money for life

What money for life does

Money For Life is a private, Florida-based independent insurance marketing organization (IMO) operating under the legal name Money For Life. Founded and owned by Peter J. Arguelles, Jr. (State License W822739), the agency sells life insurance and annuity products — specifically Index Universal Life (IUL), Term Life, Whole Life, Final Expense, Annuities, and Key Man/Key Woman policies — to individual consumers, families, and small business owners in the United States. The company operates from a PO Box in Sarasota, Florida, and markets itself as a fiduciary with a sworn obligation to put customer needs first.

The business operates without proprietary technology. Its technology footprint is a content-managed website (moneyfl.com) that captures leads via a 'Get A Quote' form, followed by agent-led outreach via phone, email, or in-person meetings. The company represents thirteen major insurance carriers — Aetna, Aflac, AIG, Americo, American Amicable, Athene, Foresters, Great Western, John Hancock, Mutual of Omaha, National Life Group (NLG), Prosperity, and Transamerica — allowing it to match customer needs across product categories. Money For Life recruits independent insurance agents, offering 90–140% compensation with 100% vesting from day one and no contract requirements.

Revenue is generated entirely through commissions paid by the represented carriers on sold policies. Pricing is quote-based, with no publicly disclosed pricing tiers; customers complete a quote form with personal information (name, email, phone, health status, coverage amount) and receive a personalized quote from an agent. The agency's customer base is broadly distributed across individuals and families seeking family protection, retirement planning, and wealth-building products, plus a secondary segment of small business owners seeking key-person insurance. Customer acquisition relies on the company website as the top-of-funnel channel, with phone consultations and in-person meetings closing sales at the bottom of the funnel.

Name

money for life

Legal name

Money For Life

Website

https://moneyfl.com

Company type

Private

Operating status

Operating

Short description

Money For Life is a Florida-based independent insurance marketing organization (IMO) representing thirteen major carriers, selling IUL, Term, Whole Life, Final Expense, Annuities, and Key Person policies to individuals, families, and small business owners through a lead-capture website and a recruited independent agent network.

Ownership category

akta.pro rank

Product category

Life Insurance & Annuities

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Life insurance agency
• Annuity products
• Retirement planning
• Final expense coverage
• Family protection

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Commission Revenue: Money For Life generates revenue through commissions paid by insurance carriers (Aetna, Aflac, AIG, Americo, American Amicable, Foresters, John Hancock, Mutual of Omaha, NLG, Prosperity, Transamerica, and others) for selling their insurance products including Index Universal Life, Term Life, Whole Life, Final Expense, Annuities, and Key Man/Key Woman policies. Agents are compensated 90-140% with 100% vesting from day one.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Money For Life is an independent insurance agency that sells life insurance and annuity products from multiple carriers to individuals, families, and business owners. Its portfolio includes Index Universal Life, Term Life, Whole Life, Final Expense, Annuities, and Key Man/Key Woman policies, distributed through licensed independent agents who quote and service customers via phone, in-person, and online meetings. The agency operates as a fiduciary representing carriers such as Aetna, AIG, John Hancock, Mutual of Omaha, Transamerica, Aflac, Americo, Foresters, and others.

Product overview

Money For Life is an insurance agency offering a portfolio of life insurance and retirement products. The core offerings include Index Universal Life (IUL), Term Life, Whole Life, Final Expense, Annuities, and Key Man/Key Woman policies. These products address family protection, wealth building, retirement planning, and business continuity needs. The agency operates as a fiduciary representing multiple major insurance carriers including Aetna, AIG, Americo, American Amicable, Foresters, John Hancock, Mutual of Omaha, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Index Universal Life (IUL) Insurance Permanent life insurance product for generally healthy individuals featuring tax-free living benefits (critical, chronic, terminal conditions), growing cash value through infinite banking and compound interest, high death benefit for legacy planning and philanthropy, and retirement supplementation with flexible or scheduled payout options.
• Term Life Insurance Lowest cost life insurance option designed to protect families and preserve equity in their home for a defined term.
• Whole Life Insurance Traditional permanent life insurance providing death benefit coverage for the lifetime of the insured, generating cash growth inside the policy with fixed cost and fixed coverage amounts.
• Final Expense Insurance Coverage providing immediate funds to family members upon death to cover funeral costs and related expenses without requiring a medical check.
• Annuities Savings vehicle guaranteeing compounded interest at agreed rates or based on selected indices, with principal protection and flexible terms for retirement security.
• Key Man / Key Woman Insurance Tax-deductible business life insurance protection covering loss of critically important employees, protecting the enterprise from revenue loss tied to key personnel and supporting continuity for stockholders, employees, customers and suppliers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ DistributorAetna is one of the major insurance carriers represented by Money For Life, providing health and supplemental insurance products through their agency.
• AIGcoreChannel Partner/ Reseller/ DistributorAIG is a major insurance carrier represented by Money For Life, providing various insurance products including life insurance and annuities.
• TransamericacoreChannel Partner/ Reseller/ DistributorTransamerica is one of the carriers represented by Money For Life for life insurance and retirement products.
• John HancockcoreChannel Partner/ Reseller/ DistributorJohn Hancock is a major life insurance carrier represented by Money For Life.
• National Life Group (NLG)coreChannel Partner/ Reseller/ DistributorNational Life Group is an insurance carrier represented by Money For Life for life insurance products.
• ProsperitycoreChannel Partner/ Reseller/ DistributorProsperity Life is an insurance carrier represented by Money For Life.
• AmericocoreChannel Partner/ Reseller/ DistributorAmerico is an insurance carrier represented by Money For Life for various insurance products.
• American AmicablecoreChannel Partner/ Reseller/ DistributorAmerican Amicable is an insurance carrier represented by Money For Life.
• AthenecoreChannel Partner/ Reseller/ DistributorAthene is an annuity and insurance carrier represented by Money For Life.
• Great WesterncoreChannel Partner/ Reseller/ DistributorGreat Western is an insurance carrier represented by Money For Life.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorMutual of Omaha is a major insurance carrier represented by Money For Life.
• ForesterscoreChannel Partner/ Reseller/ DistributorForesters is an insurance carrier represented by Money For Life.
• AflaccoreChannel Partner/ Reseller/ DistributorAflac is a supplemental insurance carrier represented by Money For Life.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Transamerica: Major life insurance and annuity carrier with independent distribution channels, overlapping Money For Life's product categories at a much larger scale.
• New York Life: Large mutual life insurance carrier with an extensive career-agent force, comparable in life insurance and annuity offerings but with carrier scale and broader portfolio.
• Northwestern Mutual: Comprehensive financial services and life insurance distributor with an advisor network, broadly comparable as a life/annuity agency but much larger in scale and product breadth.
• State Farm: National multi-line insurer with a captive agent force that distributes life and annuity products alongside P&C; a broad incumbent competing in similar end-markets.

Direct peers

• Bankers Life: Insurance agency focused on life insurance, annuities, and supplemental health products for pre-retirees, operating through a captive agent field force — a close comparison to Money For Life's agent-led, life-and-annuity distribution model.
• Fidelity Life: Direct-to-consumer life insurance carrier/agency with simplified-issue and annuity-adjacent products, comparable in distribution style and demographic focus.
• SelectQuote: Multi-carrier insurance distribution platform specializing in term and life insurance, comparable in business model as an aggregator that places policies with multiple carriers.
• Primerica: Sells term life, whole life, and investment products through a large independent sales force, comparable in life-insurance focus and agent-driven GTM.

Emerging players

• Ethos: Digital-first life insurance agency offering simplified-issue term and whole life online — adjacent competitor in the same end-market using a non-agent channel.
• Haven Life: Online term life insurance agency (backed by MassMutual) targeting digitally native buyers — partial overlap with Money For Life's term life book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about money for life