under canvas events
Under Canvas Events operates 16 luxury glamping camps near iconic US destinations, combining canvas-tent lodging with outdoor event venues for corporate retreats, weddings, and private celebrations.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What under canvas events does
Under Canvas Events operates a portfolio of 16 luxury glamping camps positioned near iconic US destinations including Yosemite, Grand Canyon, Zion, Yellowstone, Glacier, Moab, and Acadia, combining canvas-tent lodging with outdoor event venues. The company serves three primary customer segments — corporate and enterprise groups (retreats, product launches, executive meetings), wedding couples seeking scenic outdoor ceremonies, and private celebrations and wellness/adventure groups — with the operating model requiring that all event guests lodge on-property, creating a captive-audience revenue structure. Group sales run through a dedicated Group Sales team delivering customized quotes, while individual guests book directly through the undercanvas.com website; minimum-stay, minimum-tent, and blackout-date policies are enforced to protect yield. Revenue is generated from event venue hosting, lodging accommodations, and incremental add-on modules including adventure experiences, culinary dining, and organized camp programming; a separate ULUM Moab sub-brand signals a premium tier within the portfolio.
under canvas events firmographics
Firmographics- Name
- under canvas events
- Legal name
- Under Canvas
- Website
- https://undercanvasevents.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Under Canvas Events operates 16 luxury glamping camps near iconic US destinations, combining canvas-tent lodging with outdoor event venues for corporate retreats, weddings, and private celebrations.
- Ownership category
- akta.pro rank
under canvas events industry classification
Industry- Product category
- Outdoor Hospitality Venues
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Safari & Wilderness Luxury Resorts (THAGACAD)
- akta.pro secondary industries
- Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), Safari Lodges & Tented Camps (THAAAHAC)
Keywords
under canvas events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event venue rental and hosting services: Under Canvas generates revenue by hosting corporate retreats, private events, outdoor weddings, family reunions, and product launches at their glamping camp locations. Pricing varies based on dates, location, venue selection, group size, and add-ons.
- Glamping accommodations: Revenue from tent lodging accommodations across 16 camp locations. Two-night minimum stay required for all group reservations. Accommodations include 'exceptional tents and luxury amenities'.
- Adventure experiences and add-ons: Additional revenue streams from adventure activities, dining experiences, and various event add-ons. The company offers 'unique culinary experiences' and 'adventures perfect for teambuilding'.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Small group events (under 30 attendees) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
under canvas events product offering
Product offeringCore offering
Under Canvas Events operates safari-inspired canvas tent camps that provide glamping accommodations and outdoor event venues for weddings, corporate retreats, family reunions, social celebrations, and adventure group experiences. The company runs 16 camp locations across iconic U.S. destinations near national parks, combining luxury tented lodging with full event hosting services and curated add-on experiences including adventure activities, culinary dining, and customized camp programming.
Product overview
Under Canvas is a glamping hospitality company offering a portfolio of luxury outdoor accommodations and event venues across iconic US destinations. The core offering combines canvas tent accommodations with event venue spaces for weddings, corporate retreats, and private events, available at locations including Zion, Moab, Grand Canyon, Yellowstone, Yosemite, Glacier, and other national parks. The company provides additional experience modules including adventure activities, culinary dining, and organized camp programming that guests can add to their stays. Accommodations and venues are available for small groups (under 30 attendees requiring 10-tent minimum) or full-camp buyouts (up to 250 attendees).
Differentiator
Problem solved
Functional benefit
Brands
- ULUM Moab: Luxury glamping resort in Moab, Utah, operated as a distinct brand with separate website (ulumresorts.com/moab).
Products and services
- Glamping Accommodations
- Outdoor Event Venues (Weddings)
- Corporate Retreat Venue Rentals
- Adventure Experiences
- Culinary Experiences
- Camp Programming
Quantifiable outcome
- Groups up to 250 attendees accommodated at full-camp buyouts
- +1 more outcomes
Companies that use under canvas events
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
under canvas events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
under canvas events partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
under canvas events competitors and assessment
Company assessmentDirect peers
- AutoCamp: AutoCamp operates luxury Airstream and cabin-based outdoor accommodations across multiple US destinations (Yosemite, Russian River, Cape Cod, Joshua Tree), directly competing with Under Canvas for the experiential outdoor lodging and private event customer.
- Collective Retreats: Collective Retreats operates luxury tented camps in iconic US destinations (Yellowstone, Hudson Valley, Hill Country), offering similar upscale glamping accommodations and corporate/wedding event hosting to Under Canvas.
- Firelight Camps: Firelight Camps operates a luxury tented camp in Ithaca, New York, offering upscale glamping accommodations and small-group events in a nature-immersed setting; directly comparable in product and target use case.
- The Resort at Paws Up: Paws Up is a luxury ranch resort in Montana offering high-end cabin and tented accommodations alongside destination weddings and corporate retreats, competing directly with Under Canvas's Montana properties in the same experiential luxury niche.
- Brush Creek Ranch: Brush Creek Ranch is a luxury guest ranch in Wyoming offering cabin lodging and corporate retreat / wedding packages in a scenic wilderness setting, comparable to Under Canvas's high-end event-driven rural destinations.
- Westgate River Ranch: Westgate River Ranch is a Florida guest ranch resort offering luxury lodging, weddings, and corporate events with outdoor adventure components, comparable to Under Canvas's event-driven wilderness hospitality model.
Broad incumbents
- Huttopia: Huttopia is an established European operator of glamping resorts and tented camps across France, North America, and beyond, representing a larger incumbent entering the upscale outdoor lodging category where Under Canvas competes.
Emerging players
- Getaway: Getaway operates small cabin retreats near major US cities for short-stay nature escapes, partially overlapping with Under Canvas's outdoor lodging thesis and small-group/individual booking motion, though more focused on cabin format than tented events.
- Lumen Nature Resort: Lumen operates boutique glamping retreats in nature-immersed US locations, an emerging player addressing the same experiential outdoor lodging and small-group retreat demand as Under Canvas.
Regional players
- Conestoga Ranch: Conestoga Ranch is a luxury glamping resort in Utah near Bear Lake, offering concierge tented accommodations and event hosting in a scenic destination — a regional player with a similar product-market fit to Under Canvas's Utah properties.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
under canvas events social profiles
Digital presenceunder canvas events financial estimates
Financial estimateRevenue estimate
Valuation estimate
under canvas events leadership team
Management profileNumber of profiles
under canvas events subsidiaries and ownership
Company hierarchySubsidiaries1 record
under canvas events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
under canvas events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about under canvas events
What does under canvas events do?
Under Canvas Events operates safari-inspired canvas tent camps that provide glamping accommodations and outdoor event venues for weddings, corporate retreats, family reunions, social celebrations, and adventure group experiences. The company runs 16 camp locations across iconic U.S. destinations near national parks, combining luxury tented lodging with full event hosting services and curated add-on experiences including adventure activities, culinary dining, and customized camp programming.
Is under canvas events a public or private company?
under canvas events is a private company. It is classified as unknown and is currently operating.
When was under canvas events founded?
under canvas events was founded in -1.
How does under canvas events make money?
Three revenue lines are on record. Event venue rental and hosting services are the primary driver. The others are glamping accommodations and adventure experiences and add-ons.
Who are under canvas events's main competitors?
Direct peers on record are AutoCamp, Collective Retreats, Firelight Camps, The Resort at Paws Up, Brush Creek Ranch and Westgate River Ranch. Huttopia is listed as a broad incumbent. Emerging players are Getaway and Lumen Nature Resort. Conestoga Ranch is listed as a regional player.
Does under canvas events have an API?
No public API is recorded for under canvas events.
What industry is under canvas events in?
under canvas events's product category is Outdoor Hospitality Venues. Its primary akta.pro industry code is THAGACAD, Safari & Wilderness Luxury Resorts, with a secondary code of THAGAOAA, Campgrounds & RV Parks (Developed Sites). Its NAICS code is 721214 and its SIC code is 7000.