What kitch'n does

Kitch'n is a privately held Norwegian kitchen and home specialty retailer founded in 2002. It sells cookware, knives, kitchen appliances, tableware, home décor, outdoor cooking and living products, food and drink, and gifting items through 150 stores in Norway plus online stores serving Norway and Sweden. It also serves hotels, restaurants, canteens, kindergartens and schools through a dedicated B2B portal, Kitch'n Bedrift.

Its operating model is omnichannel retail rather than subscription software: revenue comes from one-time sales at individually listed prices, with member discounts, promotional campaigns, home delivery, Click & Collect and B2B business pricing. The supporting technology includes country-specific e-commerce sites, a mobile app, a loyalty club, store pickup and direct sales channels.

The Norwegian distribution operation uses Element Logic's OmniMod automated outbound-sorting system integrated with AutoStore. It went live in October 2024 and was reported to process up to 2,500 packages per hour, evidencing a material logistics-automation component within the retail platform.

Name

kitch'n

Legal name

Kitch'n

Website

https://kitchn.no

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Kitch'n is a privately held Norwegian omnichannel retailer serving household consumers in Norway and Sweden, plus hospitality and institutional buyers, with kitchenware, tableware, home interiors and outdoor products across 150 stores and online channels.

Ownership category

akta.pro rank

Product category

Kitchenware Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Kitchenware retail
• Home goods store
• Tableware products
• Outdoor cooking equipment
• B2B catering supplies

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Kitch'n generates revenue through direct sales of kitchen equipment, tableware, home décor, and outdoor products via 150 physical stores across Norway and two e-commerce platforms (Norway and Sweden), supplemented by Click & Collect (Klikk & Hent) omnichannel fulfillment.
2. B2B / Kitch'n Bedrift corporate sales: Kitch'n operates a dedicated B2B e-commerce platform (kitchnbedrift.no) targeting hotels, restaurants, canteens, kindergartens, and schools, providing a curated assortment of kitchen equipment at business pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kitch'n is Norway's largest kitchen retail chain, operating 150 physical stores across Norway plus e-commerce sites for Norway and Sweden. The company sells over 30,000 kitchen, tableware, interior, and outdoor products from brands such as Le Creuset, Global, Fiskars, and Smeg. It also runs a separate B2B platform, Kitch'n Bedrift, serving hotels, restaurants, canteens, kindergartens, and schools with business-specific pricing and bulk ordering.

Product overview

Kitch'n is Norway's largest kitchen retail chain, operating a multi-channel retail platform combining 150 physical stores with an e-commerce website and mobile app. The company offers over 30,000 products across kitchen equipment, tableware, home interiors, and outdoor goods, serving both individual consumers and business customers through its dedicated B2B platform. The product portfolio includes cookware, knives, appliances, serving items, home décor, and outdoor equipment from established brands like Le Creuset, Global, Fiskars, Smeg, and Moomin Arabia. The company provides additional services including a customer loyalty club with member benefits, click-and-collect ordering, wedding gift registries, and a dedicated business store for commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Products Comprehensive range of kitchen equipment including pots, pans, knives, cooking appliances, baking tools, kitchen utensils, and food preparation items from brands such as Le Creuset, Global, Fiskars, and Smeg. Targeted at home cooks across all skill levels and at commercial kitchens via the B2B platform.
• Tableware and Serving Collection of table settings including cutlery, glasses, mugs, serving dishes, serving accessories, and bar equipment. Sold to consumers for everyday and special-occasion dining, and to B2B customers in the hospitality sector.
• Interior and Home Home décor and household items including bathroom accessories, lighting, decorations, cleaning supplies, textiles, and furniture for residential customers.
• Outdoor and Garden Outdoor living products including grills, garden furniture, outdoor cooking and serving equipment, and outdoor heating and lighting for consumers with outdoor spaces and entertaining needs.
• Food and Drink Selection of food and beverage products including coffee, tea, spices, oils, sauces, chocolate, snacks, and gift sets sold through both stores and online.
• Wedding and Gift Registry Wedding list and gift registry service that allows couples to create wish lists of Kitch'n products for their wedding and special events, supported by in-store and online registry management.
• Kitch'n Mobile App Mobile application available for download that enables consumers to browse the product catalog, place purchases, and access customer club benefits and offers.
• Kitch'n Bedrift B2B Platform Dedicated B2B e-commerce platform (kitchnbedrift.no) offering a curated assortment of kitchen equipment and tableware with business-specific pricing, bulk ordering, and corporate account management for hotels, restaurants, canteens, kindergartens, and schools.
• Gift Cards Digital gift cards available for purchase and email delivery, used by consumers for gifting occasions across the Kitch'n assortment.

Quantifiable outcome

• Over 2,000 orders processed per hour via automated OmniMod logistics system
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Element LogiccoreTechnology or Integration · 1 July 2025Kitch'n partnered with Element Logic to implement an automated outbound logistics system powered by OmniMod technology at their Norwegian distribution center. The system handles over 2,000 orders per hour and reduces facility footprint by more than 20%, enabling the retailer to manage a projected 35% volume increase in 2025. The installation is integrated with Element Logic's AutoStore system.
• Element LogiccoreTechnology or Integration · 31 October 2024Kitch'n's Norwegian warehouse went live in October 2024 with the world's first OmniMod installation — a modular automated sorting system covering 3×8 meters and integrated with Element Logic's AutoStore system. Processing reached 2,500 packages per hour, exceeding initial projections. IT and Logistics Manager Petter Grålumstuen noted the results. Element Logic invested NOK 15 million in OmniMod in 2022.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Tilbords: Tilbords is a Norwegian specialty retailer of kitchenware, tableware, and home interior products, operating both physical stores and e-commerce. It is the closest direct competitor to Kitch'n in the Norwegian kitchen/houseware retail segment and is explicitly co-located with Kitch'n in the Element Logic OmniMod logistics partnership referenced in the company data.
• Williams Sonoma: Williams Sonoma is a leading North American specialty kitchenware and home retailer carrying premium cookware, appliances, and tableware from brands like Le Creuset and All-Clad — overlapping directly with Kitch'n's premium brand mix. It serves as a global benchmark for the high-end kitchen specialty retail model.
• Lakeland: Lakeland is a UK-based specialty retailer of kitchenware, bakeware, and cooking equipment with both stores and e-commerce. Its assortment and customer base closely mirror Kitch'n's positioning around premium and innovative kitchen tools.

Broad incumbents

• IKEA: IKEA is the dominant Nordic furniture and home furnishings retailer with a broad assortment of kitchenware, tableware, and cooking equipment at value price points. It competes with Kitch'n across cookware, tableware, and home décor categories but operates at much larger scale with vertically integrated product design.
• Clas Ohlson: Clas Ohlson is a Nordic-listed retailer offering home, hardware, and kitchen products across physical stores and e-commerce in Norway, Sweden, and other markets. It overlaps with Kitch'n in cookware, kitchen utensils, and household items but covers a broader hardware range.
• JYSK: JYSK is a large Nordic home goods retailer with deep Norwegian store coverage selling bedding, furniture, and kitchen/household items. It competes with Kitch'n on value-tier kitchenware and home décor through a broader general-merchandise assortment.

Regional players

• Åhléns: Åhléns is a Swedish department store chain with significant kitchen, tableware, and home interior assortments across both physical stores and online. It is most directly comparable to Kitch'n's Swedish e-commerce operation, competing for the same Nordic home-goods consumer wallet.
• NetOnNet: NetOnNet is a Nordic electronics and home appliance retailer with strong Swedish and Norwegian footprints. It overlaps with Kitch'n on kitchen appliances (small and large) and competes for the same household upgrade occasions, though it does not focus on cookware and tableware.

Emerging players

• Rusta: Rusta is a Nordic discount retailer expanding rapidly in Norway and Sweden with an assortment spanning home, kitchen, and household goods at value prices. It is an emerging competitive threat to Kitch'n's mid-tier kitchenware offerings, particularly for price-sensitive consumers.

Others

• Zwilling J.A. Henckels: Zwilling is a premium German kitchenware brand sold through Kitch'n and competing retailers, with its own direct-to-consumer e-commerce and flagship stores. It is comparable as an adjacent supplier/competitor whose DTC push could disintermediate specialty retailers like Kitch'n.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kitchn.no
• Instagraminstagram.com/kitchnnorge
• TikToktiktok.com/@kitchnno
• LinkedInlinkedin.com/company/kitchn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kitch'n