gameloft australia
Gameloft Australia is the Brisbane-based development studio of Gameloft SE, contributing to cross-platform freemium mobile, PC, and console games including Asphalt Legends and Disney-licensed titles distributed globally via app stores.
- Company typePublic
- Founded2000
- HeadquartersBrisbane, Australia
- Headcount—
- GTM typeB2C
- OfferingSoftware
What gameloft australia does
Gameloft Australia is the Brisbane-based development studio of Gameloft SE, a publicly traded mobile video game developer and publisher listed on Euronext Paris (ticker: GFT) and majority-owned by Vivendi Group. Founded in 2014, the Brisbane studio is one of 10 wholly-owned Gameloft studios worldwide (alongside Barcelona, Bucharest, Hanoi, Montreal, Paris, Saigon, Sofia, Ukraine, and Yogyakarta) and contributes to the development and live operations of the company's cross-platform game portfolio. The studio operates within Gameloft SE's broader product-led growth strategy, which monetizes free-to-download games via in-app purchases, virtual currencies, in-game advertising, and third-party licensing.
Gameloft's product portfolio is built primarily on the Unity engine for cross-platform delivery and spans multiple genres. Core franchises include the Asphalt racing series (Asphalt Legends, Asphalt 8: Airborne), Disney and Pixar licensed titles (Disney Magic Kingdoms, Disney Dreamlight Valley, Disney Speedstorm), original IP games (Dragon Mania Legends, Minion Rush, Gangstar Vegas, March of Empires, War Planet Online), and family/IP-driven titles (The Oregon Trail, Zombiewood, Bluey's Happy Snaps, Family Feud Pocket, Nickelodeon Extreme Tennis: Next!). Distribution is global, reaching consumers via Apple App Store, Google Play, PC platforms, and console storefronts (PlayStation, Xbox), supplemented by a Gameloft Club loyalty program and a Discord moderator community program.
The revenue model combines freemium in-app purchases, behavioral and contextual advertising, and live-game licensing to third parties. Strategic partnerships anchor the content pipeline, including core co-development deals with Disney and Nickelodeon, technology integrations with Unity and Microsoft's PlayFab, and distribution dependencies on Apple and Google as channel partners. Gameloft Australia operates in a horizontal customer segmentation across mobile, PC, and console gamers, with a nascent B2B / "Gaming for Businesses" licensing segment and an explicit children's segment supported by parental controls and contextual advertising policies.
gameloft australia firmographics
Firmographics- Name
- gameloft australia
- Legal name
- Gameloft SE
- Website
- https://gameloft.com.au
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Gameloft Australia is the Brisbane-based development studio of Gameloft SE, contributing to cross-platform freemium mobile, PC, and console games including Asphalt Legends and Disney-licensed titles distributed globally via app stores.
- Ownership category
- akta.pro rank
gameloft australia industry classification
Industry- Product category
- Mobile Video Games
- NAICS
- Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC) (MPAFAJAF)
- akta.pro secondary industry
- Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where gameloft australia is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
gameloft australia business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Free-to-play games generate revenue through virtual currencies, in-game items, and premium content purchases within the games
- Advertising: Display of advertisements within games, including behavioral advertising based on user preferences and location
- Game Licensing: Licensing of live games to third-party licensors for operation, distribution, and compliance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-app purchases |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
gameloft australia product offering
Product offeringCore offering
Gameloft develops and publishes free-to-play mobile, PC, and console video games across multiple genres including arcade racing (Asphalt series), strategy (March of Empires, War Planet Online), action RPG (Gangstar Vegas), and licensed Disney, Pixar, and Nickelodeon titles (Disney Magic Kingdoms, Disney Dreamlight Valley, Disney Speedstorm, Minion Rush). Revenue is generated through in-app purchases of virtual currencies and items, in-game advertising, and licensing arrangements with third-party operators.
Product overview
Gameloft Australia operates as a leading mobile video game developer and publisher offering a diverse portfolio of games across multiple platforms including iOS, Android, and Windows devices. The company develops and publishes mobile games ranging from arcade racing (Asphalt Legends, Asphalt 8: Airborne), licensed Disney and Pixar titles (Disney Magic Kingdoms, Disney Dreamlight Valley, Disney Speedstorm), original IP games (Dragon Mania Legends, Minion Rush, Gangstar Vegas, March of Empires), and family-friendly games (Bluey's Happy Snaps, Family Feud Pocket, Nickelodeon Extreme Tennis: Next!). The portfolio also includes the loyalty program GAMELOFT CLUB offering exclusive player rewards. Gameloft maintains global operations with studios worldwide including Brisbane, Australia, and is part of the Vivendi Group. The company supports esports events, weekly competitions, and community engagement through Discord moderation and social network integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Gameloft Club: Loyalty program offering perks to players
- Gameloft Change
- Play the Good Game
- Feedback Crew
- Gaming for Business
Products and services
- Asphalt Legends Arcade racing game offering the ultimate supercar racing experience with Nitro Boost mechanics and high-speed competitive gameplay for mobile and console players.
- Asphalt 8: Airborne
Companies that use gameloft australia
Customer profileSegments5 records
Ideal customer profiles2 records
gameloft australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
gameloft australia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- UnitycoreUnity is used as the game engine for developing Gameloft games. Technical partnership involving Unity's privacy policy and terms of service for game development.
- DisneycoreDisney is a key licensing partner for Disney Magic Kingdoms, Disney Dreamlight Valley, and Disney Speedstorm games. Gameloft develops and publishes games featuring Disney and Pixar characters in collaboration with Disney.
- NickelodeonmajorNickelodeon is a licensing partner for games including Nickelodeon Extreme Tennis: Next! featuring Nickelodeon characters.
- Universal Music GroupminorPart of the Vivendi Group. Potential cross-promotional opportunities for music and gaming experiences.
- ApplecoreApple App Store is the primary distribution channel for iOS games. Gameloft complies with Apple App Store requirements including in-app account deletion options.
- GooglecoreGoogle Play Store is the primary distribution channel for Android games. Gameloft complies with Google Play Store requirements including in-app account deletion options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
gameloft australia competitors and assessment
Company assessmentDirect peers
- King (Activision Blizzard / Microsoft): King is one of the world's largest mobile-first game developers (Candy Crush, Farm Heroes Saga). It is a direct peer to Gameloft given its freemium mobile model, live-ops cadence, and global mass-market audience targeting the same casual gamer demographic.
- Zynga (Take-Two Interactive): Zynga is a pure-play mobile and social game developer (Words With Friends, Zynga Poker, CSR Racing). It is a direct competitor to Gameloft in freemium mobile mechanics and free-to-play live ops, now owned by Take-Two Interactive.
- Supercell: Supercell develops mobile hits such as Clash of Clans, Clash Royale, and Brawl Stars. Comparable to Gameloft through its mobile-only, hit-driven freemium model and live ops engagement, although Supercell typically operates fewer but larger titles.
- Rovio Entertainment: Rovio (Angry Birds, Angry Birds 2) is a mobile-first publisher owned by Sega. Directly comparable to Gameloft in freemium mobile casual gaming and licensed IP extensions (Angry Birds movies, Rio, etc.).
- Playrix: Playrix is a leading mobile casual game developer (Gardenscapes, Homescapes, Township) with strong live-ops and puzzle mechanics. Directly comparable to Gameloft in mid-core and casual mobile gaming at scale.
- Miniclip: Miniclip (owned by Tencent) operates mobile and online games such as 8 Ball Pool and Agar.io. Comparable to Gameloft through cross-platform free-to-play casual/mid-core gaming and global distribution.
Broad incumbents
- Electronic Arts (EA): EA is a major global game publisher with a substantial mobile division (EA Mobile) operating FIFA Mobile, Apex Legends Mobile, and licensed-IP titles. Comparable to Gameloft as a large publicly-traded publisher with mobile, console, and licensed-IP franchises.
- Ubisoft: Ubisoft is a major global publisher with mobile versions of major franchises (Assassin's Creed, Rainbow Six). Comparable to Gameloft through cross-platform publishing, licensed-IP work, and live-service mobile titles, though Ubisoft is far more diversified across console/PC.
Emerging players
- Niantic: Niantic develops AR-based mobile games such as Pokémon GO and Monster Hunter Now. Comparable to Gameloft in mobile live-service operations at scale, but with a differentiated AR/location-based gameplay focus.
- Scopely: Scopely operates mobile hits including MONOPOLY GO!, Stumble Guys, and Marvel Strike Force. Comparable to Gameloft through free-to-play mobile mechanics and licensed-IP partnerships (Hasbro, Marvel/Sony).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
gameloft australia social profiles
Digital presencegameloft australia compliance and trust
Trust signalCompliance3 records
gameloft australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
gameloft australia leadership team
Management profileNumber of profiles
Profiles1 record
gameloft australia subsidiaries and ownership
Company hierarchySubsidiaries15 records
gameloft australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gameloft australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gameloft australia
What does gameloft australia do?
Gameloft develops and publishes free-to-play mobile, PC, and console video games across multiple genres including arcade racing (Asphalt series), strategy (March of Empires, War Planet Online), action RPG (Gangstar Vegas), and licensed Disney, Pixar, and Nickelodeon titles (Disney Magic Kingdoms, Disney Dreamlight Valley, Disney Speedstorm, Minion Rush). Revenue is generated through in-app purchases of virtual currencies and items, in-game advertising, and licensing arrangements with third-party operators.
Is gameloft australia a public or private company?
gameloft australia is a public company. It is classified as public and is currently operating.
When was gameloft australia founded?
gameloft australia was founded in 2000.
Where is gameloft australia based?
gameloft australia is headquartered in Brisbane, Australia, in the Oceania region.
How does gameloft australia make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are advertising and game Licensing.
Who are gameloft australia's main competitors?
Direct peers on record are King (Activision Blizzard / Microsoft), Zynga (Take-Two Interactive), Supercell, Rovio Entertainment, Playrix and Miniclip. Broad incumbents are Electronic Arts (EA) and Ubisoft. Emerging players are Niantic and Scopely.
Does gameloft australia have an API?
No public API is recorded for gameloft australia.
What industry is gameloft australia in?
gameloft australia's product category is Mobile Video Games. Its primary akta.pro industry code is MPAFAJAF, Virtual Goods & Digital Item Commerce (skins, cosmetics, DLC), with a secondary code of BPAMAKAJ, Digital Game Marketplaces & Item Economies (NFT/Skins/Trading). Its NAICS code is 713120 and its SIC code is 7900.