primalp

What primalp does

Primalp is a French residential property developer (promoteur immobilier) headquartered in Annecy that develops, constructs, and sells new-build housing in the Haute-Savoie and Savoie regions. Founded in 1974 and operating for over 50 years, Primalp is the real estate development subsidiary of Odes Habitat, an association loi 1901 that brings together volunteer economic actors to address housing needs in the territory. The company delivers new-build apartment and villa programs across multiple municipalities including Annecy, Annecy-le-Vieux, Thônes, Doussard, Seynod, Valleiry, Saint-Jean-de-Sixt, and Chamonix.

The company's product portfolio consists of multi-unit residential programs at various stages—from pre-launch through completed delivery—typically offering T2 through T5 units, with occasional chalet, duplex villa, and mixed-tenure formats. Notable projects include L'Idylle (82 dwellings plus health center, under construction in Thônes), L'Arcanée (18 units, Doussard), L'Obsidienne (7 premium units, Annecy-le-Vieux), Convergence (delivered October 2025), Ciméo, Sol'R, Les 5 Saisons, and Les Ecrins de Saint Jean. Primalp applies BIM (Building Information Modeling) digitalization methodology for project coordination—exemplified by the award-winning Révélation/Convergence program—and builds to RT 2012 thermal standards with BEE label compliance. The TMA (Travaux Modificatifs Acquéreur) process allows buyers to customize finishes and layouts before delivery, and the company is a signatory of the French Ministry of Culture's "Un immeuble, une Oeuvre" charter integrating art into residential buildings.

Primalp operates a sales-led, direct-to-consumer go-to-market model combining an internal commercial team with the Peak Immobilier network of 9 real estate agencies. Revenue is generated primarily through one-time residential property sales under VEFA (Vente en État Futur d'Achèvement) arrangements, supplemented by land acquisition services (purchasing land/buildings from owners for redevelopment) and investment advisory/property management services through Peak Immobilier. Pricing is quote-based per unit and is not publicly disclosed. The buyer base consists of individual homebuyers (primary residence, second home), buy-to-let investors, and—in the case of L'Idylle—mixed-tenure arrangements with social housing provider HALPADES. The company has ~14 named employees across program management, land development, sales, legal, communication, and accounting functions.

Name

primalp

Legal name

PRIMALP

Website

https://primalp.fr

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Primalp is a French residential property developer operating in Haute-Savoie and Savoie for over 50 years, developing, constructing, and selling new-build apartments, villas, and chalets to individual homebuyers and investors through direct sales and the Peak Immobilier agency network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Residential property development
• New-build apartments
• Real estate development
• Property investment advisory
• Land acquisition services

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Residential Property Sales: Primalp generates the majority of its revenue from the sale of new-build residential apartments and houses to individual buyers. The company develops, constructs, and sells housing units across multiple programs in Haute-Savoie and Savoie.
2. Land Acquisition Services: Primalp purchases land and existing properties from landowners for redevelopment into residential programs. Landowners benefit from above-market valuations, feasibility studies, and fiscal advantages. This supports the company's project pipeline.
3. Property Management Advisory: Through partner Peak Immobilier, Primalp offers investment advisory and long-term property management services to buyers, extending customer relationships beyond the initial sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Primalp develops, builds, and sells new residential housing (apartments, chalets, duplex villas) in the Haute-Savoie and Savoie regions of France. The company manages the full property development lifecycle from land acquisition and feasibility studies through planning, construction, marketing, and final delivery to buyers, supported by a Travaux Modificatifs Acquéreur (TMA) personalization service and a Peak Immobilier partnership for investment advisory and long-term property management.

Product overview

Primalp is a residential real estate developer serving the 2 Savoie region (Haute-Savoie and Savoie) for over 50 years, operating under the Odes Habitat group. Its product portfolio consists primarily of new-build apartment and villa programs at various stages (current, pre-launch, completed), spanning multiple municipalities in the Annecy basin and surrounding areas. Key current programs include L'Eveil (Annecy-le-Vieux), Les 5 Saisons (Valleiry), Les Ecrins de Saint Jean, L'Auberge Fleurie and L'Idylle (Thônes), L'Arcanée (Doussard), Ciméo (Seynod), L'Obsidienne (Annecy-le-Vieux), and Sol'R (Seynod). Notable completed programs include Convergence (Annecy), Triptik (Villaz), Atmosphère (Seynod), Villa Arte (Saint-Julien-en-Genevois), Helium (Chamonix), Les Lacs (Thiez), and Révélation (Annecy). Beyond development, Primalp offers land acquisition services, a TMA (Travaux Modificatifs Acquéreur) personalization service, PTZ/VEFA advisory, and partners with Peak Immobilier for investment management. The L'Idylle project also encompasses a multidisciplinary health center (MSP) as part of its mixed-use program. Primalp has also developed digitalized/BIM methodologies exemplified by the Révélation program.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Eveil (Annecy-le-Vieux) Standing apartment residence in Annecy-le-Vieux offering 2- to 5-room apartments, developed across multiple tranches on the former ECA high school site. Targeted at individual buyers and investors seeking new-build primary residences or investment properties in the Annecy basin.
• Les 5 Saisons (Valleiry) Five duplex villas under construction in Valleiry, presented in commercial preview. Targeted at individual buyers seeking new-build villas in the Haute-Savoie region.
• Les Ecrins de Saint Jean (Saint-Jean-de-Sixt) Four intimate chalets in Saint-Jean-de-Sixt with elegant lines, each accommodating 4 to 5 apartments ranging from studios to 4-room duplexes. Targeted at buyers seeking mountain-village new-build apartments in the Aravis area.
• L'Auberge Fleurie (Thônes) Full rehabilitation of the historic Auberge Fleurie building in Thônes into 6 convivial, bright new apartments (2- to 5-room units), combined with new-build construction as part of the L'Idylle project. Targeted at buyers seeking heritage-rehab apartments in the Thônes town center.
• L'Arcanée (Doussard) 18 apartments (2- to 4-room units) in Doussard, designed in keeping with local Doussard architecture codes and colors. Delivered. Targeted at individual buyers and investors seeking new-build apartments near Lake Annecy.
• Ciméo (Seynod) Two Ciméo residences in Seynod offering 18 total new-build apartments, from studios to 5-room units, combining architectural quality and comfort near La Galerie Val Semnoz. Targeted at individual buyers seeking new-build apartments in the Annecy/Seynod area.
• L'Obsidienne (Annecy-le-Vieux) Seven exceptional new-build apartments in Annecy-le-Vieux, from 3- to 5-room units, centered on a refined art of living. Delivered. Targeted at buyers seeking high-end new-build apartments in Annecy-le-Vieux.
• L'Idylle (Thônes) Major multi-building new-build project in Thônes on the Rousseau block, comprising 82 dwellings across 5 buildings, including 57 owner-occupied units and 25 social rental units, a multidisciplinary health center (~830 m²), 5 commercial spaces, and public parking. Delivery expected Q3 2026–Q1 2027. Targeted at individual owner-occupiers, social housing tenants (via HALPADES), and local healthcare users.
• Sol'R (Seynod) New-build residence in Seynod (third phase of the GRAND'R project) offering 2- to 5-room apartments with immediate delivery, featuring contemporary architecture, generous balconies, and a shared rooftop. RT 2012 compliant. Targeted at buyers seeking ready-to-move-in new-build apartments in the Annecy/Seynod area.
• Convergence (Annecy) New residential program in Annecy combining contemporary architecture, modern comfort, and a prime central location near the lake and city center. Delivered October 2025. Targeted at buyers seeking centrally-located new-build apartments in Annecy.
• Triptik (Villaz) 15 new-build apartments in Villaz using terracotta brick for thermal performance, winner of the silver pyramid award. Targeted at individual buyers seeking thermally-efficient new-build apartments near Annecy.
• Atmosphère (Seynod) 54 new-build apartments in Seynod, part of the GRAND'R project. Targeted at individual buyers and investors seeking new-build apartments in the Annecy/Seynod area.
• Villa Arte (Saint-Julien-en-Genevois) 28 new-build standing apartments (2- to 5-room) in two distinct 16- and 12-unit buildings constructed in 2017, with wood and mineral cladding and panoramic views. Targeted at buyers seeking standing new-build apartments near Geneva.
• Helium (Chamonix) Six high-end apartments in two human-scale buildings in Chamonix facing Mont Blanc, featuring bold contemporary design, noble materials including wood facades, and interior design personalization options. Completed. Targeted at luxury buyers seeking new-build apartments in Chamonix with Mont Blanc views.
• Les Lacs (Thiez) Office and workshop complex in Thiez, Haute-Savoie, featuring omnipresent wood architecture, continuous glazed facades, and landscaped patios. Winner of the silver pyramid for commercial real estate 2017. Targeted at businesses seeking commercial/workspace premises in Haute-Savoie.
• Révélation (Annecy-Cran-Gévrier) Fully digitized residential program using BIM and 3D modeling, winner of the silver pyramid in the 'BIM & DATA' category (Fédération des Promoteurs Immobiliers Alpes, 2020) and silver pyramid for Responsible Conduct of Operations (2019). Targeted at individual buyers seeking digitally-engineered new-build apartments in the Annecy area.
• Terrain/Land Purchase Service Primalp purchases land and existing properties from private sellers, offering above-market valuations, expert feasibility assessment, potential dation options, and potential tax advantages for sellers. Targeted at landowners in Haute-Savoie and Savoie seeking to monetize development-eligible land.
• Travaux Modificatifs Acquéreur (TMA) Personalization Service Personalization service allowing buyers to customize their new-build apartment with modifications to finishes, layouts, and equipment before delivery. Targeted at individual buyers of Primalp properties who wish to personalize their unit.
• Peak Immobilier Investment Advisory Service Primalp partners with Peak Immobilier for investment strategy development and real estate asset management advisory services for buyers. Targeted at buy-to-let investors and individual buyers seeking long-term property management support.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Peak ImmobiliercoreChannel Partner/ Reseller/ DistributorPeak Immobilier is a network of 9 real estate agencies located across Annecy, Annemasse, Combloux, Chamonix, Rumilly, and Sallanches. The network handles property sales and also provides property management services for Primalp clients. Primalp works with Peak Immobilier to accompany clients in managing their real estate portfolio.
• SDERcoreImplementation/ SI/ Consulting PartnerSDER is a construction company (gros-oeuvre specialist) that collaborated with Primalp on the Convergence project in Annecy. The companies co-organized a 'gigot bitume' team-building event to celebrate the transition from rough construction to finish work, demonstrating shared values around team cohesion and human connection.
• HALPADEScoreStrategic or Co-development PartnerHALPADES is a social housing provider (bailleur social) operating in Haute-Savoie, Savoie, and Ain. The company handles construction, rental, and sale of assisted housing. HALPADES participated in the groundbreaking ceremony for the L'Idylle project in Thônes, providing 25 social rental units within the mixed-tenure development alongside 57 private ownership units.
• Brière ArchitectescoreImplementation/ SI/ Consulting PartnerBrière Architectes is the architecture firm responsible for designing several Primalp projects, including Les Lacs at Thiez (wood construction) and Helium at Chamonix. The firm contributes to the architectural quality and aesthetic identity of Primalp programs.
• Ministère de la Culture (France)minorStrategic or Co-development PartnerPrimalp is a signatory of the 'Un immeuble, une Oeuvre' (One Building, One Artwork) charter, promoted by the French Ministry of Culture. The initiative integrates original artistic creations into residential buildings to enhance occupant quality of life. The Helium program at Chamonix features a work by artist Damien Richard.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OGIC: French residential property developer specializing in new-build housing across regional France, of similar mid-tier scale. Directly comparable because OGIC competes for the same local-developer mandates, develops new-build residential programs for-sale, and serves regional submarkets similar to Primalp's 2 Savoie footprint.
• Les Nouveaux Constructeurs: French residential developer focused on new-build housing and serviced residences across French regional markets. Directly comparable because it serves similar individual-buyer and investor segments, sells new-build units via similar VEFA mechanisms, and competes for land bank opportunities in similar French regional submarkets.
• Pichet Immobilier: French family-owned regional real estate developer active across residential and tertiary programs. Directly comparable because it operates at a similar scale on new-build residential projects in French regional markets with comparable GTM (direct sales + partner agencies) and product mix.
• Edouard Denis: French regional new-build residential developer of comparable size to Primalp, with programs across multiple regional submarkets. Directly comparable because it competes head-to-head on similar multi-unit residential developments and serves the same buyer persona (primary residence, investor).
• Lamotte Promotion: Mid-sized French regional residential developer with programs across western and central France. Directly comparable because Lamotte Promotion operates at similar scale, develops new-build residential units for-sale, and follows the same promoteur immobilier business model with multi-program regional activity.

Broad incumbents

• Crédit Agricole Immobilier: French real estate subsidiary of Crédit Agricole group, active in residential development and property services. Comparable as a broad-incumbent offering new-build residential programs across France and providing complementary property services (advisory, management) similar to Primalp's Peak Immobilier partnership.
• Vinci Immobilier: National French residential developer, part of the VINCI group. Comparable as a broad-incumbent in new-build residential with programs across France including the Alpine arc, offering similar buyer-facing services (PTZ support, TMA) and competing for land bank in the same regional submarkets as Primalp.
• Nexity: France's largest residential property developer and a publicly-listed broad-incumbent player. Comparable because Nexity develops new-build residential, mixed-use, and serviced programs across all major French regions including Auvergne-Rhône-Alpes where Primalp operates, with overlapping customer segments and similar value-chain positioning.
• Bouygues Immobilier: National French residential developer and subsidiary of Bouygues Group. Comparable as a broad-incumbent offering new-build residential programs across France, including Rhône-Alpes, with substantially greater scale and capital than Primalp but overlapping buyer segments and product formats.

Others

• HALPADES: Sister social housing landlord (bailleur social) within the Odes Habitat group, operating in Haute-Savoie, Savoie, and Ain. Directly comparable because HALPADES partnered on Primalp's L'Idylle project (25 social units) and shares the same parent association and territorial mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Primalpimmobilier
• LinkedInlinkedin.com/company/primalp
• Instagraminstagram.com/primalpimmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about primalp