Tilbords AS
Tilbords AS is a privately held Norwegian omnichannel specialty retailer, founded in 1976, selling tableware, kitchenware, home interior, gifts, and accessories through 35–56 physical stores across Norway, an e-commerce site, and a mobile app serving Norwegian consumers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Tilbords AS does
Tilbords AS is a privately held Norwegian specialty retailer, founded in 1976 and domiciled in Norway, that sells tableware, kitchenware, home interior, gifts, and related accessories. The company self-describes as Norway's leading interior and kitchen chain ("Norges ledende interiør- og kjøkkenkjede") and operates a national omnichannel footprint that spans 35–56 physical stores across Norway, an owned e-commerce site (tilbords.no), iOS and Android mobile applications, and a Click & Collect ("Klikk & Hent") service that bridges online and offline channels. The catalog exceeds 30,000 SKUs organized across tableware, cookware, small kitchen appliances, interior decor, outdoor/garden, and gifting.
The product portfolio combines proprietary sub-brands — Sabor (cookware, hand and stand mixers, cast iron, saucepans, frying pans) and Modern House (mixing bowls, measuring cups, mugs, food storage) — with authorized resale of premium international brands including KitchenAid, SMEG, Sage, WMF, and Bosch, plus broader electronics and small appliances, tableware, interior, and outdoor categories. The underlying technology stack is a standard e-commerce platform with integrated inventory management, a customer loyalty program, and a mobile application; integrations include Klarna, Visa, Mastercard, Vipps, Google Pay, and Apple Pay at checkout, with Posten and Postnord handling fulfillment.
The business model is omnichannel retail: revenue is generated through hardware sales of multi-category consumer products via physical stores and online, supplemented by gift card sales. Pricing follows a unit-based retail model with a free customer loyalty club ("Kundeklubb") offering exclusive member discounts (claimed up to 60% off), birthday gifts, plate and glass guarantees, and a price guarantee. Marketing is multi-channel — loyalty club, mobile app, email/newsletter, social media (Facebook, Instagram, TikTok), an annual gift magazine, gift registries for weddings and life events, and seasonal campaigns (Black Friday, sales). Customer segments are B2C, with a secondary use-case segment for gift and registry shoppers; no enterprise or B2B customer concentration is disclosed. Ownership is not disclosed; no parent company, institutional investor, or PE/VC backing was identified in the source material.
Tilbords AS firmographics
Firmographics- Name
- Tilbords AS
- Legal name
- Tilbords AS
- Website
- https://tilbords.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tilbords AS is a privately held Norwegian omnichannel specialty retailer, founded in 1976, selling tableware, kitchenware, home interior, gifts, and accessories through 35–56 physical stores across Norway, an e-commerce site, and a mobile app serving Norwegian consumers.
- Ownership category
- akta.pro rank
Tilbords AS industry classification
Industry- Product category
- Home Goods Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
- akta.pro secondary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Tilbords AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Tilbords generates revenue through retail sales of kitchen, interior, tableware, and outdoor products via physical stores and online store. The company offers products across multiple price points from budget to premium, with regular promotional campaigns and seasonal sales.
- Gift Cards: Digital and physical gift cards sold to customers for use as gifts, contributing to revenue when purchased and redeemed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-member regular pricing |
| Subscription | Monthly | Customer club member pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Tilbords AS product offering
Product offeringCore offering
Tilbords AS is a Norwegian retail chain selling tableware, cookware, kitchen appliances, interior decor, outdoor and garden products, and gift items through physical stores across Norway and an e-commerce platform. The assortment spans more than 30,000 SKUs from proprietary brands (Sabor, Modern House) and international partner brands (KitchenAid, SMEG, Sage, WMF, Bosch). The company complements retail with a customer loyalty club, gift registry services for weddings and special occasions, gift cards, and a Click & Collect service bridging online and in-store shopping.
Product overview
Tilbords AS is Norway's leading interior and kitchen retail chain operating since 1976, offering over 30,000 products through physical stores across Norway and an e-commerce platform. The company operates a multi-brand retail model, combining its proprietary Sabor and Modern House brands with an extensive portfolio of third-party international brands including KitchenAid, SMEG, Sage, WMF, Bosch, and Eva Solo. The product portfolio encompasses tableware, kitchen appliances, cookware, knives, interior decor, and outdoor/garden items, serving both everyday cooking needs and special occasions. Tilbords provides omnichannel shopping options including in-store browsing, online purchasing, and Click & Collect services, along with a customer loyalty club offering exclusive member benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Tableware and Glassware
Companies that use Tilbords AS
Customer profileSegments2 records
Ideal customer profiles1 record
Tilbords AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Tilbords AS partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tilbords AS competitors and assessment
Company assessmentEmerging players
- Westwing Group: European online home and interior specialist operating across multiple European markets. Comparable on premium home/interior category focus; differs as pure-play e-commerce without physical stores.
Broad incumbents
- Åhléns: Swedish department store chain with home, kitchen, and interior assortment including premium brands. Comparable on Nordic home/kitchen category overlap but operates as a broader multi-department retailer.
- IKEA: Global Swedish home furnishings giant with strong Norwegian presence (physical stores and online). Comparable on kitchenware/interior category but operates at vastly larger scale and broader furniture-led assortment.
Direct peers
- Europris: Norwegian-listed discount variety retailer with nationwide physical stores and e-commerce. Comparable Norwegian mass-market home/kitchen assortment, though positioned at lower price points than Tilbords.
- Rusta: Swedish discount variety chain with growing Norwegian presence offering home, kitchen, and household goods. Comparable Nordic multi-category home assortment and value-premium positioning.
- Nille: Norwegian variety retailer offering home interior, gifts, and household goods at value price points. Comparable Norwegian multi-store physical footprint and gift/occasion-driven assortment to Tilbords.
- Kid Interior: Norwegian home interior and gift retailer with a multi-store physical footprint and online presence. Directly comparable on Norwegian interior/gift category positioning.
- Clas Ohlson: Swedish-founded Nordic home, kitchen, and DIY specialty retailer with multi-country physical and online presence. Most directly comparable to Tilbords on assortment (kitchenware, small appliances, home) and customer (everyday Nordic households).
- JYSK: Danish-headquartered Nordic home goods and bedding chain operating hundreds of stores across the Nordics. Comparable multi-category home/furniture assortment and Norwegian physical-store footprint to Tilbords.
- Kitch.no: Norwegian online-focused kitchen and home retailer with a similar premium-brand assortment (KitchenAid, SMEG, etc.). Directly comparable on Norwegian specialty kitchenware category and target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tilbords AS social profiles
Digital presenceTilbords AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tilbords AS leadership team
Management profileNumber of profiles
Tilbords AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tilbords AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tilbords AS
What does Tilbords AS do?
Tilbords AS is a Norwegian retail chain selling tableware, cookware, kitchen appliances, interior decor, outdoor and garden products, and gift items through physical stores across Norway and an e-commerce platform. The assortment spans more than 30,000 SKUs from proprietary brands (Sabor, Modern House) and international partner brands (KitchenAid, SMEG, Sage, WMF, Bosch). The company complements retail with a customer loyalty club, gift registry services for weddings and special occasions, gift cards, and a Click & Collect service bridging online and in-store shopping.
Is Tilbords AS a public or private company?
Tilbords AS is a private company. It is classified as unknown and is currently operating.
When was Tilbords AS founded?
Tilbords AS was founded in -1. It employs 1 to 10 people.
How does Tilbords AS make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are gift Cards.
Who are Tilbords AS's main competitors?
Westwing Group is listed as an emerging player. Broad incumbents are Åhléns and IKEA. Direct peers are Europris, Rusta, Nille, Kid Interior, Clas Ohlson, JYSK and Kitch.no.
Does Tilbords AS have an API?
No public API is recorded for Tilbords AS.
What industry is Tilbords AS in?
Tilbords AS's product category is Home Goods Retail. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime), with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 459 and its SIC code is 5331.