What Project World Impact does

Project World Impact, LLC (PWI) is a Wheaton, Illinois-based for-profit LLC founded in 2014 that operates an online nonprofit hub platform connecting donors, volunteers, and supporters with IRS-verified 501(c)(3) organizations. The platform lists 7,365 nonprofits across 244 countries in 12 cause categories (Animals, Children, Clean Water, Economy, Education, Environment, Family, Government, Health, Human Rights, Poverty, Religion), and routes 100% of donor contributions to nonprofits with a 0% platform fee. PWI Foundation, an affiliated 501(c)(3) public charity, administers donations made to causes or countries rather than specific organizations and manages Donor Advised Funds.

The core product is a cloud-based nonprofit management suite spanning fundraising (PWI GroupGive, PWI Crowdfund, PWI Auction, PWI Text2Give, PWI Swipe), donor and campaign management (PWI Charity CRM, PWI FormBuilder), engagement tools (PWI Storyteller, PWI Shoutout, PWI Soapbox, PWI Events), discovery (PWI Profile, PWI Fund browser extension), and educational content (PWI Resource Library). A 2025 Pro Plan at $400/month (or $4,000/year) bundles 19+ tools with a money-back guarantee, while a NonProfit AI Assistant adds generative AI capabilities for content creation, grant writing, SEO optimization, and strategic planning.

The business model combines freemium SaaS subscriptions with professional services. Beyond the Pro Plan, PWI sells managed marketing services (Google Ads at $1,500/month, Meta Ads, Social Media Management at $1,500/month), unlimited graphic design retainers ($1,500-$2,500/month), and Google Ad Grants management (up to $10,000/month in free Google Ads). Affiliate and micro-donation streams (PWI Fund up to 5%, PWI Swipe 10% for non-subscribers) provide secondary transaction revenue. The company operates with 51-100 employees, has no disclosed institutional funding, and is privately held by what appears to be a founder-led team under CEO Chris Lesner.

Name

Project World Impact

Legal name

Project World Impact, LLC

Website

https://projectworldimpact.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Project World Impact is a cloud-based nonprofit hub platform connecting donors with 7,365 vetted 501(c)(3) organizations across 244 countries, offering fundraising tools, donor CRM, managed marketing services, and subscription tiers up to $400/month.

Ownership category

akta.pro rank

Product category

Nonprofit Management Software

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Grantmaking Foundations (813211)

SIC

Services-Prepackaged Software (7372), Services-Social Services (8300), Services-Advertising Agencies (7311)

akta.pro primary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Nonprofit fundraising software
• Donor management platform
• Charity CRM software
• Online donation platform
• Nonprofit marketing services

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees (Free & Pro Plans): Monthly or annual subscription fees for nonprofit organizations to access platform features. Free tier provides basic profile and tools. Pro tier at $400/month provides access to 15+ products and 0% platform fees on money raised.
2. Marketing Services: Additional fee-based services including Google Ads Management ($1,500/month), Meta Ads Management, Social Media Management ($1,500/month), and Content Creation for nonprofits
3. Design Services: Unlimited graphic design retainer plans (Basic $1,500/month, Pro $2,500/month), plus a la carte design services including branding packages ($1,500), booklet design ($2,000), and print materials
4. PWI Fund (Affiliate): Browser extension and app where nonprofits receive distributions from qualifying online purchases. PWI retains up to 5% service fee from nonprofit purchases.
5. PWI Swipe (Micro-donations): Spare change donation feature where PWI Foundation retains 10% for project management fees from non-subscribing nonprofits, and $2.50 one-time setup fee per registered user

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Project World Impact operates a cloud-based SaaS platform that provides 501(c)(3) nonprofits with fundraising, donor relationship management, marketing, event management, and AI-powered content tools. The platform monetizes through tiered subscriptions (Free and Pro at $400/month) plus paid marketing and design services, while enabling individual donors to discover and donate to vetted nonprofits across 12 causes and 244 countries with 0% platform fees.

Product overview

Project World Impact operates as a nonprofit hub platform connecting donors with nonprofits worldwide. The platform offers two subscription tiers: a Free plan providing basic profile creation, CRM access, and social media tools; and a Pro plan at $400/month offering 19+ fundraising and visibility tools. The core product suite includes PWI GroupGive (peer-to-peer fundraising), PWI Crowdfund (campaign fundraising), PWI Auction (online auctions), PWI Text2Give (SMS donations), PWI Swipe (spare-change donations), PWI Storyteller (testimonial collection), PWI Soapbox (social media scheduling), PWI Events (event management), and PWI FormBuilder (survey creation). Supporting products include PWI Charity CRM for donor management, PWI Resource Library for educational content, and an AI Assistant for content creation and strategic planning. Additional paid services include Google Ad Grants management, paid advertising management (Google/Meta), and unlimited graphic design.

Differentiator

Problem solved

Functional benefit

Brands

• PWI Foundation: A 501(c)(3) public charity that receives donations to causes and countries on the platform, identifies specific projects, and distributes funds to qualified organizations.
• PWI GroupGive
• PWI Crowdfund
• PWI Auction
• PWI Text2Give
• PWI Storyteller
• PWI Soapbox
• PWI Events
• PWI FormBuilder
• PWI Charity CRM
• PWI Swipe
• PWI Resource Library
• PWI Shoutout
• PWI Pro Plan
• PWI Marketing
• PWI Design

Products and services

• PWI Pro Plan Premium subscription tier at $400/month (or $4,000/year) bundling 15+ tools beyond the Free plan, including PWI GroupGive, PWI Crowdfund, PWI Auction, PWI Text2Give, PWI Storyteller, PWI Soapbox, PWI Events, PWI FormBuilder, the Support Center (9-5 CT), and discounted marketing services. PWI takes 0% of money raised and includes a money-back guarantee for qualifying nonprofits. Designed for IRS-verified 501(c)(3) nonprofits seeking comprehensive fundraising, CRM, and marketing capabilities.
• PWI Free Plan Always-free tier for nonprofits providing a PWI profile, access to the PWI Resource Library, social media promotion via PWI Shoutout, and the PWI Charity CRM for contact management. Designed as the entry-level onboarding path for IRS-verified 501(c)(3) nonprofits before upgrading to the Pro Plan.
• Google Ads Management Service Paid service at $1,500/month on a 3-month contract providing targeted Google Ads campaign management including account setup, keyword research, ad copy testing, campaign management, conversion tracking, monthly video meetings, and a dedicated project manager. Recommended ad spend of $500-$1,000/month is billed separately. Designed for nonprofits that need professional paid search expertise.
• Meta Ads Management Service Facebook and Instagram advertising campaign management including audience targeting, ad copy, creative design, and ongoing optimization. Sold as a professional service for nonprofit clients needing paid social advertising expertise.
• Social Media Management Service Organic social media management subscription at $1,500/month delivering 12 branded posts per month, scheduled at peak times, performance-tested content, monthly strategy meetings, a dedicated project manager, and a 24/7 analytics dashboard. Designed for nonprofits that lack internal social media resources.
• Unlimited Graphic Design Service Subscription design retainer offered in two tiers: Unlimited Basic at $1,500/month (up to 20 hours, one active project) and Unlimited Pro at $2,500/month (up to 40 hours, two simultaneous projects including website landing page design). Includes print and digital design, flyers, brochures, business cards, and social media graphics with a 5-day turnaround.
• Branding Package One-time branding package at $1,500 delivering three creative logo directions, multiple concepts per direction, refinement of one logo with one revision in a 2-week turnaround, full rights and ownership, and final files in AI, EPS, PNG, JPG, and PDF formats.
• Google Ad Grants Management Service Management service for Google Ad Grants accounts handling setup, campaign management, and optimization. Nonprofits can receive up to $10,000/month in free Google Ads through Google's nonprofit program. Designed to help nonprofits access and operationalize Google's free advertising grant.
• PWI Fund Browser extension and app that distributes a portion of qualifying online purchases to designated nonprofits. PWI retains up to 5% service fee from nonprofit purchases on the extension. Available globally to consumers who want to support nonprofits through routine online shopping.

Quantifiable outcome

• 7,365 nonprofits on platform
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• PWI FoundationcoreStrategic or Co-development PartnerPWI Foundation is a not-for-profit corporation and 501(c)(3) public charity that receives donations when users give to a cause or country rather than a specific nonprofit. The Foundation's independent board identifies specific projects and distributes funds to qualified organizations. The Foundation also accepts and administers Donor Advised Funds.
• GooglecoreTechnology or IntegrationPWI provides assistance to nonprofits in managing their Google Ad Grants accounts. Nonprofits can receive up to $10,000/month in free Google Ads through Google's nonprofit program. PWI handles account setup, campaign management, and optimization.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Givebutter: Direct competitor offering a free, 0%-fee fundraising + CRM + events platform for nonprofits with marketing tools. Competes head-on with PWI on price, fee structure, and feature breadth, but is venture-backed and growing faster.
• Funraise: Nonprofit fundraising platform with donation forms, peer-to-peer, CRM, and event tools. Closely comparable to PWI Pro on core fundraising features and SMB/mid-market target segment.
• CauseVox: Peer-to-peer fundraising and crowdfunding platform serving nonprofits. Comparable to PWI GroupGive and PWI Crowdfund products; similar SMB nonprofit customer segment.
• Donorbox: Online donation and recurring giving platform for nonprofits with forms, events, and donor management. Directly comparable to PWI's donation and CRM feature set, particularly for small and mid-sized nonprofits.
• QGiv: Donation forms, event registration, and peer-to-peer fundraising software for nonprofits. Closely aligned with PWI's core fundraising feature set and SMB/mid-market customer profile.

Broad incumbents

• Bonterra (Network for Good): Suite of nonprofit software products (Network for Good, Kindful, Social Solutions) covering fundraising, CRM, and case management. Competes in PWI's fundraising/CRM lane but serves a broader portfolio across nonprofit operations.
• PayPal Giving Fund: Large-scale donation platform that routes donor contributions to verified 501(c)(3) nonprofits with no fees. Competes indirectly on the donor-discovery and donation-routing side of PWI's value proposition.
• Classy (GoFundMe Pro): Established nonprofit fundraising platform now part of GoFundMe Pro, offering donation forms, peer-to-peer, and events. Competes in the same space but skews toward larger nonprofits than PWI's SMB focus.
• HubSpot for Nonprofits: CRM, marketing automation, and content tools adapted for nonprofit use cases. Comparable to PWI Charity CRM and Soapbox social scheduling in scope, but skews toward larger and better-resourced nonprofits.

Emerging players

• Stripe (for Nonprofits): Underlying payment infrastructure increasingly bundled into nonprofit donation products. Competes indirectly as nonprofits can build PWI-equivalent flows directly on Stripe with custom tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pwihub
• Facebookfacebook.com/projectworldimpact
• LinkedInlinkedin.com/company/project-world-impact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project World Impact