juice products association
Juice Products Association is a U.S. non-profit trade association founded in 1957, headquartered in Washington, DC, representing juice manufacturers, processors, and allied organizations through advocacy, regulatory guidance, nutrition education, and an annual conference.
- Company typePrivate
- Founded1957
- HeadquartersWashington, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What juice products association does
The Juice Products Association (JPA) is a U.S. trade association founded in 1957 and headquartered at 529 14th Street NW, Suite 1280, Washington, DC. It represents and supports the fruit and vegetable juice products industry through membership-based services targeted at juice manufacturers, processors, and allied organizations. The association is privately organized as a non-profit and does not develop or sell technology products.
JPA's core offerings consist of industry advocacy, regulatory compliance guidance, nutrition research and education (including the Sip Smarter consumer-facing initiative), member networking and resource access via a member portal, an annual Juice Conference, scholarship programs, tanker wash resources, and a career center. Its revenue model rests on membership dues structured by member category and size, supplemented by event and program activity for the member base, with a Quick Pay payment system referenced for membership renewals. JPA holds official USDA MyPlate Strategic Partner status, providing it recognized standing in federal nutrition policy and public health communications, and has commissioned economic impact research through the UF/IFAS Economic Impact Program.
Its go-to-market is primarily inbound and member-driven: a public-facing website (juiceproducts.org), a password-protected member portal (members.juiceproducts.org), LinkedIn corporate communications, email newsletters, and the annual in-person conference. Distribution is domestic, and customer/member access is gated by membership enrollment rather than transactional purchase. As a non-profit trade body, JPA's economic engine is dues-funded member services and event participation rather than product sales.
juice products association firmographics
Firmographics- Name
- juice products association
- Legal name
- Juice Products Association
- Website
- https://juiceproducts.org
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Short description
- Juice Products Association is a U.S. non-profit trade association founded in 1957, headquartered in Washington, DC, representing juice manufacturers, processors, and allied organizations through advocacy, regulatory guidance, nutrition education, and an annual conference.
- Ownership category
- akta.pro rank
juice products association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Beverage Manufacturing (3121), Food Manufacturing (311)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
- akta.pro secondary industries
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Juice Concentrates & Fruit Bases (AFAFAGAB), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where juice products association is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
juice products association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: JPA generates revenue through membership fees from juice product manufacturers, processors, and allied industry members. Members receive access to the member portal, resource library, committee participation, and member-only benefits.
Distribution channels2 records
Marketing channels4 records
juice products association product offering
Product offeringCore offering
The Juice Products Association is a U.S. trade association that represents fruit and vegetable juice manufacturers, processors, and allied organizations. It sells paid memberships that grant access to a member portal, resource library, committee participation, and member directory, and it produces the annual Juice Conference and the Sip Smarter nutrition education initiative. The association also advocates for the juice industry before federal agencies and partners with USDA MyPlate to promote the role of 100% juice in a healthy diet.
Product overview
The Juice Products Association (JPA) is a trade association serving the fruit and vegetable juice industry in the United States. JPA does not offer technology products; instead, it provides membership services, industry resources, networking opportunities, annual conferences (Juice Conference), educational materials (Sip Smarter initiative), scholarship programs, career center services, and tanker wash resources for its member companies. The organization operates member-only portals and resource libraries for its member base.
Differentiator
Problem solved
Functional benefit
Products and services
- JPA Membership
Companies that use juice products association
Customer profileSegments2 records
Ideal customer profiles2 records
juice products association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
juice products association partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- USDA MyPlatecoreJPA is an official MyPlate Strategic Partner, working with the USDA to promote nutrition education and the role of 100% juice in a healthy diet. This partnership provides JPA with high-visibility credibility in nutrition policy and public health messaging.
- UF/IFAS (University of Florida Institute of Food and Agricultural Sciences)coreUF/IFAS Economic Impact Program conducted a sponsored project report on the economic contributions of the U.S. fruit and vegetable juice industry, providing valuable research and data for JPA.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
juice products association competitors and assessment
Company assessmentDirect peers
- American Beverage Association: National trade association representing the non-alcoholic beverage industry in the U.S., including juice, soft drinks, and bottled water producers. Directly comparable to JPA as a dues-funded advocacy and policy body for U.S. beverage manufacturers, though broader in scope.
- International Fruit and Vegetable Juice Association (IFU): Global trade association representing the fruit and vegetable juice industry. Directly comparable to JPA in mission, membership model, and focus on juice-specific scientific, regulatory, and nutrition issues, but operating internationally rather than U.S.-only.
- Florida Citrus Mutual: Trade association representing Florida citrus growers, many of whom supply the juice industry. Comparable to JPA as a state-level industry body with a strong advocacy, research, and regulatory engagement mandate for the citrus-juice supply chain.
- California Citrus Mutual: Trade association representing California citrus growers. Functionally comparable to JPA as a membership-funded industry advocacy organization for citrus producers feeding into the U.S. juice market, but with a state-level rather than national lens.
Broad incumbents
- FMI - The Food Industry Association: Large U.S. trade association for the food retail and wholesale industry. Comparable to JPA in operating model (membership dues, advocacy, conferences, research) but broader in scope, covering the full food retail ecosystem rather than juice specifically.
- United Fresh Produce Association: Trade association serving the fresh produce supply chain. Comparable to JPA in industry-association model, advocacy focus, and conference-driven engagement, but with a fresh-produce rather than juice-processing orientation.
Emerging players
- Plant Based Foods Association: Trade association representing plant-based food and beverage companies. Comparable to JPA as a category-specific industry body using advocacy, standards, and member resources, but focused on the emerging plant-based category rather than juice.
Regional players
- Sunkist Growers: Cooperative marketing organization for California and Arizona citrus growers. Functionally adjacent to JPA as a grower-side industry body serving citrus producers, with similar grower-membership economics and category advocacy needs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
juice products association social profiles
Digital presencejuice products association financial estimates
Financial estimateRevenue estimate
Valuation estimate
juice products association leadership team
Management profileNumber of profiles
juice products association funding detail
Funding detailFunding overview
Funding rounds
Investors
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juice products association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about juice products association
What does juice products association do?
The Juice Products Association is a U.S. trade association that represents fruit and vegetable juice manufacturers, processors, and allied organizations. It sells paid memberships that grant access to a member portal, resource library, committee participation, and member directory, and it produces the annual Juice Conference and the Sip Smarter nutrition education initiative. The association also advocates for the juice industry before federal agencies and partners with USDA MyPlate to promote the role of 100% juice in a healthy diet.
Is juice products association a public or private company?
juice products association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was juice products association founded?
juice products association was founded in 1957.
Where is juice products association based?
juice products association is headquartered in Washington, United States, in the North America region.
How does juice products association make money?
One revenue line is on record: membership Dues.
Who are juice products association's main competitors?
Direct peers on record are American Beverage Association, International Fruit and Vegetable Juice Association (IFU), Florida Citrus Mutual and California Citrus Mutual. Broad incumbents are FMI - The Food Industry Association and United Fresh Produce Association. Plant Based Foods Association is listed as an emerging player. Sunkist Growers is listed as a regional player.
Does juice products association have an API?
No public API is recorded for juice products association.
What industry is juice products association in?
juice products association's product category is Trade Association Services. Its primary akta.pro industry code is AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate), with a secondary code of AFAFABAC, Juice & Nectar Production (Including Juice Drinks). Its NAICS code is 3121 and its SIC code is 2080.