What lacuna loft does

Lacuna Loft operates as a nonprofit, legally known as Cactus Cancer Society, that delivers online support programs to young adults (ages 18-45) facing cancer, as well as survivors and caregivers. Its core product is a suite of virtual programs accessible through cactuscancer.org, including creative expression sessions (Sketchy Business, Builders Workshop, Cancer Secrets), peer support features (Ask A Cactus, Ask Perrie, YA Cancer Gabfest), and three continuing education (CE) courses for healthcare professionals (YA Cancer CE Course Bundle, The Art of Survivorship, The Full Picture of AYA Cancer). Programs are delivered through a standard online community stack built on commodity SaaS tools: Jotform for registration, Givebutter for donation processing, and Threadless for merchandise e-commerce. The organization claims statistically significant reductions in anxiety, depression, loneliness, and psychological distress among participants, with no native mobile app or disclosed proprietary technology platform.

The organization runs as a donation-dependent nonprofit with three revenue streams: (1) individual and monthly donations via The Greenhouse recurring giving program on Givebutter, with many gifts coming from past program participants indicating a donor-from-mission feedback loop; (2) merchandise sales through a Threadless storefront (anthology publications, Desert Dispatch Deliveries); and (3) paid CE programs for healthcare providers and allied health professionals. Programs are free for participants. Distribution is entirely direct-to-consumer online with no disclosed physical office. Go-to-market is community-led, anchored on an annual December event (YA Cancer Gabfest), ongoing workshops, social media presence on Facebook/Instagram/Threads, a newsletter, and a blog (Young Adult Voices). The organization holds a Platinum transparency seal from GuideStar/Candid and a 2025 Trusted Health Resource Badge from Everyday Health.

Name

lacuna loft

Legal name

Cactus Cancer Society

Website

https://lacunaloft.org

Company type

Private

Operating status

Operating

Short description

Lacuna Loft, operating as Cactus Cancer Society, is a nonprofit providing free online support programs for young adults ages 18-45 facing cancer, including creative workshops, peer support groups, and healthcare CE courses, funded primarily through donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Individual and Family Services (6241)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Young adult cancer support
• Online peer support
• Cancer survivorship programs
• Continuing education oncology
• Caregiver support services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donations, monthly giving program (The Greenhouse), and one-time gifts sustain programs. Donors who have participated in programs are invited to give back, demonstrating high trust and engagement.
2. E-commerce and Merchandise: Online store selling anthology publications and Desert Dispatch Deliveries merchandise.
3. Continuing Education Programs: CE Programs for healthcare providers and professionals including YA Cancer CE Course Bundle, Art of Survivorship CE Program, and The Full Picture of AYA Cancer CE Program.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cactus Cancer Society (DBA Lacuna Loft) delivers a portfolio of free, virtually delivered support programs for young adults (ages 18-45) impacted by cancer, including patients, survivors, and caregivers. Offerings include peer-support discussion groups, creative-expression workshops (e.g., Sketchy Business, Builders Workshop), anonymous advice columns, and the annual YA Cancer Gabfest survivorship event, complemented by paid continuing-education courses for oncology healthcare professionals. Programs are accessed online without geographic restriction and are funded primarily through individual donations and recurring giving.

Product overview

Lacuna Loft provides a suite of online support programs for young adults (ages 18-45) facing cancer. The offerings include creative expression programs (Sketchy Business, Builders Workshop), educational CE courses (YA Cancer CE Course Bundle, The Art of Survivorship, The Full Picture of AYA Cancer), peer support features (Ask A Cactus, YA Cancer Gabfest), and wellness resources (Ask Perrie, Cancer Secrets). These programs are delivered through an online community platform and aim to reduce isolation and provide coping mechanisms through creativity and expression.

Differentiator

Problem solved

Functional benefit

Products and services

• YA Cancer CE Course Bundle A bundled continuing-education learning package that builds a foundation in young adult cancer care and provides practical tools to support survivors beyond treatment; designed for healthcare providers and allied health professionals.
• The Art of Survivorship CE Program

Quantifiable outcome

• Statistically significant reduction in anxiety, depression, loneliness, and psychological distress

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• GivebuttercoreTechnology or IntegrationDonation processing platform used for collecting individual and monthly donations. Provides the donation infrastructure for pass-it-on giving campaigns.
• JotformcoreTechnology or IntegrationOnline form builder used for program sign-up forms. Provides the technical infrastructure for participant registration.
• ThreadlessminorChannel Partner/ Reseller/ DistributorE-commerce platform for merchandise store selling anthology publications and Desert Dispatch Deliveries.
• GuideStar (Candid)coreOthersNonprofit information aggregator providing transparency verification and organizational profile. Organization holds Platinum transparency level.
• Everyday HealthminorGTM or Marketing PartnerHealth media platform that awarded Trusted Health Resource Badge 2025, providing credibility endorsement.
• Project World ImpactminorOthersCharitable impact platform partnership badge holder, indicating participation in charitable network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stupid Cancer: U.S. nonprofit dedicated to the adolescent and young adult cancer community, offering peer support, advocacy, and community programs — the closest 1:1 peer to Cactus Cancer Society by mission and population served.
• Young Survival Coalition: Nonprofit focused specifically on young adults affected by breast cancer, providing peer support, resources, and advocacy — comparable target demographic (young adults with cancer) and similar virtual community model.
• Imerman Angels: Nonprofit providing one-on-one peer mentor connections for cancer fighters, survivors, and caregivers — directly comparable peer-support mission and similar reliance on volunteer-driven community engagement.
• First Descents: Nonprofit delivering outdoor adventure experiences for young adults impacted by cancer and other serious health conditions — directly comparable AYA cancer focus with a community- and experience-driven support model.
• Elephants and Tea: Media and community nonprofit for the adolescent and young adult cancer community, providing storytelling, mental-health resources, and community programming — directly comparable AYA focus and digital-first delivery model.
• Camp Kesem: National nonprofit supporting children and young adults affected by a parent's cancer through peer community and camp programs — comparable youth/young-adult cancer community mission with strong donor and volunteer infrastructure.
• Triage Cancer: Nonprofit providing education and resources on cancer survivorship, including AYA-focused content — directly comparable education-and-resources positioning and similar reliance on virtual programming.

Broad incumbents

• Cancer Support Community: Large national nonprofit offering psychosocial support, education, and community programs for people impacted by cancer across all ages — a broader incumbent that overlaps with Cactus Cancer Society's mission but serves a wider population.
• Livestrong Foundation: Established cancer survivorship nonprofit providing navigation, resources, and survivorship programs for cancer patients and survivors — a much larger incumbent whose AYA-relevant programming competes for donor and participant mindshare.
• American Cancer Society: One of the largest U.S. cancer nonprofits, offering research, patient support, and survivorship programs that include AYA-relevant content — a broad incumbent against which smaller specialists must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CactusCancer
• Instagraminstagram.com/cactuscancer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lacuna loft