one of the largest craft beer selections in Kelowna with 15+ beers on tap including IPA, lager, NEIPA, pilsner, saison, ale, and stout, plus seasonal and experimental cask releases. The venue also features a wood-fired pizza kitchen using locally sourced ingredients and Italian wild yeast sourdough. The technology stack is fundamentally physical: brewing equipment, a wood-fired oven, and standard digital tools (website, Instagram, email newsletter, SimpleTix ticketing, online ordering portal).

Commercially, Red Bird Brewing operates a direct-to-consumer, community-led model. Pricing is unit-based for kegs ($160–$300), transaction-based for ticketed events ($15–$30 typical live music, $56–$89 for NESTFEST festival passes, $20.50–$30 for drag bingo and burlesque). GTM relies on community events, local artist partnerships, social media (Instagram @redbirdbeer), Google reviews, email newsletters, and event programming including live music every Thursday and Saturday, annual NESTFEST festival, game nights (cribbage, bingo, Mario Kart, Tetris), dance events, and sports viewing. The company was voted best craft brewery in Kelowna via community choice (KelownaNow), underscoring its local brand position. No external funding, M&A activity, or parent/subsidiary relationships were identified.

Name

Red Bird Brewing

Legal name

Red Bird Brewing Inc.

Website

https://redbirdbrewing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Drinking Places (Alcoholic Beverages) (722410), Breweries (31212)

SIC

Retail-Eating & Drinking Places (5810), Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYMPAGAIAC

Bars & Pubs (Non-Music)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

SECONDARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft brewery
• Craft beer taproom
• Wood-fired pizza
• Live music venue
• Event hosting

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. On-site Taproom Sales: On-site consumption of craft beer, cocktails, wine, cider, and food including wood-fired pizza, salads, and other menu items.
2. Beer to Go: Canned beer and keg sales for off-site consumption. Kegs available in 50L, 30L, and 20L sizes.
3. Food Online Ordering: Online pizza ordering portal for pickup through order.redbirdbrewing.com.
4. Ticketed Events: Revenue from ticketed events including NESTFEST music festival, ticketed concerts, and special events.
5. Merchandise Sales: Apparel, hot sauces, growlers, and branded merchandise sold on-site.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Red Bird Brewing operates a craft brewery and taproom in downtown Kelowna, producing 15+ craft beers on tap (IPA, lager, NEIPA, pilsner, saison, ale, stout) from a 1,500L on-site brewhouse and serving them alongside a wood-fired pizza kitchen, cocktails, wine, cider, and non-alcoholic drinks. The venue functions as a multi-purpose event space hosting live music, game nights, dance events, sports viewing, the annual NESTFEST music festival, group reservations, and private venue buyouts, with additional revenue from beer-to-go (cans and kegs), online food ordering for pickup, and branded merchandise.

Product overview

Red Bird Brewing is a craft brewery and event venue in downtown Kelowna, BC, offering a diverse portfolio of craft beer products alongside food, beverages, and entertainment services. The core offering centers on over fifteen craft beers on tap (IPA, lager, NEIPA, pilsner, saison, ale, stout) brewed on-site at their 1,500L brewhouse, supplemented by a full food menu featuring wood-fired pizzas, and an extensive beverage program including cocktails, wine, cider, and non-alcoholic options. The venue operates as a multi-purpose entertainment destination hosting regular live music, the annual NESTFEST music festival, game nights (cribbage, bingo, Mario Kart, Tetris), dance events, and sports viewing parties. Additional revenue streams include online ordering for pickup, group reservations, venue buyouts, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (On Tap) Over fifteen craft beers on tap brewed on-site at Red Bird's 1,500L brewhouse, including IPA, lager, NEIPA, pilsner, saison, ale, and stout, with seasonal and experimental brews and a monthly cask release, served to taproom guests. Also features gluten-free beer from Abandoned Rail Brewing for dietary-restricted customers.
• Beer Kegs to Go Packaged craft beer kegs sold direct to consumers for off-site consumption, available in 50L ($300), 30L ($210), and 20L ($160) sizes with a refundable deposit for kegs and dispensing equipment.
• Beer Cans to Go Canned craft beer from Red Bird Brewing's rotating selection available for off-site purchase through the on-site taproom.
• Wood-Fired Pizza & Food Menu Wood-fired pizzas made with locally sourced ingredients and Italian wild yeast sourdough, plus salads, tacos, panini, shareables (spinach dip, chips & guac), and desserts, with gluten-free crust and vegan cheese options. Available for on-site dining and online pickup ordering.
• Taproom Beverage Program (Cocktails, Wine, Cider, Non-Alcoholic) Handcrafted cocktails (gin and tequila with handmade syrups, bitters, and rimmers by Born to Shake), wine and cider (Soma Cider, Shuswap Cider, Lass Chance Cider), and a range of non-alcoholic drinks sourced from local suppliers (Farming Karma, SIMPS Modern Beverage, Motherlove Ferments) including kombucha, root beer, sparkling juice, and non-alcoholic beer.
• NESTFEST Music Festival Ticketed annual music festival at Red Bird Brewing featuring Canadian indie rock, alt-pop, country, folk, roots, and dance artists, with weekend passes from $89 and single day tickets from $56. NESTFEST 2026 featured Rêve, The Bros. Landreth, Mitch Zorn, Haley Blais, Uncle Strut, daysormay, Sully Burrows, Sam Balson, and others.
• Private Events & Venue Buyouts Full venue buyouts and private event hosting at the downtown Kelowna brewery, leveraging indoor taproom and outdoor patio with fire pits for group celebrations, corporate events, and private gatherings.
• Group Reservations Reservations for indoor tables and outdoor fire pits for groups of 10 or more.
• Red Bird Branded Merchandise On-site retail of Red Bird Brewing branded merchandise including apparel, hot sauces, growlers, and other branded items.

Quantifiable outcome

• Voted best craft brewery in Kelowna by community choice

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Okanagan Country SwingcoreStrategic or Co-development PartnerOkanagan Country Swing provides free beginner country swing dance lessons for monthly Country Swing Nights at Red Bird Brewing. Instructors lead lessons and demonstrations.
• Howdy Partner Vintage ClothingminorGTM or Marketing PartnerHowdy Partner Vintage Clothing runs pop-up shops featuring western wear and accessories during dance events and country nights.
• Chaos City Line DancerscoreStrategic or Co-development PartnerChaos City Line Dancers provide free beginner line dancing lessons and demonstrations for monthly Line Dancing Nights.
• Kelowna Pipe BandminorStrategic or Co-development PartnerKelowna Pipe Band performs at St. Patrick's Day celebrations at Red Bird Brewing.
• Highland Fire DancersminorStrategic or Co-development PartnerHighland Fire Dancers perform at St. Patrick's Day celebrations at Red Bird Brewing.
• TriskeleminorStrategic or Co-development PartnerTriskele performs fiddle-driven folk music at St. Patrick's Day celebrations.
• Rebellious UnicornscoreChannel Partner/ Reseller/ DistributorRebellious Unicorns sells tickets for Ella's Naughty Drag Bingo events at Red Bird Brewing through their website.
• SimpleTixcoreChannel Partner/ Reseller/ DistributorSimpleTix provides ticketing platform for Backyard Sessions events and other ticketed concerts at Red Bird Brewing.
• DJ Roberto StylzminorStrategic or Co-development PartnerDJ Roberto Stylz provides music for Latin Nights at Red Bird Brewing.
• Red Bird RoastingminorStrategic or Co-development PartnerRed Bird Roasting pops up at events selling curated Valentine's gift ideas for coffee lovers including in-house roasted beans, thermal mugs, and coffee equipment.
• Bread & Butter BloomsminorStrategic or Co-development PartnerBread & Butter Blooms runs a flower truck pop-up for DIY Valentine's Day bouquet bar at Red Bird Brewing.
• Protect Our Winters CanadaminorStrategic or Co-development PartnerProtect Our Winters Canada organizes community runs at Red Bird Brewing to raise awareness about climate change and winter sports sustainability.
• Mamas for MamascoreStrategic or Co-development PartnerMamas for Mamas partners with Red Bird Brewing for community events including Easter celebrations and Lift & Flow fitness events, with proceeds from food sales donated to the charity.
• Mountain Lifestyle ShopminorGTM or Marketing PartnerMountain Lifestyle Shop sponsors cribbage tournaments and Super Bowl events, providing prizes including e-bikes and ski packages.
• Tower Ranch Golf ClubminorGTM or Marketing PartnerTower Ranch Golf Club provides golf passes as grand prizes for cribbage tournament series.
• Silver Star Mountain ResortminorGTM or Marketing PartnerSilver Star Mountain Resort provides season passes as grand prizes for cribbage tournaments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cabin Brewing Company: BC Okanagan craft brewery producing on-site beer with taproom service and packaged distribution. Comparable in scale, product mix, and regional positioning to Red Bird.
• Tree Brewing: Kelowna-based craft brewery with on-site taproom, packaged beer distribution, and food service. Directly comparable to Red Bird as a same-city brewpub competitor targeting Okanagan locals and tourists.
• Kelowna Beer Institute: Downtown Kelowna craft brewery with on-site taproom and rotating selection of house-brewed beers. Direct local competitor to Red Bird in the walkable downtown market.
• Rustic Reel Brewing Co. Kelowna craft brewery with taproom and food menu. Competes for the same local craft beer drinker and live-event attendee as Red Bird in the Okanagan.
• BNA Brewing Co. Kelowna brewpub with on-site brewing, full kitchen, and event programming. Operates in the same downtown-adjacent Kelowna craft beer and food market as Red Bird.
• Big Surf Beer Co. BC-based craft brewery operating taproom and retail channels with comparable beer portfolio and on-premise experience model to Red Bird.

Regional players

• Strathcona Beer Company: BC craft brewery focused on packaged retail distribution and taproom experience outside the Okanagan. Useful peer for benchmarking BC craft pricing and distribution strategy outside Kelowna.

Broad incumbents

• Steamworks Brewing Co. BC craft brewer with brewpub operations and broader packaged distribution. Comparable brewpub-plus-distribution model, but larger and more established than Red Bird.
• Granville Island Brewing: Established BC craft brewery with packaged retail distribution and on-site tasting room. Broader regional footprint and brand recognition make it an incumbent peer rather than direct local rival.
• Phillips Brewing & Malting Co. One of BC's largest independent craft breweries with broad packaged distribution across the province and a taproom. Comparable product mix but materially larger scale than Red Bird.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/redbirdbeer
• LinkedInlinkedin.com/company/red-bird-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bird Brewing