ke durasol awnings

What ke durasol awnings does

KE Outdoor Design, operating under the trade name KE Durasol Awnings, designs and manufactures custom outdoor shading systems for residential and commercial use. The company is headquartered in Noventa di Piave, Italy, where products are conceived, engineered, and produced, and it operates as part of the FrontYard Group alongside the BAT and Giulio Barbieri brands. Its portfolio spans four primary product categories: Gennius pergolas (including bioclimatic models with rotating aluminum louvers such as Kedry Prime, flat sliding-roof systems like Isola 2, sloped-roof pergolas like Gennius Vega, and the glass-roof Sunlight/Glassroom), retractable awnings (folding arm, cassette, canopy, drop arm, and built-in variants), roller screens and exterior solar shading (including the reinforced KE Storm Rail and CS Series), and motorized shade sails (Kheope, Kheope K13, and Kolibrie). Core technology relies on 100% recyclable aluminum structures, Raytent recycled fabric from post-consumer textile waste, wind-sensor automation, and EN 13561-certified wind resistance ratings.

The company generates revenue primarily through one-time sales of custom-manufactured products quote-based on specifications, with project budgets ranging from under €5,000 to over €30,000. A secondary subscription-style stream exists via the Noleggio Operativo operative leasing model, which lets hospitality customers acquire shading without upfront capital outlay, complemented by installation and consultation services. Go-to-market combines a global network of authorized KE Store dealers serving SMB and residential customers with direct enterprise field sales through wholly-owned subsidiaries in Germany, Spain, France, and the United States targeting hospitality and commercial accounts. Architects and designers form a critical specification channel, supported by approximately 150 parametric BIM objects on the Syncronia platform and dedicated training through the KE Academy program. Customers include residential homeowners, hotels and restaurants (Hotel Casa Bianca al Mare, Falkensteiner Hotel Kronplatz, Castello di Rosciano, Zuma Cannes), and architectural firms across more than 70 countries.

Name

ke durasol awnings

Legal name

KE Protezioni Solari SRL

Website

https://keoutdoordesign.com

Company type

Private

Operating status

Operating

Short description

KE Outdoor Design (KE Durasol Awnings) is an Italian manufacturer of custom aluminum bioclimatic pergolas, retractable awnings, roller screens, and motorized shade sails, serving residential homeowners, hospitality businesses, and architects across more than 70 countries through authorized dealers and wholly-owned subsidiaries in Europe and the United States.

Ownership category

akta.pro rank

Product category

Outdoor Shading Systems

NAICS

Blind and Shade Manufacturing (33792)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

Keywords

• Outdoor shading systems
• Retractable awnings
• Bioclimatic pergolas
• Motorized shade sails
• Exterior roller screens

Headquarters

HQ city

Noventa di Piave

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Shading Products: Sale of custom-manufactured pergolas, awnings, shade sails, and outdoor coverings tailored to customer specifications. Products are made-to-order with personalized dimensions, materials, and finishes.
2. Operative Leasing: Noleggio Operativo service allowing commercial customers to create outdoor spaces without upfront investment through monthly rental payments, suitable for hospitality businesses.
3. Installation Services: Complete project support from design through installation, including consultation, site assessment, and professional installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

KE Durasol Awnings (KE Outdoor Design) designs and manufactures custom outdoor shading systems, including bioclimatic aluminum pergolas with rotating louvers, retractable folding-arm and cassette awnings, vertical roller screens, motorized shade sails inspired by nautical technology, and glass-roof pergola systems. All products are custom-made in Italy to specified dimensions, materials, and finishes, and are sold and installed through authorized KE Store dealers and company subsidiaries across more than 70 countries.

Product overview

KE Outdoor Design (KE Durasol Awnings) is a leading manufacturer of outdoor shading and coverage solutions, now part of the FrontYard Group alongside BAT and Giulio Barbieri. The company offers a comprehensive portfolio organized into four main product lines: (1) Gennius Pergolas - a versatile line of aluminum pergolas in multiple configurations (bioclimatic with adjustable louvers such as Kedry Prime, flat sliding roofs like Isola 2, sloped roofs like Gennius Vega, and retractable fabric roofs), plus the Glassroom/Sunlight glass pergola system; (2) Awnings - including folding arm awnings, cassette awnings, canopy awnings, drop arm awnings, and built-in/recessed awnings; (3) Roller Screens/Screeny - vertical shading systems available in cassette and cassette-less versions including the KE Storm Rail reinforced system and CS series exterior solar screens; (4) Shade Sails (SAILS line) - featuring Kolibrie (triangular), Kheope (large square motorized), and Kheope K13 models inspired by nautical materials. All products are designed and manufactured in Italy with extensive customization options including fabrics, finishes, and automated controls. The company also offers industrial canopies for commercial applications. Products are available through a global network of authorized KE Stores and distributors in over 70 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Gennius: Product line for louvered and retractable pergolas
• Kedry Prime
• Kheope
• Kolibrie
• Kheope K13
• Glassroom
• Sunlight
• KE Storm Rail

Products and services

• Gennius Pergolas A line of aluminum pergolas available in multiple roof configurations including bioclimatic with adjustable louvers, flat retractable roofs, sloped roofs, and retractable fabric roofs, designed for residential and commercial outdoor applications.
• Glassroom / Sunlight Pergola with glass roof system providing natural light transmission while offering weather protection, suitable for creating year-round usable outdoor spaces.
• Folding Arm Awnings Retractable awnings with folding arm mechanism that extend to provide shade and retract when not in use.
• Cassette Awnings Awnings with enclosed cassette housing that protects the fabric when retracted, offering a cleaner aesthetic when not in use.
• Canopy Awnings Fixed or semi-permanent canopy-style awnings providing continuous shade coverage.
• Drop Arm Awnings Awnings that lower vertically to provide shade while maintaining view and ventilation, ideal for windows and facades.
• Built-In Awnings Awnings designed for recessed installation within architectural structures, providing seamless integration.
• Roller Screens / Screeny Vertical roller screens available in cassette and cassette-less versions, providing solar shading for windows and outdoor areas.
• CS Series Solar Screens Exterior solar screens (CS0, CS4, CS5, CS6) offering cassette-based window shading solutions for residential and commercial applications.
• KE Storm Rail Reinforced zippered screen system designed for enhanced wind resistance and protection.
• Kheope Shade Sail Large motorized shade sail inspired by nautical materials and technologies, designed for coastal environments, featuring stainless steel structures and durable fabrics, with wind sensors for automatic closure in strong winds.
• Kheope K13 Square shade sail with stainless steel structure reaching dimensions up to 9200x9200mm, wind-resistant to class 1 per EN 13561, with maximum coverage area of 85m2 per module.
• Kolibrie Shade Sail Flexible triangular shade sail with minimalist design available in wall-mount or freestanding configurations, featuring nautical-inspired materials.
• Industrial Canopies Heavy-duty canopy structures including hanger rod canopies, sun louver canopies, and architectural elements for commercial and industrial applications.
• Stationary Awnings Fixed awning types including canopy for deck, fabric shed awning, standing seam aluminum shed, Bahama shutters, entrance canopies, dome awnings, and waterfall styles for various architectural applications.
• Operative Leasing (Noleggio Operativo) Subscription leasing service allowing commercial customers to deploy KE outdoor shading products without upfront investment through monthly rental payments, suitable for hospitality businesses.
• Installation Services Complete project support from design through installation, including consultation, site assessment, and professional installation services delivered by KE subsidiaries and authorized dealers.

Quantifiable outcome

• Products certified to EN 13561 standards for wind resistance
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SyncroniacoreTechnology or IntegrationKE provides a library of approximately 150 parametric BIM objects in rfa, rvt, and ifc formats through Syncronia platform for architectural specification and design integration.
• VaraschinminorStrategic or Co-development PartnerOutdoor furniture partner showcased on KE website, representing complementary outdoor living solutions for hospitality and residential applications.
• ArchiproductscoreGTM or Marketing PartnerArchitecture portal listing KE products for specification by architects and designers worldwide.
• ArchiexpocoreGTM or Marketing PartnerArchitecture and design portal providing product visibility and specification channels for KE products.
• Piscine CastiglioneminorStrategic or Co-development PartnerSwimming pool manufacturer partnership for integrated outdoor solutions combining shading with pool environments.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Corradi: Corradi is an Italian outdoor-living specialist offering high-end bioclimatic pergolas, awnings, patio covers, and glass-room systems. Its design-led products, customization, and residential and hospitality customer base closely match KE's core activities.
• Warema: Warema is an established manufacturer of solar-shading systems, including exterior blinds, awnings, pergolas, and automated controls. Its broad product portfolio, customization, and residential and commercial channels make it a highly comparable peer.
• Weinor: Weinor specializes in premium retractable awnings, patio roofs, and outdoor living systems distributed through specialist dealers. Its made-to-order products, motorized controls, and residential and hospitality use cases directly overlap with KE.
• Renson: Renson provides outdoor living, pergola, façade, and solar-shading solutions through a network of professional partners. Its customizable pergola and exterior-screen systems serve many of the same residential, commercial, and hospitality applications.
• Brustor: Brustor offers retractable awnings, bioclimatic pergolas, zip screens, and outdoor structures. Its combination of custom fabrication, dealer distribution, and weather-control features is closely comparable to KE's portfolio.
• Markilux: Markilux focuses on premium awnings and solar-protection systems for homes and commercial properties. Its custom dimensions, wide fabric and control options, and specialist dealer network directly compete with KE's awning offering.
• Gibus: Gibus is an Italian manufacturer of design-oriented pergolas, awnings, and outdoor coverings. It is a direct peer because it serves the same premium residential and hospitality projects with custom, motorized, and bioclimatic systems.
• Pratic: Pratic specializes in Italian-made bioclimatic pergolas and outdoor living solutions. Its aluminum structures, configurable systems, and project-based residential and hospitality sales make it directly comparable to KE's pergola business.
• Stobag: Stobag manufactures awnings, patio roofs, and solar-shading products for residential and commercial customers. Its custom fabrication, motorized controls, and specialist-dealer distribution materially overlap with KE.

Emerging players

• Solarlux: Solarlux develops glazed extensions, folding and sliding doors, and weather-protected outdoor spaces. It is a partial peer because its glass-room and year-round outdoor-living products overlap with KE's Glassroom and Sunlight systems, although its portfolio is broader and more glazing-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ke-outdoor-design-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ke durasol awnings