isfritt
IsFritt AS is a Norwegian private company that designs and sells electric outdoor heating mats and anti-slip products to keep stairs, entrances, and walkways snow- and ice-free, serving residential, commercial, and public-sector customers across Norway.
- Company typePrivate
- Founded-
- HeadquartersGrålum, Norway
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What isfritt does
IsFritt AS is a Norwegian private company headquartered in Grålum (Tuneveien 97), registered under organization number 992091126, that designs, manufactures, and sells electric outdoor heating mats (varmematter) and complementary anti-slip solutions intended to keep stairs, entrances, walkways, and ramps free of snow and ice throughout the Nordic winter. The core technology is built around heating mats with integrated heating cables offered in five standard sizes (25x70cm, 27x95cm, 60x90cm, 150x40cm, 100x90cm) that can be connected in series to cover varying surface configurations. The catalog is extended by a fiberglass-based anti-slip family (stair nosing, strips, plates), roll products (SafetyMAT, STOP mat) positioned under a 'universell utforming' (universal accessibility) banner, and a secondary line of Smartis cooling boxes and accessories.
The company runs a dual go-to-market combining direct-to-consumer ecommerce at isfritt.com with field sales targeting B2B segments including housing cooperatives (borettslag/sameie), commercial workplaces, and government and public-sector customers, supported by on-site consultations (befaring) and a domestic dealer (forhandler) network. Revenue is generated through one-time product sales — heating mats are priced from approximately kr 1,119 to kr 4,399 and anti-slip roll products from kr 5,992 to kr 7,192 per 10-meter roll — with no subscription, recurring service, or software component in the model.
The customer base includes Norwegian institutional accounts (Fredrikstad kommune, Forsvarsbygg, Finansdepartementet, the US and British embassies, the University of Tromsø, Eidsvoll Kommune), commercial enterprises (Thon Eiendom, Havyard, Marin Harvest), and case-study housing cooperatives (Sameiet Vallejordet). IsFritt is privately held with no disclosed external funding, no parent company, no subsidiaries, and no management bios surfaced; active operating geographies are limited to Norway despite a baseline English/EUR ecommerce infrastructure.
isfritt firmographics
Firmographics- Name
- isfritt
- Legal name
- IsFritt AS
- Website
- https://isfritt.no
- Company type
- Private
- Operating status
- Operating
- Short description
- IsFritt AS is a Norwegian private company that designs and sells electric outdoor heating mats and anti-slip products to keep stairs, entrances, and walkways snow- and ice-free, serving residential, commercial, and public-sector customers across Norway.
- Ownership category
- akta.pro rank
isfritt industry classification
Industry- Product category
- Outdoor Winter Safety Equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Snow & Ice Management (De-icing, Plowing) (BPABADAG)
- akta.pro secondary industry
- Snow & Ice Management (Plowing, Salting, De-icing) (IMAIAIAF)
Keywords
Where isfritt is headquartered
LocationHeadquarters
- HQ city
- Grålum
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
isfritt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Heating Mat Sales: One-time sale of heating mats (varmematter) in various sizes. The products use integrated heating cables and are sold directly to consumers and businesses via e-commerce and dealers.
- Anti-slip Product Sales: Sale of anti-slip products including stair nosing, anti-slip strips, plates, SafetyMAT, and STOP mat for year-round outdoor anti-slip solutions.
- Cooling Box Sales (Smartis): Sale of Smartis cooling boxes and accessories for consumer and commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | IsFritt Varmematte 25x70 cm |
| Unit Pricing | Pay-as-you-go | IsFritt Varmematte 27x95 cm |
| Unit Pricing | Pay-as-you-go | IsFritt varmematte 60x90 cm |
| Unit Pricing | Pay-as-you-go | IsFritt varmematte 150x40cm |
| Unit Pricing | Pay-as-you-go | IsFritt varmematte 100x90 cm |
| Unit Pricing | Pay-as-you-go | Antiskli trappenese (anti-slip stair nosing) |
| Unit Pricing | Pay-as-you-go | Antiskli list (anti-slip strip) |
| Unit Pricing | Pay-as-you-go | Antiskli plate (anti-slip plate) |
| Unit Pricing | Pay-as-you-go | SafetyMAT (10m roll) |
| Unit Pricing | Pay-as-you-go | STOP mat (10m roll) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
isfritt product offering
Product offeringCore offering
IsFritt AS manufactures and sells electric heating mats (varmematter) with integrated heating cables designed to keep outdoor stairs, entrances, walkways, and ramps free from snow and ice throughout winter. The product line also includes fiberglass anti-slip stair nosings, strips, plates, SafetyMAT rolls, and STOP mat rolls for year-round slip protection, as well as Smartis cooling boxes and accessories.
Product overview
IsFritt AS is a Norwegian company specializing in outdoor winter safety products. Their core product line consists of electric heating mats (varmematter) designed to keep stairs, walkways, entrances, and ramps free from snow and ice throughout winter. The heating mat portfolio includes various sizes (25x70cm, 27x95cm, 60x90cm, 150x40cm, 100x90cm) that can be connected in series. Complementing the heating mats, IsFritt offers a range of anti-slip (sklisikring) products including fiberglass stair noses, anti-slip strips, anti-slip plates, SafetyMAT rolls, and STOP mat rolls for universal accessibility applications. The company also provides accessories and cooling boxes under the Smartis brand. All products target residential, commercial, and public sector customers to prevent fall accidents and reduce winter maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- IsFritt Varmematte 25x70 cm
Quantifiable outcome
- Millions of visits on IsFritt mats documented at Byfergene in Fredrikstad
Companies that use isfritt
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
isfritt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
isfritt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thon EiendomcoreThon Eiendom uses IsFritt products for commercial workplace anti-slip solutions to reduce fall accidents, salting, and maintenance costs. Documented case study on isfritt.com showcasing the partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
isfritt competitors and assessment
Company assessmentDirect peers
- HeatTrak: US-based manufacturer of electric heated mats for stairs, walkways, and ramps — the closest pure product analog to IsFritt's varmematter, addressing the same end-user problem (snow/ice prevention) with a similar hardware-only approach in a colder-climate region.
- Heat Decor: Norwegian competitor offering electric outdoor heating solutions including snow-melting systems for driveways, walkways, and stairs; competes head-to-head with IsFritt in the same domestic market and similar product categories.
- Thermogroup: Manufacturer of electric heating products including outdoor heating mats for steps and walkways; serves the same winter-safety use case as IsFritt with a directly comparable hardware product line.
Broad incumbents
- Devi (Danfoss): Danfoss-owned brand manufacturing electric heating cables and mat systems for floor and outdoor snow/ice melting; substantially larger and broader portfolio than IsFritt, with deeper distribution into the Norwegian construction channel.
- Warmup: Global manufacturer of electric underfloor heating and outdoor snow-melting systems; broader portfolio across heated driveways, pathways, and roofs, with overlapping end-customers (contractors, facility managers) but a much wider geographic footprint.
- Nexans (heating cables): Major cable manufacturer whose heating-cable business directly competes with IsFritt's underlying heating-mat technology and supplies much of the Nordic construction and infrastructure market.
- nVent RAYCHEM / NuHeat: Industrial-grade heat-tracing and floor-heating systems including snow-melting solutions for commercial and infrastructure applications; competes at the larger-project end of the same market IsFritt targets with its B2B/government accounts.
Emerging players
- Backer Elemente: Norwegian manufacturer of heating elements and cable solutions used in industrial, household, and outdoor applications; operates in the same region as IsFritt with overlapping underlying technology (heating cables integrated into mats/surfaces).
- Thermopads / Anti-slip Traction Pads (industrial mat vendors): Producer of anti-slip surface treatments and pads competing with IsFritt's fiberglass-based STOP mat and SafetyMAT lines on accessibility and pedestrian-safety use cases outside the heating-mat category.
Others
- KONE / Otis (winter-safety adjacent access): Elevator and access solutions providers whose entrances, ramps, and accessibility codes intersect with IsFritt's anti-slip and snow-free specifications in commercial real estate and public-sector buildings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
isfritt social profiles
Digital presenceisfritt financial estimates
Financial estimateRevenue estimate
Valuation estimate
isfritt leadership team
Management profileNumber of profiles
isfritt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
isfritt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about isfritt
What does isfritt do?
IsFritt AS manufactures and sells electric heating mats (varmematter) with integrated heating cables designed to keep outdoor stairs, entrances, walkways, and ramps free from snow and ice throughout winter. The product line also includes fiberglass anti-slip stair nosings, strips, plates, SafetyMAT rolls, and STOP mat rolls for year-round slip protection, as well as Smartis cooling boxes and accessories.
Is isfritt a public or private company?
isfritt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was isfritt founded?
isfritt was founded in -1.
Where is isfritt based?
isfritt is headquartered in Grålum, Norway, in the Europe region.
How does isfritt make money?
Three revenue lines are on record. Heating Mat Sales are the primary driver. The others are anti-slip Product Sales and cooling Box Sales (Smartis).
Who are isfritt's main competitors?
Direct peers on record are HeatTrak, Heat Decor and Thermogroup. Broad incumbents are Devi (Danfoss), Warmup, Nexans (heating cables) and nVent RAYCHEM / NuHeat. Emerging players are Backer Elemente and Thermopads / Anti-slip Traction Pads (industrial mat vendors). KONE / Otis (winter-safety adjacent access) is listed as an others.
Does isfritt have an API?
No public API is recorded for isfritt.
What industry is isfritt in?
isfritt's product category is Outdoor Winter Safety Equipment. Its primary akta.pro industry code is BPABADAG, Snow & Ice Management (De-icing, Plowing), with a secondary code of IMAIAIAF, Snow & Ice Management (Plowing, Salting, De-icing). Its NAICS code is 333414 and its SIC code is 3585.