sinetram

What sinetram does

Sinetram is a non-profit transportation syndicate founded in 1979 and headquartered in Manaus, Brazil. It legally represents the consortium of public transport operators in the state of Amazonas and serves as the exclusive administrator of the electronic fare collection (Bilhetagem Eletrônica) and integration system for the entire Manaus public transit network. Its seven member operating companies (Auto Ônibus Líder, Viação São Pedro, Vega Manaus, Expresso Coroado, Grupo Eucatur, Global GNZ, and Via Verde) collectively run approximately 1,300 vehicles, 3,000 drivers, and 2,500 fare collectors, producing roughly 230,000 trips per month that flow through Sinetram's settlement system.

The core product is the PassaFácil smart card platform, which supports multiple card types (Student, Common, Vale Transporte, and Citizen) using smart cards, QR codes, NFC, and a mobile app (Cadê Meu Ônibus). Supporting infrastructure includes the ACOP consortium operations platform, an AI-powered chatbot (Sindy) deployed on WhatsApp and Telegram, and the Mobilidade 360 mobility service. The organization manages approximately 6 million cumulative student registrations over 15 years, processes around 33 million student passes annually, and serves approximately 6,800 companies through its vale-transporte (employer-sponsored transit) program.

Sinetram operates under a transaction-fee model, earning from per-trip fare processing (R$5.00 per trip), vale-transporte credit purchases from corporate clients, card replacement fees (R$20.00 per replacement), and ancillary services such as home delivery of cards. Distribution combines 10 company-owned service points (including transit terminals T1–T7 and stations E1–E4) with a network of 210 third-party resellers, plus digital self-service channels. The entity is jointly overseen by the Prefeitura de Manaus and the Instituto Municipal de Mobilidade Urbana (IMMU), with the ACOP consortium formally operating under municipal decree. Sinetram is LGPD-compliant and is led by President César Tadeu Teixeira and Vice-President Marco Aurélio.

Name

sinetram

Legal name

Sindicato das Empresas de Transporte de Passageiros do Estado do Amazonas - Sinetram

Website

https://sinetram.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Sinetram is a non-profit transportation syndicate founded in 1979 that administers the electronic ticketing system and consortium operations for public transit in Manaus, Brazil, serving seven operating companies, 6,800 corporate clients, and millions of student and commuter riders.

Ownership category

akta.pro rank

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Transportation Fares (Tarifa): Revenue from processing public transportation fares. Users pay R$5.00 per trip using PassaFácil cards. The system handles fare collection, revenue distribution to operating companies, and transaction processing.
2. Student Transportation Benefits: Processing of student transportation benefits including half-fare (meia passagem) and free passage (gratuidade) for students. Approximately 33 million student passes processed annually. Revenue derived from government subsidies and fare processing.
3. Vale Transporte (Employer-Sponsored Transit): B2B service providing transportation benefits to employees. Approximately 6,800 companies enrolled. Employers purchase transit credits for employees. Fee per transaction and credit purchase.
4. Card Replacement Fees: Revenue from issuing replacement cards. R$20.00 fee charged for second card issuance. First card issuance is free.
5. Card Delivery Service: Home delivery service for PassaFácil cards with associated delivery fee charged to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Sinetram is a non-profit transportation syndicate (Sindicato das Empresas de Transporte de Passageiros do Estado do Amazonas) that administers the Bilhetagem Eletrônica electronic ticketing system for public transit in Manaus. It issues and manages the PassaFácil smart card family (Student, Common, Vale Transporte, Citizen variants), processes fare payments (R$5.00 per trip), and coordinates the ACOP consortium of 7 transport operators with approximately 1,300 vehicles. The organization also provides B2B vale-transporte services to around 6,800 enrolled companies and processes approximately 33 million student transit passes annually under municipal oversight from IMMU.

Product overview

Sinetram operates a unified urban mobility ecosystem for Manaus, centered on the PassaFácil smart card platform. The core product is the Cartão PassaFácil family of cards—including Estudantil (student), Comum (standard), Vale Transporte (employer benefits), and Cidadão (social programs)—which interface with the Bilhetagem Eletrônica electronic ticketing system. This system uses smart cards, QR codes, NFC, and mobile apps for fare collection and passenger management. Supporting infrastructure includes the ACOP consortium management platform coordinating seven transport operators, the Cadê Meu Ônibus mobile app for real-time bus tracking, the Sindy virtual assistant for automated customer service via Telegram and WhatsApp, and a delivery service for card distribution. Together these products form an integrated public transport payment and management ecosystem serving over 1,300 vehicles and millions of monthly trips.

Differentiator

Problem solved

Functional benefit

Brands

• PassaFácil: Electronic ticketing card system for public transport in Manaus, including student cards, citizen cards, vale-transporte, and common cards.
• ACOP
• Mobilidade 360

Products and services

• Cartão PassaFácil Smart card-based electronic ticketing system for Manaus public transport fare payment, with variants for Students (Estudantil - half-fare/free passage), Common users (Comum - R$5.00 standard fare), Vale Transporte (employer-funded credits for employees), and Citizen (Cidadão - social program beneficiaries and elderly). Supports cashless payments, fare benefits, and credit loading across the entire transit network.
• Bilhetagem Eletrônica Electronic ticketing platform using smart cards, QR codes, NFC (Near Field Communication), and mobile applications to manage fare collection and passenger flow control across the public transport network. Operated by Sinetram for over 19 years, enabling cashless payments, passenger control, and revenue management for transport operators.
• ACOP (Acordo Operacional) Operational agreement platform managing consortium operations between seven public transport companies in Manaus, including fleet planning, route management, and revenue distribution. Operates under municipal decree N° 2566 with IMMU oversight, coordinating approximately 1,300 vehicles, 3,000 drivers, and 2,500 fare collectors across the city.
• Cadê Meu Ônibus Mobile application for real-time bus tracking, schedule information, and card management services for Manaus public transport passengers.
• Sindy (Virtual Assistant) AI-powered virtual assistant available via Telegram (@sindy_sinetram_bot) and WhatsApp ((92) 99194-9292) for automated customer service, card requests, balance inquiries, appointment scheduling, and support.
• Mobilidade 360 Urban mobility service platform providing integrated transport solutions and information for Manaus commuters.
• Delivery de Cartões Home delivery service for PassaFácil cards, allowing customers to receive their transit cards at their address upon payment of a delivery fee.
• VT ON-LINE Online Vale Transporte management system allowing companies to request, manage, and distribute employee transport benefit cards digitally through the B2B sales portal.

Quantifiable outcome

• 6 million+ electronic student registrations managed over 15 years
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• Prefeitura de ManauscoreStrategic or Co-development PartnerCity government partnership for public transportation management. Collaborates on student transportation benefits (gratuity and half-fare programs) and transit planning. Sinetram operates under municipal oversight for fare structures and service standards.
• IMMU (Instituto Municipal de Mobilidade Urbana)coreStrategic or Co-development PartnerMunicipal urban mobility institute that approves route planning and monitors system balance. Works with ACOP consortium on transportation planning and economic equilibrium.
• Governo do AmazonascoreStrategic or Co-development PartnerState government partnership supporting public transportation infrastructure and operations across Amazonas state.
• Auto Ônibus LídercoreStrategic or Co-development PartnerOne of seven public transport operating companies in Manaus consortium. Member of ACOP operational agreement for coordinated transit services.
• Viação São PedrocoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Participates in unified fare collection and revenue distribution through Sinetram.
• Vega ManauscoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Member of ACOP for coordinated route operations.
• Expresso CoroadocoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Participates in unified fare collection and service coordination.
• Grupo EucaturcoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Member of ACOP operational agreement.
• Global GNZcoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Participates in coordinated transit services.
• Via VerdecoreStrategic or Co-development PartnerPublic transport operator in Manaus consortium. Member of ACOP for unified transit operations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RioCard: Electronic ticketing consortium managing fare collection across Rio de Janeiro's public transit network — directly analogous to Sinetram's role in Manaus, including multi-operator integration and vale-transporte processing.
• SPTrans (Bilhete Único): São Paulo's municipal transit authority administering the Bilhete Único integrated electronic fare system — the largest analog to Sinetram's electronic ticketing and multi-modal integration model in Brazil.
• URBS: Curitiba's urban mobility agency overseeing bus transit operations and fare integration — comparable regulatory and operational role to Sinetram within a single municipality.
• SETCARGS: Sindicato das Empresas de Transporte de Passageiros do Rio Grande do Sul — a transport syndicate with structural parallels to Sinetram in representing operators and administering collective services.
• Cartão Legal (SETP): Electronic transit card system in Curitiba managed via SETP — directly comparable to Sinetram's PassaFácil platform in providing multi-card fare products for general, student, and corporate users.

Broad incumbents

• Cubic Transportation Systems: Global provider of electronic fare collection and transit technology — the broader incumbent category in which Sinetram's Bilhetagem Eletrônica operates; competes at the platform/vendor layer worldwide.
• Conduent Transportation: Major incumbent in transit fare collection, mobility, and public transit solutions globally — comparable technology category to Sinetram's electronic ticketing platform, though at much larger scale.

Others

• Prodata Mobility: Already a technology vendor to Sinetram (provides the B2B vale-transporte sales portal); comparable to Sinetram in the transit fare management solutions space and a potential partner/competitor for Brazilian contracts.
• Moovit: Urban mobility and transit data platform — adjacent to Sinetram's Mobilidade 360 initiative and Cadê Meu Ônibus app, with overlapping capabilities in journey planning and real-time transit information.
• 99 / 99Pay: Major Brazilian ride-hailing and digital payments platform — adjacent ecosystem player competing for urban mobility share in Manaus and a potential integration partner for Sinetram's MaaS ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sinetrammanaus
• Facebookfacebook.com/Sinetram
• LinkedInlinkedin.com/company/sinetram
• Instagraminstagram.com/sinetram
• TikToktiktok.com/@sinetram

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sinetram