surfshop.com

What surfshop.com does

SurfShop.com is a private, direct-to-consumer retailer based in San Clemente, California, that sells surf and beach-lifestyle merchandise to surfers, beachgoers, men, women, and children. Its assortment spans apparel, swimwear, footwear, accessories, vintage surf, skate, and music merchandise, and surf equipment such as boards, wetsuits, leashes, traction pads, fins, and wax. Featured brands include Billabong, Quiksilver, Roxy, Body Glove, Hurley, Catch Surf, and Maui and Sons.

The company operates a Shopify-powered e-commerce storefront with catalog, checkout, and payment processing and markets through email promotions and Facebook, Twitter, and Instagram. It makes money through one-time, unit-priced product sales, with listed items ranging from $5.95 accessories to $359.99 wetsuits; the storefront supports international shipping and multiple currency options. No mobile app or public API or SDK is documented.

Name

surfshop.com

Legal name

SurfShop.com

Website

https://surfshop.com

Company type

Private

Operating status

Operating

Short description

SurfShop.com is a private direct-to-consumer retailer serving surfers and beach-lifestyle consumers with apparel, footwear, equipment, accessories, and vintage merchandise through a Shopify-based online storefront, promotional email, and social media channels from its San Clemente, California base.

Ownership category

akta.pro rank

Product category

Surf Apparel and Beach Gear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMAIAE

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAJ

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAAAEAG

Swim & Surf Performance Wear

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Surf apparel retail
• Beach lifestyle products
• Online surf shop
• Surf equipment sales
• Action sports gear

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Product Sales: Direct online retail sales of surf and beach lifestyle products including apparel, footwear, accessories, surf gear, and wetsuits. Revenue generated through one-time product transactions on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SurfShop.com operates an online direct-to-consumer e-commerce storefront selling surf apparel, footwear, accessories, surf gear (boards, wetsuits, leashes, traction pads, swim fins, surf wax), and beach accessories (towels, beach toys, suncare, umbrellas) from established action sports brands including Billabong, Quiksilver, Roxy, Hurley, Body Glove, Catch Surf, and Maui and Sons. The store offers merchandise for men, women, and children (groms) and maintains a Vintage Collection of retro surf, skate, and music t-shirts, including vintage merchandise acquired through a buyback program from individuals.

Product overview

Surfshop.com is an online surf and beach lifestyle e-commerce retailer based in San Clemente, CA, built on Shopify's platform. The store operates as a multi-brand marketplace offering curated surf apparel, accessories, and gear from established action sports labels. The product portfolio spans men's, women's, and children's (groms) categories and includes core surf offerings such as boards, bodyboards, surfboard leashes, traction pads, swim fins, surf wax, and wetsuits, alongside beach gear, accessories, footwear, and headwear. Featured brands include Billabong, Quiksilver, Roxy, Catch Surf, Body Glove, Hurley, and Maui and Sons, with a dedicated vintage collection featuring retro surf and skate t-shirts.

Differentiator

Problem solved

Functional benefit

Products and services

• SurfShop.com Online Surf Shop The overall direct-to-consumer e-commerce storefront offering curated surf apparel, gear, and beach lifestyle accessories from multiple action sports brands, with shopping cart, checkout, and account functionality.
• Men's Surf Apparel & Footwear Men's surf and beach apparel including t-shirts, boardshorts, hoodies, hats, flip flops, sandals, belts, jackets, flannels, Hawaiian shirts, and accessories from brands like Billabong, Quiksilver, Hurley, and Maui and Sons.
• Women's Surf Apparel & Swimwear Women's surf and beach apparel including bikini tops and bottoms, boardshorts, one-piece swimwear, cover-ups, t-shirts, dresses, hoodies, sandals, boots, leggings, and accessories from brands like Roxy, Billabong, Body Glove, and Hurley.
• Groms (Kids) Surf Apparel & Beach Toys Surf and beach products for children including baby one-pieces, kids' boardshorts, rashguards, sandals, hats, t-shirts, tank tops, beach towels, frisbees, kids' bodyboards, pool toys, and sand toys.
• Surf Gear Surf equipment and accessories including beater boards, bodyboards, handplanes, board bags, day bags, travel bags, rashguards, surfboard leashes, traction pads, swim fins, surf wax, wetsuits (full suits, spring suits, booties, gloves), and wetsuit accessories.
• Beach Gear & Suncare Beach lifestyle accessories including beach toys (frisbees, sand toys, inflatables), beach blankets, beach umbrellas, tote bags, water shoes, and suncare products (aftercare, facestick, lip balm, lotion, spray, surf caps).
• Vintage Collection Curated collection of vintage surf, skate, and music merchandise t-shirts including Y2K-era surf event shirts, band tees, and retro surf brand apparel, sourced in part through a buyback program where the company purchases vintage surf tees from individuals.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights5 records

Direct peers

• SurfStitch: Online multi-brand surf and beach retailer offering apparel, accessories, and surf gear from established action-sports brands. Closely mirrors SurfShop.com's DTC, multi-brand marketplace model and target customer.
• Ron Jon Surf Shop: Iconic US surf retailer with a strong e-commerce presence selling surf apparel, wetsuits, bodyboards, and beach gear from leading surf brands. Directly comparable assortment, customer segment, and DTC omnichannel approach.
• Pacific Sunwear (PacSun): US youth action-sports retailer carrying many of the same surf and beach brands (Billabong, Roxy, Hurley). Operates both physical stores and a robust e-commerce channel targeting the same demographic.
• Tilly's: Public US youth action-sports and surf/skate lifestyle retailer with both stores and e-commerce. Sells a comparable mix of surf apparel, footwear, and accessories targeting similar teen/young-adult customers.
• Hansen Surf: Long-standing San Clemente / Encinitas surf shop with a meaningful e-commerce presence. Same Southern California surf-community authenticity, same multi-brand catalog, and overlapping customer base.
• Salt Life: Surf-and-coastal-lifestyle brand and retailer selling apparel, accessories, and gear to the same surf/beach community. Comparable product mix, customer persona, and multi-channel DTC model.

Broad incumbents

• Backcountry.com: Large online outdoor and action-sports retailer with a dedicated surf section. Competes for the same customer wallet across wetsuits, surfboards, and beach apparel but from a much broader category portfolio.
• REI: Cooperative outdoor retailer with a sizeable surf and water-sports assortment (wetsuits, rashguards, beach gear). Competes for surf and beach consumers from a broad outdoor platform with strong brand and trust advantages.
• Billabong: Supplier to SurfShop.com that also operates a global DTC e-commerce business selling its own surf apparel, wetsuits, and accessories. Represents both a wholesale partner and a direct DTC competitor for the same end customer.
• Amazon: General e-commerce marketplace that lists every major surf brand SurfShop.com carries, often at competitive prices and with Prime delivery. The default alternative for casual surf-apparel buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/surfshop
• Facebookfacebook.com/surfshop
• Instagraminstagram.com/surfshop
• LinkedInlinkedin.com/company/surfshop-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about surfshop.com