kao sport

What kao sport does

KAO Sport (legal entity: Importaciones Kao Cia. Ltda) is an Ecuadorian multi-brand sports retailer headquartered in Quito. The company sells sportswear, footwear, equipment, and accessories for men, women, and children, distributed through a network of more than 23 physical retail stores across six Ecuadorian cities (Quito, Guayaquil, Cuenca, Manta, Machala, and Santo Domingo) and an e-commerce storefront at kaosport.com. KAO Sport holds authorized distribution rights for international brands including Lotto, Converse, and Timberland, distributes the Aurik apparel and footwear line, and operates exclusive licensing for official merchandise of Ecuadorian football clubs Deportivo Quito, Deportivo Cuenca, El Nacional, and S.D. Aucas. A specialized cycling sub-brand, Kao Cycling, operates as a dedicated store in Quito.

The product catalog is anchored in athletic footwear with comfort-oriented features such as Lotto's Air Memory Foam insoles, EVA midsoles, engineered mesh uppers, and Slip&Go hands-free entry technology, alongside performance apparel (seamless activewear, polo shirts, commemorative national team jerseys) and accessories. The e-commerce platform is built on VTEX infrastructure and supports online payments (Visa/Mastercard), bank installment plans, free shipping above $100, and WhatsApp-based customer service. Pricing is unit-based, with footwear ranging roughly $51-$138, apparel $15-$56, and periodic promotional discounts of 20%-50%.

The business model is direct-to-consumer retail product sales across both physical stores and the online channel, targeting casual and semi-professional athletes, families, and general consumers. Revenue is generated through one-time product sales of branded inventory, with no subscription, licensing-out, or service-revenue components disclosed. The company operates exclusively within Ecuador, with no international footprint, and there is no disclosed financial data, funding history, or M&A activity in the source materials.

Name

kao sport

Legal name

Importaciones Kao Cia. Ltda

Website

https://kaosport.com

Company type

Private

Operating status

Operating

Short description

KAO Sport is an Ecuadorian multi-brand sports retailer operating 23+ physical stores across six cities and an e-commerce platform, distributing Lotto, Converse, Timberland, Aurik, and official merchandise for Ecuadorian football clubs to casual and professional athletes, families, and general consumers.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic Footwear & Performance Apparel Distribution (CRAOAJAH), Soccer Equipment Retail (CRAMAEAC)

Keywords

• Sports retail
• Athletic footwear
• Sports apparel
• Team merchandise
• Sports equipment

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: KAO Sport generates revenue through one-time product sales of sports footwear, clothing, and accessories across multiple brands including Lotto, Converse, Timberland, and Aurik. Products are sold through physical retail stores and an e-commerce platform with standard pricing and promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KAO Sport is an Ecuadorian multi-brand sports retailer that sells athletic footwear, apparel, accessories, and equipment for men, women, and children. The company distributes international and proprietary brands including Lotto, Converse, Timberland, and Aurik, and holds exclusive licensing for official merchandise of Ecuadorian football clubs. Operations span 23+ physical retail stores across six Ecuadorian cities (Quito, Guayaquil, Cuenca, Manta, Machala, Santo Domingo) and a nationwide e-commerce platform at kaosport.com.

Product overview

KAO Sport is an Ecuadorian sports retail company operating both physical retail stores and an e-commerce platform (built on VTEX). The product portfolio centers on sports footwear, athletic apparel, and accessories across multiple brands including Lotto, Converse, Timberland, Aurik, and Primaxi. The company serves men, women, and children across various sports categories including fitness, gym, running, tennis, padel, and football. Product offerings include shoes with various comfort technologies (Air Memory Foam, EVA midsoles, breathable mesh), commemorative football jerseys for Ecuadorian teams, and sports apparel. The company operates physical stores in major Ecuadorian cities (Quito, Guayaquil, Cuenca, Manta, Machala, Santo Domingo) and maintains online sales through kaosport.com.

Differentiator

Problem solved

Functional benefit

Brands

• Kao Cycling: Specialized cycling retail location operated by KAO Sport, located at Av. Amazonas N31-61 y Calle Moreno Bellido, Quito.

Products and services

• Lotto Sports Footwear

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LottocoreOthersKAO Sport is an authorized retailer and distributor of Lotto sports footwear and apparel in Ecuador. The partnership provides access to Lotto's athletic footwear technology including Memory Foam insoles, EVA soles, and various sport-specific designs for running, tennis, and training.
• ConversecoreOthersKAO Sport distributes Converse footwear including the iconic Chuck Taylor All Star line and newer models like Omega Trainer and Chuck Tylr. Products include canvas and leather options across various price points.
• TimberlandminorOthersKAO Sport carries Timberland outdoor and casual footwear as part of their product assortment, targeting customers seeking durable, outdoor-style footwear.
• AurikcoreOthersKAO Sport distributes Aurik sports apparel and footwear as a private or exclusive brand partnership. Products include sports shirts, seamless activewear, and athletic footwear at competitive price points.
• Ecuadorian Football Clubs (Deportivo Quito, Deportivo Cuenca, Club Deportivo El Nacional, S.D. Aucas)coreOthersKAO Sport holds exclusive licensing to produce and sell commemorative and official merchandise for Ecuadorian football clubs, including official jerseys, commemorative editions, and fan apparel for teams including Deportivo Quito, Deportivo Cuenca, El Nacional, and S.D. Aucas.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Adidas (Direct Retail): Global athletic brand with branded stores in Ecuador and across Latin America. Direct competitor for premium sports footwear and apparel that KAO Sport carries via distribution.
• Decathlon: Global sporting goods retailer with own-brand and multi-category assortment. Operates in Ecuador and competes in the same sports footwear and equipment categories across price tiers.
• JD Sports: Global multi-brand sports fashion retailer carrying premium athletic brands. Comparable multichannel retail model offering overlapping brand assortments to similar youth and athletic consumers.
• Puma (Direct Retail): Global athletic brand operating direct retail channels in Latin America. Competes for same sports footwear and apparel share that KAO Sport distributes through wholesale partnerships.
• Nike (Direct Retail): Global athletic brand operating direct retail stores in major Latin American cities. Competes with KAO Sport for premium athletic footwear share that KAO Sport distributes through wholesale.

Regional players

• Forus: Chilean multi-brand sporting goods and footwear retailer with regional presence across Chile, Peru, and Colombia. Highly comparable multi-brand store model operating in similar Latin American markets.
• Sprinter: Iberian sports retailer with expanding Latin American presence. Comparable multi-brand sporting goods retailer with physical store and e-commerce omnichannel strategy.
• Art Sport: Chilean sporting goods retailer offering multi-brand sports footwear, apparel, and equipment. Comparable multi-brand specialty retail model serving similar customer segments.

Direct peers

• Marathon Sports: Ecuadorian multi-brand sports retailer operating physical stores and e-commerce. Most direct head-to-head competitor in Ecuador's sports footwear and apparel market.
• Totto: Colombian-origin sportswear and lifestyle brand with extensive Latin American retail footprint. Comparable multi-brand DTC retail model with own-brand and licensed products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kaosportec
• YouTubeyoutube.com/user/KaoSportCenter
• Facebookfacebook.com/kaosportec
• Instagraminstagram.com/kaosportec
• LinkedInlinkedin.com/company/kaosportec

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kao sport