shepherds
- Company typePrivate
- Founded2010
- HeadquartersWindsor, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
shepherds firmographics
Firmographics- Name
- shepherds
- Legal name
- Two Shepherds
- Website
- https://twoshepherds.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
shepherds industry classification
Industry- Product category
- Small-Lot Natural Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB)
Keywords
Where shepherds is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
shepherds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales (E-commerce): One-time purchase of wines through the company's website. Customers can buy individual bottles, canned wines (sparkling), gift shop items, and library bundles. Shipping available nationwide with weather-protected summer shipping.
- Wine Club Memberships: Recurring subscription model with three tiers: The Lamb Club (6 bottles twice yearly, 15% discount), The Ram Club (12 bottles twice yearly, 20% discount), and Summer Club (mixed bottles/cans in summer, 15-20% discount). Flat shipping rates apply with free shipping for larger orders.
- Tasting Room: On-site wine tastings at the winery in Windsor, CA. Standard tastings at $20/person (waived with bottle purchase), complimentary for Flock members. Private vineyard/farm tastings at $50/person (waived with 3 bottle purchase).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | The Lamb Club – 6 bottles, 15% discount, twice yearly |
| Subscription | Multi-year contract | The Ram Club – 12 bottles, 20% discount, twice yearly |
| Subscription | Multi-year contract | Summer Club – Mixed bottles & cans, 15-20% discount |
| Unit Pricing | Pay-as-you-go | Standard Tasting – $20/person |
| Unit Pricing | Pay-as-you-go | Vineyard Tasting & Tour – $50/person |
| Unit Pricing | Pay-as-you-go | Sparkling Cans – $15-24 per bottle equivalent |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
shepherds product offering
Product offeringCore offering
Two Shepherds produces and sells small-lot natural wines (25-400 cases per lot) from uncommon grape varieties including Trousseau Gris, Carignan, Cinsault, Grenache, Pinot Meunier, Vermentino, and Picpoul. The company operates a direct-to-consumer model encompassing e-commerce wine sales, a three-tier wine club subscription, and an on-site tasting room in Windsor, California. All wines are made using minimal intervention methods with native yeast, neutral barrel aging, and minimal sulfur additions.
Product overview
Two Shepherds is a small-lot natural winery producing wines from uncommon grape varieties. Their product portfolio centers on small-lot wines (25-400 case lots) including red wines, white wines, orange wines, and sparkling wines in cans. They offer three wine club membership tiers (The Lamb Club, The Ram Club, and The Summer Club) providing recurring shipments with discounts. Additional offerings include Library Bundles (vintage collections), a Gift Shop, and Warehouse Sales. All wines are made with organic grapes, native yeast, minimal sulfur, and are unfined and unfiltered, aged in neutral barrels.
Differentiator
Problem solved
Functional benefit
Brands
- The Flock: The wine club program offering exclusive small lot wines to members, with benefits including priority access to limited wines, complimentary tickets to events, and discounts ranging from 15-20%.
- The Lamb Club
- The Ram Club
- The Summer Club
Products and services
- The Lamb Club Wine club membership offering 6 bottle shipments twice per year with 15% discount, featuring current and new release wines with complimentary tastings. For individual natural wine consumers seeking recurring access to small-lot wines.
- The Ram Club Premium wine club with 12 bottle shipments twice yearly at 20% discount, including allocated wines and complimentary shipping. For wine collectors seeking exclusive access to limited small-lot wines.
- The Summer Club Seasonal club option featuring summer releases of rosé, chillable reds, sparkling cans, and summer whites with 15-20% discount. For individual consumers seeking seasonal natural wines.
- Sparkling Cans Sparkling wines in 100% recyclable aluminum cans (250ml each), featuring Bucking Luna, Maxzilla, and Natty Pets. Made with organic grapes, low sulfur, native yeasts, and low alcohol. For individual consumers seeking portable natural sparkling wines.
- Library Bundles Curated wine bundles featuring vintages from 2013 to 2022, including Trousseau Gris, Centime (orange wine), Carignan, Cinsault, Grenache, Grenache Blanc, and Pinot Meunier. For individual wine collectors and enthusiasts seeking aged library wines.
- Orange Wines Skin-contact white wines made in natural winemaking style with organic grapes and minimal sulfur. For individual natural wine enthusiasts seeking orange wine styles.
- Red Wines Small-lot red wines made with Rhône varieties and uncommon grape varieties, aged in neutral barrels. For individual natural wine enthusiasts seeking terroir-driven red wines.
- White Wines Unfined and unfiltered white wines featuring uncommon varieties from organic vineyards. For individual natural wine enthusiasts seeking white wines made with minimal intervention.
- Gift Shop Wine gift sets and merchandise available for purchase through the company website. For individual consumers seeking wine-related gifts.
Quantifiable outcome
- 93 points for 2022 Picpoul from Decanter
- +2 more outcomes
Companies that use shepherds
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
shepherds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
shepherds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Porter CreekminorTwo Shepherds splits the Trimble Vineyard with Porter Creek for Carignan grapes. As a small winery, establishing long-term partnerships is essential for accessing premium vineyard sources. Starting in 2018, both wineries share this dry-farmed, certified organic Carignan vineyard.
Scale indicators6 records
Recent moves1 record
shepherds competitors and assessment
Company assessmentDirect peers
- Matthiasson Wines: Napa Valley producer known for restrained, food-friendly, low-intervention wines from Italian and Rhône varieties, with strong DTC and restaurant presence. Comparable in philosophy and Northern California DTC focus.
- Scribe Winery: Sonoma winery producing estate wines with minimal intervention and a tasting-room-anchored DTC model. Comparable in Sonoma DTC-led business and small-lot production.
- Unti Vineyards: Dry Creek Valley family winery specializing in Italian and Rhône varieties, distributed nationally to natural-wine-focused accounts. Comparable in varietal focus and small-batch California production.
- Birichino Wines: Santa Cruz, California producer of low-intervention, old-vine wines distributed nationally. Closely comparable in minimal-intervention philosophy, vintage-conscious approach, and small-lot scale.
- Donkey & Goat Winery: Berkeley, California producer of small-lot natural wines from Rhône and other unusual varieties, sold primarily DTC and through natural-wine retail channels. Closely comparable in philosophy, varietal focus, and DTC-led go-to-market.
- Broc Cellars: Berkeley-based natural winery producing field-blend and single-vineyard wines from organic California vineyards with minimal intervention. Direct peer in production philosophy and varietal experimentation.
- Coturri Winery: Historic Sonoma Mountain winery producing additive-free, naturally fermented wines from old-vine sites. Comparable in natural-winemaking philosophy, family operation, and old-vine sourcing.
- Jolie-Laide Wines: Sonoma-based producer of minimal-intervention, often skin-contact wines from uncommon varieties — same niche natural-wine category, similar DTC-led business model, and small-batch ethos.
- Porter Creek Vineyards: Russian River Valley estate growing and producing Pinot Noir, Chardonnay, and Rhône varieties with a minimal-intervention approach. Notably, Two Shepherds already shares the Trimble Carignan vineyard with Porter Creek, making them both a partner and a directly comparable peer.
Broad incumbents
- Failla Wines: Established Sonoma/Oregon producer known for restrained, vineyard-driven Pinot Noir, Chardonnay, and Rhône varieties with a DTC, restaurant, and small allocation model. Larger and broader portfolio but overlapping philosophy.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
shepherds social profiles
Digital presenceshepherds financial estimates
Financial estimateRevenue estimate
Valuation estimate
shepherds leadership team
Management profileNumber of profiles
Profiles2 records
shepherds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
shepherds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about shepherds
What does shepherds do?
Two Shepherds produces and sells small-lot natural wines (25-400 cases per lot) from uncommon grape varieties including Trousseau Gris, Carignan, Cinsault, Grenache, Pinot Meunier, Vermentino, and Picpoul. The company operates a direct-to-consumer model encompassing e-commerce wine sales, a three-tier wine club subscription, and an on-site tasting room in Windsor, California. All wines are made using minimal intervention methods with native yeast, neutral barrel aging, and minimal sulfur additions.
Is shepherds a public or private company?
shepherds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was shepherds founded?
shepherds was founded in 2010.
Where is shepherds based?
shepherds is headquartered in Windsor, United States, in the North America region.
How does shepherds make money?
Three revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Club Memberships and tasting Room.
Who are shepherds's main competitors?
Direct peers on record are Matthiasson Wines, Scribe Winery, Unti Vineyards, Birichino Wines, Donkey & Goat Winery, Broc Cellars, Coturri Winery, Jolie-Laide Wines and Porter Creek Vineyards. Failla Wines is listed as a broad incumbent.
Does shepherds have an API?
No public API is recorded for shepherds.
What industry is shepherds in?
shepherds's product category is Small-Lot Natural Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.