Brown & Brown

What Brown & Brown does

Brown & Brown, Inc. is a publicly traded insurance and risk management brokerage listed on the NYSE under ticker BRO, headquartered in Daytona Beach, Florida, and operating across at least 10 jurisdictions including the US, Canada, the UK, Ireland, Bermuda, the Cayman Islands, the UAE, Hong Kong, Malaysia, and Singapore, with a London regional headquarters. The firm sells through a sales-led, field-based go-to-market motion via a network of local offices that combine local relationship coverage with the resources of a large national brokerage.

Its core products span Property & Casualty Insurance (workers' compensation, general liability, product recall, excess liability, auto liability, casualty analytics), Employee Benefits (administration technology, pharmacy benefits, population health, employer stop loss, Medicare solutions), Personal Lines (homeowners, auto, umbrella, wildfire, flood, boats and yachts, private client), Property and Risk Management (natural catastrophe modeling, builder's risk, marine, political violence and terrorism), and specialty lines such as Cyber, Environmental Liability, Executive Liability, Captive Insurance, Surety Bonds, and Trade Credit. A separate Consulting practice delivers actuarial, healthcare claims audit, health and welfare, M&A, pharmacy, and retirement benefits consulting. There is no proprietary technology platform explicitly described; the offering is human-delivered risk advisory and insurance placement augmented by analytical service lines.

The company serves 22 industry verticals (Construction, Healthcare, Technology and Data Centers, Real Estate, Financial Services, Marine, Aviation, Fine Art, Wineries, Tribal, Private Equity, etc.) alongside horizontal segments for personal lines and employee benefits clients. Revenue is generated primarily through insurance brokerage commissions from carriers for placing coverage, supplemented by fees from consulting engagements. Pricing is quote-based and not publicly disclosed. The firm maintains an institutional mergers and acquisitions program for inorganic growth, holds multiple registered service marks (Cheetah, Professional Protector Plan, Lawyers Protector Plan, Optometric Protector Plan), and has no documented AI/ML capabilities, proprietary platform, or venture funding activity in the supplied data.

Name

Brown & Brown

Legal name

Brown & Brown, Inc.

Website

https://risk-strategies.com

Company type

Public

Founded year

1986

Operating status

Operating

Short description

Brown & Brown is a publicly traded insurance and risk management brokerage (NYSE: BRO) selling P&C, employee benefits, personal lines, and consulting across 22 verticals and 10 countries via a field-based, sales-led distribution model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

P&C Reinsurance Brokerage (FSAOAHAG)

Keywords

• Insurance brokerage services
• Risk management consulting
• Commercial property casualty
• Employee benefits administration
• Personal lines insurance

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Brown & Brown earns revenue through commissions from insurance carriers for placing coverage on behalf of clients. As an insurance broker, they receive commissions or fees for arranging insurance policies including property & casualty, employee benefits, and personal lines insurance.
2. Consulting Services: The company generates revenue from consulting services including actuarial services, healthcare claims audit services, health and welfare consulting, mergers and acquisitions consulting, pharmacy consulting, and retirement benefits consulting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brown & Brown is an insurance brokerage and risk management firm that places insurance coverage on behalf of clients and provides related risk management and consulting services. The firm delivers coordinated solutions across Property & Casualty Insurance, Employee Benefits, Personal Lines Insurance, and Risk Management Consulting, serving more than 20 industry verticals through a global network of local offices. Revenue is generated primarily through commissions from carriers on placed policies and fees for actuarial, M&A, healthcare claims audit, and related consulting engagements.

Product overview

Brown & Brown is an insurance and risk management brokerage providing coordinated solutions across Property & Casualty Insurance, Employee Benefits, Personal Lines Insurance, and Consulting services. The core offerings include Casualty Insurance (workers' compensation, general liability, product recall, excess liability, auto liability, and casualty analytics), Cyber Insurance, Environmental Liability Insurance, Executive Liability Insurance, Employee Benefits Solutions (administration and technology, pharmacy benefits, population health, Medicare solutions, employer stop loss), Personal Lines Insurance (homeowners, auto, umbrella, wildfire, flood, boats/yachts, private client specialty), Property Insurance and Risk Management Solutions (natural catastrophe modeling, property valuations, builder's risk, marine insurance, loss prevention), Risk Management Services (loss control, risk analytics, Pro Safety Services/training), Captive Insurance, Surety Bonds, Trade Credit Risk Solutions, and Retirement and Wealth Solutions. The Consulting practice provides Actuarial Services, Healthcare Claims Audit, Health and Welfare Consulting, M&A Consulting, Pharmacy Consulting, and Retirement Benefits Consulting. Brown & Brown serves 22 industry verticals including Construction, Healthcare, Technology and Data Centers, Real Estate, Financial Services, and Marine, offering both standardized coverages and specialized programs like Construction Wrap-Up Programs (OCIP/CCIP). The company is structured as a brokerage firm rather than a technology platform, providing human-delivered risk management advisory and insurance placement services.

Differentiator

Problem solved

Functional benefit

Brands

• Cheetah: Registered service mark of Brown & Brown, Inc.
• Professional Protector Plan
• Lawyers Protector Plan
• Optometric Protector Plan

Products and services

• Casualty Insurance Comprehensive casualty coverage for businesses including Workers' Compensation, General Liability, Product Recall, Excess Liability, Auto Liability, Casualty Analytics, Claims Advocacy and Loss Control, and Captive Insurance and Alternative Risk Financing.
• Cyber Insurance Insurance coverage designed to protect businesses against cyber risks, data breaches, and digital threats.
• Environmental Liability Insurance Environmental risk coverage including Pollution Legal Liability Insurance, Remediation Cost Cap and Liability Transfer, Secured Creditor Protection for Lenders, and Environmental Coverage for Real Estate Development.
• Executive Liability Insurance Protection for executives and corporate directors against claims, with industry-specific liability programs for Entertainment, Financial Institutions, Healthcare, and Real Estate.
• Employee Benefits Solutions Comprehensive employee benefits brokerage for employers covering administration and technology, compliance support, HR and finance data analytics, population health and well-being, pharmacy benefits, voluntary benefits, Medicare solutions, non-medical benefits and absence management, and employer stop loss.
• Personal Lines Insurance Coverage options for individuals and families including Homeowners, Auto, Umbrella and Personal Excess Liability, Wildfire, Flood, Boats and Yachts, Private Client Specialty, Family Office, and Private Collections Insurance.
• Retirement and Wealth Solutions Financial and wealth services including Life Insurance Solutions, Executive Benefits and Compensation Strategies, Long Term Care Insurance, and Retirement Plan Services.
• Property Insurance and Risk Management Solutions Property and risk management coverage including Natural Catastrophe Modeling, Property Valuations and Business Interruption, Builder's Risk Insurance, Inland and Ocean Marine Insurance, Property Loss Prevention and Control, Political Violence and Terrorism Insurance, and Property Claims Advocacy.
• Risk Management Services Risk management services including Loss Control and Safety Services, Risk Analytics and Insights, Workers' Compensation Risk Management, Claims Advocacy, and Pro Safety Services and Training.
• Captive Insurance Alternative risk financing through captive insurance arrangements to reduce risk transfer costs, enhance risk control, and improve cash flow for organizations.
• Multinational Liability Insurance International liability coverage designed for multinational enterprises with cross-border operations.

Segments23 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Marsh McLennan: The largest global insurance brokerage and risk advisory firm, operating Marsh (brokerage), Guy Carpenter (reinsurance), Mercer (consulting), and Oliver Wyman. Directly comparable to Brown & Brown across P&C, employee benefits, and risk consulting, but at substantially greater scale.
• Aon: Global professional services firm offering commercial risk, reinsurance, health/benefits, and wealth solutions through Aon Risk Solutions and Aon Hewitt. A direct competitor to Brown & Brown in commercial brokerage, employee benefits, and multinational client segments.
• Willis Towers Watson: Global advisory, broking, and solutions firm competing across risk and insurance brokerage, health and benefits, and investment consulting. Highly comparable to Brown & Brown's mix of P&C, EB, and risk consulting offerings.
• Arthur J. Gallagher & Co. Publicly traded insurance brokerage and risk management services firm with a similar mid-market and commercial focus, plus an extensive specialty practice. Closely comparable business model to Brown & Brown, including M&A-driven growth.
• Hub International: Large North American insurance brokerage with specialty programs across construction, real estate, and various verticals. Closely comparable to Brown & Brown's vertical-specialty brokerage approach, with a similarly heavy M&A acquisition history.
• Lockton: World's largest privately held insurance brokerage, with deep specialty expertise across construction, healthcare, financial services, and real estate. Direct competitor to Brown & Brown in specialty commercial brokerage.
• Acrisure: Fast-growing insurance brokerage leveraging technology and partnerships; competes with Brown & Brown across commercial P&C, personal lines, and specialty verticals with a heavy acquisition-driven model.
• Alliant Insurance Services: Specialty insurance brokerage serving a wide range of industries with P&C, EB, surety, and financial services products. Comparable to Brown & Brown's verticalized, specialty-line approach.
• USI Insurance Services: Mid-to-large U.S. insurance brokerage with property/casualty, employee benefits, personal lines, and retirement consulting. Comparable operating model and client mix to Brown & Brown.
• Truist Insurance Services: Wholly owned subsidiary of Truist Financial Corporation and one of the largest insurance brokerages in the U.S., competing directly with Brown & Brown across commercial lines and risk management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brownbrowninc
• Facebookfacebook.com/brownbrowninc
• LinkedInlinkedin.com/company/brown-brown
• Instagraminstagram.com/brownbrowninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown & Brown