georgia olive growers association

What georgia olive growers association does

The Georgia Olive Growers Association (GOGA), legally Georgia Olive Growers Association, Inc., is a 501(c)(3) non-profit membership organization headquartered in Naylor, Georgia. Its mission is to promote, encourage, and educate about the cultivation of olive trees (Olea europaea) in Georgia and the southeastern United States, alongside the production and marketing of olive oil, pickled olives, and related olive tree products. The association serves commercial growers, allied industry businesses (processors, brokers, dealers, seed and chemical companies), and government/educational institutions through three membership tiers: Grower ($150/year, requiring 100+ planted trees with voting rights), Associate ($100/year), and Honorary ($20/year, subject to approval).

GOGA operates as a trade and advocacy association rather than a technology company. Its core offerings include an annual conference, pruning and milling workshops, the 2019 Grower's Manual, regular newsletters, a resources and research library, and educational outreach through orchard tours and speaking engagements. The organization maintains a research partnership with the University of Georgia and has installed weather stations for orchard monitoring. Revenue is generated exclusively through annual membership dues and workshop registration fees, with no external funding, grants, or commercial revenue streams disclosed.

The association plays a coordination role for an emerging regional olive industry, prioritizing legislative advocacy (Farm Bill provisions, FDA testing of imported olive oils, international import labeling standards) and consumer education distinguishing domestic olive oil from imports that represent over 95% of U.S. consumption. Notable member operations include Georgia Olive Farms (Lakeland, GA) and Terra Dolce Farms (Lyons, GA), the latter winning Gold at the 2014 New York International Olive Oil Competition. Leadership comprises Executive Director Vicki Hughes, President Dr. Mark G. Hanly, Secretary Berrien Sutton, and a board of nine Grower members including the Shaw family principals of Georgia Olive Farms.

Name

georgia olive growers association

Legal name

Georgia Olive Growers Association, Inc.

Website

https://georgiaolivegrowers.com

Company type

Private

Operating status

Operating

Short description

The Georgia Olive Growers Association is a 501(c)(3) non-profit trade association that promotes and educates on olive tree cultivation in Georgia and the southeastern United States, serving commercial growers, allied industry businesses, and government/educational institutions through tiered annual memberships, workshops, and research advocacy.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Apple Orchards (111331)

SIC

Services-Membership Organizations (8600), Agricultural Production-Crops (100), Services-Educational Services (8200)

akta.pro primary industry

Olive Groves (Olives for Oil & Table) (AFAGACAG)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Olive Oil Production & Bottling (AFAKAEAC)

Keywords

• Olive grower association
• Agricultural trade membership
• Olive industry advocacy
• Southeast olive cultivation
• Olive oil research education

Headquarters

HQ city

Naylor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through annual membership dues from Grower Members ($150/year, requiring at least 100 olive trees planted), Associate Members ($100/year for processors, brokers, dealers, and allied businesses), and Honorary Members ($20/year for extension, teaching, or government agencies).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Georgia Olive Growers Association is a non-profit 501(c)(3) membership organization that promotes and educates on olive tree cultivation and the production and marketing of olive oil, pickled olives, and other olive tree products in Georgia and the southeastern United States. It delivers value through tiered memberships (Grower, Associate, Honorary), an annual conference, hands-on pruning and milling workshops, the 2019 Grower's Manual, member newsletters, a research library, and legislative advocacy on olive oil standards and import regulations.

Product overview

The Georgia Olive Growers Association (GOGA) operates as a membership-based trade association rather than a technology product company. The organization offers three membership tiers: Grower Membership ($150/year for commercial growers with 100+ olive trees), Associate Membership ($100/year for processors and industry partners), and Honorary Membership ($20/year for government/extension personnel). Educational offerings include an Annual Conference, the 2019 Grower's Manual on olive tree cultivation in the Southeast, Pruning and Milling Workshops, and regular newsletters. The association provides a Resources & Research Library containing articles, documents, presentations, and videos covering industry standards, demographics, and olive growing history. GOGA advocates for the domestic olive oil industry through legislative efforts and promotes Georgia olive products.

Differentiator

Problem solved

Functional benefit

Products and services

• Grower Membership Annual membership tier for commercial olive tree growers in Georgia or the Southeast with at least 100 olive trees planted; priced at $150/year and includes voting privileges.
• Associate Membership
• Honorary Membership
• 2016 Pruning and Milling Workshop Hands-on educational workshop combining pruning instruction by Australian olive expert Jim Rowntree with milling demonstrations for Georgia growers, held at a member olive mill.
• Annual Conference
• 2019 Grower's Manual
• GOGA Newsletters
• Resources and Research Library

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of Georgia (UGA)coreStrategic or Co-development PartnerGOGA partners with UGA for research initiatives. The association funds research and reports findings at annual conferences. Grant-funded research partnership is a core component of the association's mission.
• Georgia GrownminorOthersGeorgia Grown is a state marketing program linked as a resource for members.
• Georgia USDAminorOthersUSDA Natural Resources Conservation Service for Georgia, listed as a resource link.
• American Olive Oil Producers Association (AOOPA)coreStrategic or Co-development PartnerNational trade association for U.S. olive oil producers. GOGA participates in industry-wide campaigns and advocacy efforts.
• North American Olive Oil Association (NAOOA)coreStrategic or Co-development PartnerIndustry trade association. Referenced in articles about olive oil standards and labeling.
• Georgia SBDCminorImplementation/ SI/ Consulting PartnerGeorgia Small Business Development Center, listed as a resource for members.
• Jim Rowntree (Australia)minorStrategic or Co-development PartnerRenowned Australian olive industry expert invited to conduct pruning and milling workshop education for Georgia growers in 2016.

Recent moves5 records

Expansion highlights4 records

Others

• Olive Oil Times: Independent trade publication covering the global olive oil industry. Cited by GOGA in its advocacy work; comparable as an adjacent information/advocacy channel supporting the same domestic-vs-import debate GOGA engages in.
• University of California, Davis Olive Center: University-based research and education center on olive production and sensory science. Comparable in function to GOGA's UGA research partnership but at much larger scale, shaping industry standards and education for U.S. olive producers.

Regional players

• Georgia Fruit & Vegetable Growers Association: Georgia-based specialty crop association representing fruit and vegetable growers statewide. Comparable in operating model — a non-profit regional grower association serving Georgia producers — but broader in commodity scope than olive-focused GOGA.

Direct peers

• California Olive Oil Council: U.S. state-level olive oil trade association certifying California extra virgin olive oils. Most directly comparable to GOGA as a state/regional olive industry association, but larger and more established, making it the primary U.S. benchmark for GOGA's model.
• Texas Olive Oil Council: State-level olive growers association in Texas. Most directly comparable regional peer to GOGA — similar scale, similar emerging-industry stage, and similar advocacy/education mission in a non-Mediterranean U.S. growing region.
• Australian Olive Association: National industry body for Australian olive growers and producers. Comparable because it represents an emerging non-Mediterranean olive industry, and GOGA has engaged its experts (Jim Rowntree) for workshops.

Broad incumbents

• American Olive Oil Producers Association (AOOPA): National trade association for U.S. olive oil producers. Already a Core GOGA partner; comparable because it represents the same domestic-producer constituency at national scale, while GOGA focuses on the Southeast segment.
• North American Olive Oil Association (NAOOA): Industry association focused on olive oil standards, labeling, and consumer education in North America. Also a Core GOGA partner; broader in scope and overlapping in advocacy and consumer-education mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/222311391246360
• LinkedInlinkedin.com/company/georgia-olive-growers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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