passion4dancing.com
Passion4Dancing.com is a direct-to-consumer online dance instruction platform offering an annual subscription providing streaming access to 500+ HD video lessons across 21 ballroom and Latin dance styles, serving social dancers, couples, and competition students worldwide.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What passion4dancing.com does
Passion4Dancing.com is a direct-to-consumer online dance instruction platform founded in 2009 by professional dance instructor Leon Turetsky, who also operates Leon's Dance Center in Boston, MA. The company delivers its core product, an "All Access" annual membership priced at $167/year, through a video-based subscription platform hosted at passion4dancing.com. Members receive unlimited streaming access to 500+ HD lessons organized across 21 dance styles spanning American Style (Cha Cha, Rumba, Swing, Waltz, Foxtrot, Tango, Viennese Waltz), Club/Latin (Salsa, Bachata, Merengue, West Coast Swing), and International Style (Cha Cha, Samba, Rumba, Jive, Paso Doble, Waltz, Tango, Foxtrot, Viennese Waltz, Quickstep), with content segmented by skill level (Beginner, Intermediate, Advanced) and supplemented by Technique Lessons, Solo Practice Classes, and Monthly Music Lists.
The platform is built on a standard WordPress-style CMS with HD video streaming accessible across PC, Mac, iOS, and Android devices. Customer onboarding is fully self-serve through the website with a 7-day free trial and 30-day money-back guarantee, and billing is processed via SamCart (credit card and PayPal). No native mobile app is offered. The technology stack is intentionally lightweight, with no disclosed AI/ML components, integrations beyond payment processing, or proprietary algorithms visible — value is concentrated in the curated content library and Turetsky's direct email support.
The business is monetized primarily through annual recurring subscriptions at $167 (down from a prior $297 list price), with a complementary 35% recurring affiliate program using a 60-day cookie. Acquisition is driven by content marketing (a long-running SEO-focused blog), organic social presence on YouTube, Facebook, Instagram, and Pinterest, email lead magnets, and affiliate referrals. The company is privately held, founder-owned and founder-operated, with no institutional funding, no disclosed headcount, and a member base that spans individual consumers (social dancers, wedding couples, Pro/Am competition students, cruise travelers) primarily across the USA, UK, and Ecuador.
passion4dancing.com firmographics
Firmographics- Name
- passion4dancing.com
- Legal name
- Passion4dancing
- Website
- https://passion4dancing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Passion4Dancing.com is a direct-to-consumer online dance instruction platform offering an annual subscription providing streaming access to 500+ HD video lessons across 21 ballroom and Latin dance styles, serving social dancers, couples, and competition students worldwide.
- Ownership category
- akta.pro rank
passion4dancing.com industry classification
Industry- Product category
- Online Dance Instruction
- NAICS
- Fine Arts Schools (61161), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
passion4dancing.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Membership Subscription: Recurring annual subscription providing unlimited access to 500+ HD dance video lessons, new monthly content additions, technique lessons, solo practice classes, monthly music lists, and email support. Priced at $167/year with 7-day free trial.
- Affiliate Program Commission: 35% recurring commission on membership sales to affiliates who promote the service. 25% commission on upsells. 60-day cookie duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Yearly Membership at $167/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
passion4dancing.com product offering
Product offeringCore offering
Passion4Dancing provides an online subscription-based dance instruction platform delivering unlimited streaming access to 500+ HD video lessons covering 21 ballroom and Latin dance styles (American Style, Club/Latin, International Style). The All Access Membership is priced at $167/year and includes technique tutorials, solo practice classes, monthly music lists, and email support from founder Leon Turetsky, enabling individuals and couples to learn ballroom and Latin dancing at home at their own pace.
Product overview
Passion4Dancing.com is an online dance instruction platform built around an All Access Membership ($167/year) that provides unlimited streaming access to 500+ HD video lessons across 21 dance styles. The core offering includes structured courses for American Style dances (Cha Cha, Rumba, Swing, Waltz, Foxtrot, Tango, Viennese Waltz), Club/Latin dances (Salsa, Bachata, Merengue, West Coast Swing), and International Style dances (Cha Cha, Samba, Rumba, Jive, Paso Doble, Waltz, Tango, Foxtrot, Viennese Waltz, Quickstep). Membership benefits include Technique Lessons covering posture, footwork, and body movement, Solo Practice Classes for at-home training, and Monthly Music Lists with curated practice songs. The platform also operates an Affiliate Program for commission-based referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- All Access Membership Annual online subscription ($167/year) providing unlimited streaming access to 500+ HD ballroom and Latin dance video lessons, technique tutorials, solo practice classes, monthly music lists, and email support from the founder. Priced at $167/year with 7-day free trial and 30-day money-back guarantee.
- Cha Cha Lessons (American Style)
Quantifiable outcome
- Save over $133 per year compared to one private lesson ($167/year membership vs $300+ per private session)
- +1 more outcomes
Companies that use passion4dancing.com
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
passion4dancing.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
passion4dancing.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
passion4dancing.com competitors and assessment
Company assessmentDirect peers
- Steezy Studio: Online dance learning platform offering video-based lessons across multiple styles via subscription. Most direct comparable in the online dance instruction subscription category, though with a stronger mobile-first hip-hop focus.
- CLI Studios: Online dance class platform featuring world-renowned instructors with on-demand video lessons and live classes. Closest comparable in subscription video-based dance instruction with a roster of multiple instructors.
- DanceVision: Online ballroom and Latin dance instruction platform offering video lessons and live broadcasts. Direct competitor in the same ballroom/Latin niche as Passion4Dancing, targeting social and competitive dancers.
- Learn to Dance: Online dance lessons platform covering multiple styles for casual learners. Competes for the same beginner-to-intermediate social dancer segment via subscription video instruction.
- BallroomDancers.com: Online resource for ballroom dance with instructional content and community features. Overlaps with Passion4Dancing in the online ballroom dance education space.
- Take The Lead: Online ballroom dance instruction site with video lessons for social dancers. Comparable offering in the online subscription ballroom instruction niche.
Broad incumbents
- Dance With Me: Established dance studio chain with in-person and online instruction. Broader incumbent offering both physical locations and digital lessons, competing for the same customer segments including wedding couples and social dancers.
- MasterClass: Premium online learning platform with celebrity-instructor video courses including dance. Competes for share of wallet in the online video learning category with broader content breadth and stronger brand.
Emerging players
- STEEZY.CO (YouTube channel): Free dance instruction YouTube channel reaching millions of dance learners. Represents the primary free-content competitive alternative that pressures paid subscription models like Passion4Dancing's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
passion4dancing.com social profiles
Digital presencepassion4dancing.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
passion4dancing.com leadership team
Management profileNumber of profiles
Profiles1 record
passion4dancing.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
passion4dancing.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about passion4dancing.com
What does passion4dancing.com do?
Passion4Dancing provides an online subscription-based dance instruction platform delivering unlimited streaming access to 500+ HD video lessons covering 21 ballroom and Latin dance styles (American Style, Club/Latin, International Style). The All Access Membership is priced at $167/year and includes technique tutorials, solo practice classes, monthly music lists, and email support from founder Leon Turetsky, enabling individuals and couples to learn ballroom and Latin dancing at home at their own pace.
Is passion4dancing.com a public or private company?
passion4dancing.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was passion4dancing.com founded?
passion4dancing.com was founded in 2009.
How does passion4dancing.com make money?
Two revenue lines are on record. Annual Membership Subscription is the primary driver. The others are affiliate Program Commission.
Who are passion4dancing.com's main competitors?
Direct peers on record are Steezy Studio, CLI Studios, DanceVision, Learn to Dance, BallroomDancers.com and Take The Lead. Broad incumbents are Dance With Me and MasterClass. STEEZY.CO (YouTube channel) is listed as an emerging player.
Does passion4dancing.com have an API?
No public API is recorded for passion4dancing.com.
What industry is passion4dancing.com in?
passion4dancing.com's product category is Online Dance Instruction. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 61161 and its SIC code is 7900.