Premier Protein

What Premier Protein does

Premier Protein is a consumer nutrition brand owned by Premier Nutrition Company, LLC, which operates as a subsidiary of BellRing Brands (NYSE: BRBR), itself a Post Holdings operating company spun off in 2019. The brand is headquartered in Emeryville, California, with a customer relations office in San Francisco, and serves consumers in the United States, Canada, and the United Kingdom. Premier Protein is identified as a leading market player in the protein shake category, with the input explicitly listing it alongside Quest Nutrition, Clif Bar, RXBAR, KIND Bar, and others.

The core offering is a shelf-stable ready-to-drink (RTD) protein shake delivering 30g of protein per serving at 160 calories with no added sugar, complemented by a diversified portfolio that includes protein powders (Chocolate Milkshake, Vanilla Milkshake, Café Latte, Salted Caramel Truffle), protein-enriched cereals and granola (Mixed Berry Almond, Chocolate Almond, Honey Almond), protein pancake and waffle mixes (mixes plus frozen varieties), and high-protein muffin mixes developed in partnership with Hometown Food Company. Sub-brands and lines include Classic shakes (14+ flavors), Coffeehouse caffeinated shakes, Indulgence dessert-inspired shakes, Mini shakes, and Almondmilk/Al'mazing non-dairy plant-based shakes. Product formulation rather than software technology is the core capability; the e-commerce site runs on LemonStand and netCentrix infrastructure.

Revenue is generated through two primary channels: physical retail distribution through mass-market partners including Costco and Walmart as well as other nationwide retailers, and direct-to-consumer online sales through premierprotein.com, which supports subscription ordering with automatic renewal. Pricing is not publicly disclosed. Go-to-market combines product-led positioning around convenience, taste, and nutritional value (30g protein, 160 calories, no added sugar, 24 vitamins and minerals) with event-driven community marketing, notably the Shakes for Shifts purpose-driven platform, which includes a $450,000 sponsorship commitment to the American Nurses Association, hospital sampling tours, and a $25,000 grants program. In 2025 Premier Nutrition Company expanded a voluntary recall of 11oz RTD shakes through Lyons Magnus LLC related to potential microbial contamination, a material operational risk for the brand.

Name

Premier Protein

Legal name

Premier Nutrition Company, LLC

Website

https://premierprotein.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Protein is a US-based consumer nutrition brand offering ready-to-drink protein shakes, powders, cereals, pancakes, and muffin mixes (30g protein, 160 calories, no added sugar), distributed through Costco, Walmart, and other nationwide retailers and a DTC subscription site, serving health-conscious consumers and healthcare workers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Foods

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

akta.pro secondary industries

Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Ready-to-drink protein shakes
• Protein powders
• Protein nutrition products
• Protein cereal granola
• High-protein baking mixes

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Online Sales: Products sold directly through premierprotein.com with subscription ordering options for regular deliveries. Consumers can set up recurring orders with automatic renewal.
2. Retail Distribution: Products distributed through major retail channels including Costco, Walmart, and nationwide retailers. Products available in physical stores for immediate purchase.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Premier Protein manufactures and markets a portfolio of protein-enriched ready-to-drink shakes, protein powders, cereals, granola, pancake and waffle mixes, and muffin mixes. Its core ready-to-drink shakes deliver 30g of protein, 160 calories, no added sugar, and 24 vitamins and minerals per serving. The brand distributes its products through major U.S. retail chains and a direct-to-consumer e-commerce storefront with subscription ordering.

Product overview

Premier Protein is a consumer nutrition brand offering a diversified portfolio of protein-enriched food and beverage products. The core offering consists of ready-to-drink protein shakes (in Classic, Coffeehouse, Indulgence, Almondmilk, and Mini formats) providing 30g of protein per serving, complemented by protein powders, cereals, granola, pancake/waffle mixes, and muffin mixes. The product line spans from on-the-go convenience products (shelf-stable shakes) to home preparation items (powders, baking mixes), with flavors ranging from classic (Chocolate, Vanilla) to indulgent dessert-inspired varieties. Recent expansions include plant-based non-dairy options and caffeinated coffeehouse shakes.

Differentiator

Problem solved

Functional benefit

Brands

• Al'mazing Non-Dairy Protein Shakes: Plant-based protein shakes made with real almonds, the company's first non-dairy offering
• Coffeehouse Protein Shakes
• Indulgence
• Premier Protein Muffin Mixes
• Shakes for Shifts

Products and services

• Protein Shakes

Quantifiable outcome

• 30g protein per serving with 160 calories and no added sugar
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Hometown Food CompanyflagshipStrategic or Co-development Partner · 13 January 2026Premier Protein partnered with Hometown Food Company to launch new high-protein muffin mixes and microwavable muffin cups in the US. The strategic partnership marks Premier Protein's entry into the baking category with Blueberry and Chocolate Chip flavors containing 13-15g protein per serving, available at Walmart and nationwide retailers.
• Milk BarminorStrategic or Co-development Partner · 31 July 2025Premier Protein collaborated with Milk Bar and Chef Christina Tosi to create limited-time high-protein dessert menu items including cookies, cake, and tiramisu truffles. Customers could receive free samples during Protein Power Hour and discounts for nurses.
• American Nurses AssociationcoreGTM or Marketing Partner · 5 May 2025Premier Protein launched its first purpose-driven platform 'Shakes for Shifts' with a $450,000 sponsorship commitment to the American Nurses Association. The partnership includes providing ready-to-drink shakes at healthcare institutions, sponsoring wellness activities including the ANCC National Magnet Conference and Healthy Nurse, Healthy Nation challenge.
• American Nurses AssociationcoreGTM or Marketing PartnerPremier Protein continued its sponsorship of the American Nurses Association as part of its commitment to supporting nurses during National Nurses Week. The partnership includes the Shakes for Shifts Grants Program offering $25,000 in grants to nurses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OWYN (Only What You Need): OWYN is a plant-based RTD protein shake brand sold in major US grocery and natural channels. Directly competes with Premier Protein in the same shelf-stable RTD format with similar protein-per-calorie claims.
• Fairlife Core Power: fairlife Core Power (Coca-Cola) is a high-protein dairy-based RTD shake with comparable protein content. Direct shelf competitor in convenience and grocery channels and a benchmark for premium protein beverage distribution.
• Koia: Koia produces plant-based protein beverages sold in grocery, club, and DTC channels. Direct RTD competitor targeting similar flexitarian and wellness consumers with comparable protein-per-bottle claims.
• Iconic Protein: Iconic produces RTD protein shakes and protein powders with grass-fed/clean-label positioning. Competes head-to-head with Premier Protein in DTC, grocery, and club-store channels for the same active-lifestyle consumer.
• Orgain: Orgain makes organic plant-based and dairy-based RTD protein shakes and powders targeting similar health-conscious consumers through retail and DTC channels. Closely comparable in product format, target demographic, and 'better-for-you' positioning.
• Aloha: Aloha offers organic plant-based protein bars and RTD protein drinks via DTC and national retail. Competes for the same health-conscious consumer set with adjacent product formats and similar better-for-you positioning.
• Muscle Milk (CytoSport / Hormel): Muscle Milk is a long-established RTD protein shake and powder brand with similar high-protein positioning. Direct competitor in mass, club, and convenience channels with overlapping active-lifestyle consumer base.

Emerging players

• Slate Milk: Slate produces high-protein, low-sugar flavored milk beverages distributed through club and DTC channels. Comparable in better-for-you dairy beverage positioning with growing retail distribution in the same channels Premier Protein uses.

Broad incumbents

• Ensure (Abbott): Ensure is Abbott's flagship nutrition shake brand with deep retail distribution and a healthcare-adjacent consumer base. While positioned for medical/senior nutrition, it competes for the same on-the-go protein occasion at mass retailers.
• Optimum Nutrition: Optimum Nutrition (Glanbia) is a leading sports-nutrition brand spanning RTD shakes, powders, and bars. Overlaps with Premier Protein in RTD shake format and protein category leadership, anchored by a much wider performance-nutrition portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/premierprotein
• LinkedInlinkedin.com/company/premier-protein

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Protein