Velocity Truck Centers

What Velocity Truck Centers does

Velocity Truck Centers operates as the commercial truck dealership division of Velocity Vehicle Group LLC, headquartered in Whittier, California. The group runs 75+ locations across the United States, Canada, Australia, and Mexico, employing more than 5,000 people, including 700+ certified technicians and operating 650+ service bays with 1,000+ trucks in stock at any given time. It serves commercial fleet operators, owner-operators, and public-sector buyers through authorized franchises for Freightliner, Western Star, Autocar, Ford, Isuzu, Hino, Battle Motors, Kalmar Ottawa, Thomas Built Buses, Rizon, Tern, and Rosenbauer, alongside trailer brands Vanguard, Landoll, Dorsey, and Manac.

The business model combines new and used commercial vehicle sales, parts distribution, in-shop and mobile service and repair, collision repair, captive financing through Crossroads Equipment Lease & Finance, full-service leasing and rentals via Velocity Truck Rental & Leasing, and fleet management through SVT Fleet Solutions. Adjacent lines include dedicated used-truck retail through SelectTrucks stores in Phoenix, Greensboro, Fontana, and Nashville; specialty bus sales through BusWest; and fire apparatus distribution through Velocity Fire Equipment Sales. The group holds DTNA Elite Support certification and is Great Place to Work Certified for 2025-2026, and operates an AI-assisted customer service chatbot on its corporate website.

Revenue is generated transactionally across the new-truck, used-truck, parts, service, body shop, financing, and rental lines, with each franchise location functioning as a multi-revenue-stream service hub rather than a single-channel sales point. The combination of multi-OEM franchise rights, a large certified technician bench, and integrated finance and fleet offerings positions the group as a platform rather than a single-brand retailer within the U.S. and international commercial vehicle dealer landscape.

Name

Velocity Truck Centers

Legal name

Velocity Vehicle Group LLC

Website

https://neelycoble.com

Company type

Private

Operating status

Operating

Short description

Velocity Truck Centers is a multi-brand commercial truck dealership network with 75+ locations across the U.S., Canada, Australia, and Mexico, serving fleet operators, owner-operators, and public-sector buyers with new and used trucks, parts, service, financing, and leasing.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership Services

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI), Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA)

Keywords

• Commercial truck sales
• Truck service repair
• Commercial vehicle dealership
• Fleet maintenance services
• Truck parts supply

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Truck Sales: Sale of new commercial trucks from manufacturer brands including Freightliner, Western Star, Autocar, Ford, Isuzu, Hino, and others. Revenue generated from the margin between acquisition cost and sale price to customers.
2. Used Truck Sales: Resale of pre-owned commercial trucks from their existing inventory. Includes certified pre-owned trucks meeting quality standards.
3. Parts Sales (OEM & Aftermarket): Sale of original equipment manufacturer (OEM) parts and aftermarket parts for truck maintenance and repairs. Available through physical locations and online via ExceleratorParts.com.
4. Service & Repair: Maintenance, repairs, and collision services performed by certified technicians at physical locations and through mobile service units. Includes DOT inspections, preventive maintenance, and major repairs.
5. Trailer Sales & Service: Sales and support for trailers from brands including Vanguard, Landoll, Dorsey, and Manac. Includes trailer repair services at 14 locations across the U.S.
6. Equipment Financing & Leasing: Financing options through Crossroads Equipment Lease and Finance and small business/SBA loans through Velocity SBA. Company facilitates equipment purchases through third-party financial partners.
7. Collision Center Services: Full-service collision repair and body shop services for trucks and trailers. Handles accident repairs, body damage, paint work, and insurance claims.
8. Mobile Service: On-site maintenance and repair services delivered at customer locations through fully equipped mobile service units. Reduces customer downtime by eliminating need for vehicles to visit service facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Velocity Truck Centers sells new and used commercial trucks and trailers from a portfolio of OEM brands (Freightliner, Western Star, Ford, Isuzu, Hino, Autocar, Battle Motors, Kalmar Ottawa, Thomas Built Buses, Rizon, Tern, Freightliner Custom Chassis for trucks; Vanguard, Landoll, Dorsey, Manac for trailers). The company delivers certified maintenance, repair, mobile service, collision and trailer repair, OEM and aftermarket parts (online and in-store), in-house equipment financing and SBA lending, short-term truck rentals, and fleet technology support across 75+ locations in the U.S. and Canada.

Product overview

Velocity Truck Centers is a full-service commercial vehicle dealership network operating as a division of Velocity Vehicle Group (VVG). The company offers a comprehensive portfolio of products and services organized around the sale, maintenance, and support of commercial trucks and trailers. The core product offering centers on new and pre-owned truck sales across 12+ truck brands (Freightliner, Western Star, Ford, Isuzu, Hino, Autocar, Battle Motors, Kalmar Ottawa, Thomas Built Buses, Rizon, Tern, Freightliner Custom Chassis) and trailer sales from four manufacturers (Vanguard, Landoll, Dorsey, Manac). Supporting this are service and repair operations (Elite Support-certified facilities with 700+ technicians and 650+ service bays), mobile service for on-site repairs, collision and trailer repair at 14 dedicated locations, and an online parts platform called Excelerator. Additional services include leasing and financing through Crossroads Equipment Lease and Finance and Velocity SBA, fleet technology support through SVT Fleet Solutions, and short-term truck rentals. Together these form an integrated one-stop solution for fleet operators across the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• New & Used Commercial Trucks Sales Sale of new and pre-owned commercial trucks from multiple manufacturers including Freightliner, Western Star, Ford, Isuzu, Hino, Autocar, Battle Motors, Kalmar Ottawa, Thomas Built Buses, Rizon, Tern, Freightliner Custom Chassis, and Rosenbauer. Inventory of 1,000+ trucks available across 42+ U.S. dealership locations.
• New & Used Trailers Sales Sale of new and used trailers from manufacturers including Vanguard, Landoll, Dorsey, and Manac, covering various trailer types and configurations for commercial fleet operators.
• OEM & Aftermarket Parts Sales Sale of OEM and aftermarket parts for commercial trucks and trailers, available through physical dealership parts counters and the Excelerator online parts store with extended-hour availability.
• Certified Service & Repairs (Elite Support) Full-service maintenance and repair including preventive maintenance, major repairs, DOT inspections, advanced diagnostics, and specialty services for buses, RVs, and vocational trucks. Performed by 700+ certified technicians across 650+ service bays at DTNA Elite Support-certified facilities.
• Mobile On-Site Service Fully equipped mobile service units dispatched to customer yards and locations for on-site brake repair, electrical services, diesel diagnostics, and other maintenance without requiring vehicles to be towed.
• Collision & Trailer Repair Collision repair services and trailer maintenance including structural repairs, panel replacement, brake and suspension service, electrical repair, body and paint work, and preventative maintenance at 14 dedicated locations nationwide with insurance claims support.
• Excelerator Online Parts Store Free online parts store for Velocity Truck Centers customers enabling 24/7 parts searching, verification, and ordering accessible from shop floor, road, or desk.
• Equipment Financing & Leasing Equipment financing through Crossroads Equipment Lease and Finance, plus small business and SBA loans through Velocity SBA, enabling customers to complete vehicle purchases on-site with flexible financing options.
• Fleet Technology & Support Fleet technology solutions and support services provided through SVT Fleet Solutions, including telematics and fleet management capabilities.
• Short-Term Truck Rentals Short-term truck leasing services through Velocity Truck Rental & Leasing to keep businesses operational while their vehicles are being serviced at Velocity Truck Centers locations.
• Electric Commercial Vehicle Sales Sales and support for electric commercial trucks as part of the inventory offering, including EV brands Rizon and Tern distributed by Daimler.

Quantifiable outcome

• Fleet maintenance downtime reduced by 60% using mobile service program
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SVT Fleet SolutionscoreTechnology or IntegrationFleet technology and support services partner offering telematics and fleet management solutions. Integrated as part of Velocity's full-service offerings for fleet customers.
• ExceleratorParts.comcoreTechnology or IntegrationOnline parts ordering platform developed and operated as the digital storefront for Velocity Truck Centers customers to search, verify, and order parts 24/7.
• Daimler Trucks North America (DTNA)coreTechnology or IntegrationParent company of Freightliner and Western Star brands. Velocity Truck Centers is an authorized dealer for these OEM brands and participates in DTNA's aftermarket programs including information sharing for customer service purposes.
• Velocity Truck Rental & LeasingcoreChannel Partner/ Reseller/ DistributorRelated entity within Velocity Vehicle Group providing short-term truck leasing services. Allows customers to rent vehicles while their trucks are being serviced at Velocity Truck Centers locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: The largest publicly traded commercial truck dealer network in North America (NASDAQ: RUSHA), operating Rush Truck Centers with 150+ locations across the U.S. and Canada. Directly comparable as a multi-brand Peterbilt, International, Hino, Isuzu and Ford dealer with full-service parts, service, collision, and financing offerings.
• Premier Truck Group: Privately held full-service commercial truck dealer group with 20+ locations across the U.S., carrying Freightliner, Western Star, Autocar and other brands. Closely comparable multi-OEM dealer offering new/used truck sales, parts, service, and collision repair at similar scale and brand mix to Velocity.
• Nextran Truck Centers: Commercial truck dealer group with multiple locations across the southeastern and south-central U.S., representing Daimler brands (Freightliner, Western Star) plus Autocar and others. Operates parallel Elite Support-certified service, parts, and collision operations with mobile service capability.
• MHC (Murphy-Hoffman Company): One of the largest U.S. Kenworth and Volvo Trucks dealer networks with 100+ locations across multiple states. Comparable full-service commercial truck dealer model with parts, service, leasing, and used truck operations at similar multi-state scale.

Regional players

• Velocity Truck Centres Canada: Wholly-owned Canadian subsidiary of parent Velocity Vehicle Group, operating commercial truck dealerships in Canada with the same multi-brand Freightliner/Western Star portfolio. Sister entity under common ownership but operates as a separate regional peer in the Canadian market.
• Velocity Truck Centres Australia: Wholly-owned Australian subsidiary of parent Velocity Vehicle Group, operating Daimler-brand commercial truck dealerships across Australia. Sister entity under common ownership with same business model in a different geography.
• Velocity Mexico: Wholly-owned Mexican subsidiary of parent Velocity Vehicle Group, operating commercial vehicle dealerships in Mexico. Sister entity under common ownership with shared business model.

Others

• AutoCanada: Canadian-based multi-brand automotive and commercial dealership group (TSX: ACQ) that has expanded into commercial truck retail through U.S. acquisitions. Adjacent dealer-group operator with comparable franchised-dealer business model across North America.
• TravelCenters of America: U.S. operator of large-format travel centers and truck service facilities (owned by BP). Provides diesel fuel, truck repair, and roadside services to long-haul trucking customers — adjacent ecosystem participant serving the same commercial vehicle customer base through services rather than sales.

Broad incumbents

• Daimler Truck North America (DTNA): OEM manufacturer of Freightliner, Western Star, and Freightliner Custom Chassis commercial trucks in North America. Not a direct peer but the principal upstream supplier; relevant context for understanding Velocity's brand concentration and DTNA's evolving dealer-network strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neely-coble-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Truck Centers