rossmann supermarkety drogeryjne polska sp. z o.o.

What rossmann supermarkety drogeryjne polska sp. z o.o. does

Rossmann Supermarkety Drogerijne Polska Sp. z o.o. (operating as Drogeria Rossmann) is a Polish drugstore retail chain headquartered in Poland, operating an omnichannel model combining an extensive physical store network of over 2,000 drogerie (drugstore) locations with the rossmann.pl e-commerce platform and a cross-platform mobile application (iOS, Android, Huawei AppGallery). The company serves Polish consumers seeking cosmetics, makeup, skincare, hair care, fragrances, personal hygiene, baby and child products, health items, food, pet care, home and garden products, and lifestyle merchandise. Its offerings span international brands (Nivea, Garnier, L'Oréal, Maybelline, Biodance, Skin1004) alongside exclusive/exclusive-to-Rossmann assortments surfaced through the 'Tylko u nas' program and curated zones such as the K-Beauty Zone.

The business model is direct-to-consumer retail: revenue is generated through one-time product sales across both physical stores and online channels, with pricing driven by promotional campaigns (over 1,200 products actively promoted), a free-delivery threshold of PLN 199, and a free pickup option available at all 2,000+ locations. Customer retention is supported by the Rossmann Klub loyalty program (integrated with the mobile app), weekly promotional flyers (Gazetka), and a digital gift card (Karta podarunkowa). Distribution relies on three logistics partners (InPost parcel lockers, DPD, DHL) plus an Orlen pickup-point integration, and checkout supports a broad payment stack including BLIK, Mastercard, Visa, PayPo BNPL, PayU, Apple Pay, and Google Pay.

The entity is a privately held Polish Sp. z o.o. (limited liability company). No parent company, institutional investors, funding rounds, management team, revenue figures, or AI/ML capabilities are disclosed in the available source data. Marketing is executed through owned social channels (Instagram, Facebook, TikTok, YouTube), email newsletters, and the weekly promotional flyer, with no disclosed proprietary technology beyond the standard e-commerce and mobile app stack.

Name

rossmann supermarkety drogeryjne polska sp. z o.o.

Legal name

Rossmann SDP Sp. z o.o.

Website

https://rossmann.com.pl

Company type

Private

Operating status

Operating

Short description

Rossmann Supermarkety Drogerijne Polska Sp. z o.o. is a Polish drugstore retail chain operating 2,000+ physical drogerie and an e-commerce platform, selling cosmetics, beauty, personal care, health, food, and household goods to Polish consumers through omnichannel touchpoints.

Ownership category

akta.pro rank

Product category

Drugstore Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care-Focused Catalog Department Store Retailers (CRAGAIAC)

Keywords

• Drugstore retail
• Cosmetics ecommerce
• Personal care products
• Beauty retail chain
• Household goods retail

Headquarters

HQ city

Poland

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue is generated through the sale of consumer goods including cosmetics, beauty products, personal care, health products, food items, and household goods across physical stores and online channel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rossmann is a Polish drugstore retail chain (Drogeria Rossmann) that sells cosmetics, beauty products, personal care items, fragrances, health products, food, baby and child care, pet care, household cleaning, and lifestyle goods. The company operates more than 2,000 physical drogerie locations nationwide alongside the rossmann.pl e-commerce site and a mobile application, supported by a Rossmann Klub loyalty program, gift cards, and a weekly promotional flyer (Gazetka).

Product overview

Rossmann is a Polish beauty retailer (drogeria) operating an e-commerce platform (rossmann.pl) and mobile application alongside its physical store network. The core offering is an online store with product categories spanning makeup and nails, skincare and hygiene, hair care, men's grooming, fragrances, baby and child products, food, health supplements, pet care, home and garden, and lifestyle. The business also operates a loyalty program (Rossmann Klub), gift card system, and weekly promotional flyers (Gazetka). Product portfolio includes both international brands (Nivea, Garnier, L'Oreal, Maybelline) and K-Beauty/specialty brands organized into dedicated zones like the K-Beauty Zone. The mobile app serves as a digital companion for shopping, loyalty management, and account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Rossmann Online Store (Drogeria internetowa) E-commerce platform for purchasing cosmetics, beauty products, fragrances, health items, food, and household goods online, with home delivery or free in-store pickup options across the Rossmann drogerie network.
• Rossmann Mobile Application (Rossmann PL i Klub) Mobile application available on iOS, Android, and Huawei AppGallery enabling product browsing, online ordering, loyalty program management, and account access for Polish consumers.
• Rossmann Klub (Loyalty Program) Customer loyalty program integrated with the Rossmann mobile app, providing rewards, personalized offers, and club benefits to registered shoppers across physical and online stores.
• Rossmann Gift Card (Karta podarunkowa) Prepaid gift card available for purchase and redeemable in Rossmann physical drogerie and on the rossmann.pl online store.
• Rossmann Weekly Promotional Flyer (Gazetka) Weekly promotional flyer (Gazetka) featuring current deals and special offers across cosmetics, beauty, health, food, and household product categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eleven partnerships are on record, tiered operational and minor.

• InPostoperationalOthersLogistics delivery partner enabling parcel delivery through InPost parcel lockers and courier services across Poland.
• DPDoperationalOthersLogistics delivery partner providing standard courier delivery services for online orders.
• DHLoperationalOthersInternational logistics partner for express delivery services.
• OrlenminorOthersFuel and retail partner, potentially for pickup points or delivery locations.
• MasterCardoperationalTechnology or IntegrationPayment processing partner enabling credit and debit card payments for online and in-store transactions.
• VisaoperationalTechnology or IntegrationPayment processing partner enabling credit and debit card payments for online and in-store transactions.
• BLIKoperationalTechnology or IntegrationPolish mobile payment system integration enabling secure payments using mobile banking applications.
• PayPooperationalTechnology or IntegrationBuy-now-pay-later payment option allowing customers to pay for purchases in installments.
• PayUoperationalTechnology or IntegrationOnline payment gateway processing various payment methods including bank transfers and card payments.
• Google PayoperationalTechnology or IntegrationDigital wallet integration enabling fast and secure contactless payments via Google Pay.
• Apple PayoperationalTechnology or IntegrationDigital wallet integration enabling fast and secure contactless payments via Apple Pay on iOS devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Hebe: Polish drugstore chain operated by Jeronimo Martins (Biedronka's parent) offering similar cosmetics, personal care, and health assortment across hundreds of physical stores and e-commerce. Direct competitor to Rossmann in the same Polish drugstore category with overlapping customer base and product mix.
• Super-Pharm: Polish-Israeli drugstore and beauty retailer with a physical store network and online shop selling cosmetics, personal care, health products, and fragrances. Competes head-to-head with Rossmann in Poland's drugstore channel with comparable assortment and target customer.
• dm drogerie markt: German-headquartered drugstore chain with growing Polish presence, offering comparable beauty, personal care, baby, and household assortment across physical stores and e-commerce. Closely aligned multi-category drugstore format targeting the same Polish consumer for everyday beauty and household needs.
• Notino: European online beauty and fragrance specialist with a strong Polish e-commerce presence, offering an extensive catalogue of perfumes, cosmetics, and skincare. Direct competitor particularly for Rossmann's online business, with comparison on assortment depth and price in the beauty category.
• Sephora: Global multi-brand beauty retailer operating physical stores and online in Poland, focused on prestige cosmetics, fragrances, and skincare. Competes with Rossmann for the higher-spend beauty shopper and brand partnerships, particularly in makeup and fragrance categories.
• Douglas: European perfumery and beauty chain with Polish physical stores and e-commerce, specializing in fragrances, cosmetics, and skincare brands. Overlaps with Rossmann's Perfumes and Skincare categories, particularly for brand-conscious shoppers.

Others

• Allegro: Poland's dominant online marketplace where third-party sellers list beauty, personal care, and household products. Not a direct competitor but a key channel and pricing benchmark for Rossmann's online assortment, with similar Polish consumer reach.

Regional players

• Empik: Polish multi-category retailer with growing beauty and lifestyle assortment in physical stores and online, backed by a large loyalty program. Adjacent competitor that overlaps with Rossmann in fragrance, beauty, and lifestyle categories while serving a broader retail basket.
• Dr. Max: European pharmacy and health/beauty retailer with a Polish store network and online offering in pharmacy, OTC, dermo-cosmetics, and beauty. Comparable to Rossmann's Health and Skincare categories, with a more pharmacy-anchored positioning.

Emerging players

• Iperfumy.pl: Polish online specialist in fragrances and beauty products, positioning on price and assortment depth. Competes with Rossmann's Perfumes category and online beauty vertical, particularly for price-sensitive fragrance buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtB6kn-GfczS4eRBwaBHgwA
• Facebookfacebook.com/RossmannPL
• Instagraminstagram.com/rossmannpl/?hl=pl
• TikToktiktok.com/@rossmannpl
• LinkedInlinkedin.com/company/rossmann.-drogeria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rossmann supermarkety drogeryjne polska sp. z o.o.