tad coffee
Tad Coffee is a Singapore-based specialty coffee roaster founded in 2018 by Singapore's 2017 Barista Champion, serving individual coffee enthusiasts via D2C e-commerce and hospitality businesses via wholesale, with signature blends, single origins, biodegradable TadPods, and SCA-certified barista training.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What tad coffee does
Tad Coffee Pte Ltd is a Singapore-based specialty coffee roaster and supplier founded in 2018 by Singapore's 2017 Barista Champion. The company operates a direct-to-consumer e-commerce storefront at tadcoffee.com and a B2B wholesale channel serving cafes, restaurants, and offices. Its product portfolio spans signature blends (Stella, Rufous, Anna, Wingding), single origins from Ethiopia, Kenya, Colombia, Brazil, El Salvador, Peru, Costa Rica, and Rwanda, and rare varietals featuring premium cultivars such as Gesha, Pacamara, and SL28. Additional categories include Nespresso-compatible biodegradable TadPods (Aviary and Chupaflor), drip bags, coffee equipment (Varia VS3 grinder, Capressule portable maker), accessories, and Grounded Pleasures drinking chocolates and chai.
The technical core is a weekly fresh-roasting production schedule (Tuesday-Wednesday) with custom grind selection across six brew formats, plus a custom-blend configurator (Create Your Own Blend, CYOB) that allows customers to specify a 1kg blend composition (50% base, 25% second coffee, 25% third coffee). The company offers barista training certified by the Specialty Coffee Association (SCA) and the ASEAN Coffee Federation (ACF), and operates event coffee-carts. Specialty coffee is sourced through partners such as Colombia's Cofinet, enabling access to micro-lot and competition-grade origins.
The revenue model is pay-as-you-go unit pricing across a broad SKU range (entry-level single origins and TadPods from approximately S$9, premium varietals and signature blends from S$16 to S$110, with equipment reaching S$515). Distribution is largely Singapore-only, with international shipping handled on an inquiry basis. Marketing combines the e-commerce site, a 10% off newsletter incentive, Instagram, a loyalty program (Tad Seeds), and a network of more than 20 cafe, bakery, and lifestyle partners that act as resellers and co-marketing channels.
tad coffee firmographics
Firmographics- Name
- tad coffee
- Legal name
- Tad Coffee Pte Ltd
- Website
- https://tadcoffee.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Tad Coffee is a Singapore-based specialty coffee roaster founded in 2018 by Singapore's 2017 Barista Champion, serving individual coffee enthusiasts via D2C e-commerce and hospitality businesses via wholesale, with signature blends, single origins, biodegradable TadPods, and SCA-certified barista training.
- Ownership category
- akta.pro rank
tad coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where tad coffee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
tad coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Coffee Sales: Direct-to-consumer sales of roasted coffee beans, single origins, blends, and specialty varietals through their website. Customers can select package sizes (80g to 1kg) and grind types.
- Coffee Pods and Drip Bags: Sale of Nespresso-compatible TadPods (Aviary, Chupaflor) and drip bag coffee products in various quantities.
- Wholesale/B2B Coffee Supply: B2B supply of coffee to cafés, restaurants, and offices with relationship building and coffee education support.
- Coffee Equipment and Accessories: Sale of coffee gears and tools including Varia VS3 Grinder, Capressule Portable Coffee Maker, Tiamo Cupping Spoon, and Ankomn 2in1 Coffee Scoop.
- Barista Training Services: Professional barista training programs certified by Specialty Coffee Association and ASEAN Coffee Federation, including coffee cart services for events.
- Drinking Chocolates and Chai: Sale of Grounded Pleasures drinking chocolates and seven spice chai products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin Coffees - Various package sizes from 80g to 1kg |
| Unit Pricing | Pay-as-you-go | Specialty Varietals - Rare and premium coffee selections |
| Unit Pricing | Pay-as-you-go | Signature Blends |
| Unit Pricing | Pay-as-you-go | Coffee Pods - Nespresso compatible capsules |
| Unit Pricing | Pay-as-you-go | Coffee of the Month - Limited micro-lots |
| Unit Pricing | Pay-as-you-go | Custom Blend Program |
| Unit Pricing | Pay-as-you-go | Drinking Chocolates & Chai |
| Unit Pricing | Pay-as-you-go | Coffee Equipment and Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
tad coffee product offering
Product offeringCore offering
Tad Coffee is a Singapore-based specialty coffee roaster that roasts single origin coffees, signature blends, and rare varietals weekly. It sells these through direct-to-consumer e-commerce alongside Nespresso-compatible biodegradable TadPod capsules, drip bags, drinking chocolates, chai, and coffee equipment, while also supplying wholesale to cafes, restaurants, and corporate offices and offering barista training services.
Product overview
Tad Coffee is a specialty coffee company based in Singapore, founded in 2018 by Singapore Barista Champion 2017. The company operates as a direct-to-consumer e-commerce business offering a comprehensive portfolio of specialty coffee products. The core offering consists of signature and specialty blends (Stella, Rufous, Anna, Wingding Anniversary Special) and a customizable Create Your Own Blend (CYOB) program. Single origin coffees span multiple regions including Ethiopia, Kenya, Colombia, Brazil, El Salvador, Peru, and more, with rare varietals featuring premium cultivars like Gesha, Pacamara, and SL28. Coffee formats include whole bean, ground coffee, Nespresso-compatible biodegradable Tadpod capsules (Aviary and Chupaflor), and drip bags. The company also offers drinking chocolates and chai beverages through the Grounded Pleasures sub-brand, along with coffee equipment (Varia VS3 Grinder, Capressule Portable Coffee Maker) and accessories. B2B wholesale services provide coffee supply, barista training, and education support for cafe and restaurant partners.
Differentiator
Problem solved
Functional benefit
Brands
- Stella Specialty Blend: Award-winning specialty blend featuring Colombia La Divisa Gesha and Ethiopia Mewa Nensebo, with notes of peach, nectarine, and redcurrant
- Rufous Signature Blend
- Anna Signature Blend
- Tadpod
- Wingding Anniversary Blend
Products and services
- Stella Specialty Blend A signature specialty coffee blend offered as a featured product in Tad Coffee's range.
- Rufous Signature Blend A signature specialty coffee blend offered by Tad Coffee.
- Anna Signature Blend A signature specialty coffee blend offered by Tad Coffee.
- Wingding Anniversary Special An anniversary special coffee offering from Tad Coffee.
- CYOB - Create Your Own Blend A custom blend creation service where customers co-design a personalized coffee blend with Tad Coffee.
- TadPods - Aviary and Chupaflor Biodegradable Nespresso-compatible coffee capsules offered in Aviary and Chupaflor varieties for home espresso machines.
- Continental Coffee Box Drip Bags Drip coffee bag format offering convenient single-serve brewing for individual consumers.
- Single Origin Coffees Weekly-roasted single origin coffees showcasing distinct flavor profiles from specific regions.
- Rare Varietals Coffee Limited-availability specialty coffee varietals offered as premium products.
- Drinking Chocolates and Chai Complementary beverage offerings including Grounded Pleasures drinking chocolates and chai for retail purchase.
- Coffee Equipment Coffee brewing equipment retailed alongside beans and capsules to enable home brewing.
- Barista Training Courses Certified barista training courses led by the Singapore Barista Champion of 2017, targeted at aspiring baristas and hospitality teams.
- Wholesale Coffee Supply Program Wholesale supply of freshly roasted specialty coffee beans to cafes, restaurants, and corporate offices.
Companies that use tad coffee
Customer profileSegments4 records
Ideal customer profiles3 records
tad coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
tad coffee partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor and core.
- 2nd Mile CoffeeminorSpecialty coffee café partner based in Singapore featuring Tad Coffee products.
- ASEAN Coffee Federation (ACF)coreTad Coffee's trainer is certified by ASEAN Coffee Federation, and the company offers training programs under this certification. A key industry partnership for professional development.
- Bero CoffeeminorCoffee business partner featuring Tad Coffee products.
- Cat and the FiddleminorPastry and cake business partnered with Tad Coffee.
- Coffee SarangminorCoffee café partner located at Bedok Mall, Singapore.
- CofinetcoreCoffee producer/supplier partner providing specialty coffees including Colombia Popayan Reserve Decaf and other Colombian origins. Cofinet is a key sourcing partner for Tad Coffee's product lineup.
- Covet CoffeeminorSpecialty coffee partner featuring Tad Coffee products.
- GenzominorCoffee partner featuring Tad Coffee products.
- GodmamaminorCulinary partner featuring Tad Coffee products.
- Hoods CoffeeminorLocal coffee brand partner featuring Tad Coffee products.
- KOI SignatureminorBubble tea brand partner featuring Tad Coffee products.
- KOI THE SingaporeminorBubble tea franchise partner featuring Tad Coffee products.
- Musketeers CoffeeminorSpecialty coffee partner featuring Tad Coffee products.
- Penny UniversityminorCoffee education and community partner featuring Tad Coffee products.
- Puffs and PeaksminorBakery partner featuring Tad Coffee products.
- Queens CoffeeminorCoffee partner featuring Tad Coffee products.
- Seriously CoffeeminorSpecialty coffee partner featuring Tad Coffee products.
- Singapore Coffee Association (SCA)coreNational coffee association partner. Tad Coffee's trainer is certified by SCA and offers training programs under Specialty Coffee Association certification.
- SmokeminorRestaurant/bar partner featuring Tad Coffee products.
- The Communal PlaceminorCommunity café partner featuring Tad Coffee products.
- The Flying SquirrelminorSpecialty coffee partner featuring Tad Coffee products.
- World Coffee MartminorCoffee equipment and supplies partner featuring Tad Coffee products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
tad coffee competitors and assessment
Company assessmentDirect peers
- Common Man Coffee Roasters: Singapore-based specialty coffee roaster operating its own cafés and wholesale supply. Highly comparable to Tad Coffee on geography, D2C + wholesale model, and specialty positioning within the Singapore market.
- PPP Coffee (Papa Palheta): Singapore specialty coffee roaster and café operator with both wholesale distribution and retail outlets. Directly comparable in origin story (specialty roaster), channel mix, and Singapore-centric footprint.
- Forty Hands: Singapore specialty coffee roaster and café with D2C, wholesale, and training operations. Comparable to Tad Coffee across specialty roasting, café channel exposure, and Singapore hospitality partnerships.
- Hook Coffee: Singapore-based specialty coffee company focused on Nespresso-compatible biodegradable capsules and subscription delivery. Closely comparable to Tad Coffee on the biodegradable TadPods product line and Singapore D2C subscription model.
- Kurasu: Japan-origin specialty coffee roaster and café concept with a Singapore retail presence. Comparable on specialty single-origin focus, café-and-bean retail model, and Asia-Pacific customer base.
Broad incumbents
- Blue Bottle Coffee: US-origin specialty coffee roaster owned by a global CPG parent, with cafés and D2C channels across multiple geographies. Overlaps with Tad Coffee on specialty single-origin roasting and capsule products, but operates at vastly greater scale and capital depth.
- Stumptown Coffee Roasters: US specialty coffee roaster (owned by a global CPG parent) with D2C, wholesale, and capsule lines including proprietary compostable pods. Directly comparable on the biodegradable Nespresso-compatible capsule thesis and premium single-origin portfolio.
- Counter Culture Coffee: US specialty coffee roaster known for sustainability, direct trade sourcing, and certified training programs. Comparable to Tad Coffee on specialty origins, sustainability positioning, and SCA-certified training as a revenue stream.
- % Arabica: Japan-origin specialty coffee brand with cafés and roasteries across Asia and globally. Comparable on Asia-Pacific specialty café footprint, single-origin sourcing, and brand-led premium positioning.
- Intelligentsia Coffee: US specialty coffee roaster with strong wholesale and direct trade programs. Comparable to Tad Coffee on direct-trade single-origin sourcing, B2B wholesale emphasis, and barista training heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
tad coffee social profiles
Digital presencetad coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
tad coffee leadership team
Management profileNumber of profiles
Profiles1 record
tad coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tad coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tad coffee
What does tad coffee do?
Tad Coffee is a Singapore-based specialty coffee roaster that roasts single origin coffees, signature blends, and rare varietals weekly. It sells these through direct-to-consumer e-commerce alongside Nespresso-compatible biodegradable TadPod capsules, drip bags, drinking chocolates, chai, and coffee equipment, while also supplying wholesale to cafes, restaurants, and corporate offices and offering barista training services.
Is tad coffee a public or private company?
tad coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was tad coffee founded?
tad coffee was founded in 2018.
Where is tad coffee based?
tad coffee is headquartered in Singapore, Singapore, in the Asia region.
How does tad coffee make money?
Six revenue lines are on record. E-commerce Coffee Sales are the primary driver. The others are coffee Pods and Drip Bags, wholesale/B2B Coffee Supply, coffee Equipment and Accessories, barista Training Services and drinking Chocolates and Chai.
Who are tad coffee's main competitors?
Direct peers on record are Common Man Coffee Roasters, PPP Coffee (Papa Palheta), Forty Hands, Hook Coffee and Kurasu. Broad incumbents are Blue Bottle Coffee, Stumptown Coffee Roasters, Counter Culture Coffee, % Arabica and Intelligentsia Coffee.
Does tad coffee have an API?
No public API is recorded for tad coffee.
What industry is tad coffee in?
tad coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 311920 and its SIC code is 2080.