integrity boats

Name

integrity boats

Legal name

Integrity Motor Yachts

Website

https://integrityboats.com.au

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Luxury Motor Yachts

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industry

Motor Yacht Manufacturing (IMAJAEAB)

Keywords

• Displacement motor yachts
• Flybridge motor yachts
• Luxury cruising yachts
• Bluewater cruising
• Recreational boat manufacturing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New Motor Yacht Sales: Primary revenue from selling new Integrity motor yachts across multiple ranges including Classic, SX, SX Plus, and Coastal Express Plus models. Boats range from 34ft to 52ft displacement and planing motor yachts.
2. Brokerage/Pre-owned Boat Sales: Sale of pre-owned Integrity vessels through authorized dealers, providing after-market liquidity for existing owners.
3. Service and Support: Factory-backed dealer network providing warranty service, maintenance, and support for Integrity owners.
4. Parts and Accessories: Sales of genuine Integrity parts, accessories, and optional upgrades through the dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Integrity Motor Yachts designs, builds and distributes displacement and planing motor yachts for cruising and leisure boating. The product range spans 34ft to 53ft models across four lines (Classic, SX, SX Plus, and Coastal Express Plus), built by manufacturing partner JiangHua Marine in China and sold through authorized dealers across Australia and New Zealand. The company also supports owners with parts, accessories, warranty service and factory-backed dealer support.

Product overview

Integrity Motor Yachts is an Australian manufacturer of displacement and planing motor yachts. The product portfolio consists of four distinct ranges: the SX Range (modern contemporary motor yachts including 340SX, 380SX, 460SX, 510SX and their flybridge variants), the SX PLUS Range (high-performance models with planing hulls such as the 520SX Plus flagship), the CE PLUS Range (Coastal Express contemporary trawler-style yachts like the 470CE Plus), and the Classic Range (traditional displacement motor yachts including 340, 380, 440 Sedan/Flybridge, and 530 Grand Sedan). All models feature wide side decks, displacement or planing hulls, aft galley layouts, and are powered by diesel engines from Volvo Penta, Cummins, or Nanni. The company offers a 'Green Package' option with lithium house batteries, solar panels, and second alternator for extended off-grid cruising.

Differentiator

Problem solved

Functional benefit

Brands

• SX Range: Modern motor yacht range featuring contemporary styling and open entertaining zones.
• Classic Range
• Coastal Express Range (CE Plus)
• SX Plus Range

Products and services

• 520SX Plus Flagship of the Integrity fleet at approximately 16.20m in length, powered by a Volvo Penta D13 900hp engine achieving 16 knots cruise and 20 knots top speed. Features contemporary styling, vast entertaining spaces, and a tender garage. Sold to affluent owner-operators seeking a high-performance luxury motor yacht.
• 510SX Flybridge Flybridge motor yacht approximately 15.8m (51'8") in length overall with a 4.6m beam. Powered by Cummins QSB 6.7 480hp engine. Available in standard 3-cabin arrangement or alternative full-beam master cabin layout. Sold to owners seeking an upper-helm flybridge cruiser.
• 510SX Sedan-style motor yacht approximately 15.8m in length with standard 3-cabin arrangement. Powered by Cummins engine with 2,000 litres fuel capacity and 700 litres water capacity. Sold to owners seeking a modern contemporary single-helm cruiser.
• 460SX Flybridge Flybridge motor yacht approximately 14.06m (46'2") with 4.53m beam and 1.3m draft. Features Volvo D6 300hp engine, 1,500 litres fuel capacity, 950 litres water capacity, and 6-person sleeping capacity. Sold to cruising families seeking an upper-helm vessel.
• 460SX Modern cruising motor yacht with contemporary lines and open entertaining zones. Based on the 440 Sedan but significantly larger in volume with improved guest comfort through external and internal redesign. Sold to owners seeking a modern family cruiser with open entertaining spaces.
• 380SX Displacement trawler-style motor yacht approximately 11.7m, part of the SX range designed to suit a new generation of boating families. Features classic Integrity values with contemporary design elements. Sold to families seeking a mid-size trawler-style cruiser.
• 380SX Flybridge Flybridge variant of the 380SX trawler-style motor yacht offering additional helm visibility and outdoor entertaining space. Sold to owners preferring an upper-helm trawler-style configuration.
• 340SX Compact displacement motor yacht in the SX range, suitable for couples or small families seeking the Integrity cruising experience in a smaller size. Sold to entry-level buyers in the contemporary SX range.
• 470CE Plus First model in the Contemporary Express (Coastal Express) range featuring contemporary trawler appearance with comfortable easy cruising lifestyle. Equipped with the 'Plus' Planing Hull delivering efficiency, agility and comfort with extra speed capability. Sold to owners wanting trawler styling with planing-hull speed.
• 530 Grand Sedan Largest model in the Classic Range, a grand sedan offering spacious accommodation and long-range cruising capability. Sold to owners seeking the flagship Classic long-range cruiser.
• 440 Flybridge Classic-style flybridge motor yacht with timeless design, dependable in every detail, and purpose-built for long-range cruising with safe walkaround decks. Sold to experienced owners seeking a long-range flybridge cruiser.
• 440 Sedan True Integrity classic with timeless design, dependable details, and purpose-built for long-range cruising. Features safe walkaround decks, full-length covered cockpit, and effortless single-level living. Sold to families and cruisers prioritizing single-level long-range cruising.
• 380 Flybridge Classic flybridge sedan motor yacht, one of the most popular models in the Integrity range. Spacious yet easily managed by a couple with extensive dealer network support. Sold to cruising couples seeking a manageable flybridge.
• 380 Sedan Classic style sedan that defines the Integrity brand with timeless lines, effortless cruising, and freedom to enjoy the journey. Australia's most beloved motor cruiser. Sold to family cruising buyers seeking an iconic mid-size sedan.
• 340 Sedan Entry-level cruiser in the Classic Range, offering Integrity quality and cruising experience in a compact size suitable for families. Sold to first-time motor yacht buyers seeking the classic Integrity experience.

Quantifiable outcome

• Fuel economy praised by owners for cruising at 8-9 knots with economical operation
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Whitehaven GroupcoreStrategic or Co-development PartnerThe Whitehaven Group is the parent company and brand umbrella for Integrity Motor Yachts. Integrity is proudly part of The Whitehaven Group, which provides strategic direction, brand backing, and corporate support. The Group also owns Whitehaven Motor Yachts and distributes Aquila Power Catamarans.
• YachtshareminorChannel Partner/ Reseller/ DistributorSyndication company that acquired Integrity 380 Sedan as part of fleet expansion. Currently has Integrity vessels available for shared ownership programs.
• Smart BoatingminorChannel Partner/ Reseller/ DistributorFractional ownership management company that has Integrity Motor Yachts in their fleet for shared boating access, offering managed boat ownership programs.
• JiangHua MarinecoreImplementation/ SI/ Consulting PartnerManufacturing partner based in Guangzhou/Shenzhen, China that builds Integrity motor yachts. Has forged strong working relationship with Integrity Boats Australia enabling continued production despite global challenges.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riviera Australia: Australia's largest luxury motor yacht manufacturer, producing a comparable range of flybridge and sedan motor yachts in similar length bands (40–78ft). Directly competes with Integrity across ANZ dealer channels and overlapping buyer segments.
• Maritimo: Australian-owned motor yacht builder headquartered on the Gold Coast producing offshore and long-range cruising motor yachts in the same displacement and planing categories. Most direct head-to-head competitor in the ANZ cruising-motor-yacht segment.
• Whitehaven Motor Yachts: Sister brand under The Whitehaven Group, building luxury flybridge and sedan motor yachts sold through the same Spectrum Marine and Whitehaven dealer network. Shares parent ownership, manufacturing relationships, and dealer footprint with Integrity, making it the closest internal peer.
• Palm Beach Motor Yachts: Australian boutique builder of premium sport fishing and cruising motor yachts. Competes with Integrity for the same affluent Australian cruising buyer and is sold through a similar multi-state dealer model.

Broad incumbents

• Beneteau (Motor Yachts): Global French boatbuilder with a Gran Turismo and Swift Trawler motor yacht range overlapping Integrity's displacement cruiser and flybridge segments. Sells through established ANZ dealer networks and competes on brand breadth, financing, and global service.
• Princess Yachts: British luxury motor yacht manufacturer with flybridge, sedan, and long-range models in size brackets overlapping Integrity's 460–520 SX Plus range. Competes for premium ANZ buyers seeking global brand cachet.
• Sunseeker: Iconic British luxury motor yacht builder with a broad portfolio from 38ft to 130ft+. Competes with Integrity for affluent ANZ buyers in the flagship SX Plus and CE Plus price band via international dealer representation.
• Azimut Yachts: Italian luxury motor yacht manufacturer with flybridge and sedan ranges overlapping Integrity's premium offerings. Targets the same high-net-worth cruising buyer globally and in selected ANZ showings.
• Carver Yachts: American motor yacht builder producing flybridge and sedan cruisers in size brackets comparable to Integrity's Classic and SX ranges. Less direct ANZ presence but comparable displacement cruiser product category.

Emerging players

• Aquila Power Catamarans: Power catamaran brand distributed in Australia by The Whitehaven Group (Integrity's parent), targeting the same multi-day cruising lifestyle buyer. Partial product overlap (live-aboard cruising) with shared dealer ecosystem but a fundamentally different multihull platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbr1FoGwkeBn3R-zydd9LnA
• Facebookfacebook.com/Integrity-Motor-Yachts-244018628976296
• Instagraminstagram.com/integritymotoryachts
• LinkedInlinkedin.com/company/integrity-motor-yachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about integrity boats