Lotto.com
Lotto.com operates the first US digital lottery courier platform, enabling adult consumers in 12 US states plus Puerto Rico to order official state lottery draw games and digital scratch tickets via mobile and web for a per-transaction convenience fee.
- Company typePrivate
- Founded2021
- HeadquartersJersey City, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lotto.com does
Lotto.com Inc., headquartered in Jersey City, New Jersey, operates the first digital lottery courier platform in the United States enabling adult consumers (18+, with 19+ in Nebraska and 21+ in Arizona) to order official state lottery draw games and digital scratch tickets through mobile applications and a web platform. The platform spans 12 US states (Arizona, Arkansas, Colorado, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, Ohio, Oregon) plus Puerto Rico as of mid-2026, with state-specific subdomains such as az.lotto.com and ma.lotto.com. Core products include Powerball, Mega Millions, Digital Scratch Tickets, and state-specific games such as Jersey Cash 5, Pick 3, Pick 4, Cash 4 Life, and Lotto America, alongside the recently launched Millionaire For Life game. The company also operates a WinEver loyalty program to drive retention.
The underlying platform handles end-to-end ticket ordering: physical tickets are purchased from authorized retailers on the customer's behalf and stored in a fire-proof vault under 24/7 monitoring, while digital ownership records are maintained for the customer. The system enforces age verification and geolocation checks for regulatory compliance, supports automatic win notifications, and provides direct deposit of prizes under $600 to customer accounts. PCI-compliant payment processing is handled through partners, and the company holds iCAP responsible gaming certification and NASPL associate membership.
Lotto.com generates revenue through transaction-based convenience fees applied on top of state-set ticket prices. GTM is product-led and direct-to-consumer, with marketing supported by Havas New York as creative agency of record. The company has reached 4 million customers (January 2026) with nearly 90% retention after first order, has facilitated over $150 million in customer winnings since launch, and has created 10 millionaires via state-run games including a record $3 million Digital Scratch Ticket win. The company is privately held with 101-250 employees and has not disclosed funding rounds, ownership structure, or financial details in public materials.
Lotto.com firmographics
Firmographics- Name
- Lotto.com
- Legal name
- Lotto.com Inc.
- Website
- https://lotto.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lotto.com operates the first US digital lottery courier platform, enabling adult consumers in 12 US states plus Puerto Rico to order official state lottery draw games and digital scratch tickets via mobile and web for a per-transaction convenience fee.
- Ownership category
- akta.pro rank
Lotto.com industry classification
Industry- Product category
- Online Lottery Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Lottery Courier & Ticket Delivery Services (MPAEAFAL)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
Keywords
Where Lotto.com is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lotto.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Lottery Ticket Transaction Fees: Lotto.com generates revenue through transaction fees on lottery ticket orders placed through its platform. The company acts as a lottery courier service, facilitating official state lottery game participation for customers in authorized jurisdictions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Powerball tickets at $2 per play with PowerPlay option at $1 additional |
| Unit Pricing | Pay-as-you-go | Mega Millions tickets at $5.00 per play |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lotto.com product offering
Product offeringCore offering
Lotto.com operates a digital lottery courier platform that enables users to order official state lottery draw games and scratch tickets through mobile and web applications. The company purchases physical tickets from authorized retailers on behalf of customers and maintains digital ownership records with secure storage in a fire-proof vault. Customers receive automatic win notifications and can access their tickets 24/7 without visiting physical retail locations.
Product overview
Lotto.com operates as a single unified digital lottery courier platform that enables users to order official state lottery draw games and digital scratch tickets through mobile and web applications. The platform's core products include Powerball and Mega Millions (multi-state lottery games), supplemented by state-specific games such as Jersey Cash 5, Pick 3, Pick 4, Cash 4 Life, and Lotto America. The company has expanded its digital scratch ticket offerings and recently launched Millionaire For Life as the successor to Lucky for Life. An loyalty program called WinEver supports customer retention through promotional offers. The platform currently serves 12 U.S. states plus Puerto Rico.
Differentiator
Problem solved
Functional benefit
Products and services
- Lotto.com Digital Lottery Platform The core digital lottery courier platform enabling users to order official state lottery draw games and scratch tickets through mobile and web applications. Operates as a lottery courier purchasing physical tickets from authorized retailers on behalf of customers, with digital ownership records stored securely.
- Powerball Multi-state lottery game available across most U.S. states, offering large jackpot prizes with drawings on Monday, Wednesday, and Saturday nights. Tickets priced at $2 per play with PowerPlay option at $1 additional. Players pick 5 numbers from 1-69 and 1 Powerball number from 1-26.
- Mega Millions Multi-state lottery game with jackpots starting at $15 million, offering players a chance to match six numbers across two pools. Tickets priced at $5.00 per play. Players select 5 numbers from 1-70 plus 1 Mega Ball from 1-25.
- Digital Scratch Tickets Digital versions of traditional scratch-off lottery tickets, allowing players to purchase and play instantly through the Lotto.com platform without physical tickets. The largest digital scratch ticket win in history was $3,000,000 through this product.
- Millionaire For Life Draw game offering players the chance to win $1 million plus $1,000 per week for life. Succeeded the Lucky for Life game and drove over 250% increased player participation compared to its predecessor.
- State-Specific Lottery Games Various draw and scratch games specific to individual states including Jersey Cash 5, Cash 4 Life, Lotto America, Texas All or Nothing, and other state-specific games available through the platform.
Quantifiable outcome
- Over $150 million in winnings distributed to customers since launch
- +4 more outcomes
Companies that use Lotto.com
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Lotto.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lotto.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, flagship and core.
- Arkansas Scholarship LotteryminorJoint philanthropy initiative where Lotto.com and Arkansas Scholarship Lottery donated $5,000 to the Arkansas Hunger Relief Alliance, combining lottery operations with community support.
- The Boys & Girls Clubs of Hudson CountyminorCommunity partnership for Back to School Giveback initiative, demonstrating corporate social responsibility and community engagement in the company's headquarters region.
- Havas New YorkflagshipCreative Agency of Record appointment in September 2022. Havas New York leads creative strategy including the 'Welcome to WINever' campaign launch and digital scratch ticket advertising campaigns. The partnership was described as Havas winning big with Lotto.com.
- QuickChekcorePartnership with QuickChek convenience stores for Lotto.com's launch in New Jersey in June 2021. QuickChek locations served as retail touchpoints for the digital lottery platform's initial market entry, combining digital convenience with physical retail presence.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Lotto.com competitors and assessment
Company assessmentDirect peers
- Jackpocket: Direct US digital lottery courier competitor. Offers the same core proposition — ordering official state lottery draw and scratch games via mobile app — and is the most direct head-to-head rival to Lotto.com across overlapping states.
- Jackpot.com: Digital lottery courier platform operating in the US. Competes with Lotto.com on the same value proposition of mobile lottery ticket ordering and digital scratch play, and is a relevant direct comparison point for state-by-state rollout velocity.
- theLotter: International online lottery messenger/courier service that purchases official tickets on behalf of customers. Comparable courier business model and customer experience, with deeper international footprint than Lotto.com.
Broad incumbents
- DraftKings: Large US online gaming operator with adjacent sports betting and casino products. Comparable as a broad incumbent whose scale and brand could be applied to a digital lottery entry that competes with Lotto.com.
- Scientific Games: Global lottery systems, instant-game printing, and digital services provider. Comparable as a broad incumbent in the lottery value chain whose products and partnerships influence courier operators' access to games and retailers.
- NeoGames: Provider of iLottery software, content, and platform services to state lotteries globally. A B2B incumbent whose technology powers many state-run iLottery offerings, making it both a partner and a competitive threat to consumer-facing couriers like Lotto.com.
- Pollard Banknote: Long-established instant lottery ticket printer and lottery products provider to North American lotteries. Comparable as a broad incumbent whose instant-game portfolio (the category Lotto.com digitizes) is both a content supplier and a potential competitor in the digital scratch space.
- Flutter Entertainment (Jackpocket parent): Global online gaming operator and owner of Jackpocket. A broad incumbent whose ownership of Lotto.com's primary direct competitor provides scale, capital, and cross-marketing advantages in the digital lottery space.
- International Game Technology (IGT): Large incumbent lottery systems and technology provider operating the backend for numerous state lotteries. Comparable because IGT shapes the infrastructure and policy environment in which Lotto.com's courier service operates, and it could expand into the consumer-facing courier role.
Regional players
- Lottomatica (Sisal group): Italy-focused lottery operator and online gaming brand. Comparable business model combining retail lottery with digital distribution, though geographically focused on Italy rather than competing with Lotto.com in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lotto.com social profiles
Digital presenceLotto.com compliance and trust
Trust signalCompliance3 records
Lotto.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lotto.com leadership team
Management profileNumber of profiles
Profiles6 records
Lotto.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lotto.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lotto.com
What does Lotto.com do?
Lotto.com operates a digital lottery courier platform that enables users to order official state lottery draw games and scratch tickets through mobile and web applications. The company purchases physical tickets from authorized retailers on behalf of customers and maintains digital ownership records with secure storage in a fire-proof vault. Customers receive automatic win notifications and can access their tickets 24/7 without visiting physical retail locations.
Is Lotto.com a public or private company?
Lotto.com is a private company. It is classified as unknown and is currently operating.
When was Lotto.com founded?
Lotto.com was founded in 2021. It employs 101 to 250 people.
Where is Lotto.com based?
Lotto.com is headquartered in Jersey City, United States, in the North America region.
How does Lotto.com make money?
One revenue line is on record: lottery Ticket Transaction Fees.
Who are Lotto.com's main competitors?
Direct peers on record are Jackpocket, Jackpot.com and theLotter. Broad incumbents are DraftKings, Scientific Games, NeoGames, Pollard Banknote, Flutter Entertainment (Jackpocket parent) and International Game Technology (IGT). Lottomatica (Sisal group) is listed as a regional player.
Does Lotto.com have an API?
No public API is recorded for Lotto.com.
What industry is Lotto.com in?
Lotto.com's product category is Online Lottery Services. Its primary akta.pro industry code is MPAEAFAL, Lottery Courier & Ticket Delivery Services, with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132.