body fortress

What body fortress does

Body Fortress is a U.S. sports nutrition brand that sells protein powders and workout supplements to fitness-conscious consumers and general health-oriented buyers. The product portfolio centers on two core protein lines — Super Advanced 100% Premium Whey Protein (Vanilla, Chocolate, Strawberry; 30g protein per scoop, 12g BCAAs, with Vitamins C & D plus Zinc for immune support) and Super Advanced 100% Ultra-filtered Isolate Protein (Vanilla; 25g protein per scoop, hydrolyzed for absorption) — complemented by 100% Glutamine Powder and Micronized Creatine Monohydrate. All products are manufactured to cGMP standards and are formulated gluten-free without aspartame. The underlying "technology" is protein formulation and processing rather than software: ultra-filtration to remove excess fats and carbohydrates, hydrolyzation for digestibility, and fortification with an immune-support micronutrient blend.

The business model is direct-to-consumer e-commerce complemented by Amazon marketplace distribution. Body Fortress generates revenue through one-time unit purchases and a Subscribe & Save subscription program offering approximately 10% recurring-delivery discounts. Unit pricing ranges from $13.61 (creatine) to $67.29 (3.9 lb whey tub), positioning the brand at the value tier of the sports nutrition category. Marketing is digital-first across Instagram, Facebook, TikTok, and email, with a 15% newsletter signup incentive. The webstore is operated and fulfilled by Mixt Solutions, LLC, an associated brand partner, and the brand sits under parent 1440 Foods Company. Distribution is currently U.S.-only, with explicit exclusion of the EU/EEA. The brand self-claims the "#1 Protein Powder Brand" position in U.S. multi-outlet retail by units sold (IRI MULO 52-week data as of 1/30/24, excluding online).

Name

body fortress

Legal name

Body Fortress

Website

https://bodyfortress.com

Company type

Private

Operating status

Operating

Short description

Body Fortress is a U.S. sports nutrition brand selling whey protein, isolate protein, glutamine, and creatine supplements directly to fitness enthusiasts and health-conscious consumers via its website and Amazon marketplace, operated by Mixt Solutions, LLC under 1440 Foods Company.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ)

Keywords

• Sports nutrition supplements
• Whey protein powder
• Isolate protein powder
• Muscle recovery supplements
• Fitness nutrition products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Body Fortress generates revenue through direct-to-consumer sales of protein powders and supplements via its e-commerce website bodyfortress.com, offering one-time purchases and subscription options.
2. Subscription/Recurring Revenue: Subscribe & Save program offers recurring deliveries with discount pricing, enabling predictable recurring revenue from loyal customers.
3. Marketplace Sales: Products sold through Amazon marketplace, reaching customers through third-party retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Body Fortress sells mass-market sports nutrition supplements—primarily whey and ultra-filtered isolate protein powders, plus glutamine and creatine monohydrate—directly to fitness-conscious consumers through its own e-commerce site and Amazon. Products emphasize high per-serving protein content (up to 60g of protein and 12g BCAAs per 2-scoop serving), immune-support vitamins, gluten-free formulation, and competitive pricing with an optional subscription discount.

Product overview

Body Fortress is a sports nutrition brand offering protein powders and supplements. The product portfolio consists of two core protein powder lines: Super Advanced 100% Premium Whey Protein (available in Vanilla, Chocolate, and Strawberry flavors) providing 30g protein per scoop with 12g BCAAs and immune support vitamins; and Super Advanced 100% Ultra-filtered Isolate Protein (Vanilla) providing 25g protein per scoop with hydrolyzed formula for easy digestion. Supporting supplements include 100% Glutamine Powder for recovery support and Creatine Monohydrate Powder for strength and performance. All products are manufactured according to cGMP standards and are primarily sold through the brand's website and Amazon. The company is operated by Mixt Solutions, LLC under 1440 Foods Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Advanced 100% Premium Whey Protein Powder - Vanilla 100% Premium Whey Protein Powder providing 30g protein per scoop (60g per 2 scoops) and 12g BCAAs, with Vitamins C & D plus Zinc for immune support. Gluten-free protein supplement for muscle building and post-workout recovery; available in a 1.78 lb or 3.9 lb tub.
• Super Advanced 100% Premium Whey Protein Powder - Chocolate Chocolate-flavored 100% Premium Whey Protein Powder providing 30g protein per scoop (60g per 2 scoops) and 12g BCAAs, with Vitamins C & D plus Zinc for immune support. Gluten-free supplement for muscle building and post-workout recovery; available in 1.78 lb or 3.9 lb tub.
• Super Advanced 100% Premium Whey Protein Powder - Strawberry Strawberry-flavored 100% Premium Whey Protein Powder providing 30g protein per scoop (60g per 2 scoops) and 12g BCAAs, with Vitamins C & D plus Zinc for immune support. Gluten-free supplement for muscle building and post-workout recovery.
• Super Advanced 100% Ultra-filtered Isolate Protein Powder - Vanilla Easy-to-digest 100% Ultra-filtered Isolate Protein providing 25g protein per scoop (50g per 2 scoops) and 5g BCAAs. Hydrolyzed for optimal absorption, ultra-filtered to remove excess fat and carbs, with less than 1g sugar. Contains Vitamins C & D plus Zinc for immune support; soy-free and gluten-free; sold in a 1.5 lb tub.
• 100% Glutamine Powder 100% Pure Glutamine powder providing 4,500mg per serving to support muscle recovery and replenish nutrients after intense training. Unflavored powder designed to mix with other supplements; gluten-free; sold in a 10.6 oz tub.
• Creatine Monohydrate Powder - Unflavored Micronized Creatine Micronized creatine monohydrate powder providing 5g of pure creatine per serving to support lean muscle growth, strength, and recovery. Unflavored formula that mixes easily into water, smoothies, or protein shakes; gluten-free with no artificial flavors or sweeteners.

Quantifiable outcome

• 60g protein per 2-scoop serving for muscle building
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mixt Solutions, LLCcoreOthersMixt Solutions, LLC operates the Body Fortress e-commerce website and handles order fulfillment. Body Fortress is described as an 'associated brand partner' that jointly controls certain personal information collected on the webstore. Mixt manages the webstore operations, customer service, shipping, and payment processing for Body Fortress products sold online.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Optimum Nutrition (Glanbia Nutritionals): Optimum Nutrition's Gold Standard 100% Whey is the historical category leader in sports protein. Direct overlap with Body Fortress on whey/isolate protein powders, flavor breadth, mass-channel distribution, and athlete-targeting positioning.
• MuscleMilk (1440 Foods Company): Sister brand under the same 1440 Foods parent. MuscleMilk competes directly with Body Fortress in the protein powder and RTD shake space, sharing distribution and corporate overhead — making it the most direct internal benchmark.
• Dymatize (Post Holdings): Dymatize's ISO100 hydrolyzed isolate and Elite whey directly compete with Body Fortress's isolate and whey SKUs in the performance-nutrition segment across gym, specialty retail, and Amazon.
• Myprotein (THG): Myprotein is a leading global DTC-first sports nutrition brand with a deep protein powder line at value price points. Directly comparable to Body Fortress on DTC distribution, value positioning, and breadth of flavors/SKUs.
• BSN (Syntha-6, Dymatize/Post Holdings): BSN's Syntha-6 and Dymatize brands compete with Body Fortress across protein powders and mass-market sports nutrition. Comparable on shelf presence at GNC, Vitamin Shoppe, and Amazon.
• MusclePharm: MusclePharm sells whey/isolate proteins and performance supplements aimed at serious athletes and gym-goers — same persona and channel mix (specialty retail + Amazon) as Body Fortress.
• Cellucor (C4 / Nutrabolt): Nutrabolt's C4 and Cellucor lines include pre-workout, protein powders, and BCAAs targeting athletes and gym-goers. Direct overlap on performance nutrition positioning and Amazon-driven growth.

Broad incumbents

• Premier Protein (BellRing Brands): Premier Protein is a category leader in ready-to-drink protein shakes and has expanded into powders. Comparable to Body Fortress in targeting the health-conscious and fitness consumer via mass-market and club channels.
• GNC Holdings: GNC is both a competitor (own-label sports nutrition) and a key retail channel for Body Fortress and its peers. Comparable as a broad incumbent in the sports nutrition and supplement retail space.

Emerging players

• Orgain (Nestlé Health Science): Orgain focuses on plant-based, clean-label protein and now sits inside Nestlé Health Science. Competes with Body Fortress for the same health-conscious, daily-wellness consumer using a premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodyfortress
• Instagraminstagram.com/officialbodyfortress
• TikToktiktok.com/channel/body-fortress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about body fortress